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8/12/2019 GoldenFeeds website Text 27-Jan-13 v4.1 (1).docx
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GoldenFeeds Website Text
Homepage
Main Menu options (in all pages does not scroll)
What We Do
Clients
Channels
About
Icons on every page
Contact
Blog
FacebookTwitter
Construction comments are in red
Site should look scale good on computer screens, laptops screens and Ipads Should look reasonably good on mobile phones Contact us area should be visible at all times from the inner pages (top right part) url names should be meaningful (including the page name )
https://www.facebook.com/pages/GoldenFeeds/229636753789781https://www.facebook.com/pages/GoldenFeeds/229636753789781https://twitter.com/GoldenFeedshttps://twitter.com/GoldenFeedshttp://www.linkedin.com/company/goldenfeedshttp://www.linkedin.com/company/goldenfeedshttp://www.linkedin.com/company/goldenfeedshttps://twitter.com/GoldenFeedshttps://www.facebook.com/pages/GoldenFeeds/2296367537897818/12/2019 GoldenFeeds website Text 27-Jan-13 v4.1 (1).docx
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Homepage text
Language selection (pull down menu)o Englisho Other languages will follow
Image textEXPAND YOUR BRAND
Capitalize on high-quality product information and a consistent brand experience
Icon links:Generate Quality Product Data, Accelerate Revenues, Increase Brand Reach,Free Up IT Resources,Improve Shopping Experience,Identify Product Insights
About GoldenFeedsGoldenFeeds enables online retailers to increase revenue by effortlessly generating, maintaining and
distributingtheir high-quality product informationacross today's valuable online marketing
ecosystem.
Whats newNew Offering: Product Analytics application correlates products sales, discounts, availability and
conversion data, as well as identifying insights. >>Read More
Customer logosLogos should be greyed and replaceable (each one of them)
When you stay over a logo it should be shown in color
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What We Do section
Includes a landing page & horizontal Submenu (does not scroll)
Landing page
What We Do
GoldenFeeds enables online retailers to increase revenue
by effortlessly generating, maintaining and distributing high-quality product information
across today's valuable online marketing ecosystem.
Generate Quality Product Data
GoldenFeedsgenerates high quality product information through an automated solution that the scans
the brands website and extracts the most detailed and up-to-dateproduct data. It includes
Detailed product attributes such as title, image,description, materials, color, size and pricing information
that drive knowledge based decisions
Accurate category trees Up-to-date promotional text Unique extraction of specification tables that enables the
consumer to efficiently search, filter and navigate within
the product offerings. Social recommendation information (likes, user rating, # of
reviews, etc.) that drives buy decisions
Best sellers information that helps promoting topconverting products
Accelerate Revenues
GoldenFeedsimproves ROI through:
Accurate and up-to-date product information that mitigates shopping cart abandonment. Extended product information, such as materials and specifications that helps consumers findyour products through search. Up-to-date promotional text that allows consumers take advantage of timely offers. Aggregate social endorsement information such as ratings, number of reviews, likes, and more,
that drives consumer purchasing decisions.
Insights into Best Sellers that enables the promotion of top converting products preventingunnecessary spend on needless bidding.
Right bar quote:
GoldenFeeds quick product feed
launch helped us to capitalize on
opportunities in the marketplace. Its
ability to adapt quickly to our unique
requirements as well as to site changes
and updates helped us maintain high
quality feeds to our affiliates and
marketing channels.
James Parker, Affiliate and
Partnership Manager at Phones4u
>> More Testimonials
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>> Read more
Increase Brand Reach
GoldenFeedsincreases your brands reach by distributing and
managing product information across local and international
marketing channels:
Google / Bing Comparison shopping engines Retargeting and ad companies Affiliate Networks Publishers Shopping portals Paid search agencies Personalization companies Global e-commerce and international logistics solutions
Free Up IT Resources
GoldenFeedsenables brands to outperform due to:
Instant setup that requires no IT support. Guaranteed. Automated daily scanning to extract updated product data. Ongoing management to save precious channel management resources. Automated alerts system that tracks your product data and
flags any site changes, saving costly downtime.
>> Read more
Improve Shopping Experience
GoldenFeedshelps marketers gain control of their brand by:
Eliminating incorrect product information across channelspreventing damage to your brand.
