Google Keyword Tools - How to Use Them for Free Keyword Research:

Keyword research is probably the most crucial activity of the search engine optimization. There can be no doubt about the worth of a perfect keyword which provides the basis of all other activities. There are various keyword research tools which help you find out the exact words or phrases people use while searching on the search engines which you can utilize and plan your search engine marketing strategies. Finding the exact keyword requires a lot of patience as it consumes much of your time. But, it ultimately pays off! There are many SEO firms in London which can help you find out the exact matching keywords.

Let’s see how Google Keyword Tool can best be utilized for your purpose:

The Google Keyword Tool:

Originally created as a research tool for prospective Google Adwords advertisers, many bloggers and other users started taking advantage of this tool being free to use by signing up for Google Adwords.

So, how to use this tool?

Pick Your Countries First:

The default database is the US. So, initially you need to select your country and change the default if not the US because Google will share your search volume which is based upon a country. But if your region is international, you can select more than one country along with the multiple language option.

Produce Keywords:

The next step is generating the keywords with the help of a couple of choices like by entering your own keywords or using an existing URL. Google extracts all the keywords from the entered URL in the second option generates new, related keywords. The benefit in selecting the second option is that you can enter your competitors’ URL and Google will do the rest for you!

Also Look for the “Exact” Keywords:

You can look for the broad or phrase match on the web while selecting the keywords. But, if you are not using the tool for your AdWord campaigns, it is good to look for the exact match which will ultimately help you in finalizing the exact keywords. Then click on the ‘Show All’ button to see all the data gathered. And then you can analyze the data.

Jump to the Data Received and Sort Out:

Once you receive all the related data, simply go on to analyze it. If you have used the URL option, navigate to the data received in small groups and sort out the most relevant and important data for your purpose. Users can easily sort out the data received with the Keyword Tool since it sends in tabular form and hence easy to sort out. With the help of the data received, you can manage your list by clicking on the ‘Add’ button. Select the most appropriate and right keywords and now you are ready to use the data. You can now apply the keywords selected with the help of the Google Keyword Research Tool to all of your SEO strategies.

But, if you think you are not so confident in using the tool yourself, then it would be sensible to consult a professional SEO Agency London and ask them to select the exact keyword for your services.