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Google Search Advertising Advanced
Exam
(Google Search)
Total Questions : 381
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Google Search Advertising Advanced Exam (Google Search) QUESTIONS: 381
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1. Which of the following is least good as a call to action phrase?
Buy
Call Today
Search
Sign Up
Answer : Option 3
'Search' as a call to action is least good - it doesn't encourage users who are are ready to commit
to do so on your site.
Google state:-
"Your ad should convey a call-to-action along with the benefits of your product or service. A
call-to-action encourages users to click on your ad and ensures they understand exactly what you
expect them to do when they reach your landing page. Some call-to-action phrases are Buy,
Purchase, Call today, Order, Browse, Sign up, and Get a quote; while 'find' and 'search' may be
accurate verbs, they imply that the user is still in the research mode, and may not encourage the
user to perform the action you'd most like them to take."
2. What is the maximum number of characters allowed in an ad title?
25
35
45
Depends on where the advert is being displayed
Answer : Option 1
25 Characters is the maximum for an ad title.
Google state:-
"For most languages, text ads can contain, including spaces, 25 characters for the title, 70
characters for the ad text, and 35 characters for a display URL. On Google, this is displayed on
four lines: a title, two lines of ad text (each with 35 characters), and a URL line. However, the
format may differ on Google partner sites."
Google Search Advertising Advanced Exam (Google Search) QUESTIONS: 381
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3. What is the maximum number of characters allowed in the display URL?
25
35
45
Depends on where the advert is being displayed
Answer : Option 2
35 Characters is the maximum for description line1, description line2, and Display URL.
Google state:-
"For most languages, text ads can contain, including spaces, 25 characters for the title, 70
characters for the ad text, and 35 characters for a display URL. On Google, this is displayed on
four lines: a title, two lines of ad text (each with 35 characters), and a URL line. However, the
format may differ on Google partner sites."
4. To display ads to iPhones and other mobile devices with full Internet
browsers, you need to _____.
create a Mobile Ad
create a Mobile Ad which leads to a mobile website
target "iPhones and other mobile devices with full Internet browsers" in campaign settings
create a Mobile Ad and target "iPhones and other mobile devices with full Internet
browsers" in campaign settings
Answer : Option 3
These devices can display standard adwords ads just like desktops and laptops - but you need to make
sure you select this setting in campaign settings.
5. Mobile ads will only appear on devices that have _____.
WAP browsers
3G
a location in the USA or UK
Google Search Advertising Advanced Exam (Google Search) QUESTIONS: 381
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full internet browsers
Answer : Option 1
Mobile ads are a way of getting adverts on pre iPhone type mobile devices that have more limited WAP
browsers.
6. The most elementary improvement of an ad on the Search Network can be
done by _____.
increasing CPC
using Keyword Insertion
including keywords in the ad text
opting the campaign in to the display network
Answer : Option 3
Include your keywords in your ad text (especially the title) to show users that your ad relates to
their search. If your ad shows when a user searches on a keyword in your ad group, the keyword
will appear in bold in your ad text.
"Include one of your keywords in your ad text.
Find the best performing keyword in your ad group and include it in your ad text, especially in
the title. Whenever a user types that keyword and sees your ad, the keyword phrase will appear
in bold font within your ad on Google. This helps draw the user's attention to your ad and shows
users that your ad relates to their search."
Source: Google
7. When selecting keywords for Mobile Ads, what tends to work best?
Short, specific keywords
Phrase match keywords
Short, General keywords
Long, general keywords
Answer : Option 3
Google Search Advertising Advanced Exam (Google Search) QUESTIONS: 381
www.ipass4sure.com Page 4
Mobile users tend to use short words.
"Choose Keywords Differently. Mobile users typically enter fewer keywords on mobile devices
than on a desktop computer. The most successful mobile campaigns use broad matching and
more general keywords to capture relevant traffic."
Source: Google
8. Which of the following ads does not violate AdWords advertising policies?
Get a free quote NOW!
**Cheap** Merchandise.
Cheap Prices! Buy Now!
Up To 60% Off.
Answer : Option 4
You are not allowed excessive capitalisation or more than one exclamation mark. You're also not
allowed to use an exclamation mark in the ad title.
9. Which of the following ads does violate AdWords advertising policies?
Get a free quote now!
Cheap Merchandise...
C if our product is 4 U!
Up To 90% Off.
Answer : Option 3
Ads should not use unconventional spelling or grammar. All symbols, numbers, or letters used must
represent the true meaning of the symbol.
10. Which one of the following is not a good tip to help you create compelling
ad text?
Create simple, enticing ads
Use symbols to make the ad eye catching
Google Search Advertising Advanced Exam (Google Search) QUESTIONS: 381
www.ipass4sure.com Page 5
Include prices and promotions
Include one of your keywords in your ad text
Answer : Option 2
You are discouraged from using symbols in this way.
"Create simple, enticing ads. What makes your product or service stand out from
your competitors? Highlight these key differentiating points in your ad. Be sure to
describe any unique features or promotions you offer.
Include prices and promotions. The more information about your product that a
user can gain from your ad text, the better. For example, if a user sees the price of
a product and still clicks the ad, you know they're interested in a potential
purchase at that price. If they don't like the price, they won't click your ad, and
you save yourself the cost of that click.
Use a strong call-to-action. Your ad should convey a call-to-action along with the
benefits of your product or service. A call-to-action encourages users to click on
your ad and ensures they understand exactly what you expect them to do when
they reach your landing page. Some call-to-action phrases are Buy, Purchase, Call
today, Order, Browse, Sign up, and Get a quote; while "find" and "search" may be
accurate verbs, they imply that the user is still in the research mode, and may not
encourage the user to perform the action you'd most like them to take.
Include one of your keywords in your ad text. Find the best performing keyword
in your ad group and include it in your ad text, especially in the title. Whenever a
user types that keyword and sees your ad, the keyword phrase will appear in bold
font within your ad on Google. This helps draw the user's attention to your ad and
shows users that your ad relates to their search."
Source: Google
11. John is already using an accurate display URL for his ads, and has
mutliple ads in his ad groups with different ad text, but his conversion rate
is not good. What is one more thing he should do to try to improve his
conversion rate?
Increase his CPC
Decrease his CPC
Try CPM bidding
Choose a better destination URL
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