Gourmet Everyday-Business Plan

8/10/2019 Gourmet Everyday-Business Plan

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GOURMET


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Gourmet means a connoisseur of good food ,a person with adescerning palatte.

This is going to be a place for people who love eating food , who love to experiment With new flavours and fun food.

It is basically a programme which delivers mealsnear your vicinity with a hygenic and quality food withreasonable price.

This food is not only only stomach flillingbut also designed according to peoples basic diet and health specifications.

This is going to be a place for people who love eating food. Who love to experiment with new flavours and fun food. This is going to be a place for people who love eating food. Who love to experiment with new flavours and fun food. This is going to be a place for people who love eating food. Who love to experiment with new flavours and fun food.


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Customer satisfaction withefficient and superiorcustomer service is the

main mission of ourbusiness.

MISSION

GOURMETS


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VISSION To attain excellence in providing

meal service and to bethe best food joint .


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gourmets

SIGNIFICANCE

Unique , Innovative & contemporary.Product quality.

Customer Satisfaction.The menu will target to varied people.Purely customer feedback centric


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Menu pricing (selling price)

With varieties. Burgers : Veg/Non Veg :-40/60 Salads : Veg/Non Veg :- 50/70

Brushettas (veg) : Rs 130 Per plate Pancakes : Rs 30 per plate Cold drink : Rs 35 per 500ml Muffins : Rs 40 for 2


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Business layout Office (head kitchen) at Malad east- monthly rent 15,000

with 40000 deposits.

Service will be catered at Mindspace 12 p.m. -4 p.m. Mahavirnagar 7 p.m. 11p.m


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STAFFING On board

1 helper (5,000) 1 chef (10,000) 1 Driver (8,000)

In the Kitchen 2 Chefs ( 10,000 PP) 1 helper( 5000 PP) 1 cleaner (3000)

Total salary PM = 51,000


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COSTING

Burger Veg 30 Non veg 40

Salads

Veg - 40 Non veg - 50

Brushettas - 100

Muffins - 15 Pan cakes - 15


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Licensing

Health License 394 Food & drugs Association license Street Trading license Electric Certificate Up to date food & hygiene certificate Fire License Police Registration Certificate (PPEE) Pollution Clearance Service tax registration under Bombay Sales Tax Act You need to apply to: Service tax department PNR (PAN) for the eating-

house from income tax department Income tax office, Marine Lines. License from the Indian Performing Right Society Ltd. and Phonographic

Performance Ltd. by restaurants playing their music in restaurants. Professional tax certificate for employees and employer You need to apply to: Sales tax department, Mantralaya, regional office in

Mazgaon.


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MARKETING & ADVERTISING

Our financial model is based upon concept Plan for

the worst , but manage for the best

Distribution of pamphlets.

Small posters in the sectors. Internet Marketing (Face book, twitter etc). To promote Western countries breakfast methods ,

superior service and exciting concepts to draw in localrepeat customers.

Customer service. Healthy, Hygienic, Reasonable , Fresh meeting quality and

standard.


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SSWOT ANALYSIS

STRENGTHS Our business exterior is clean and tidy & prices are cheaper than the

competitors Our service style is new to the area. We offer a product no other business offers.

Weakness Our restaurant is new and not established. We have limited funds available. We offer a product which is already available on the market. Customers have to travel further to get to our Mobile Restaurant.


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SWOT ANALYSIS (CONTD..)Opportunities

Large number of crowd

Focusing on expanding in different areas.

Threats Risk Our operating costs are set to increase soon Increase in competition A main competitor has lowered their prices and started a price

war with us.


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Sales Strategy Our sales strategy requires consistently high quality food , service ,

speed and atmosphere.

Hiring employees who genuinely enjoy their jobs.

Continually assessing quality of all aspects mentioned above.

Interacting with our customers personally , so they know that theirfeedbacks goes directly to owners.

Evaluating food choices for popularity.

Creating pleasant environment on the roof with pleasant music allthe time .


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Future Prospects Targeting all suburbs of Mumbai in the start (western, central, etc )for the

start Then slowly increase the staff and the work time from 7pm till 24 hours The only difference the when will close at 10 and after that there will be

only home delivery of our dinner specialty 10pm-5am home delivery. Parcel

only above 300rs and also 5rs per km Then slowly build the same name in the other cities of Maharashtra with

the same pride , same honour. Launch a interactive website where we show how all are dishes can be

cooked (only for registered member , registration fees 500rs) Like a franchise open it in different cities of our country. Slowly start a

sister franchise of meals on wheels in the form of restarunts. Every three months on people demand changing the menu and bringing

the eaters choice on counters.


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Documents

Gourmet Everyday-Business Plan