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Google + Changing the way we share. + Changing the way we share.

Google Plus: Changing The Way We Share

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This is an old presentation that got a lot of views on another account of mine. http://www.slideshare.net/christiangadams/google-changing-the-way-we-share Trying to consolidate.

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Page 1: Google Plus: Changing The Way We Share

Google +Changing the way we share.

+Changing the way we share.

Page 2: Google Plus: Changing The Way We Share

Principal @ http://sigmacreativeonline.com

Photographer @ http://christianadams.com

Designer @ http://standardrec.com

Christian Adams@christiangadams

Page 3: Google Plus: Changing The Way We Share

NOT ANOTHER SOCIAL NETWORK!!!!

I have Social Media fatigue.

Page 4: Google Plus: Changing The Way We Share

“The assumption is that everything will move over to usingthe Plus infrastructure over time”

-Eric Schmidt, Google’s Chairman

GOOGLE+ WILL BECOME THECORE OF GOOGLE’S SERVICES

Page 5: Google Plus: Changing The Way We Share

Google Sites attract more than 1 billion visitors worldwide each month and accounts for 10.4% of all time spent online.

- Source: comScore Media Metrix, Worldwide, June 2011

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20 Million Beta Testers(in 3 weeks)

+1 Button is on pace to replace the “Like” Button

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Context + Content + Convenience

Page 8: Google Plus: Changing The Way We Share

calendar

+

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Connect Discover Publish Entertain Promote

Google+ Socialized Ecosystem

Platform apps, extensions, developer tools (Android, iOS, Chrome, etc.)

Source: G. Grover, Steal ThunderVersion 3.0, 7-26-11

CalendarDocs

G+ Circles, Chat,Voice,

Hangouts,Huddle

Gmail

SearchLatitudeNewsReader

Maps/Places(Sparks)Translate

BloggerYoutubePicasa

BloggerYoutubePicasaMusic

BloggerYoutubePicasa

FeedburnerPlaces

AdwordsCheckout

Android Market+1 ButtonPostRank(Analytics)

Groups

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Circles are the new segmentation and collaboration tool.

Hangouts Circles

Video Conferencing/WebinarsDocument Sharing

Screen SharingWhiteboards

2nd Gen

3rd Gen

1rst Gen

Page 12: Google Plus: Changing The Way We Share

“Those crazy kids at Google, their ironic metaphors, and renting a Wave pool to celebrate Google+.”

-Christian Adams, Sigma Creative

Page 13: Google Plus: Changing The Way We Share

Google’s Asymmetric Sharing

Symmetric Sharing

MeFacebookYou

You MeTwitter

You Me

Page 15: Google Plus: Changing The Way We Share

Social Search is about organic relevancy and improving results. - Amit Singhal, Google

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Does it replace your blog?

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Gaming......it’s coming

....is here.

Page 24: Google Plus: Changing The Way We Share

Business Pages/Verified Profiles

Justin Bieber/Lady GagaThis is my daughter’s wallpaper.I swear.

Page 25: Google Plus: Changing The Way We Share

Pros Cons

• #1 Search Engine • Free SaaS applications• Open API (Not Yet)• Better Conversations/Communication• Relevancy• Better Business Pages• Better Market Segmentation• Better Ad Service• Decreased Bounce Rates (GUI)• Privacy Controls• Responsive Project Team

• Recreating Your Social Graph• Duplicate Content Filtering• Comment Filtering (Mute Post)• Target Marketing (Not Yet)• No Business Pages (Yet)• #nohashtags•Separate Login for Google Apps

Page 26: Google Plus: Changing The Way We Share

Guides

What’s New in Google+

Mashable’s Guide to Google+

Extensions

PlusYa

Social Statistics

Recommended Users

Google+ How-To Document

gplus.to

Profile Link Shorteners

Member Directories

Surplus

PhotoZoom

Usability Boost

Lifehacker’s Make The Most of Google+

Google Plus Me

Start Google Plus

Group.as

Plus Minus

Publish SyncReply To Author

+forGoogle

Circle Sunday

Google+ Counter

gglpls Find People On Plus

GPlus Resource

Page 27: Google Plus: Changing The Way We Share

UNDERSTAND BEHAVIOR,NOT TECHNOLOGY

KEY TAKEAWAYS