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THE MOST TRUSTED NEWS IN RADIO
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Stations Now Helping Clients Earn ‘Likes.’ Small- and medium-sized businesses say social media is their top marketing channel, according to BIA/Kelsey’s Local Commerce Monitor, with 73% using social media to promote their business. And with those businesses often struggling to find the resources to devote to getting the word out, many are turning to local radio as the medium for the messages. And the message seems more necessary than ever in the modern tech universe. “The question is no longer ‘should I be doing more social media?’ It has now become, ‘How does social media work together with my other media and my business model?” Steve Marshall, director of research, BIA/Kelsey said in the report. To help fill in the gaps, local radio stations are offering myriad services, from social media strategy to a complete takeover of accounts. Radio stations use social media heavily to promote their brands and talent and that expertise, station execs say, can benefit clients trying to not only navigate but maximize every status and tweet. “We know from our own marketing how customized campaigns on Facebook are more memorable than those one-message-fits-all status updates forced into consumers’ news feeds,” says Lori Lewis, Cumulus Media’s VP of social media. Cumulus services range from social media consulting and training to day-to-day management. Some radio groups have created internal digital media agencies, including Entercom’s SmartReach Digital unit and Hubbard Broadcasting’s 2060 Digital division. At Hubbard Broadcasting, “social media strategists” will take over a client’s social media presence, posting to Facebook, Twitter, Instagram and Pinterest. “Their role is to act as that company on social media,” says Hubbard’s digital director Jeremy Sinon. Services Rendered—Radio companies offer different tiers of service that make social media use easier, at InsideRadio.com.
Social Media Success Means Finding the Right Stuff. Everybody’s got a Facebook page, filled with photos and statuses, but not every business knows how best to use the site—and other social media stops—to draw the right kind of customer attention. Navigating those channels has become the latest challenge, one experts such as radio companies and stations excel in. Local businesses may not even be on the right network or understand how to navigate its rules to maximize their presence, social media experts say. One of the most important services is educating them, says Shannon Allen, VP of digital sales for Federated Media. “What social channels does your client need?” Allen says. “For instance, Pinterest and Instagram are not for everyone.” This sometimes flies in the face of the hard stats. As it stands now, Facebook garners the most attention from local businesses, with 57.4% of small and medium businesses using the site weekly, up from 53% in 2014, according to BIA/Kelsey. Twitter is the second most-popular channel, with 20.9% of businesses surveyed regularly tweeting or re-tweeting. Instagram and Pinterest are making gains, with 13.8% of businesses reporting they use Pinterest, up 10% from a year ago, and 11.5% posting to Instagram, up 8.1% from 2014. Allen notes that Facebook recently changed its rules on content it considers spam, requiring users to learn to write engaging posts that pass Facebook’s muster, and how to boost posts so that more users see them. Just because businesses are posting, Facebook users may not be seeing the content, she adds. Lori Lewis, Cumulus Media’s VP of social media, says radio stations can help improve a client’s social media presence by including radio talent. Heidi and Frank, the morning team at classic rock KLOS, Los Angeles (95.5), sometimes mention local businesses on social media. By the ‘Book—Find out how social media services can work to grow a client’s visibility at InsideRadio.com.
On The Inside with...
GORDON SMITH
NEWS INSIDE >>
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With Katz and Horizon, Programmatic Spots Go Live. In a milestone for how radio is bought and sold, Horizon Media has placed a programmatic ad buy for Geico airing on multiple radio stations in two markets. Said to be the first-ever live programmatic transaction for spot radio, the pilot test uses Expressway from Katz, the automated ad exchange being developed by Katz Radio Group. The spots are airing this week on Entercom stations in Boston and Buffalo in anticipation of the early 2016 launch of the automated Katz exchange, which is intended to streamline and simplify the radio buying process and open the industry to the growing pool of ad dollars being placed through programmatic exchanges. Horizon and Katz will monitor ad delivery and performance of the campaign through a cloud-based platform powered by Jelli, the technology company that Katz has partnered with to build the ad exchange. Jelli CEO Mike Dougherty says the exchange will work with the buying and planning software used by all agencies and advertisers and will “intelligently select the best available inventory based on the buyer’s specifications.” Strata, one of the largest major processing systems used for media buys has built connections for Expressway from Katz to integrate with its buying systems. While parts of the negotiation process are automated, the Katz exchange doesn’t use real-time bidding (RTB) which is a common practice in digital display advertising. “Radio has a phenomenal opportunity to drive new, substantial revenue to our sector by creating the media world’s first industry-wide programmatic buying exchange,” said Mark Rosenthal, CEO of Katz Media Group. Exchange of Ideas—Horizon, Geico and Katz weigh in on the power of programmatic, only at InsideRadio.com.
