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1 “GO POM GO!”® CONTEST RULES (“Official Rules”) 1. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. The “GO POM GO” POM® Contest (the “Contest”) is sponsored by Canada Bread Company, Limited (the “Sponsor”). The Contest consists of: (a) a series of Daily Prize draws, each with different entry deadlines as set out in Rule 5; and (b), a series of Grand Prize draws, each with different entry deadlines as set out in Rule 6. The “Contest Period” runs from February 1, 2018, at 12:00 am ET, until the entry deadline for the Daily Prize portion and the Grand Prize portion, which all close at 11:59 pm ET on March 26, 2018. 2. ELIGIBILITY The Contest is open to legal residents of Quebec, New Brunswick and Ontario who are thirteen (13) years old or older. The participants who are under the age of majority in their province of residence must have permission from, and acceptance of these Contest Rules by, their parent/legal guardian to participate in this Contest and may be required to provide proof of same in writing in a form satisfactory to the Sponsor. The following persons are not eligible to enter or to win and will be collectively referred to as “Promotion Entities”: (a) employees, agents and representatives of the Sponsor, as well as any parent or related company, their advertising and promotion agencies, suppliers of prizes, materials and services related to the Contest; and (b) members of the immediate families of such employees, agents and representatives (regardless of where they reside) and all persons with whom these employees, representatives or agents reside, whether related or not. For the purposes of the Official Rules, “immediate family” means siblings, children, parents, step-parents and spouses. 3. HOW TO ENTER During the Contest Period, go to www.gopomgo.ca (the “Contest Website”), and follow the on- screen instructions in the Register section to provide your email address and select a password that will be used to sign in on subsequent visits to the Contest Website, as well as your first name, last name, province of residence and telephone number. Keep your password confidential. Limit of one (1) registration per person. Each person may only register once, and must use a unique email address to do so. Duplication may result in disqualification. To obtain additional entries, the participant may: A. POM® BREAD CODE (PIN): During the Contest Period, locate a unique eight (8)-character entry code (PIN), consisting of numbers and letters printed inside the promotional sticker affixed to specially-marked packages of POM® breads (see the list of participating products below) (each, a “POM® BREAD CODE (PIN)”), while supplies last, and follow the on-screen instructions on the Contest Website to enter the POM® BREAD CODE (PIN). The POM® BREAD CODES (PIN) located inside the promotional sticker are each worth two (2) entries to the subsequent Daily Prize draws and Grand Prize draws. Limit: Limit of ten (10) POM® BREAD CODES (PIN) per person per day, and

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“GOPOMGO!”®CONTESTRULES

(“OfficialRules”)

1.NOPURCHASENECESSARYTOENTERORWIN.APURCHASEWILLNOTINCREASEYOURCHANCESOFWINNING.The“GOPOMGO”POM®Contest(the“Contest”)issponsoredbyCanadaBreadCompany,Limited(the“Sponsor”).TheContestconsistsof:(a)aseriesofDailyPrizedraws,eachwithdifferententrydeadlinesassetoutinRule5;and(b),aseriesofGrandPrizedraws,eachwithdifferententrydeadlinesassetoutinRule6.

The“ContestPeriod”runsfromFebruary1,2018,at12:00amET,untiltheentrydeadlinefortheDailyPrizeportionandtheGrandPrizeportion,whichallcloseat11:59pmETonMarch26,2018.

2.ELIGIBILITY

TheContestisopentolegalresidentsofQuebec,NewBrunswickandOntariowhoarethirteen(13)yearsoldorolder.Theparticipantswhoareundertheageofmajorityintheirprovinceofresidencemusthavepermissionfrom,andacceptanceoftheseContestRulesby,theirparent/legalguardiantoparticipateinthisContestandmayberequiredtoprovideproofofsameinwritinginaformsatisfactorytotheSponsor.Thefollowingpersonsarenoteligibletoenterortowinandwillbecollectivelyreferredtoas“PromotionEntities”:(a)employees,agentsandrepresentativesoftheSponsor,aswellasanyparentorrelatedcompany,theiradvertisingandpromotionagencies,suppliersofprizes,materialsandservicesrelatedtotheContest;and(b)membersoftheimmediatefamiliesofsuchemployees,agentsandrepresentatives(regardlessofwheretheyreside)andallpersonswithwhomtheseemployees,representativesoragentsreside,whetherrelatedornot.ForthepurposesoftheOfficialRules,“immediatefamily”meanssiblings,children,parents,step-parentsandspouses.

