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Google glasses for Peruvian market

Introduction

Google is an American multinational corporation based in California that was created on

September 27, 1998, google business lies on a branch specializing in products and services

related to internet, software, electronic devices and other technologies. Its main product isthe Internet content search engine called Google, also offers other services like e-mail:

Gmail, map services: Google maps and Google earth, the YouTube video website

additionally offers other web utilities like Google books or Google news and Google

Chrome browser. Moreover, development of Linux-based operating system - Android,

aimed at smartphones and tablets, the latest release that the company has been google

glasses that enhanced reality can be perceived: Google glass.

Problem definition

In an effort to place this new product: Google glass in Peru, trying to determine if you can

have a high level of acceptance by the people living in Peru to determine whether it ispossible to launch Google glass in Peru, is due bear in mind that this is a product that does

not currently exist in the Peruvian market and few countries in which Google has been able

to launch this product, so there is no competition in this way, so what we do is try how

comfortable they can feel people to experience the feeling of having a device that has

connectivity to high-speed internet, which can be used with voice commands, in other

words, you do not need to be manipulated by hand and you can take pictures and record

videos in HD format that automatically internet can be hung either a social network or a

mail storage.

Marketing research

Se puede afirmar que la empresa Google, se encuentra posicionada, a nivel mundial, en la

mente de los consumidores como una empresa que posee una alta responsabilidad social y

adems relacionan la marca como una empresa slida que brinda confianza y seguridad y

una constante innovacin tecnolgica; el rubro que ms se identifica a google es mediante

su buscador y su plataforma de navegador Google Chrome, segn esa apreciacin, debemos

realizar un estudio que evidentemente nos demuestre que el consumidor peruano nos

identifica con los lineamientos descritos arriba es decir: si el consumidor peruano relaciona

la marca Google como sinnimo de confianza, seguridad e innovacin tecnolgica.

Market research

We can say that the company Google, is positioned, globally, in the minds of consumers as

a company that has a high social responsibility and also relate the brand as a solid company

that provides confidence and security and constant technological innovation , the category

that best identifies google is using its search engine to your Google Chrome browser

platform, according to this assessment, we must conduct a study to clearly show us that the

Peruvian consumer identifies us with the guidelines described above, in other words, if the

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consumer Peruvian related Google brand synonymous with trust, security and technological

innovation.

Main objective

Determine the level of acceptance of the launch of Google Glass in Peru.Specific objectives

Determine the level of satisfaction people have with the brand google. Determining if people want a product that can further facilitate interaction with the

world of the Internet or are comfortable with what they currently have.

Determine how people live connected to the world of internet. Identify the reasons why we may not be successful with the launch of Google Glass

in Peru.

Determine whether the public preferences of Lima and the other regions of Peruhave a high variability.

Hypothesis

According to studies if you can prove that people recognize Google as a cult brand

synonymous with trust, security and technological innovation, then the launch of Google

Glass in Peru have a high acceptance.

Sample design

The technological revolution that is currently suffering Peru may be used by Google to

launch its Google Glass within the Peruvian market more specifically in people who

correspond to the segment A, B as the introductory price that the company has proposed to

his product makes Google Glass is expensive for the consumer's pocket, then it is intendedto launch in conjunction with communications companies in the Peruvian market leaders

such as Telefonica del Peru and Claro Peru, the target audience will be all those who reside

preferably in Lima and socioeconomic belonging to A and B, regardless of their level of

education, gender and occupation.