Programmatic—Ad Tech Set For Close-Up. High-tech systems for ad buying that are already transforming digital ad sales have the potential to have a similar impact on radio advertising. At present, programmatic ad buying is mainly used for online digital display ads, but traditional media companies, including radio, are developing ways to use it for their own inventory—and to their advantage. Programmatic advertising—a.k.a., automated buying or machine-based sales that directly link the buyer with the order—combines audience data and computer algorithms. Given its convenience and pinpoint versatility, it is rapidly becoming a huge part of the ad landscape, and media buyers and their clients are urging other media to buy in. This year, U.S. advertisers will spend $14.9 billion on programmatic digital display ads, up nearly 50% from 2014 levels, according to eMarketer. By next year, programmatic buys will account for nearly two-thirds of digital display ads, the firm says. And, in another sign of programmatic’s rapid ascent, the Interactive Advertising Bureau says programmatic spending on online display ads generated $10.1 billion in 2014, accounting for 20% of last year’s overall $49.5 billion digital advertising market. The advantages for radio are numerous, given that programmatic offers deeper access to audience data, beyond radio’s traditional demographics, allowing buyers to more easily purchase across markets to access particular audiences. Media buyers say this would promote radio as a targeted medium, rather than its sometime perception as an inexpensive, high-frequency vehicle. The computerized buys are also easy to track, improving transparency, something advertisers are increasingly demanding from their agencies. “Clients are starting to say, ‘Who can do programmatic, where can I get the insights,’” OMD U.S. director Natalie Swed Stone said recently. “If radio can’t do it soon enough, some of that money will go to the digital audio piece.” Upfront About Programmatic—Read about radio’s coming adoption of the technology in InsideRadio.com.
FCC On Contest Rules—We’re Through Talking. The days of fast-talking announcers speed-reading complicated contest rules on the air are nearly over. By a unanimous vote, the Federal Communications Commission yesterday approved a Report & Order that modernizes its 39-year-old contest disclosure rules to reflect the way consumers access information today. Updating the rules for the Internet age, the Report & Order gives radio and TV stations the option of divulging contest rules on a publicly accessible website instead of reading or displaying them on the air. Stations that elect to move their contest rules online are required to broadcast the website address where the rules are posted in a way that makes them easy to find online. The rulemaking doesn’t stipulate how often or how many Web address announcements must be broadcast. In presenting the Report & Order at FCC’s open meeting on Thursday, the Media Bureau merely said that stations who opt for online disclosure must broadcast the contest rules website address “periodically.” A link or tab on the station website home
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page that links to the contest rules is also required, as is maintaining contest information online for at least 30 days after the contest has concluded. Like the original Contest Rule of 1976, the revised rules still require broadcasters to disclose important contest information “fully and accurately,” to ensure that such information is “not false, misleading or deceptive,” and to conduct contests “substantially as announced.” “Permitting online disclosure of contest terms meets consumer expectations about how to obtain important contest information and capitalizes on the Internet’s ability to efficiently disseminate information to the public,” chairman Tom Wheeler said.
Old FCC Contest Rules Are Gonna Fly Now. The FCC’s original contest disclosure rules for radio and TV date back to 1976, during the Ford Administration, when “Rocky” ruled the box office and Wild Cherry’s “Play That Funky Music White Boy” topped the charts. The long road to updating them for a vastly different communications era began in January 2012.That’s when Entercom filed a petition with the FCC to request a rulemaking proceeding to allow stations to post rules on their websites rather than broadcasting them. The petition quickly gained support from the National Association of Broadcasters and commissioner Ajit Pai, followed later by commissioner Michael O’Reilly. After joining the commission in November 2013, O’Reilly led efforts to revise the rules, championing the cause with numerous posts on his blog. “With its origins in a Petition for Rulemaking filed in January 2012, this is an idea whose time has come, and a common sense update I championed on my blog early in my time at the Commission,” O’Reilly said yesterday. When the contest disclosure rules were adopted in 1976, there were no fax machines, email, internet, personal computers or smart phones with which to communicate contest terms to audiences other than on air. “Thirty-nine years later, with almost infinite information about anything available via a quick Internet search, fast talking radio announcers and tiny print on a TV screen are usually not the most effective means to communicate this kind of information,” O’Reilly said. The updated rules had unanimous support on the Commission. The flexibility will be good for broadcasters, Pai said, not to mention for consumers who will be able to review them whenever they want. Commissioner Mignon Clyburn said the revised rules are in sync with “how the public accesses and consumes information today.” And chairman Tom Wheeler called it “a common sense move that will benefit both broadcasters and consumers.”
