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GOALSGOALS
© South-Western Educational Publishing
Lesson 12.1
Evaluating Stocks
Describe the features of common and preferred stock
Discuss stock investing classifications Explain how stock values are
determined Discuss factors that affect a stock’s price
© South-Western Educational Publishing
Characteristics ofStock
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Common Stock
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Preferred Stock
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Classifying Stock Investments
Classifying Stock Investments
Classifying Stock Investments
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Determining a Stock’s Worth
Determining a Stock’s Worth
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Computing a Stock’s Return on Investment
Current Profit on Stock= ROI
Purchase Price + Commission
GOALSGOALS
© South-Western Educational Publishing
Lesson 12.2
Buying and Selling Stock
Describe the process for buying and selling securities
Describe short-term and long-term investment strategies when buying and selling stocks
Explain how to read stock listings and stock indexes
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The Securities Market
Bull and Bear Markets
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Investing Strategies
Short-term techniques
Long-term techniques
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Short-Term Investing Techniques
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Long-Term Investing Techniques
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Reading the Stock Listings
1 2 3 4 5 6 7 8 9 10 11
58.75 44.00 Enger 2.20 4.8 12 109 46.38 45.50 46.00 -.5045.00 23.00 Eng pf 2.25 8.9 10 25 26.25 24.00 25.83 +.3810.50 9.00 Entld .10 1.0 3 8 10.13 9.50 10.00 . --24.00 16.00 Epsco 1.00 5.0 7 12 21.00 19.00 20.00 +.88
6.38 4.00 Exlab .-- .-- 15 300z 5.75 5.12 5.50 .--57.00 32.00 ExeB 2.50 5.7 11 48 46.00 43.00 44.00 +1.00
© South-Western Educational Publishing
Stock Progress Chart
Enger 28 28.50 29 29.50 30 + 2Glastn 40 39 38 38 38 - 2Karbr pf 61 62 62.38 61 61.13 + 0.13Maxln 51 51.13 52 52 53.50 + 2.5Totlmb 10.88 10 9 8 8.5 - 2.38
TotalStock ChangeNames 1 2 3 4 5 (+ or -)
Closing Prices for 10 days
© South-Western Educational Publishing
Stock Indexes
Stock Index -
Dow Jones Industrial Average -
Standard & Poor’s 500 NASDAQ Composite Index