3.HOWTOENTER

DuringtheContestPeriod,gotowww.gopomgo.ca(the“ContestWebsite”),andfollowtheon-screeninstructionsintheRegistersectiontoprovideyouremailaddressandselectapasswordthatwillbeusedtosigninonsubsequentvisitstotheContestWebsite,aswellasyourfirstname,lastname,provinceofresidenceandtelephonenumber.Keepyourpasswordconfidential.Limitofone(1)registrationperperson.Eachpersonmayonlyregisteronce,andmustuseauniqueemailaddresstodoso.Duplicationmayresultindisqualification.

Toobtainadditionalentries,theparticipantmay:

A.POM®BREADCODE(PIN):DuringtheContestPeriod,locateauniqueeight(8)-characterentrycode(PIN),consistingofnumbersandlettersprintedinsidethepromotionalstickeraffixedtospecially-markedpackagesofPOM®breads(seethelistofparticipatingproductsbelow)(each,a“POM®BREADCODE(PIN)”),whilesupplieslast,andfollowtheon-screeninstructionsontheContestWebsitetoenterthePOM®BREADCODE(PIN).ThePOM®BREADCODES(PIN)locatedinsidethepromotionalstickerareeachworthtwo(2)entriestothesubsequentDailyPrizedrawsandGrandPrizedraws.Limit:Limitoften(10)POM®BREADCODES(PIN)perpersonperday,and

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oftwentysix(26)POM®BREADCODES(PIN)perpersonforthedurationoftheContestPeriod.AnyattempttoexceedtheselimitsmayresultindisqualificationfortheremainderoftheContest.

B.PROMOTIONALCODE(PIN):Locateauniqueeight(8)-charactercode(PIN),consistingofnumbersandlettersonselectedplatformssuchasFacebook,inpromotionalemails,orelsewhereduringtheContestPeriod(each,a“PROMOTIONALCODE(PIN)”)andfollowtheon-screeninstructionsontheContestWebsitetoenterthePROMOTIONALCODE(PIN).ThePROMOTIONALCODES(PIN)locatedontheselectedplatformsareeachworthone(1)entrytothesubsequentDailyPrizedrawsandGrandPrizedraws.NopurchaseisrequiredtoobtainaPROMOTIONALCODE(PIN).Limitoften(10)PROMOTIONALCODES(PIN)perpersonforthedurationoftheContestPeriod.AnyattempttoexceedtheselimitsmayresultindisqualificationfortheremainderoftheContest.

Limitofonehundredandthirtysix(136)chancescanbeobtainedperpersonforthedurationoftheContestPeriod.

Notethatregistrationandbonusentries(describedbelow)donotcounttowardstheselimits.

ToobtainaPOM®BREADCODE(PIN)withoutpurchase,handprintanessayof50words(the“Essay”),explainingwhyyouwouldliketowinoneoftheprizes.Includeyourname,fulladdress,emailaddressandtelephonenumber.Essaysmustbefaxedto514-931-8881andindicate“GoPOMGo!Contest”.TheparticipantwillthenreceiveaPOM®BREADCODE(PIN)byemailthatwillallowtheparticipanttoentertheContestbyfollowingtheinstructionsabove.ThePOM®BREADCODE(PIN)allowtwo(2)entriestothesubsequentDailyPrizedrawsandGrandPrizedraws.Eachessaymustbeanoriginalcomposition,uniqueforeachentry,andpreparedspecificallyfortheContest.TheSponsorreservestherighttodisqualifyanyEssaythatisillegible,offensive,infringesupontherightsofanythirdparty,promotesorcondonesillegalorimmoralactivity,orisotherwisenotinkeepingwiththecorporateimageoftheSponsor.Allowfive(5)businessdaysforyourno-purchasecode(PIN)requesttobeprocessed.Limit:Limitofone(1)no-purchaserequestsperpersonperday,andalimitoftwentysix(26)requestsduringtheContestPeriod.NopurchaserequestsmustbereceivedbyfaxnolaterthanMarch16,2018at11:59pmET.AnyattempttoexceedtheselimitsmayresultindisqualificationfortheremainderoftheContest.