AM Filing Window Gets Pai Support. AM broadcasters hoping for an exclusive translator filing window got both a ray of hope and salt in their wounds from the Federal Communications Commission yesterday. On the bright side, commissioner Ajit Pai, an outspoken champion for AM radio, expressed optimism that the filing window would be part of an AM revitalization proceeding currently working its way through the agency. “We’re negotiating with the other offices and outside parties and I’m hopeful we will revitalize AM radio, including the translator window,” Pai said during a press conference yesterday. “It’s something I believe is really critical for us to adopt if we’re going to revitalize AM radio, hopefully unanimously.” Pai said the commission continues to hear from outside parties on the issue, before repeating his upbeat assessment. “I’m hopeful in short order we will revitalize AM radio, including the translator window,” Pai said. But moments earlier, FCC chairman Tom Wheeler drew a hard line in the sand between modifying technical rules for AM radio, which he supports, and what he termed a request for free spectrum. “It’s not the general policy of this agency to give away free spectrum,” Wheeler told reporters. “I hope we can differentiate between the two issues and move ahead with the kind of important technical changes that we need to make to our rules and recognize that everybody has the right to ask for free spectrum, but it’s an ask.” An AM translator window appears to already have the backing of the other four commission members, according to a source with knowledge of the matter. Support is growing on Capitol Hill and in the industry, too, including from the National Association of Broadcasters. “It’s enormously important and we strongly encourage the commission to include that in this proceeding,” National Association of Broadcasters CEO Gordon Smith told Inside Radio. Read more from the NAB chief in “On The Inside With Gordon Smith” on page five.
Nielsen Pushes Pause On Digital Measurement. Still waiting for Nielsen’s digital audio measurement system to roll out? Better grab a Snickers. “It’s ground to a halt,” Nielsen global president Steve Hasker candidly told the crowd at the Goldman
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Sachs Communacopia Conference in New York Wednesday. Hasker was responding to an audience member asking why there have been “so many delays” in launching the new measurement service. The technical portion of the product is all systems go, Hasker explained. “We’ve tested it; it works. Everyone who has seen the results is delighted,” he said. The holdup, Tasker said, is that the larger radio broadcasters and the Silicon Valley digital pureplays “cannot and will not agree on the right metrics.” The ad agencies are another stumbling block. They’re either still forming an opinion or haven’t been prepared to publicly voice it, Hasker said. For its part, Nielsen has “put a stake in the ground” and described what it thinks is the right measurement system for digital audio. “And we’ve had either side say, ‘Well, we don’t agree,’” Hasker continued. “I do believe that common sense will prevail, firstly. Secondly, I am convinced that we have the single best measurement system out there and ultimately, that will prevail.”
SiriusXM Calls Terrestrial Radio Its ‘Biggest Competitor.’ SiriusXM is less concerned about the threat of music streaming services to its subscriber base than it is of terrestrial radio. That’s the takeaway from remarks made by CEO Jim Meyer at Goldman Sachs Communacopia Conference Thursday in New York. “The top reasons for customer churn are, ‘I don’t wanna pay, I don’t wanna pay, I don’t wanna pay.’ The vast majority of the customers we lose say they are going back to terrestrial radio,” Meyer said. “Free radio is by far our biggest competitor.” Meyer added that he views streaming as technology—not apples to apples competition. “We are in the radio business. Spotify and Apple are in the music business. We’ve never been just about music; we’re about variety and the breadth of our content. That is the No. 1 reason people pay for SiriusXM.” The primary thrust of Meyer’s remarks was the satcaster’s focus on fostering revenue from new subscribers via the used car marketplace. “The [annual] marketplace for used cars sales is close to 40 million, and we see a tremendous opportunity to reach a demographic we’ve never seen before,” he explained. SiriusXM benefits because it does not pay a subsidy to auto manufacturers for pre-installed satellite radios after the initial car sale. The company is working with franchise used car dealers, as well as financing and insurance companies and Jiffy Lube to obtain data to reach those potential subscribers. They are first offered a trial subscription, with follow-up incentives to remain. Looking ahead, SiriusXM announced its intention to launch an original content 24/7 news channel, akin to CBS Radio’s WINS, New York (1010) which will provide “relevant, current, quick news,” Meyer said, as well as expanded women’s programming. He also alluded to the possibility of a tiered content pricing platform in the near future.
