Let’s be best friends.

Google Mobile Assistant - App for Google Services

Goals

1. Promote discovery.

2. Just in time, just enough content.

3. Be a good friend, Improve the campus UX

4. Easy (data entry free?) transactions

5. Maps & wayfinding parity with Google Maps

Googler User Research - App for Google Services

Many services for users will be in proximity of the thing (meeting) that they just got out of and the next thing they need to be at. Lunch?

Profile + Time + Location + services near by.

In Between the Cards REWS points of interest and services.

In Between the Cards

Googler User Research - App for Google Services

Location + Behavior + Propensity?

User created profiles through Progressive Engagement.

Low friction questions. Ask the user one thing at a time to help enhance their user profile.Varying degrees of answers lets users be less black and white about preferences Yes = Give me more of thisLater = give me less of this No = Not interested

Profile Creation

Googler User Research - App for Google Services

Promote Discovery

Promote DiscoveryWhere relevant, make suggestions for users based on what we know about the user from other Google products. This may include services that they did not even know are available to them.

GmailCalendarExerciseCafeEvents

Googler User Research - App for Google Services

Easy Transactions

In the moment transactionsGive the user enough information to make decisions in the moment.Googlers don’t have to go to another app or to desktop applications to check balances, calendar openings or to enter payment data.