Participatingproductssubjecttoavailabilityandwhilesupplieslast:

ProductDescription Size UPC

POM®Ultra-MoelleuxWhitebread–single,duo,trioformat

675g6107777120;6107777220;

6107777620

POM®Ultra-Moelleux100%WholeWheatbread–single,duo,trioformat

675g6107777121;6107777221;

6107777621

POM®16grainsbread–singleandduoformat650g

6107777229;6107771229;POM®SmartSupergrains+Fibre–single,duo,trioformat 650g 6107777103;6107777233;

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6107777303POM®DeMenageWhitebread 675g 6107772147POM®DeMenage100%WholeWheatbread 675g 6107772148POM®ClassiqueFrenchStylebread

450g 6107721452

POM®ClassiqueBelgianStylebread 570g 6107721451POM®SesameBagels 6 6107750840POM®PlainBagels 6 6107750841POM®CoffeeandCreamBagels 6 6107777868

POM®WhiteTortillas10”,Singleandduoformat10,10x

2 6107777845;6107777856POM®WhiteTortillas7” 10 6107777843POM®HotDogbuns 6 6107777115POM®Hamburgerbuns 6 6107777116POM®CinnamonandRaisinbread 600g 6107778125PARTICIPANTSMUSTKEEPEACHPOM®BREADCODE(PIN)ENTEREDINTHECONTEST,ASWELLASTHEPACKAGING,FORVALIDATIONATALATERTIME.ATALLTIMES,THESPONSORRESERVESTHERIGHTTOASKTHEPARTICIPANTSELECTEDFORAPRIZETOPROVIDETHEPACKAGINGCONTAININGASELECTEDPOM®BREADCODE(PIN)(OREMAILBYTHOSEENTERINGWITHOUTPURCHASE);FAILURETOCOMPLYCOULDRESULTINTHESELECTEDPARTICIPANT’SDISQUALIFICATION.

4.BonusEntryOpportunities

Therearefour(4)waystocollectbonusentriesfortheContest.

1- SubscribebyEmail:WhenaregisteredparticipantsubscribestoreceivePOM®communicationsbyemail(information,contestsand/orcoupons),duringtheContestPeriodtheywillautomaticallyreceiveone(1)entrytothesubsequentDailyPrizedrawsandGrandPrizedraws.Theymayunsubscribeatanytimewithoutimpactingthechancetowin.Limit:Limitofone(1)bonusentryforthesubscriptionbyemailperpersonduringtheContestPeriod.

2- Whenaparticipantcompletesone(1)teamontheice(accumulated6chancesfromgameparticipation),heorshewillreceivefive(5)extraentriestothesubsequentDailyPrizedrawsandGrandPrizedraws.

3- Whenaparticipantcompletestwo(2)teamsontheice(accumulated17chancesfromgameparticipation),heorshewillreceiveten(10)extraentriestothesubsequentDailyPrizedrawsandGrandPrizedraws.

4- Whenaparticipantcompletestheentirearena(accumulated67chancesfromgameparticipation),heorshewilldoubletheirentriestothesubsequentDailyPrizedrawsandGrandPrizedraws.

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PRIZES

5.DAILYPRIZES

TheDailyPrizesdrawswillbeheldbetweenFebruary14andMarch27,2018fromalleligibleentriesreceivedduringtheContestPeriod(asdescribedinRule6below).Oddsdependonthenumberofentriesreceivedatthetimeofeachdraw.Non-winningentrieswillbecarriedforwardtosubsequentdraws.Therearefourhundredtwenty(420)DailyPrizesavailabletobewonattheoutsetoftheContestPeriod.Thetotalnumberavailabletobewonwilldiminishasawarded.Drawswillbeheldat11:00amETatC.P.22,succ.PlaceduCommerceinBrossard,Quebec,J4W3L5byActivePromoMarketinginc.,anindependentorganizationresponsibleformanagingthedraws,fromalleligibleentriesreceivedby11:59pmETthedayprecedingthedrawdate.

EachDailyPrizeconsistsofone(1)Bleu-Blanc-Rougeitem(approximatevalueofeachitembetween$30to$200.)Limitofone(1)DailyPrizeperemailaddressandperhouseholdfortheContestPeriod.SeeadditionalprizeconditionsinRule7below.