iHeart Takes To Fest and Way Beyond. While the mammoth iHeartRadio Music Festival ’15 takes place in Las Vegas this weekend, there’s no shortage of opportunities to access the action beyond Sin City. With a line-up that includes Kanye West, Sam Smith, Coldplay, Kenny Chesney, The Weeknd, Duran Duran and other high-watt acts, iHeartMedia is calling upon every imaginable platform to share the experience with its audience. In addition to the live action September 18 and 19 at the MGM Grand, the extravaganza will be video-streamed both nights via Yahoo Live, with online audio streaming, and live on-air coverage on 150 iHeartMedia radio stations. The conversation continues with the hashtag #iHeartRadio on Twitter, Instagram, Facebook and Vine, with “exclusive backstage access” on Snapchat. Company executives have said there is considerable interest in the backstage scene, among both the concert crowd and those listening and watching at home. iHeartRadio.com/Festival will provide photos and videos from backstage and onstage. iHeartMedia has also aligned with the CW Network for a two-night concert special that airs September 29 and 30. iHeart is further extending the brand with its Daytime Village across from the Luxor Hotel in Vegas on Saturday, with additional live performances, fan zones and interactive experiences from iHeartRadio brand partners. The annual iHeartRadio Music Festival launched in 2011. CEO Bob Pittman says the inspiration was 1985’s historic Live Aid concerts in Philadelphia and London, which paired acts in unexpected duet collaborations, a tradition the iHeart festival has kept alive. The first festival was broadcast by VH1, while The CW has partnered with the company since 2012. The 2014 lineup included Taylor Swift, Coldplay, Usher and Ariana Grande. Tom Poleman, president of the company’s national programming platforms, told Billboard last September, “We want to continue to deliver the goods for artists and help their development, and to see more great music to keep the radio industry healthy.”
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On The Inside With Gordon Smith
FM chips, AM revitalization, performance royalty—there’s no shortage of regulatory matters on Gordon Smith’s to-do list. With the Radio Show less than two weeks away, Inside Radio cornered the National Association of Broadcasters CEO for the latest on these and other pressing radio issues.
IR: There is a heightened artist and label presence at the Radio Show. Is this a sign of greater collaboration between the two industries?
Certainly it is, though we have always tried to include artists at the Radio Show and to foster understanding and hopefully progress because it’s very clear, as Nielsen’s new study makes abundantly evident, that AM/FM radio continues to be the No. 1 place for listeners to discover new music. We are very anxious to grow the music industry without penalizing its very best platform, which is radio.
IR: There are 211 co-sponsors in the House for the NAB-backed, anti-performance royalty resolution. When do you expect to hit the 218 majority number and what impact do you expect that to have?
It’s a very powerful impact because clearly nothing can pass that has 218 votes against it. We expect in the coming days to go over that number. We did in the last Congress and we’re well ahead of the sign-ups compared to this time in the last Congress. There are so many issues in Congress right now. When leadership and committee chairs see these kinds of numbers, vs. 13 on the other side, it’s not an issue that is going to win time on the Congressional calendar.
IR: You met with several FCC commissioners about the AM revitalization proceeding. Are you supportive of the proposed waiver to allow moving FM translators up to 250 miles?
We are supportive of the 250-mile waiver and we’re very thankful for commissioners [Ajit] Pai and [Michael] O’Rielly who really spearheaded [the AM revitalization] effort. We’re hoping for a good outcome. We think this is obviously critical to AM revitalization. We believe that the FCC should implement it as soon as they possibly can. It’s the clearest way to help AM radio to survive and to thrive.
IR: Is opening an FM translator-filing window that would be limited to AM broadcasters essential to the effort?
It’s enormously important and we strongly encourage the commission to include that in this proceeding.
IR: How is the NAB building on the momentum of recent T-Mobile and AT&T decisions to encourage other wireless providers to activate FM chips?
