Google (GOOG) is a global provider of targeted advertising technology and Internet search services. Google’s current stock price is at 873.77 as of May 24, 2013. The stock price has shown a bullish trend and has risen by 45.6 % as compared to last year. Based on the financial analysis of Google with respect to the market and its competitors the stock be should held in the short run and "strong buy” in the long run since the trend indicates that the price will continue to peak. Google has consistent operating results. This lowers the risk that Google will suddenly have difficulty and it increases investor confidence in the value they place on each share.

Google possess significant barriers to entry that abates aggressive threats and increments profits. A culture that experiments produces better value in the long run. Google's experimentations yield new items and benefits that outpace aggressive threats. Google's system is to consistently move forward. This serves to battle against aggressive threats and boosts shareholder returns. Google is a dominant industry leader because of its work force, experience and financial strength. Industry leaders are challenging to compete with, which diminishes business and investor risk.

The NASDAQ stock exchange is strongly driven by the technological sector with major drivers being drivers apart from Google include Apple & Microsoft. Hence, from an investor point of view, investing in Google is strongly recommended.

However, due to the rapid drop of stock price of Apple being one of the biggest stories in technology, investors wonder whether the same fate awaits Google in the long run. According to long-term market reporter Jon Friedman, Google has reached its maturity point. Google’s shareholders should now worry about the “Icarus Effect” which he describes as “flying to close to the sun”. Meaning that whether Google’s stock price is flying too high now for its own good.

Friedman writes that Google’s management is widely appreciated and the company has shown steadiness in recent years, but a stock’s price can “sometimes seem to operate on a level of its own.” He cautions that while Google’s prospects in mobile continue to attract investors for the time being, the wave can turn at any moment. “We’ve all seen the great companies lose their way in the stock market, haven’t we?” Friedman wrote. “Mighty Apple has shaken lately. We observed even almighty Microsoft become something of an after-thought by the growth-oriented investors. As shareholders of Apple and Microsoft (not to mention Intel, Cisco and so many others) can remind you, the stock market has no institutional memory and good luck if you’re expecting to get the benefit of the doubt, based on past accomplishments.”

Whether or not Google follows the same fate as Apple remains to be seen. The present has a different writing on the wall for Google and the numbers and trends suggest that Google will continue to show a bullish trend. Yet it must be borne in mind that history repeats itself.