DailyPrizes Approx.RetailValue

Drawdates Entrydeadlines Numberofprizes

CHcaps $30 February14,2018 February13,2018 10

$30 February15,2018 February14,2018 10

$30 February16,2018 February15,2018 10

$30 February17,2018 February16,2018 10

$30 February18,2018 February17,2018 10

$30 February19,2018 February18,2018 10

$30 February20,2018 February19,2018 10

$30 February21,2018 February20,2018 10

$30 February22,2018 February21,2018 10

$30 February23,2018 February22,2018 10

CHtuques $30 February24,2018 February23,2018 10

$30 February25,2018 February24,2018 10

$30 February26,2018 February25,2018 10

$30 February27,2018 February26,2018 10

$30 February28,2018 February27,2018 10

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$30 March1,2018 February28,2018 10

$30 March2,2018 March1,2018 10

$30 March3,2018 March2,2018 10

$30 March4,2018 March3,2018 10

$30 March5,2018 March4,2018 10

CHT-ShirtNameandNumber

$38 March6,2018 March5,2018 10

$38 March7,2018 March6,2018 10

$38 March8,2018 March7,2018 10

$38 March9,2018 March8,2018 10

$38 March10,2018 March9,2018 10

$38 March11,2018 March10,2018 10

$38 March12,2018 March11,2018 10

$38 March13,2018 March12,2018 10

$38 March14,2018 March13,2018 10

$38 March15,2018 March14,2018 10

CHcoolers $30 March16,2018 March15,2018 10

$30 March17,2018 March16,2018 10

$30 March18,2018 March17,2018 10

$30 March19,2018 March18,2018 10

$30 March20,2018 March19,2018 10

$30 March21,2018 March20,2018 10

$30 March22,2018 March21,2018 10

$30 March23,2018 March22,2018 10

$30 March24,2018 March23,2018 10

$30 March25,2018 March24,2018 10

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CHjerseys $200 March26,2018 March25,2018 10

$200 March27,2018 March26,2018 10

Beforebeingdeclaredawinner,theselectedentrantwillbecontactedbytelephoneoremailwithinfour(4)businessdaysofthedrawandmustsatisfythePrizeClaimconditionsinRule8below.6.GRANDPRIZES

TheGrandPrizedrawswillbeheldbetweenFebruary7andMarch27,2018fromalleligibleentriesreceivedduringtheContestPeriod.Oddsdependonthenumberofentriesreceivedatthetimeofeachdraw.Non-winningentrieswillbecarriedforwardtosubsequentdraws.Therearetwentyfive(25)GrandPrizesavailabletobewonattheoutsetoftheContestPeriod.Thetotalnumberavailabletobewonwilldiminishdailyasawarded.Drawswillbeheldat11:00amETatC.P.22,succ.PlaceduCommerceinBrossard,Quebec,J4W3L5byActivePromoMarketinginc.,anindependentorganizationresponsibleformanagingthedraws,fromalleligibleentriesreceivedby11:59pmETthedayprecedingthedrawdate.

EachGrandPrizeconsistsofone(1)FamilyVIPExperienceforthewinnerandthree(3)guestsonApril1,2018,attheBellCentre,Montrealincluding:

• 4ticketsforahockeygameatBellCentreonApril1,2018;• PrivateanimateddinnerforthefamiliesatarestaurantneartheBellCentre;• Specialappearancesanddrawsduringthedinner;• $100perfamilytocoverexpenses.

Approximateretailvalue:$1000each.Beforebeingdeclaredawinner,theselectedentrantwillbecontactedbytelephoneoremailwithintwo(2)businessdaysofthedrawandmustsatisfythePrizeClaimconditionsinRule8below.SeealsoadditionalprizeconditionsinRule7below.

Limitofone(1)GrandPrizeperpersonandperhouseholdfortheContestPeriod.Prizedoesnotincludetravelorotheradditionalexpenses.

ThenamesofselectedentrantswillbeannouncedduringtheapplicableBleu–Blanc–RougehockeygameonRDS,assetoutbelow.Beforebeingdeclaredawinner,eachselectedentrantwillbecontactedbyemailwithintwo(2)businessdaysoftheapplicabledrawandmustsatisfythePrizeClaimconditionsinRule8below.