Guaranteeing that consumer interactions with your brand arerelevant, accurate and consistent to the brand itself.
Reducing accuracy issues to create better brand / publisherrelationships, protecting both brands.
>> Read more
Right bar quote:
SONY is a dynamic customer that
launches his brand in new territories
extremely fast. Considering their
technical requirements, it is very
challenging to show a positive ROI
quickly. But with the assistance of
GoldenFeeds, we managed to launch
multiple channels in a short period
and continue to over deliver the
results our customers expect from us.
Charla Kulekci , Account Director at
Neo Ogilvy
>> More Testimonials
Right bar quote:
What makes GoldenFeeds different
and better -- is its willingness to
understand the unique aspects of our
industry and tailor a solution that will
maximize our feeds exposure and drive
online sales. GoldenFeeds daily feed
management ensures our product feeds
are live, detailed and accurate for the
best consumer experience.
Senior manager, data and performance
at a large international hotel chain
>> More Testimonials
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What We Do - Submenus page - All submenus text is in one scrollable page
Feed Generation Search Engine Marketing Affiliate Marketing Channel Marketing Distribution Portal
Adding additional submenu option will shift the menu options to the left (soon to come Product
Analytics option)
High-Quality Product Data Generation and Management
Dont Leave Money on the Table
The quality of the product information is a make-or-breakpoint for
every online retailer as it directly translates into clicks and conversions.
By delivering detailed, accurate, optimized and fresh information,
GoldenFeeds enables clients to increase their revenues across all digital
marketing channels.
High-quality and well-maintained product information (or ones feed)
is essential for increasing conversions and sales, yet the challenge hasbeen that many feeds are poorly structured and infrequently updated.
Missing information along with inaccurate pricing and product
availability are just a few of the issues brands run into that ultimately
reduce conversion rates. Other issues such as missing keywords and attributes negatively impact the
surfacing of relevant product results during consumer search, resulting in unmet demand and slower
growth.
In-house product data solutions often cannot keep up with the pace of change found at large global
brands; this means money is left on the table.
Modern marketers need a trusted partner who will proactively manage the optimization and
distribution of product information through these potentially destructive scenarios.
Omni-Channel Product Information Distribution
Ensuring a Consistent Shopping Experience
GoldenFeeds maintains a brands strategic user experience throughout
the web. Our solution expands reach through the optimization, delivery
and management of product information across all online marketing
channels. Whether its an affiliate network, search engine, comparison
shopping engine, retargeting or any other channel, brands benefit from
our comprehensive knowledge of each channels unique requirements.
GoldenFeeds makes sure each brands product information is always
consistent and up-to-date to ensure the best experience for retailersand shoppers. .
As e-commerce brands continue to expand globally through numerous
marketing channels, it becomes increasingly difficult to maintain a good
user experience without comprehensive and high-quality information. GoldenFeeds guarantees that the
consumers interaction with your brand will always be relevant, accurate, and true to the brand itself.
International Opportunity Capitalization
Right bar quote:
Did you know ?
More than 130 global retailers
consider GoldenFeeds their trusted
partner and a force behind their
elevated marketing performance.>> Contact us for more information
Right bar quote:
Did you know ?
26 of the Top US online retail brands
rely on GoldenFeeds to achieve
effective product distribution and
increased conversion via their online
marketing channels.
>> Contact usfor more information
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Expand Your Brand
Global e-commerce sales are rapidly growing as retailers capitalize on
the opportunity to offer their products in many languages and
currencies throughout a variety of channels worldwide.
GoldenFeedsunique, language-agnostic technology enables quick
global expansion to online retailers. Our platform delivers high-quality
product information to 27 countries including the United States, Spain,
France, Japan, Australia and more.
Furthermore, GoldenFeeds is fully integrated with global e-commerce
and international logistics solutions such as BorderFree, which help
simplifying the brands expansion.
Search Engine Marketing (SEM)
Bid Smarter
Modern shoppers know what they want to buy and how to find it
online. They make data-driven buying decisions by comparing prices,
availability and delivery conditions (such as: shipping costs, delivery
time, etc.). The ability to optimize the product information accordingly
is essential for converting these shoppers.
