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Analytics and Content for Government of Alberta Digital Media team. Dec 13, 2012.
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Analytics and ContentGovernment of AlbertaPublic Affairs BureauDecember 13, 2012
Evolution
•Collecting
•High level metrics
•Advanced collecting
•Detailed metrics
•Useful/actionable data and insights
ConversConversion!ion!
ReferralReferral
SearchSearch
ReferralReferral
Global Analytics: Rollup Account
ConversConversion!ion!
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Still SearchStill Search
Lessons learned
•Planning
•Documentation
•Reporting/Visualization
Goals
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Summary document
• Primary Audience(s)
• Secondary Audience(s)
• Funnel Contributions
• Primary Goals
• Secondary Goals
• Key Performance Indicators
• Reporting Metrics
• Key Segments
Metrics that matter• Traffic sources
• Conversions
• Behaviour
• Qualitative
• Segments
• Custom Variables
Search
Site search
“This year however, we have been required to follow up via phone (which is a big drain on resources) as many of our students can't find where their email is. In the onversations with them I had to walk them through going to the ualberta.ca homepage then clicking on '[email protected]'to find their email account. It has become clear [email protected] in no way translates to 'hey- that is where my email lives' to our students- especially those new to the U of A.”
Remove Remove “Webmail”“Webmail”
Change to Change to “Email & “Email &
Apps”Apps”
Discussion