Alldrawswillbeheldat10:00a.m.ET,onthedatesspecifiedbelow,inMontréal,Québec,byActivePromoMarketing,anindependentorganizationresponsibleformanagingthedraws.

DRAWDATES ENTRYDEADLINES

(11:59:59p.m.ET)

NUMBEROFPRIZESAVAILABLETOBEWON

DATEOFANNOUNCEMENT(ofpotentialwinners)

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7.ADDITIONALPRIZECONDITIONS

Allexpensesnotspecificallydescribedasincludedintheprizes,includingbutnotlimitedtotravelandpersonalexpensesarethesoleresponsibilityofselectedwinnersandguests,asapplicable.

DailyPrizesandGrandPrizesmustbeacceptedasdescribedintheseOfficialRulesandcannotbetransferred,substitutedorexchanged,inwholeorinpart,forcashorotherwiseexceptatthesolediscretionoftheSponsorwhoreservestherighttosubstituteaprizeofequalorgreatermonetaryvalueifanyprizecannotbeawardedasdescribedherein,includingwithoutlimitation,duetogamecancellation.Prizeswillbedeliveredtoverifiedwinnersonly.Sponsorwillnotreplaceanylostorstolenprizes.

February7,2018 February6,2018 One(1) February8,2018(Philadelphia/Montreal)

February13,2018 February12,2018 One(1) February14,2018(Colorado/Montreal)

February14,2018 February13,2018 One(1) February15,2018(Arizona/Montreal)

February19,2018 February18,2018 One(1) February20,2018(Philadelphia/Montreal)

February21,2018 February20,2018 One(1) February22,2018(Montreal/NewYork)

February23,2018 February22,2018 One(1) February26,2018(Montreal/Philadelphia)

February27,2018 February26,2018 One(1) February28,2018(Montreal/NewYork)

March1,2018 February28,2018 One(1) March2,2018(NewYork/Montreal)

March5,2018 March4,2018 Two(2) March6,2018(NewJersey/Montreal)

March7,2018 March6,2018 Two(2) March8,2018(Florida/Montreal)

March9,2018 March8,2018 Two(2) March12,2018(Columbus/Montreal)

March12,2018 March11,2018 Two(2) March13,2018(Montreal/Dallas)

March14,2018 March13,2018 Two(2) March15,2018(Montreal/Pittsburgh)

March16,2018 March15,2018 Two(2) March19,2018(Montreal/Florida)

March20,2018 March19,2018 Two(2) ----

March22,2018 March21,2018 Two(2) ----

March27,2018 March26,2018 One(1) ----

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Thewinnerandguestsofanyprizeassumeresponsibilityforanyandalldamages,losses,deathorinjuriesofanykindthatmayoccurwhiletravelingto/from,participatingorusingtheprize,anyprize-relatedactivity,oranygoodsorservicesforwhichtheprizeisredeemed.

WinnersoftheGrandPrizesandtheirguestsmustsignandreturntotheSponsoraDeclarationandReleaseFormwhichincludesapublicityrelease(inclusiveoffilmingactivitiestooccurduringprize-relatedactivities)andreleasesandindemnifiestheSponsorfromalllosses,costs,damages,actions,liabilityandinjurieswhatsoever,includingdeath,resultingfrom,andarisinginanymannerwhatsoever,fromtheContestandtheawarding,use,misuseand/orparticipatinginhisorherprize.IfaGrandPrizewinnerisundertheageofmajorityintheprovinceinwhichs/heresides,s/hemustbeaccompaniedbyhisorherparent/legalguardianasaguest.

8.CLAIMINGOFPRIZES

DailyPrize

InordertobedeclaredthewinnerofaDailyPrize,theselectedparticipantmustcomplywiththefollowingmandatoryconditions:

i. Heorshemustbereached(byphoneoremail)bySponsorwithintwenty-one(21)businessdaysofbeingselected;

ii. Heorshemustcompleteandreturn(byemailorfax)theDeclarationandReleaseFormdescribedabovewithinfifteen(15)businessdaysofitsreceipt;ifthewinnerisaminorofthirteen(13)yearsoldorolder,theDeclarationandReleaseFormmustalsobesignedbyaparentorlegaltutor;TheDeclarationandReleaseFormincludesapublicityreleasewhichreleasesandindemnifiestheSponsorandthePromotionEntitiesfromalllosses,costs,damages,actions,liabilityandinjurieswhatsoever,includingdeath,resultingfrom,andarisinginanymannerwhatsoever,fromtheContestandtheawardingof,useof,misuseofand/orparticipationtohisorherprize;

