SHWETA UDESHI

• Launched in January 1998, Globus is part of the Rajan Raheja group. The company opened its first store at Indore in 1999, followed by the launch of its second store in Chennai (T-Nagar)

• Soon to follow was another store in Chennai located in Adyar. The flagship store in Mumbai opened on 1st November 2001 followed by a swanky new outlet in New Delhi

• Vinay Nadkarni MD & CEO at Globus Stores Private Limited• Some of the members are Meheriar Patel, Ashish Pandey• Globus has a logo which has Globus written in a simple way

yet shows a stylish font and defines being trendy.

HISTORY

• A word straight from the Latin, meaning a globe or sphere

• They wanted to cover the entire market. This is the main reason behind keeping this name as it symbolizes the globe as a whole

WHY GLOBUS?

Fashion for a changing world

• Formed to contribute in the revolution in the retail industry

• Achieve customer delight by offering quality products and services through a process of continuous innovation

TAGLINE

• They have stores in the following cities :Ahemedabad, Aurangabad, Bilaspur, Chennai, Delhi, Hyderabad, Indore, Jalandar, Jalgaon, Kolkata, Lucknow, Ludhiana, Moradabad, Mumbai, Nagpur, Navi Mumbai, NCR, Pune, Raipur, Rajkot, Vadodara, Varanasi• In all they have 35 stores across 22 cities• The company opened its first store at Indore in 1999• The flagship store in Mumbai opened on 1st

November 2001

STORES

• Total Turnover: Over Rs. 86 billion ($ 2.1 billion)

• Total Capital Employed: Over Rs. 57 billion ($ 1.4 billion)

• Life cycle : Globus is a brand which is still growing and also updating different

kinds of brands in its stores It has done its introduction stage by heavily promoting itself and is now

trying to handle the competition in the market

Single store of Globus sprawls over an area of 11,500 sq ft

FINANCES

• In all they have 35 stores across 22 cities• Brands coveredo Hand bags from La Belle and Carlton Londono Footwear from Carlton London and Enrouteo Accessories from Globuso Kids wear from Daffodils, Lilliput, Barbie, Catmoss

and Ruffo Men’s wear from Flying Machine, Spykar, Provogue,

Indian Terrain, US Polo, Pepe Jeans, Mufti and Proline• Total Employees: 19,000

CURRENT STANDING IN THE MARKET

• The Globus ads are usually seen in the newspaper stating the latest collections and discounts

• Also ads are foung in huge banners, hoardings and magazines

Campaigns till date and its history

• Gifting is made simple here. Pick one of our flexible denomination gift voucher to someone dear. When you give someone Globus Gift Vouchers you give them exactly what they'd like. When it comes to birthdays, anniversaries and specialcelebrations, there's one gift that's guaranteed to please...Globus Gift Vouchers are redeemable against any purchase made in store.Thereis no charge / tax on purchase of gift vouchers. Eg: If you want to buy giftvouchers for Rs1001, you need to tender Rs1001 only and you can buy anythingworth Rs1001 at any Globus store.Common denominations are Rs.101,Rs.251,Rs.501 & Rs.1001

GIFT VOUCHERS

• Introduction: Gone are the days of points on cards where one did not have a clue as to

what hiscurrent benefits are of what the points meant. Instant gratification has brought inthe concept of the Privilege Club which is the best way to ensure 100% card to benefit ratio. The Globus Privilege Club card is a 1st of its kind in India.Members are immediately rewarded for purchases at any of their stores, inaddition to a host of other privileges such as exclusive tie ups, promotion andspecial shopping hours. To each his own individual needs vary. Which is whyGlobus offers you 2 different card categories, each with it own benefits designedto suit your needs, so take your pick.

• Privilege Card: Purchase of merchandise over Rs. 2000/- get you the most sought after

card.These purchases can be spread across the first 3 months of the first purchase atGlobus

PRIVILEGE CLUB OF GLOBUS

• 1. Mobile marketing.Consumers opt in to a retailer’s mobile marketing program by giving it both mobile phone number and explicit consent to be contacted with promotional offers. The retailer thus builds a database of customers with whom it has authority to conduct real-time communications. The communication itself often takes the form of text messages alerting the customer to new products, special deals and other promotional offers. The messages can also contain coupons that are embedded with a code that is entered into the retailer’s point-of-sale (POS) system at the checkout.

Read more: http://www.watoday.com.au/small-business/trends/top-10-global-retail-trends-20090805-e9a2.html#ixzz25fdDiSnB