2014 Grand Prix Live from Melbourne

13th to 16th March

GP FanZone Customs House Circular Quay, Sydney

A History of the Grand Prix in Australia

The Grand Prix in Melbourne, Victoria, has for many year’s been the highest-attended event on the Australian sporting calendar. Since it’s move to Albert Park from Adelaide in 1996, the last fifteen years have seen an average attendance of over 350,000 per year over that time. During that period, the legendary Michael Schumacher posted the record of four wins for the Grand Prix, spanning over a period of just five years from 2000 to 2004. The current champion is Finland’s Kimi Raikkonen. With the event being massively popular in New South Wales – and not everybody being able to get to Melbourne for the event - Sienna will be setting up a GP FanZone at Customs House, Circular Quay. The area has foot traffic exceeding 90,000 per day, mainly due to it being Sydney’s busiest terminus for buses, trains and ferries. The huge forty square metre digital LED screen there will broadcast all of the action LIVE throughout the event.

GP FanZone in Sydney

The GP FanZone was first set up by Sienna Media founder Phillip Cook, together with Sydney City Council, in 2011. Back then, it began as a small outdoor video screen showing a live feed from Network Ten at First Fleet Park. Since then the FanZone has blossomed, with in 2014 it being relocated to Customs House, Circular Quay (site of the now-famous Soccer World Cup Live Site in 2006) to accommodate the huge crowds. An abundance of additional entertainment and interactive elements have been added to the area to enhance the already-electric atmosphere. This year, there will even be a sponsored display car so that fans can sit in it and have their photograph taken like a real driver!

Together with the giant forty square metre LED video screen, there will this year be various grand prix-related displays, a VIP area at the adjacent Quay Bar, known as the “Pitstop Bar”, a KidsZone, interactive elements, competitions, promotions and giveaways, and of course what everyone is there for – the LIVE screening of the entire four days of the Grand Prix via our broadcast partners, Network Ten. As well as live coverage of all the Grand Prix action over the four days, there will also be a live screening of both V8 races at the weekend, along with nightly motor racing movies, such as Rush, Senna and the old 1966 James Garner classic, Grand Prix.

Customs house And Circular Quay

Customs House is an historic Sydney landmark, located in the city’s bustling Circular Quay. Famous for it’s scale model of the CBD embedded into the floor of it’s foyer, it is also home to the City of Sydney Library. Either side of the entrance are Quay Bar and Young Alfred, with the multi-hat restaurant Café Sydney sitting atop the building.

Circular Quay is Sydney’s busiest transport hub. It not only has it’s own train station, but is the departure and arrival point for every ferry in the city, is a major bus terminus, and has numerous taxi ranks. That coupled with the abundance of malls, shops, cafes, bars and restaurants in the area – along with it’s idyllic views of the Harbour Bridge and Opera House – explain why over 100,000 people per day pass through this vibrant.

GP FanZone Attractions

There will be an extensive number of interactive attractions at the event around Customs House during the week. These will include: • A forty square metre video screen with LIVE coverage of all the Grand Prix action • A “pit lane” with a variety of merchandise for the public, along Alfred Street • A full size grand prix racing simulator • Pit-stop tyre-change challenge • 4 mini simulators • Retro fashions, face painting, GP apparel and photo opportunities • A VIP area at Sydney’s newly-renovated lounge and cocktail bar, Quay Bar

And many more…

On-Site Opportunities

Sponsor and advertiser opportunities at the Sevens FanZone include:

• Use of on-site promo staff

• Sampling and vending booths

• On-site cameras and interviews

• Bluetooth and SMS competitions

• Screen branding

• Interactive opportunities

• Advertising packages on the Big Screen

Customs House Package

Venue Customs House, Circular Quay, Sydney CBD Dates 13th to 16th March 2014 Hours 8am to 10pm each day Foot Traffic In excess of 100,000 per day over the four days, over 400,000 in total Broadcast Grand Prix and V8s LIVE in HD from Network Ten with delayed broadcasts from OneHD Screen Highlights All of the weekend’s motorsport LIVE! Sport-related programming, community service announcements and sponsor messaging, racing documentaries and movies (Senna, Rush, etc.)

Advertising Package 28 x 15”/14 x 30" TVCs per day on the forty square metre LED screens Four days 112 x 15”/56 x 30” TVCs total over the duration of the event Sampling Client has the opportunity to sample product and/or hand out flyers at Customs House and on Alfred Street. Promotional staff can be provided by Sienna Media if required Package Rate Package rate: AUD $45,000 net plus GST including TVC package and sampling Other Sponsorship Packages Details of further packages as per previously noted are available upon request

About Sienna Media Sienna Media is a diverse outdoor media company, specialising in a number of different fields within that area. Ranging from outdoor LED video screens to sports stadia signage, and from event sponsorship to on-site event activations, we offer an array of opportunities for advertisers to reach their target audience. With almost forty years of combined management experience in the field, we are looking to drive Sienna to the forefront of the media market in Australia and New Zealand. We have the knowledge and drive necessary to ensure that we look after our clients’ needs by providing them with high-level events and unique opportunities. Sienna is about client experience and customer satisfaction – through our driven, dedicated and focused team, we bring our clients results.

Some Previous Projects

Rugby World Cup FanZone Vodafone Warriors LED Signage

TAB Melbourne Cup Live Site Melbourne GP FanZone

With thanks to our Partners

Wishing Everyone A Successful Grand Prix

2014