ii. Heorshemustcorrectlyanswerthemathematicalskill-testingquestionontheDeclaration

andReleaseForm,withoutassistanceofanykind(whethermechanicalorotherwise).Confirmedwinnerswillreceivedtheirprizeathome.Fromthedateofcompletionofallconditions,allowapproximatelysix(6)toeight(8)weeksforthedeliveryoftheprize.

GrandPrize

InordertobedeclaredthewinnerofaGrandPrize,theselectedparticipantmustcomplywiththefollowingmandatoryconditions:

i. Heorshemustbereached(byphoneoremail)bySponsorwithintwo(2)businessdaysofbeingselected;

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ii. Heorshemustcompleteandreturn(byemailorfax)theDeclarationandReleaseFormdescribedabovewithinthree(3)businessdaysofitsreceipt;ifthewinnerisaminorofthirteen(13)yearsoldorolder,theDeclarationandReleaseFormmustalsobesignedbyaparentorlegaltutor;TheDeclarationandReleaseFormincludesapublicityreleasewhichreleasesandindemnifiestheSponsorandthePromotionEntitiesfromalllosses,costs,damages,actions,liabilityandinjurieswhatsoever,includingdeath,resultingfrom,andarisinginanymannerwhatsoever,fromtheContestandtheawardingof,useof,misuseofand/orparticipationtohisorherprize;

ii. Heorshemustcorrectlyanswerthemathematicalskill-testingquestionontheDeclarationandReleaseForm,withoutassistanceofanykind(whethermechanicalorotherwise).

Failuretocomplywithanyoftheconditionsdescribedabovewillresultintheselectedparticipant’sautomaticdisqualification,andlossoftheirrighttoaprize,andtheSponsormayselectanalternateentrantwhowillbesubjecttodisqualificationinthesamemanner.Sponsorisnotresponsibleifaselectedentrantisunabletoattendtheprizegameforanyreason,includingbutnotlimitedtohavinginsufficienttimetotraveltotheevent.Sponsorreservestherightnottoawardanyprizesthatremainunclaimedasof10:00amETonMarch31,2018.

ConfirmedwinnerscanobtaintheirticketsdirectlyattheBellCentreticketofficeongamenight,April1,2018.AdditionalinformationregardingthelocationwhereticketscanberetrievedwillbecommunicatedoncetheDeclarationandReleaseformwillhavebeensentback.

9.GENERALCONDITIONS

EntriesandprizeclaimsaresubjecttoverificationbytheSponsor.AttheSponsor’sdiscretion,verificationmayincludearequirementtoprovidephotoidentificationshowingavalidaddress.Anyentrythatisincomplete,fraudulent,lost,illegible,inviolationoftheseOfficialRules,orreceivedaftertheContestendswillbeautomaticallyrejectedandwillnotgiveanyrighttoaprize.ThedecisionoftheSponsorisfinalandwithoutappeal.TheSponsorisnotresponsibleforerrorsinprinting,productionordistribution.Intheeventofaprinting,prizing,programming,productionorothererror,oranyotherreasonwhatsoeverresultinginmorethantheadvertisednumberofprizesbeingclaimed,therewillbearandomdrawheldamongstalleligibleprizeclaimantstoawardthecorrectnumberofprizes,atatimedeterminedbytheSponsor.Inclusioninsuchdrawingshallbethesoleandexclusiveremedyinsuchcircumstancesforanyeligibleprizeclaimants.AllentriesbecomethepropertyoftheSponsorandwillnotbereturned.10.PERSONALINFORMATION

ByparticipatinginthisContest,participantsconsenttothecollection,useanddisclosurepersonalinformationbytheSponsorforthepurposesofContestadministrationandprizefulfilment.Tothefullextentpermittedbylaw,winnersandtheirguestsconsenttouseoftheirnames,addresses(city,province),voices,statementsandphotographsorotherlikenessesforpublicitypurposesin

