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Get more bang for your buck with the biggest tourism publication in the Brainerd Lakes Area!

2020 Explore Brainerd Lakes Visitors Guide

Advertising Information

IMPORTANT DATESSpace Reservation Deadline & Contract Due: 12/06/2019

Ad Materials Due: 12/20/2019

BY MAILEach year, we send over 1,700 guides nationwide through website requests and phone calls.

BY WEBWe publish an online version of our guide that allows customers to flip through the pages just like the real thing. Your clickable ad will even be linked back to your website!

BY VEHICLEBecause everyone needs a rest stop, we continuously replenish our guides at 34 rest areas and visitor centers, plus 14 RV lots across Minnesota.

IN STATEWIDE NEWSPAPERSWe add the wow-factor to Sunday newspapers all over Minnesota, tar-geting affluent households in major and emerging markets. Guides are distributed in March, when many fam-ilies are likely to make their summer vacation plans.

We lure ‘em here!

For as little as $165, you can reach 200,000* tourists and potential customers!

* 95,000 printed guides, industry average of 2.2 readers per guide.

Reach 200,000+

Rochester Post-Bulletin

Fargo Forum

Brainerd Lakes Area

St. Cloud Times

Duluth News-Tribune

StarTribune

Chambers of CommerceWe proudly showcase our Visitor Guides and member brochures to more than 150,000 guests of our Brainerd, Crosslake and Pequot Lakes Chamber Offices, including the Hwy 371 Welcome Center.

Discover RacksFrom local gas stations and grocery stores to our own Brainerd Lakes Re-gional Airport, you’ll find our guides in more than 100 magazine racks all over the Lakes Area.

Ad packages for any business and any budget! Reserve now and pay later! We’ll bill you after January 1, 2020.

And then show ‘em around the lakes area!

Market Reach

The Visitors Guide features customized covers for the communities of Brainerd, Crosslake, and Pequot Lakes. Each cover will be distributed in

its specific community!

3 Cover Designs!

AD SIZE WIDTH HEIGHT PRICE1/6 Page (Vertical) 2.3” 4.8” $8251/6 Page (Horizontal) 4.77” 2.34” $8251/3 Page (Vertical) 2.3’’ 9.75’’ $1,5501/3 Page (Square) 4.77’’ 4.8’’ $1,6501/2 Page 7.25’’ 4.8’’ $2,395Full Page * 8.25’’ 10.75’’ $2,995Outside Back Cover * 8.25’’ 10.75’’ $6,750Inside Front Cover * 8.25’’ 10.75’’ $3,995Page One * 8.25’’ 10.75’’ $3,995Page Three * 8.25’’ 10.75’’ $3,495Page Five * 8.25’’ 10.75’’ $3,395Inside Back Cover * 8.25’’ 10.75’’ $3,295

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* Please add .25” Bleed to all full page files. Trim line is 8.25” x 10.75”. Live area is 7.25” x 9.75”.

Bigger is Better!

1/6 PAGE HORIZONTAL

1/3 PAGE SQUARE

1/3 PAGE

VERTICAL

1/6 PAGE

VERTICAL

1/2 PAGE HORIZONTAL

DIRECTORY LISTING ................$165Member business name, address, phone number, website, logo, and 25-word description.

BUSINESS SPOTLIGHT ...........$325Member business name, website, phone number, photo, and 50-word description.

TOURISM BUNDLE ...................$425Includes both a directory listing and a business spotlight!

Susie AltersSusie@BrainerdLakesChamber.com218-855-5836 | 218-838-6620

Upgrade your business presence with these editorial promotions—an affordable advertising strategy or smart add-on for all budget sizes!

Great Value!

Bundle Up!

Pick your section!Select preferred placement for your advertising!

• Arts, Culture & Music• Communities (Display Ads Only)• Family Activities• Food & Drink• Golf• Home & Cabin• Lodging• On the Water• Outdoor Adventures• Relocation • Shopping

Send Your Ad Materials to: Susie@BrainerdLakesChamber.com

Submit your Business Spotlight and Business Directory Listing at: www.BrainerdLakesChamber.com/Uploads

AD SIZE WIDTH HEIGHT PRICE1/6 Page (Vertical) 2.3” 4.8” $825_____________________________________________________________________________________1/6 Page (Horizontal) 4.77” 2.34” $825_____________________________________________________________________________________1/3 Page (Vertical) 2.3’’ 9.75’’ $1,550_____________________________________________________________________________________1/3 Page (Square) 4.77’’ 4.8’’ $1,650_____________________________________________________________________________________1/2 Page 7.25’’ 4.8’’ $2,395_____________________________________________________________________________________Full Page * 8.25’’ 10.75’’ $2,995_____________________________________________________________________________________ Outside Back Cover * 8.25’’ 10.75’’ $6,750_____________________________________________________________________________________ Inside Front Cover * 8.25’’ 10.75’’ $3,995_____________________________________________________________________________________ Page One * 8.25’’ 10.75’’ $3,995_____________________________________________________________________________________ Page Three * 8.25’’ 10.75’’ $3,495_____________________________________________________________________________________ Page Five * 8.25’’ 10.75’’ $3,395_____________________________________________________________________________________ Inside Back Cover * 8.25’’ 10.75’’ $3,295_____________________________________________________________________________________

DIRECTORY LISTING ........... $165Member business name, address, phone number, website, logo, and 25-word description.

