Go beyond prejudice, discover the Roma Presentation of the Awareness raising campaign:

Go beyond prejudice, discover the Roma

Presentation of the Awareness raising

campaign:

www.dosta.org Council of Europe/European Commission Joint project in SEE

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The awareness raising campaign: background

Roma form a population of about 10.000.000 European citizens;

They usually live in very difficult conditions;

They often face discrimination;

Their contribution to European culture is not always acknowledged.


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some progress has been made in the formulation of political aims;

an internationally acknowledged set of accepted standards starts to be implemented at national, regional and local level HOWEVER…

these efforts are often facing severe obstacles caused by deeply-rooted prejudices and stereotypes.


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Roma community is often considered as marginal;

It is considered as traditional;

It is considered as not ready for integration;

There is a need for improving the social image of Roma


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DOSTA! campaign aims

at bringing together

Roma and non-Roma

citizens for breaking the

barriers caused by

prejudices and

stereotypes.


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Roma are European citizens;

Roma rights are Human Rights;

Roma have aspirations and must have the chance of realizing them;

Roma culture is part of European culture;

Roma contribution to European societies must be recognized


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Goals

The campaign must achieve at least mid-term effects;

It must stimulate cooperation with national, regional and local partners;

It must target society at large (especially non-Roma) and work on multipliers;

It must attract medias.


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Goals

The campaign must break stereotypes: preconceptions and clichés;

It must break prejudices: irrational feelings of fear and dislike;

It must fight against the discrimination that results from stereotypes and prejudices;

It must encourage equal opportunities.


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Campaign techniques

Awards

Festival

Presentation of the campaign

in the participating countries

Internet sitewww.dosta.org

VIP ambassadors

Posters/Media Kit

Roma culture


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Campaign techniques


The internet site is the first support for the campaign:

•Information on the campaign activities;•Audio visual material•Interviews to Roma and non Roma personnalities

http://www.dosta.org/


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Forum of Discussion

Meet your Roma Neighbours

Roma cultural background and identity

Testimonials

Video library

Photo gallery

Working with Roma

Tools for Media



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Campaign techniques

• Creative visuals and slogans: The visual and slogan are elaborated in cooperation with the Council of Europe Roma network as well as with the Council of Europe communication Department. They are to be used on material such as leaflets, posters and audiovisual products.


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Campaign techniques

•Media pack for journalists: it includes interviews with senior Council of Europe officials, video-interviews to testimonials, Euronews reportages on Roma, the Dosta! campaign’s television spots, the video which won the Dosta! campaign video competition, a document on “How to fight stereotypes towards Roma”, the list of NGOs and contacts in the participating countries.

•Photographic support: Photographic images to support the campaign are gathered by the Council of Europe photographer in one of the participating countries.


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Campaign techniques

• VIP testimonials: We are inviting personalities with popular mass appeal and recognition to provide statements in favour of Roma, to break the barriers caused by prejudices. These statements are published on Dosta! internet site and the testimonials are provided free of charge to national media. We are also producing campaign posters, with the cooperation of good-will ambassadors reflecting the cultural and socio-political messages of the awareness raising campaign.

• Media Outreach: A press officer is allocated the task of following the campaign and preparing press releases, fact files and other written material for the media. Press Service support is sought for individual events.


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Campaign activities

Awards:

Video Competition and Fortnight of Roma movies School and civil society initiatives Special Prize for Municipalities


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Campaign activities

Regional activities:

Regional Workshop on Roma cultural features:

Media experts

Interministerial commissions’ spokespersons


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Campaign activities

Video Advertisement for national televisions:

Video on the campaign messageDistributed free of charge to national televisions for broadcasting; 30 seconds and 50 seconds versions


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Campaign activities

Art and youth Festival against prejudices

Movies on/by Roma;

Photo exhibition;

Handcraft laboratory;

Sport activities;

Goodwill ambassadors (celebrities, politicians, etc.)


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Campaign activities

We are establishing synergies with:

Communication Department

European Youth Center;

Eurimages;

Education Department;

Congress of Local and Regional Authorities


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Possibility of cooperation

We are open to cooperation with:

Governments and local authorities;

Roma and Non-Roma NGOs;

National televisions;

Media;

Film-makers, artists, photographers;

Public and private sector


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CooperationA questionnaire has

been elaborated to

enable the Council of

Europe Roma Division

to take into account the

real needs of the target

groups and the society

in the participating countries

Work with us to erase stereotypes!


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For more information:

www.dosta.org

Contact: [email protected]

Or Ivana D’Alessandro: +33 3 88 41 38 54


mailto:[email protected]

Documents

Go beyond prejudice, discover the Roma Presentation of the Awareness raising campaign: