Go Digital A Fully Automated Masterplan for Global · Afrin™ Claritin™ ... Nina Schwalb will present the Digital@CHPS project, a multi-year, full-scale digitization effort of

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Go Digital – A Fully Automated

Masterplan for Global

Performance Monitoring

ARC Industry Forum

Europe 2018

May 15-16, 2018

Barcelona (Sitges), Spain

Introduction

/// Bayer Company Profile /// Fiscal 2017 /// As of April 1, 20182

A growing and aging world

population requires an adequate

supply of food and improved

medical care. Our research and

development activities are

therefore focused on improving

people’s quality of life by

preventing, alleviating and

treating diseases.

At the same time, we are making

an important contribution to

providing a reliable supply of

high-quality food, feed and plant-

based raw materials. Our under-

standing of the biochemical

processes in living organisms

helps us address these

demanding challenges.


Our Purpose: “Science for a better life”

Pharmaceuticals Crop ScienceConsumer Health

Our Business Areas


Prescription drugs Over-the-counter medicines,

dietary supplements,

dermatology products,

foot care and sunscreen

Innovative crop protection

and seeds

Animal Health

Bayer Consumer Health


Consumer Health


Headquarters Basel (Switzerland)

Number of employees* 11,760

Sales 2017 €5,862 million

Division Head Heiko Schipper

As of December 31, 2017 in full-time equivalents*

Business Areas

Consumer Health


Nutrition Sun care Foot care Dermatology

Analgesics Cough and cold Allergy Digestive health

Top Products

Consumer Health


Aspirin™

Aleve™

Aspirin™

Alka-Seltzer™

Afrin™

Claritin™

Analgesics Cough and cold Allergy Digestive health

MiraLAX™

Rennie™

Iberogast™

Top Products

Consumer Health


Nutrition Sun care Foot care Dermatology

One A Day™

Elevit™

Berocca™

Supradyn™

Redoxon™

Coppertone™ Dr. Scholl’s™ Bepanthen™

Canesten™

Business Drivers &

Challenges

/// ETCC /// Co-Innovation:Digital@CHPS /// Krickenbeck, 2018-03-2210

Direct competition with FMCG companies requires

improved capabilities

Page 11

Increased competition – FMCG’s entry into Consumer Health

Disease DelightRisk factors Human needsPre-disease

Customer’s requirement

Consumer-focused healthcare

New mass market linked to

accelerated growth of chronic

diseases

Pharma companies

Fast-moving consumer good companiesMass

market

Niche

market

Ma

rke

t

• Channel/ Customer

Management

• Consumer marketing/ brand

development

• Consumer-centric innovation

• Product development/ Claim

Support/ Switch

• Regulatory

• Pharmacy / professional

endorsement

Source: A.T. Kearney study “Winning the Battle for Consumer Healthcare – Science Versus the Marketers”, 2012; BAG-CD analysis


Digitalization – DIGITAL@CHPSStrategic Enabler

Cla

rity

Qualit

yV

elo

city &

Scale

Today 2018 2020 2022

Phase 1:

Single Real-Time View

Root Cause Drill-Down

Real Numbers + Transparency =

Empowered Employees

Database

File-BasedCloud

OPC

HistorianOther

Phase 0:

Aggregated Data Sources

Single Platform | Digitized Assets

Paper-Driven

Multiple Meetings to Reach

Consensus

Static Reports

Inconsistent Priorities

Inability to quickly react to

changing demands

Phase 3:

AI-based Advice

Product Predictability through data-

driven release strategy

2-Week Dispense-to-Release

Plant Capability in models to change

on short notice & to customer

needs

Automated Decision Support =

Empowered Employees

Global Scale

Manual

/// Consumer Health Product Supply Leadership Conference /// March 201812

Digital Foundation Fully Pervasive Data-Driven Leader

Phase 2:

Zero Duplication

Zero Redundancy

Automated Reporting

Excel & Static Reports Eliminated

Lean Review Process + Reliance =

Empowered Employees

Motivation and

Technology Selection


enterprise:inmation

Data Platform

Motivations & Reasoning

Technology Selection


Motivations & Reasoning

Single pane of glass for manufacturing information

1

Compatibility with all legacy, future production

systems

2

In-memory-based, unlimited scalability

3

Global update deployment & life cycle management

4

Central administration of a worldwide infrastructure

5

Plug & Play Integration, object-oriented,

reduced engineering efforts

6

Role-based access for company decision makers

7

Easy integration of 3rd party products

8

Centralized control ofsecurity, inherent

consistency monitoring

9

Decision support & technical analysis

10

Smart license agreement

11

Top-Down/ Bottom-Up

Global Deployment


Ensuring Project Efficiency

16

Top-Down/Bottom-Up Global Deployment

Bottom-Up:Sites do the Asset Inventory

Inventory Data is (continuously)imported in the global inmation system

Top-Down:inmation populates the models

by automation

Bi-directional

Prioritized,

Compressed

Communication

Single Port

TCP Socket

Bayer WAN VPN

Transport Layer

Security

Bayer headquarterwith one singleinmation Core(D/Q/P Instances)

inmationCore

Site

Firewall

HQ

Firewall

Site

Data

Center

Level 3

Level 2

Level 4

Single

Auto-updating

Executable

inmationConnector

Contextualization

Aggregation

Custom Logic

MES

DCS/PLC/HMI/Lab Interfaces

Office/ERP/BI

Contextualization

Aggregation

Custom Logic

Contextualization

Aggregation

Custom Logic

Project status to bethe first live KPIs

available at early stage

Central

Management

Summary - DIGITAL@CHPS

Lean

Architecture

Private

Cloud

Information

Everywhere

Global

Roll-out

Velocity &

ScaleQuality Clarity

18

Interactive Session

Bring your

own device!


Live Demo

VISION, EXPERIENCE, ANSWERS FOR INDUSTRY © ARC Advisory Group • 19

Live Demo Architecture

Lerma (MEX)

Myerstown (US)

Basel (CH)Grenzach (D)

PeriodicExport

Analytics

Inventory Team

Inventory Team

Inventory Team

Program Manager

Divisional Sponsors

Real-time Dashboard Generation

Managing the Global Rollout in „Real-Time“* Project Teams Work on

Single Document

Phase 0: 3 of 15 sites in lead

Contextualization andModel Generation

* using the system which is to be rolled out.


Audience

get ready. Take out your Smart Phones.


Live Demo

barcelona.inmation.com

tinyurl.com/ybjr4gmx

Log in to barcelona.inmation.com

Your login information will be sent

securely.

arcif

sitges

Cancel Log In


Competition

Time!Find the

Easter Egg.


Thank You!

We are happy to answer your questions (now and one on one)

Timo has a history of 30 years in industrial information management. He started off in 1989 as a Software

Developer writing first data historians for MS/DOS with such ancient tools like Turbo Pascal and dBase.

From 1993 to 2003 he acted as general manager for the industrial system integration companies iDV and

best solutions. After the acquisition by Matrikon, Timo functioned as specialist for industrial software and

head of German operations until 2010, when Matrikon was acquired by Honeywell. In 2011 and 2012 he was

consultant for international offshore wind projects. Since 2013 he focuses on the development of the

NextGen information management software that is enterprise:inmation.

Timo KlingenmeierMANAGING DIRECTOR

inmation Software GmbHCTO

Guido has over 30 years of experience in deployment of Decision Support Software enabling Operational

Excellence Programs in various industries. Guido worked with leading providers for Manufacturing

Execution System including Honeywell and AspenTech. Guido held responsibility for Project Execution,

Consulting and moved into Business Development about 20 years ago addressing a European and Global

Customer basis. In recent years Guido focused on growing business and building an organization for a

global Process Licensor in Europe and Russia. In this role Guido focused on the Oil and Gas industry as well

as large scale global Chemical Companies. He recently joined inmation to help growing the global

technology footprint of enterprise:inmation.