Search engines such as Google and Bing are constantly improving their
shopping experiences, resulting in more complex product data
requirements. Online retailers need a smart, 24/7 team and state-of-
the-art technology to best monetize these channels.
GoldenFeeds provides an automated service backed by a
knowledgeable team to power a brands relationship with Google / Bing Product Listing Ads. Bidding
success starts with accurate and comprehensive product information that is consistently updated. As a
partner to our clients, we understand their bidding strategies and optimize product data accordingly by:
Including comprehensive product data to increase the product feed rank and lower biddingexpenses.
Optimizing category and color mapping to increase visibility during consumer searches. Continuously adjusting product information according to the search engine requirements. Aligning a brands data with merchandising information, such as best sellers and new arrivals. Using top phrases and product segmentation for the best results.
GoldenFeeds delivers brands product data to search engines worldwide on a daily basis, monitoring forchanges and data performance to maximize results.
Affiliate Marketing (AM)
Add More Value to Affiliates
Providing affiliates with high-quality product information is one of the main requirements of a successful
Right bar quote:
Did you know ?
GoldenFeeds distributes high-quality
product information in 27 countries imultiple combinations of language
and currencies.
>> Contact usfor more information
Right bar quote:
Did you know ?
"Best Sellers" indications dramatically
improve Google bidding, saving
marketers expense while increasing
conversion.
>> Contact usfor more information
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affiliate program. Ensuring quality product information throughout
your website as well as your channels significantly impacts ROI. It
also enables affiliates to offer a consistent and valuable shopping
experience.
GoldenFeeds believes that in order to drive better results a brand
needs to add more value to local and global affiliates. Added valuemeans catering to your affiliates requirements, requests and even
some of their wishes. At GoldenFeeds we automate this process and
ensure those needs are met.
With GoldenFeeds, accurate, detailed and frequently updated
product data is delivered on a daily basis through your affiliate
network which consists of:
All-inclusive product attributes and specifications that drive buying decisions. Complete and up-to-date pricing data. Social information (ratings, # of reviews, likes, tweets).
Effective keywords for increased visibility during consumer searches. Promotional text that drives conversions. Automated, applied rules such as the inclusion of value-added details or the exclusion of non-
commissionable items.
Custom feeds to accelerate sales can be effortlessly generated using:
Top-seller feeds Category subset feeds Special offers feeds Product variant feeds
Additionally, GoldenFeeds provides affiliates with an EasyFeeddistribution portal that allows them tocustomize a brandsfeeds according to their needs and further reduces the time and money spent on
the publishersside.
Channel Marketing
Effortlessly Expand Your Reach
Modern shoppers operate in an informative but rapidly changing retail
environment. They interact with brands throughout numerous digital
channels and evaluate product differences, peer reviews and even
shipping costs in several shopping channels before they make a buyingdecision.
Consequently, online retailers must use a growing number of channel
strategies, such as comparison shopping engines, email marketing,
retargeting and personalization providers, product review platforms
and others. Optimizing product data for each of these channels takes
time and IT investment.
Right bar quote:
Did you know ?
On average, GoldenFeeds retailers
experience a 15%-30% revenue
increase via affiliate marketing
channels.
>> Contact usfor more information
Right bar quote:
Did you know ?
GoldenFeeds delivers over 800 producfeeds daily to marketing channels
worldwide.
>> Contact usfor more information
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Generating detailed and optimized product data for your channels each day is GoldenFeedsexpertise.
We:
Include comprehensive product data including attributes, pricing, shipping etc. Add social information (ratings, numbers of reviews, likes, tweets) that help conversion. Generate keywords that are crucial to product relevancy. Extract promotional text that drives buying decisions Identify best sellers to inform bidding decisions. Apply rules that optimize product data, providing greater control over performance and costs.
With hundreds of potential channels around the globe just waiting to showcase your products,
GoldenFeeds can help you reach endless new and proven shopping opportunities without having to wait
in the IT queue.
EasyFeed Customization and Distribution Portal
EasyFeed Portal enables online publishers to effortlessly generate and customize a brand sproduct
information as well as deliver it daily with tracking.