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connectionwiththeContestinanymediaorotherformat,includingbutnotlimitedtotheInternet,withoutfurthernotice,permissionorcompensation.ExceptasotherwisesetoutintheseOfficialRules,nocommunication,commercialorotherwise,thatisnotrelatedtothisContest,willbesenttoparticipantsbytheSponsor,exceptwithconsentoftherecipientorasotherwisepermittedorrequiredbylaw.ForinformationabouthowtheSponsormanagesyourpersonalinformation,visittheCanadaBreadCompanywebsiteat:https://www.canadabread.com/?privacy

11.LIMITATIONOFLIABILITYANDRELEASES

BYPARTICIPATINGINTHISCONTEST,ENTRANTSAGREETHATSPONSOR,THEPROMOTIONENTITIES,FACEBOOK,PRIZESMANUFACTURERSANDANYOTHERAPPLICABLESOCIALMEDIAPLATFORMHAVENOLIABILITYWHATSOEVERFOR,ANDSHALLBEHELDHARMLESSBYPARTICIPANTSAGAINST,ANYLIABILITYFORANYINJURIES,LOSSESORDAMAGESOFANYKIND(INCLUDINGDIRECT,INDIRECT,INCIDENTAL,CONSEQUENTIALORPUNITIVEDAMAGES)TOPERSONSORPROPERTYRESULTINGFROMTHECONTEST,INCLUDINGTHEACCEPTANCE,POSSESSION,MISUSEORUSEOFTHEPRIZE.FURTHER,BYPARTICIPATINGINTHISCONTEST,PARTICIPANTSAGREETHATSPONSOR,CONTESTJUDGESANDPROMOTIONENTITIESHAVENOLIABILITYWHATSOEVERFOR,ANDSHALLBEHELDHARMLESSBYPARTICIPANTSAGAINST,ANYLIABILITYFORANYINJURIES,LOSSESORDAMAGESOFANYKIND(INCLUDINGDIRECT,INDIRECT,INCIDENTAL,CONSEQUENTIALORPUNITIVEDAMAGES)TOPERSONSORPROPERTYRESULTINGFROM:A)ENTRYORPARTICIPATIONINTHISCONTEST,INCLUDINGACCESSTOANDUSEOFTHECONTESTWEBSITE,ORB)ANYCLAIMSBASEDONPERSONALITYORPRIVACYRIGHTS,DEFAMATIONORMERCHANDISEDELIVERY.Somejurisdictionsdonotallowtheexclusionorlimitationofincidentalorconsequentialdamages,thereforesuchexclusionsmaynotapplytoyou.

Withoutlimitingtheforegoing,participantsalsoreleasetheSponsor,thePromotionsEntities,Facebookandanyotherapplicablesocialmediaplatforms,fromallresponsibilitywhatsoeverrelatedtoanymattersbeyondtheircontrol,includingbutnotlimitedto:(a)themalfunctioningofanysoftwarecomponents,software,linesofcommunicationrelatedtothelossorabsenceofanycommunicationnetwork,orrelatedtoanyfailed,delayed,misdirected,incomplete,illegibleorerasedtransmissionbyanycomputer,faxornetwork,andwhichcouldlimit,orprevent,thepossibilityofanypersonfromenteringtheContest;(b)downloadinganysoftwareandbythetransmissionofanyinformationrequiredforentryintheContest;(c)anydamageorlosswhatsoevercausedbylate,lost,orillegibleentries;and(d)anyproblemswith,ormalfunctionsorfailuresof,telephonenetworksorlines,computersorcomputeron-linesystems,serversorproviders,computerequipment,software,virusesorbugs;(e)garbledtransmissionsormiscommunications;(f)failureofanye-mailtobereceivedbyorfromtheSponsorforanyreason,includingbutnotlimitedtotrafficcongestionontheInternetoratanywebsiteorcombinationthereofortechnicalincompatibility;(g)damagetoauser'scomputerequipment(softwareorhardware)occasionedbyparticipationordownloadingofmaterialsrelatedtothisContestorinconnectionwiththeContestWebsite;(h)printing,distribution,programmingorproductionerrors,andanyothererrorsormalfunctionsofanykind,whetherhuman,mechanical,electronicorotherwise;or(i)technical,pictorial,typographicaloreditorialerrorsoromissionscontained

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herein.

