Gov20Camp - Generations

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    Traditionals: 1920s1940

    Boomers:

    19401960

    GenX: 19601980

    Web 2.0

    Users?

    Source:Washburn,E.AreYouReadyforGenerationX?ChangingWorldViewTheFiveGenerations,PhysicianExecutive.JanuaryFebruary2000.

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    Howabout

    Generat onC ?

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    anavalanche

    ofconsumergeneratedcon en

    Twodrivers:

    (1) Ourcreativeurges

    Trendwatching.com,Feb2004

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    FACT:

    c over in d i i t a lc reat ives aged 10-35

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    Source: Flickr lyzadangers photostream

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    SomeoneofANYa e

    whois

    actively

    using

    social

    media

    anden a esothersontheInternet

    witha"2.0"mindset:

    andcommunityoriented.

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    Generations Explained

    % of total adult % of internet-usinenera on ame rt ears, ges n

    population population

    Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%Gen X Born 1965-1976, Ages 33-44 20% 23%

    Younger Boomers Born 1955-1964, Ages 45-54 20% 22% 58% - , -

    Silent Generation Born 1937-1945, Ages 64-72 9% 7%

    G.I. Generation Born -1936, Age 73+ 9% 4%

    Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is 2%. N=1,650 totalinternet users, and margin of error is 3%.

    *All generation labels used in this report, with the exception of Younger - and Older - Boomers, are the names conventionalized byHowe and Strausss book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069(Perennial, 1992). As for Younger Boomers and Older Boomers, enough research has been done to suggest that the two decadesof Baby Boomers are different enough to merit being divided into distinct generational groups.

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    2.0

    .

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    THE

    SITUATION

    FederalBrainDrain of

    all

    Federal

    workers

    areeligibletoretireby201560%

    90%of

    6,000

    Federal

    Executives

    Insum: ~1million Federalworkerseligibletoexit

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    Source: Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005

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    THE

    SITUATION

    Partnership for Public Service Survey 42% of college juniors/seniors were extremely/very

    interested in working for the federal government

    Only out of 3,000 students feltextremel or ver knowled eable about federal obs.

    13

    13

    Source:- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.

    Found at goveexec.com/dailyfed/0506/0506r1.htm.

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    THE

    SOLUTIONS

    USA Freedom Corps Get Involved Campaignp g Launched in December 2005 by the

    Encourage Baby Boomers to volunteer!

    Bilingual newspaper, magazine, radio, TV

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    Source: Found at http://www.usafreedomcorps.gov/about_usafc/special/boomers.asp

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    THE

    SOLUTIONS

    FedExperience Recruit

    baby

    boomers

    for

    encore

    careers

    Enlistprivate,nonprofitandpublicsectorworkers

    HowBoomersCanHelpGovernmentMeetItsTalentNeeds

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    Source: Found at http://ourpublicservice.org/OPS/publications.viewcontentdetails.php?id=89

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    IMPLICATIONS

    1. Notjustforkids!!! Web2.0isTHEbridgebetweenthegenerations.

    2. Moveem up

    the

    mountain

    the

    need

    for

    education

    and

    training.

    3. Whosyouruser?Solutionsmustbesensitivetopeopleofallages

    4. Itsforyourowngood! Boomersneedtocreatetheculturenow.

    5. Getem in! Recruitment

    of

    new

    government

    personnel

    (Boomers,

    too!)

    6. Keepem there! Retentionofcurrentgovernmentpersonnel!

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    Source:- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.

    Found at goveexec.com/dailyfed/0506/0506r1.htm.