Enriched Product Information That Drives Sales
Online retailers who use EasyFeed service allow publishers to access detail-rich product information,
including attributes that are typically not part of standard product feeds, such as social recommendation
information (likes, user ratings, number of reviews, etc.), best sellers, comprehensive specification
details and more. Such information can be used by publishers to better promote products and drive
sales.
Tailored Product Information for Effective Promotion
Customized product information can help publishers and agencies drive sales by promoting
targeted content that is adjusted based on specific category, price, brand name, keywords andmore. For example:
On Saleinformation that draws in savvy consumers New Arrivalsinformation that attracts trendy shoppers Social product endorsements such as ratings and likes that eases the buy decision
Furthermore, formatting can be adjusted according to a publishers needswithout IT involvement.
Maximized Information Relevancy for Increased Conversion
Large and diversified product offering may be challenging for many publishers. For example
targeted portals may face difficulties in incorporating a large feed with many categories that areirrelevant for them. EasyFeed allows them to optimize the product information according to
specific needs and consumer profiles by including only relevant portions of the product information.
Generating a product feed that includes selected categories, specific price range and specific brands
for example, allows publishers to present the most relevant content that will truly accelerate
revenues.
Multiple feeds can be generated for a single brand and seamlessly uploaded to the publishers FTP.
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Accelerated Revenues Through Social and Best Sellers Insights
Publishers are always looking for ways to promote top-converting products that generate more revenue.
The frequently changing information creates a challenge for retailers to create on a regular basis.
Additionally, consumers typically want to know which products are the most talked about, most liked
and have the highest customer ratings.
EasyFeed allows publishers to automatically generate a best sellers feed from top positioned products in
each of the brands categories.
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Clients section (take from http://www.goldenfeeds.com/customers.htm )
Our Clients
We believe that capitalizing on high-quality product data should be simple. Therefore, we do not need
the brandsIT resources to deliver this benefit. But dontjust take our word for it. Many of the world's
leading brands trust GoldenFeeds to improve their product data marketing and accelerate top and
bottom line revenues: Fashion ,Retail,Department Stores,Travel, Software, & Online Services,Daily
Deals, Finance,Mobile & Media,Publishers & Market Places
Present all logos
Link all underlined words to the appropriate section in the page
http://www.goldenfeeds.com/customers.htmhttp://www.goldenfeeds.com/customers.htm#fashionhttp://www.goldenfeeds.com/customers.htm#retail-outletshttp://www.goldenfeeds.com/customers.htm#retail-outletshttp://www.goldenfeeds.com/customers.htm#retail-outletshttp://www.goldenfeeds.com/customers.htm#department-storeshttp://www.goldenfeeds.com/customers.htm#department-storeshttp://www.goldenfeeds.com/customers.htm#department-storeshttp://www.goldenfeeds.com/customers.htm#travelhttp://www.goldenfeeds.com/customers.htm#travelhttp://www.goldenfeeds.com/customers.htm#travelhttp://www.goldenfeeds.com/customers.htm#daily-dealshttp://www.goldenfeeds.com/customers.htm#daily-dealshttp://www.goldenfeeds.com/customers.htm#financehttp://www.goldenfeeds.com/customers.htm#financehttp://www.goldenfeeds.com/customers.htm#mobile-mediahttp://www.goldenfeeds.com/customers.htm#mobile-mediahttp://www.goldenfeeds.com/customers.htm#mobile-mediahttp://www.goldenfeeds.com/customers.htm#publishers-marketplaceshttp://www.goldenfeeds.com/customers.htm#publishers-marketplaceshttp://www.goldenfeeds.com/customers.htm#publishers-marketplaceshttp://www.goldenfeeds.com/customers.htm#publishers-marketplaceshttp://www.goldenfeeds.com/customers.htm#mobile-mediahttp://www.goldenfeeds.com/customers.htm#financehttp://www.goldenfeeds.com/customers.htm#daily-dealshttp://www.goldenfeeds.com/customers.htm#travelhttp://www.goldenfeeds.com/customers.htm#department-storeshttp://www.goldenfeeds.com/customers.htm#retail-outletshttp://www.goldenfeeds.com/customers.htm#fashionhttp://www.goldenfeeds.com/customers.htm8/12/2019 GoldenFeeds website Text 27-Jan-13 v4.1 (1).docx
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Channels section (take from http://www.goldenfeeds.com/channels.htm )
Our Channels
GoldenFeeds partners with numerous marketing channels such as affiliate networks, display/retargeting
networks, publisher tools, shopping portals , paid search management platforms, personalization
platforms and other technology providers to help them convert brands rich product data into sales.
