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End of semester report on progress Jan. 2011-Apr. 2011
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Go Green Alliance Executive Report
UGA Creative Consultants
Spring 2011
Account Executive: Aline Adams
Lia Conrad, Alex Kotz, Barbara Pritchett, Caitlin Ramsey
Executive Summary
Long-Term Goals: formatting Facebook, Twitter and website to have concurrent updates through
Hootsuite Updating Facebook, Twitter, website throughout the semester, and during down
times Tweeting a "Green Tip." reach out to more student groups and community groups--come up with a strategy
for advertising GGA and connecting with those groups research cool campus sustainability ideas/gauge interest in UGA population (survey
of what people care most about concerning the environment) media list of contacts across campus and community “How to” media and PR for future GGA executive members
Take Back the Tap CampaignTake Back the Tap is a student-run campaign focused on increasing consumer awareness of the consequences associated with disposable bottled water and changing the habits.
UGA's Take Back the Tap is a subsidiary of UGA's Go Green Alliance. We encourage the use of reusable containers in lieu of disposable water bottles. Some people cite taste and safety concerns as their reasons for preferring plastic water bottles over tap water.
However, many consumers would be surprised to learn that 40% of all bottled water is filtered tap water (Food and Water Watch), thus negating this concern, along with the fact that the FDA regulates tap water but NOT plastic water bottle companies.
Many people purchase plastic water bottles with the intent to recycle them: IN FACT, ONLY ONE OUT OF FIVE WATER BOTTLES CAN BE RECYCLED due to
contamination and other concerns, resulting in over 765,000 tons of plastic water bottles ending up in landfills per year. Economic alternatives to commercial water bottles: Canteens filled with either tap, distilled or filtered water.
o http://www.facebook.com/pages/UGA-Take-Back-the-Tap/183163935057233 o Long term Goal: 1,000 signatures on petition to present to SGA and Administration
to remove water bottles from vending machines on campus and substitute use of water bottles with pitchers of water at SGA events (expected date: Late Fall 2011 or Spring Semester 2012)
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Event: “Tap That” Filtered vs Tap Water Taste Test Wednesday, February 2, 2010 at Tate Plaza, 11am-1pm
Students were given a free Nalgene water bottle thanks to Brita's Filter for Good campaign after they took a blind taste test of filtered and tap water then voted on which one they liked the taste of better. We also encouraged interested students to sign our petition to quit purchasing and using plastic water bottles and only use reusable bottles. Several students also signed their email address to receive emails from the GGA listserve.
Next Steps:o Hold percentage night at either La Parilla or Yoguri to raise money for more
Nalgene giveawayso Table at Earth Week event on Wednesday
o Gather more pledgeso Fix up gigantic water bottle display
Event: Earth WeekMonday-Friday, April 18-22, 2011 at various places and times on campus depending on the theme of each day. Events as follows:
o Monday: Conservation theme; Bon fire at Intramural fields at nighto Tuesday: Consumption theme; Waste audit at MLC; no waste dinner and UGA
Organics speakero Wednesday: Transportation theme; Clubs will table at Tate Plaza, Tie Dying of
Earth Week t-shirts for sale to wear on Friday, Earth Day.o Thursday: Energy theme; Coal plant tour at 3pm, afternoon screening of 30
minute film on coal energy followed by “light raid” (students walk around MLC turning off lights and spreading awareness)
o Friday: Earth Day! Speaker Justin Giles, 12:20-1:10 at UGA Chapel, speech: “Journalism of Climate Change,” trying to get professors to give extra credit to
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students for attending; Flash mob in Tate Plaza at 11am; Areal picture from MLC/Tate bridge; Party at New Earth, 18 and up with no cover to celebrate commencement of Earth Week.
PR/Advertising needs:o Sunday at midnight: street painting at Sanford bus stopo Final calendar of events times and locationso Add to UGA Master Calendaro Send press release to Flagpole, R&B, WUOG, and calendars (see media list)o Still need a logoo Stickers for Jittery Joe’s cupso Create Facebook evento Tweet from @UGAGoGreen
Event: Dawgs Ditch the DumpsterThree “donation stations” will be located near dorms (Highrises, Meyers Quad, and ECV) during UGA move out week, May 4 – 11, 2011 for students to donate their unwanted futons, appliances, clothes, etc. to be brought to local Athens homeless shelters.
o Phase 1: gather volunteers using department and student listserves, fliers, and contacting RA’s in dorms. Create t-shirt for event to give to volunteers. Volunteers will work 2 hour shifts between 9am-6pm.
o Phase 2: move out advertising beginning two weeks prior to May 4. Get local businesses to donate food/snacks for volunteers (Subway, Chick-Fil-A)
o Advertising: PSA for WUOG, fliers for dorms and campus, UGA bus ad, create tri-fold board for table at Earth Week event Wednesday, press release to R&B
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Results for Spring Semester 2011
Social Media
Twitter Quick Facts Spring 2011
This semester, @UGAGoGreen added 50 new followers.
@UGAGoGreen tweeted 25 times, with tweets continuing until end of the semester.
@UGAGoGreen retweed 2 followers’ tweets.
@UGAGoGreen was retweeted by followers 14 times.
@UGAGoGreen was mentioned by others 19 times.
See Appendix A.
Facebook Statistics for Spring Semester (Jan. 1 – Mar. 31, 2011)
459 Followers
2,443 Post Views
414 Post Views
Demographics: 56% 18-24 year old females, 25% 18-24 year old males
External References: 32 google.com
Total Tab Views:
o 998 Wall
o 47 Information
o 41 Photos
o 3 Events
See Appendix B.
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Print Media
The Red & Black: Two articles for “Take Back the Tap” Event
1) Green petition started; Group wants to end water bottle sales
February 2, 2011 by DREW HOOKSFiled under Environment, Featured, News, Student Groups
How can drinking bottled water affect the world?
On Wednesday, Go Green Alliance and the Ecology Club teamed together for Take Back the Tap — a national campaign to end the sale of bottled water....
o http://www.redandblack.com/2011/02/02/green-petition-started-group-wants-to-end-water-bottle-sales/
2) Event will evaluate costs of bottled water; Students promote sustainable option
February 1, 2011 by DREW HOOKS Filed under Environment, News, Student Groups
How much does that bottle of water really cost?
Today, the Go Green Alliance and the Ecology club are teaming up to sponsor a Take Back the Tap event at Tate Plaza from 11 a.m. to 1 p.m....
o http://www.redandblack.com/2011/02/01/event-will-evaluate-costs-of-bottled- water-students-promote-sustainable-option/
For press release see Appendix C.
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Grants Applied For:
Media ListMedia Contact Email Website
Flagpole online calendar
http://flagpole.com/Calendar/Submission
Flagpole magazine
Red&Black Best to email a friend http://www.redandblack.com/contact-us/news-tip/R&B online calendar
http://www.redandblack.com/contact-us/calendar-submission/
ABH [email protected] (student reporter),
(706) 208-2225
Blvd. [email protected]
wuog 90.5 fm
http://wuog.org/public-affairs/submitting-a-psa/
100.7 athens rock
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UGA Clubs in GGA
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Appendix A: Twitter Statistics for Spring 2011 Retweets
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Tweets
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14
15
16
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@Mentions
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Appendix B: Facebook Statistics Spring 2011
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Appendix C: Press Release for “Take Back the Tap” event
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