FRIDAY, SEPTEMBER 18, 2015On the Insidewith...
Check out other recent Insider Interviews >> Peter Smyth | Pierre Bourvard | Paul Brenner | Rod Phillips | Anthony Bay | Lary Wilson | Kristin Kolodge | Bill Hendrich | J. Pat Miller | GE Capital’s Ray Shu | Ramsey’s Chris Brown | E. W. Scripps Company
Gordon Smith
NAB in the beginning made a substantial financial contribution to the development of an FM chip. Enormous credit has to be given to the tenacity of [Emmis CEO] Jeff Smulyan and his leadership in these market agreements that have been won with Sprint, AT&T and T-Mobile. Congress has made it clear to us that while a mandate is not something we’ve ever asked for, they encouraged us to continue to work the market angle and that seems to be working, particularly with the appropriate pressure being given by public officials, both in the Administration and on the Hill, that for reasons of public safety, this really is an essential public service. Hopefully all of the phone companies and Apple will soon recognize its contribution to the welfare of the American people, not the least of which were comments by [FEMA administrator Craig Fugate] about how essential the FM chip can be in an emergency situation.
Many members of Congress and even a few at the FCC have encouraged the telecom companies to see this as additive—there are economic opportunities for those companies to add FM chips. With access to public airwaves there comes public responsibilities, too. When it comes to public safety there is no substitute for a radio tuner to be working in a cellphone, which is really the platform for the 21st century. We all have a stake in public safety, even the telecom companies.
IR: What are you hoping for from the Copyright Royalty Board’s pending ruling on streaming audio royalty rates?
It can be summed up in two words — lower rates. If they go higher, it will simply be a platform that will flatline because a very small portion of radio can participate in the streaming platform now because there’s no profit in it. If the rates can be reasonable, the volume will increase and the dollars will be greater.
Tour Guidance — Smith assesses the House’s copyright listening tour at InsideRadio.com.
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VICE PRESIDENT OF SALES
SummitMedia Honolulu currently has an opening for a Vice President of Sales to oversee the sales department for all six SummitMedia Honolulu radio stations. This position is responsible for creating, driving, and achieving revenue goals of the cluster. Duties include but are not limited to developing, strategizing and executing a comprehensive sales plan designed to achieve revenue goals, training and developing a talented sales staff, monitoring sales activities on the stations, and making client calls with the sales staff. Job Requirements Here.
If interested in applying for this position, please forward a
resume to:SummitMedia Birmingham
Attn: Helen Mitchell 2700 Corporate Drive,
Suite 115 Birmingham, AL 35242
Or, email to: Helen.mitchell@
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Equal Employment Opportunity
qual DIRECTOR OF STRATEGIC SALESBeasley Media Group, Inc. seeks a motivated leader to join their corporate team, who will partner with our sales managers to deliver their event budgets. The right candidate will inspire decision-makers at clients and agencies, with a goal to bring well-developed, integrated marketing solutions and innovative content ideas to life. These marketing solutions must be bold, break-through and original, with a mission to ignite a vigorous relationship between clients/ agencies and Beasley’s assets. The successful candidate must embrace unlimited possibilities with passion and professional presence to elevate clients expertly to new heights.
Qualifications:
• At least five to eight years of proven ability to sell marketing ideas.
• Track record of building brands and innovative client development via creation of new , creative thinking;
• Demonstrated ability to be a solutions partner with clients (not a transaction seller);
• Ability to take best practices skillfully from one market to another, while growing revenue organically and implementing new ideas;
• Demonstrated knowledge of digital content and its role in shaping and complementing broadcast ideas;
• Proven talent to multi-task projects and clients at various stages of a deal;
• Must be willing to travel;• Stellar written and presentations skills;• Required experience in selling multiplatform campaigns; • Proven ability to coach and lead sales management teams across
multiple markets to deliver revenue budget;• Quantifiable network of solid relationships with agency planners
and clients;• Ability to work directly with key Account Executives, to close
business on market trips; • Agency and/or Client planning/ strategy experience desired;
and,• Media sales (NEW media, TV, Print, Cable, radio) experience a
PLUS, but not mandatory.
Last Date for consideration: October 16, 2015. Employees interested in discussing this position should contact the following party no later than the date noted above.
Send cover letter and resume to:
Heather Monahan [email protected],and Kim Barber [email protected]
Beasley Media Group, Inc. is an Equal Opportunity Employer.
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