If we have not listed a channel that you would like us to work with, feel free tolet us know.
Present all logos
Link all underlined words to the appropriate section in the page
http://www.goldenfeeds.com/channels.htmhttp://www.goldenfeeds.com/contact.htmhttp://www.goldenfeeds.com/contact.htmhttp://www.goldenfeeds.com/contact.htmhttp://www.goldenfeeds.com/contact.htmhttp://www.goldenfeeds.com/channels.htm8/12/2019 GoldenFeeds website Text 27-Jan-13 v4.1 (1).docx
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About Section
Submenu (does not scroll), each option in a different page):
Who We Are, The Team,Our Gold,Whats New,Information Center
Who We Are
GoldenFeeds is a global leader of e-commerce product information marketing.GoldenFeeds generates, maintains and distributes high-quality product data for clients to increase top
and bottom-line revenue. Our unique solutions allow online retailers to bypass technical hurdles and
ensure the best brand experience in their marketing channels.
GoldenFeeds service was launched at 2011 as part of the ForNova Technology Group. We have strategic
agreements in place with the top affiliate networks in both the USA and the UK.
The companysR&D center is located in Israel, with offices in New York and London.
GoldenFeedsThe numbers (present graphically)
130 leading retailers, 26 of the top 500 e-commerce brands in the US Hundreds of feeds delivered daily to various marketing channels International operations with data distribution to 27 countries 12 combinations of languages / currencies 410% monthly sales growth since 2012 15%-30% increase in our clients revenues on average Offices in US, UK, Israel
Add a link toGoldenFeeds at a Glanceinfographics at the Right side
The Team
For now it is just the photos, please leave room for bios
Amir Freund Michael Rubanovich Dori Stein
CEO COO VP Business Development,
UK office General Manager
http://c/Users/Refaela/Documents/ForNova/Marketing/GoldenFeeds/Website/New%20site/Final/GoldenFeeds%20At%20a%20Glance.pdfhttp://c/Users/Refaela/Documents/ForNova/Marketing/GoldenFeeds/Website/New%20site/Final/GoldenFeeds%20At%20a%20Glance.pdfhttp://c/Users/Refaela/Documents/ForNova/Marketing/GoldenFeeds/Website/New%20site/Final/GoldenFeeds%20At%20a%20Glance.pdfhttp://c/Users/Refaela/Documents/ForNova/Marketing/GoldenFeeds/Website/New%20site/Final/GoldenFeeds%20At%20a%20Glance.pdf8/12/2019 GoldenFeeds website Text 27-Jan-13 v4.1 (1).docx
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Refaela Segdan Dmitry Babitsky Lior Lifshitz
VP Marketing CTO Vice Chairman
Barak Baron Neta Kedem Rony Barbi
Director of Customer Services Customer Launch Director Administrative Manager
Benjamin Schieken
Director of Business Development,
North America
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Our Gold
GoldenFeedsproven technology is based on artificial intelligence imitating the human perception of
web pages. State-of-the-art visual analysis algorithms combined with a sophisticated semantic engine
allows for the automated and accurate processing of thousands of sites, with minimal per-site
adaptation.
Our visual analysis of webpages instantly identifies the relevant areas of content on a page, while
filtering the irrelevant information such as ads and banners. The relevant information is then
analyzed, identifying images and text area. The relevant text is extracted and processed using our
semantic engine and appropriate ontology.
The entire process is automated, enabling GoldenFeedsto rapidly setup your site and launch your
product data.
GoldenFeeds technology offers online brands and retailers significant benefits:
Less time and resources spent on generating high-quality product data Quick adaptation to site changes through our visual analysis that is less sensitive to site changes,
an enables quick adaptation Automated identification of major site changes, preventing misinformation and data lag time Language-agnostic operations whereby our visual analysis, coupled with a semantic engine,
overcomes language barriers and allows for quick adaptation and multi- language support
Our technology was specifically designed to address big data content aggregation and applies to all
content types.