Guido SteinMANAGING DIRECTOR

inmation Software GmbHCMO, CSO

Dr. Nina SchwalbVENTURE MANAGER INDUSTRIAL AUTOMATION

Bayer AGProduct Supply, Consumer Health Engineering

Holding a PhD in Natural Sciences, Nina has 13 years experience in imaging & automation technologies and

data science. She is with Bayer since 2009 in various functions and at all Bayer business areas. She has been

managing process optimization of AI production for crop protections. She was responsible for online quality

control for continuous production processes from 2010 to 2012. After that she worked on machine vision

and image processing in drug discovery screening processes until 2015. Then, manufacturing intelligence &

MES in regulated industry were her main focus until 2017. Today she is Venture Manager Industrial

Automation and Program Manager Digitalization at Bayer Consumer Health.

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Thank you!

Bye-Bye

Forward-Looking Statements

/// Consumer Health Product Supply Leadership Conference /// March 201825

This website/release/presentation may contain forward-looking statements based on current assumptions

and forecasts made by Bayer management.

Various known and unknown risks, uncertainties and other factors could lead to material differences

between the actual future results, financial situation, development or performance of the company and the

estimates given here. These factors include those discussed in Bayer’s public reports which are available

on the Bayer website at http://www.bayer.com/.

The company assumes no liability whatsoever to update these forward-looking statements or to conform

them to future events or developments.

Abstract

Go Digital – A Fully Automated Masterplan for Global Performance Monitoring

26

Nina Schwalb will present the Digital@CHPS project, a multi-year, full-scale digitization effort of our

manufacturing assets, which Bayer Consumer Health, a division of Bayer AG, has embarked on.

The presentation will first focus on the market challenges and the organizational goals and operational

improvements which are set as clear targets for the program.

Nina will share drivers for the technology selection in favor of enterprise:inmation, and some key

differentiators of the chosen data platform.

The platform capabilities are well aligned with the global project deployment strategy, covering all

international production sites and hundreds of subordinated assets and systems, which are going to be

integrated in form of a digitization masterplan. The presentation is supported by a bring-your-own-device

live demo in the exhibition area.

We are happy to answer your questions

Project Partners

27

Timo has a history of 30 years in industrial information management. He started off in 1989 as a Software

Developer writing first data historians for MS/DOS with such ancient tools like Turbo Pascal and dBase. From 1993

to 2003 he acted as general manager for the industrial system integration companies iDV and best solutions. After

the acquisition by Matrikon, Timo functioned as specialist for industrial software and head of German operations

until 2010, when Matrikon was acquired by Honeywell. In 2011 and 2012 he was consultant for international

offshore wind projects. Since 2013 he focuses on the development of the NextGen information management

software that is enterprise:inmation.

Timo KlingenmeierMANAGING DIRECTOR

inmation Software GmbHCTO

Guido has over 30 years of experience in deployment of Decision Support Software enabling Operational Excellence

Programs in various industries. Guido worked with leading providers for Manufacturing Execution System including

Honeywell and AspenTech. Guido held responsibility for Project Execution, Consulting and moved into Business

Development about 20 years ago addressing a European and Global Customer basis. In recent years Guido focused

on growing business and building an organization for a global Process Licensor in Europe and Russia. In this role

Guido focused on the Oil and Gas industry as well as large scale global Chemical Companies. He recently joined

inmation to help growing the global technology footprint of enterprise:inmation.

Guido SteinMANAGING DIRECTOR

inmation Software GmbHCMO, CSO

Dr. Nina SchwalbVENTURE MANAGER INDUSTRIAL AUTOMATION

Bayer AGProduct Supply, Consumer Health Engineering

Holding a PhD in Natural Sciences, Nina has 13 years experience in imaging & automation technologies and data

science. She is with Bayer since 2009 in various functions and at all Bayer business areas. She has been managing

process optimization of AI production for crop protections. She was responsible for online quality control for

continuous production processes from 2010 to 2012. After that she worked on machine vision and image

processing in drug discovery screening processes until 2015. Then, manufacturing intelligence & MES in regulated

industry were her main focus until 2017. Today she is Venture Manager Industrial Automation and Program

Manager Digitalization at Bayer Consumer Health.

Documents

Go Digital A Fully Automated Masterplan for Global · Afrin™ Claritin™ ... Nina Schwalb will present the Digital@CHPS project, a multi-year, full-scale digitization effort of