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OM crash and post-GFC IT world: Rise in off-shoring Ever increasing focus on driving commoditisation and efficiency in IT The days when IT professionals could write their own cheques and pick-and-choose their jobs at will well and truly behind us. IT jobs are no longer plentiful Pay scales are stagnating & the competition is fierce. 2 Confluence of need Being good is not good enough An employer needs to need what you have and the need needs to be temporally aligned with your availability Supply and demand Planets in alignment It’s a numbers and visibility game 3 Stand out from the crowd Dress for success CV Get your name out there SIGs (like this one; attend or even present!) Meetups Build your network; including LinkedIN 4 Building your LinkedIN network Build as you
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@KCCLAVERIA KCCLAVERIA.COM
WHY YOU SHOULD ROCK
(And how to do it)
BLOGGING
@KCCLAVERIA KCCLAVERIA.COM
WHY BLOG?
@KCCLAVERIA | KCCLAVERIA.COM
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Blogging builds your online reputation.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
It shows off your skills.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
It improves your skills.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Here’s a great example.
@KCCLAVERIA KCCLAVERIA.COM
QUESTIONS TO ANSWER WHEN GETTING STARTED @KCCLAVERIA | KCCLAVERIA.COM
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
You have a lot of options. (These are just some of them.)
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Are you primarily posting images or text?
MOSTLY IMAGES
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MOSTLY TEXT
Are you primarily posting images or text?
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BOTH IMAGE & TEXT
Are you primarily posting images or text?
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Are you self-hosting your blog?
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GREAT FOR SELF-HOSTING
Are you self-hosting your blog?
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HOSTED BY THE WEBSITE
Are you self-hosting your blog?
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
VERY CUSTOMIZABLE
NOT CUSTOMIZABLE
How much customization do you want to do?
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
VERY CUSTOMIZABLE
NOT CUSTOMIZABLE
How much customization do you want to do?
You can use your own domain name with these.
@KCCLAVERIA KCCLAVERIA.COM
5 TIPS FOR BEGINNER BLOGGERS @KCCLAVERIA | KCCLAVERIA.COM
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
TIP 1: Post consistently.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
TIP #2: Find your voice.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
TIP #3: Promote your new posts.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Promote it on Facebook.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Promote it on Twitter.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Promote it on LinkedIn.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
TIP #4: Learn a little bit about SEO.
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It will help your content get found.
Photo credit: Moz.com
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At the very least, you should use keywords in your title.
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TIP #5: Check your analytics.
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Analytics will show you what works—and what type of content you should continue to produce.
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BLOGGING: JUST DO IT!
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P.S. Check out my blog at kcclaveria.com.
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