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Whats New
Press Releases: New office, customer announcements
Upcoming conferences and symposiums
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Information Center
(links)
Expand Your Brand - GoldenFeeds Pager
GoldenFeeds FAQ
EasyFeed - Customization and Distribution Portal
EasyFeed - How-to-use
GoldenFeeds at a Glance
GoldenFeeds Case Study - Fashion Brand
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Contact us page
Contact Us
Add a map next to each office, such as (http://www.borderfree.com/contact)
Headquarters - Israel
Apollo Building
Yokneam Industrual Park, P.O.B 334
Yokneam Ilit, 20692
Phone: +972 4 989 2522
Fax: +972 4 989 2533
Email: [email protected]
Sales & Marketing
Phone: +972 4 989 2566Email: [email protected]
Service:
Phone: +972 4 989 2588
Email: [email protected]
UK Office
16 Dover Street
London, W1S 4LR
Phone: +44 (0)20 7569 8765
Sales & Marketing: +44 (0)7969 155060
Email: [email protected]
US Office
25 Broadway, 10th Floor
New York, NY 10004
Phone: +1 646 593 8672
Email: [email protected]
http://www.borderfree.com/contactmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.borderfree.com/contact8/12/2019 GoldenFeeds website Text 27-Jan-13 v4.1 (1).docx
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Blog
Blog
Best sellers indication for increased sales
October 5, 2013
Best converting products, also known as the best sellers, are a major source of revenue for retailers and
brands. Such products are typically presented first in their categories and sometimes in a category of
their own (Best Sellers category). Nevertheless, most marketing channels do not get any information to
help them monetize these products. Retailers product feeds do not indicate which items are best sellers
and thus publishers cannot promote them accordingly.>>Read more
International Expansion
September 25, 2013
The majority of merchants and publishers are seeing growth opportunities in foreign markets. As brands
expand into more and more countries they face many challenges. The need to create multiple feeds inmany different languages and currencies is one of them. Many brands with worldwide presence struggle
with international feed generation as well as creating and managing agreements with the local affiliate
networks.>>Read more
Feed customization for better conversion
September 14, 2013
In one of our posts, we discussed the importance of informing publishers about best sellers as a means
of generating more revenue. However there is additional information that can be used by agencies and
publishers to drive conversion rates and sales, such as:
On Saleindications can be used to attract consumers New arrivalsindications can be used to attract savvy consumers Social ranking such as ratings and likes, are more likely to push consumers towards a buy
decision based on the input of fellow consumers
>>Read more
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Comment to the site constructor:
1. The full posts are presented in a new page2. All external links to be opened in a new page
Best sellers indication for increased sales
Best converting products, also known as the best sellers, are a major source of revenue for retailers and
brands. Such products are typically presented first in their categories and sometimes in a category of
their own (Best Sellers category). Nevertheless, most marketing channels do not get any information to
help them monetize these products. Retailers product feeds do notindicate which items are best sellers
and thus publishers cannot promote them accordingly
Letting your marketing channels know about the best-selling products helps them to prioritize these
products during the consumer search and achieve better conversation rates. Furthermore, agencies
can better bid on these products, increasing the sales.
In GOOGLE SHOPPING ADS2013 ANNUAL REPORTresearch byMarin Software,(based on
analysis of search marketers that spend more than $100,000 per monthon paid search) discusses
targeting top performing products as one of the strategies to make the most of the Google PLA.
Econsultancy blogcovers this research and notes that similar to paid search keywords,prioritizing
top performing product targets allows retailers more control over their revenue outcomes. By
increasing exposure for these products search marketers can bring in more revenue while investing
less time in management and optimization. It also notes that products with low margins or those
that perform poorly with standard text ads might also perform poorly with PLAs. By excluding these
products or setting product filters to define which items can appear for PLAs, retailers can avoid
bidding on these unprofitable products and wasting their campaign budgets.