MISCELLANEOUS

12.ForthepurposesoftheseOfficialRules,intheeventofadisputeastotheidentityofaparticipant,theparticipantwillbedeemedthepersonwhosenameappearsontheonlineregistrationformenteredontheContestWebsite.ItisthispersonwhomustcomplyinallrespectswiththeOfficialRules,andwhowillbeaskedthemathematicalskill-testingquestionandtowhomtheprizewillbeawardedifheorsheisdeclaredawinner.

13.ThisContestissubjecttoallapplicablefederal,provincialandmunicipallaws.Entriesgeneratedbyscript,macro,robotic,programmed,orotherautomatedmeansareprohibitedand,atthesolediscretionoftheSponsor,willbeexcluded.

14.Sponsorreservestherighttocorrectanytypographical,printing,computerprogrammingoroperatorerrors.Sponsor'sfailuretoenforceanytermoftheseOfficialRulesshallnotconstituteawaiverofthatprovision.TheinvalidityorunenforceabilityofanyprovisionoftheseOfficialRulesshallnotaffectthevalidityorenforceabilityofanyotherprovision.IfanyprovisionoftheOfficialRulesisdeterminedtobeinvalidorotherwiseunenforceable,thentheOfficialRulesshallbeconstruedinaccordancewiththeirtermsasiftheinvalidorunenforceableprovisionwasnotcontainedtherein.TheSponsorreservestheright,initssoleandabsolutediscretion,toadministeranalternatetestofskillasitdeemsappropriateornecessarytocomplywithapplicablelaw.Shouldawinnermakeanyfalsestatement(s)inanydocumentreferencedabove,thewinnermayberequiredtopromptlyreturntoSponsorhis/herprize,orthecashvaluethereof.

15.If,byreasonoferrororforanyotherreasonwhatsoever,thenumberofpotentialwinnersclaimingprizesexceedsthenumberofavailableprizes,assetforthintheseOfficialRules,thewinnersorremainingwinners,asthecasemaybe,ofthenumberofprizestobewoninthecategoryinquestionaccordingtotheseOfficialRulesmay,inthesolediscretionoftheSponsor,beselectedbymeansofarandomdrawamongallpersonsmakingpurportedlyvalidclaimsforsuchprizes.ParticipationinsuchadrawshallbethesoleandexclusiveremedyinsuchcircumstancesforanyeligiblepersonhavingsubmittedanentryintotheContest.

CAUTION:ANYATTEMPTBYAPERSONTODELIBERATELYDAMAGEANYWEBSITEORUNDERMINETHELEGITIMATEOPERATIONOFTHECONTESTISAVIOLATIONOFCRIMINALANDCIVILLAWS.SHOULDSUCHANATTEMPTBEMADE,THESPONSORRESERVESTHERIGHTTOSEEKDAMAGESFROMANYSUCHPERSONTOTHEFULLESTEXTENTPERMITTEDBYLAW.

16.RIGHTTOTERMINATE/SUSPEND/MODIFY

SubjecttofirstobtainingtheapprovaloftheRégiedesalcools,descoursesetdesjeux(the“Régie”)whenrequired,theSponsorreservestheright,tosuspendorterminatetheContestortoamend,modifyormakeadditionstotheseOfficialRules,atanytime,withoutnoticeifinSponsor’ssolediscretion,anyfactorinterfereswithitsproperconductascontemplatedbytheseOfficial

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Rules.Withoutlimitingthegeneralityoftheforegoing,theSponsorreservestheright,atitssolediscretion,tocancel,interrupt,extendorsuspendthisContest,inwholeorinpart,intheeventofavirus,softwarebug,unauthorizedhumaninterventionoranyothereventbeyondthecontroloftheSponsor,whichcouldcorruptoraffecttheadministration,security,impartialityornormalrunningofthisContest,subjecttotheapprovaloftheRégie.

17.QUEBECRESIDENTSONLY

AnylitigationrespectingtheconductororganizationofapublicitycontestmaybesubmittedtotheRégiedesalcools,descoursesetdesjeuxforaruling.AnylitigationrespectingtheawardingofaprizemaybesubmittedtotheRégieonlyforthepurposeofhelpingthepartiesreachasettlement.

18.SOCIALMEDIA

ThisContestisinnowaysponsored,endorsedoradministeredby,orassociatedwith,Facebookoranyothersocialmediaplatform.