$165 x Qty ____ = $ ______ $325 x Qty ____ = $ ______ $425 x Qty ____ = $ ______

VISITOR GUIDE SECTIONS: Select preferred section placement for your purchased ads. Dependent on availability.

____ Communities (display ads only) ____ Lodging ____ Food & Drink ____ Family Activities ____ On the Water ____ Shopping ____ Golf ____ Outdoor Adventures ____ Arts, Culture & Music ____ Home & Cabin ____ Relocation

BUSINESS SPOTLIGHT .......$325Member business name, website, phone number, photo, and 50-word description.

TOURISM BUNDLE ...............$425Includes both a directory listing and a business spotlight!

ADD A LOGO TO YOUR LODGING DIRECTORY LISTING .................................................................................$110Lodging members only.

ELIGIBLE FOR NON-PROFIT DISCOUNT .................................................................................................................20%Nonprofits are defined as 501(c)(3) organizations, service clubs, volunteer associations, and churches.

TOTAL AMOUNT DUE: $ ___________________________________________________________

CHECK # __________ CREDIT CARD (SEE BACK) INVOICE

Please add .25” Bleed to all full page files. Trim line is 8.25” x 10.75”. Live area is 7.25” x 9.75”.

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Visitors Guide 2020 advertising agreementBusiness Name ____________________________________Sales Rep _______________________________

ADDITIONAL NOTES OR CHANGES (Please specify any print ads, business spotlights, or business directories you would like to re-run from a previous year.)

RETURN SIGNED COPY BY EMAIL OR MAIL.Susie@brainerdlakeschamber.com | 224 West Washington Street Brainerd, MN 56401

_______________________________________________________ ____________________________Advertiser Company Name Phone

_______________________________________________________ ____________________________Authorized Representative Printed Name Email

_______________________________________________________________________________________Authorized Representative Signature

SUBMISSION OF AD MATERIALS: Acceptable file formats include: 1) press-ready PDF, 2) collected and zipped InDesign files, or 3) flattened Photoshop files. All graphics must be 300 dpi at 100% size. Ads must be emailed to Susie@BrainerdLakesChamber.com. If ad size exceeds 10MB, please arrange other delivery. Design services are not available and are the client’s responsibility. We can recommend a designer.

ADVERTISING AGREEMENT: This contract is an agreement between the Brainerd Lakes Chamber of Commerce (owner of the publication) and advertiser. The advertiser understands and agrees that: 1) Full payment of balance due must be received by January 15, 2020. Late pay-ment may result in the ad not being included in the publication and forfeiture of any payments made to that date by advertiser. 2) If for any reason the ad is canceled after January 1, 2020, by the advertiser, a cancellation fee of 50% of the amount of investment and any production charges will be assessed to the advertiser by the Brainerd Lakes Chamber of Commerce. 3) The advertiser must be a member of the Brainerd Lakes Chamber of Commerce, in good standing.

AUTHORIZATION: All advertisements are accepted and published by the publisher on the representation that the advertiser and/or adver-tising agency are properly authorized to publish the entire contents and subject matter thereof. It is understood that the advertiser and/or ad-vertising agency will indemnify and hold the publisher harmless from and against any loss, expense, or other liability resulting from claims or suits for libel, violations of right of privacy, plagiarism, copyright infringement, and any other claims or suits that may arise out of the publica-tion of such advertisement. Choice of Law: This Advertising Contract shall be interpreted and construed by and under the laws of Crow Wing County in the state of Minnesota, U.S.A. Copy Acceptance: The publishers reserve the right to accept or reject all advertising copy which is deemed objectionable, misleading, not in the best interests of the reader, the Chamber, or contrary to federal and state regulations, whether or not the ad had previously been accepted and/or published. Ad Placements: Every effort will be made to comply with ad placement re-quests, however, final ad position is at the discretion of the publisher and its agency and is based primarily on first contracted, first placed. Invoicing and Terms: You will be invoiced for your advertisement(s) in full at the time you sign this contract, unless otherwise arranged.

If payment by credit card: I hereby authorize Brainerd Lakes Chamber to bill the credit card below as indicated on the front of this agreement.

Name on Card ___________________________________________________________________________

Account Number _____________________________________________ Exp Date ____________________

3 Digit Security Code __________________________________________ Zip Code ____________________

I WANT TO RE-RUN THE SAME AD AS LAST YEAR I WILL SUBMIT A NEW AD

SPACE RESERVATION DEADLINE & CONTRACT DUE: 12/06/2019 | AD MATERIALS DUE: 12/20/2019