Contact usabout best sellers in your product feeds
Comments
http://www.marinsoftware.com/resources/whitepapers/2013-google-shopping-ads-reporthttp://www.marinsoftware.com/resources/whitepapers/2013-google-shopping-ads-reporthttp://www.marinsoftware.com/resources/whitepapers/2013-google-shopping-ads-reporthttp://www.marinsoftware.com/resources/whitepapers/2013-google-shopping-ads-reporthttp://www.marinsoftware.com/resources/whitepapers/2013-google-shopping-ads-reporthttp://www.marinsoftware.com/resources/whitepapers/2013-google-shopping-ads-reporthttp://www.marinsoftware.com/resources/whitepapers/2013-google-shopping-ads-reporthttp://econsultancy.com/uk/reports/paid-search-marketing-ppc-best-practice-guidehttp://econsultancy.com/uk/reports/paid-search-marketing-ppc-best-practice-guidehttp://econsultancy.com/uk/reports/paid-search-marketing-ppc-best-practice-guidehttp://econsultancy.com/uk/blog/63313-cpcs-for-google-shopping-ads-have-increased-53-year-on-year-reporthttp://econsultancy.com/uk/blog/63313-cpcs-for-google-shopping-ads-have-increased-53-year-on-year-reporthttp://econsultancy.com/uk/blog/63313-cpcs-for-google-shopping-ads-have-increased-53-year-on-year-reporthttp://econsultancy.com/uk/reports/paid-search-marketing-ppc-best-practice-guidehttp://www.marinsoftware.com/resources/whitepapers/2013-google-shopping-ads-reporthttp://www.marinsoftware.com/resources/whitepapers/2013-google-shopping-ads-report8/12/2019 GoldenFeeds website Text 27-Jan-13 v4.1 (1).docx
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Feed customization for better conversion
In one of our posts, we discussed the importance of informing publishers about best sellers as a
means of generating more revenue. However there is additional information that can be used by
agencies and publishers to drive conversion rates and sales, such as:
On Saleindications can be used to attract consumers New arrivalsindications can be used to attract savvy consumers Social ranking such as rating and likes, are more likely to push consumers towards a buy
decision based on inputs of fellow consumers
Creating customized feeds based on specific information (for example social ranking), can help
publishers increase conversions by promoting targeted content based on the above information.
Furthermore, feed customization can be useful in cases of large feeds that include many categories.
Individual portals, as well as targeted publishers, can take only the relevant portion of a feed:
specific categories, specific price ranges, and brand names, optimizing the feed according to theirspecific needs and consumer profiles, and ultimately present more relevant content that increases
revenues.
Contact usabout merchant feed customization
Comments
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International Expansion
The majority of merchants and publishers are seeing growth opportunities in foreign markets. As
brands expand to more and more countries they face many challenges. The need to create multiple
feeds in many different languages and currencies is one of them. Many brands with worldwide
presence struggle with international feed generation as well as creating and managing agreementswith the local affiliate networks.
As shoppers in different markets are incented to purchase in different ways, there may be local
differences in language, shipping prices product information, promotions, and of course currency.
As such, each international website requires its own feeds which reflect the preferences and
requirements of the local consumers and marketing channels.
One way to create an up-to-date local is feed is to scan each local website and extract all relevant
information from it. This ensures that the feed is fully localized with the promotions, shipping info,
etc.
Some international sites include a single language with multiple currency options. In this case, new
pricing can be provided using an external file which is integrated into a base feed (created by
scanning the website in one of the currencies) to create international feeds.
Contact usabout international feeds generation
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Testimonials page
Dont Take Our Word For It
What makes GoldenFeeds different and better -- is its willingness to understand the
unique aspects of our industry and tailor a solution that will maximize our feeds exposure
and drive online sales. GoldenFeeds daily feed management ensures our product feeds are
live, detailed and accurate for the best consumer experience.
Senior manager, data and performance at a large international hotel chain
SONY is a dynamic customer that launches his brand in new territories extremely fast.
Considering their technical requirements, it is very challenging to show a positive ROI
quickly. But with the assistance of GoldenFeeds, we managed to launch multiple channels
in a short period and continue to over deliver the results our customers expect from us.
Charla Kulekci , Neo Ogilvy
GoldenFeeds quick product feed launch helped us to capitalize on opportunities in the
marketplace. Its ability to adapt quickly to our unique requirements as well as to site
changes and updates helped us maintain high quality feeds to our affiliates and marketing
channels.
James Parker, Phones4U