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Google versus MERLOT
Jeff Bell
MERLOT
• 12,000 sites indexed
• Over 85% triaged
• Over 1,700 (15%) peer reviewed
• Also has assignments, user comments, and personal collections
• The most popular search engine– 8 billion web pages indexed– Uses a page ranking algorithm that looks at
how sites are linked and how many links point to a site to determine which hits are shown first
– Uses hyper-text matching algorithm to find pages that best match the search query
– Is very fast (less than a half a second for a typical search)
Why compare the MERLOT to Google?
• Google searching is what most faculty and students are most familiar with
• To get users to switch to using MERLOT instead of Google will require showing that MERLOT is clearly superior
• So, is MERLOT superior?
Methodology
• Goal: Compare the effectiveness of MERLOT searches to Google searches
• Use “randomly” chosen recent searches in MERLOT– Most common searches would be better
• Use same term in a Google search and a MERLOT search and measure how many “hits” are in common and how many unique “good” hits are found for each service – look at first 10 and first 50 hits
100 recent MERLOT searches
• Writing• Multimedia• French• learning+styles• Library• Nursing• Density• teacher+education• Media• user+interfaces
• Economics• Physiology• Simulation• Spanish• writing+materials• classroom+organization+exer
cise• Communication• German• Interview• nutrition
• Optics• Perception• Research• Algebra• Astronomy• Chinese• Computer• Eye• heart
• Internet• Java• Management• Network• Phonetique• Physics• Powerpoint• Video• Binary• binomial+norma• lbotany
• computer+architecture
• Computers• Democracy• Dna• Electronics• Esl• evaluating+internet+
sites+101• Evolution• excel
• Forces• Health• human+resources• Law• Literature• Maurici• Microbiology• Mips• Neuroscience• personality
• Philosophy• Planning• Prewriting• programming+languag
e• synaptic+transmission• Test• Tourism• %22user+interfaces
%22
• adult+learning• Airplanes• Analogies• Anatomy• Art• Assessment• Atom• axonal+conduction• bacteria
• Bernoulli+Trials• biology+proteine+tuto
rial• Blueprint• Calculus• Cancer• case-based• centre+of+mass• Child• classroom+organizatio
nal+exercise
• cognitive+ergonomics• Colligative• Composition• computer+math• computer+science• cpu• Database• differentiated+instruction• Education• Energy• Engineering• Environment• Equinox• espanol
• Energy• Engineering• Environment• Equinox• espanol
Observations on Search Terms
• Most searches were very general (“writing,” “DNA,” “Cancer,” “atom,” etc.)
• Less than 10% are specific or compound searches (“axonal conduction,” “centre of mass,” “colligative,” etc.)
• Most speling is OK
DNA, First 10
• Google search page 1– Two good sites, three OK sites, five poor sites
• Poor sites are non-educational sites such as Microsoft.net, DNA lounge, etc.
• Merlot search, page 1– Ten good sites, one in common with Google -
“DNA from the Beginning,” a MERLOT editor’s choice award winner
DNA: First 50
• Google: 15 out of first 50 sites are good
• Merlot: 50 out of first 50 sites are good, 18 have peer reviews
• Similar results are found with other simple searches (botany, anatomy, cancer, etc.)
A Specific Search: Synaptic Transmission
• Google search for "Synaptic transmission”– 487,000 hits
– Seven OK sites in first ten hits, over 25 educational sites in first fifty hits, although only a couple that would get a very high peer review
• MERLOT search for "synaptic transmission”– No hits
• Same general result for most specific searches, thousands of hits in Google, few if any in MERLOT
Conclusions• For instructors doing general searches,
MERLOT is superior - more relevant links, with added information from peer reviews, comments and assignments– New instructors, someone teaching a class for
the first time
• For specific searches Google is better, MERLOT does not have enough breadth– Instructors wanting to add a specific topic to
their course
Suggestions
• Need to identify weak areas in MERLOT and strengthen them - a more systematic approach to adding materials is needed– Search Google using common search terms– Search Google using textbook keywords
(chapter headings, glossaries, etc.)– Other ideas?