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KESAR-BADAM MILK

Perishable with the life of 6

months after packaging Saffron Colored

Thick Liquid

Sweet in taste

Saffron and Almond pulp

Breakfast beverage

Good for health

Nutrutious

Natural

Milk

Kesar (Saffron)

Badam (Almonds) Sucrose

Permitted preservatives

Orange colored cans with

brown graphics

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NETHERLANDS- PESTEL ANALYSIS

Political- favorable policies for milk production

Environmental- Favorable climatic conditions

Social- Part of EU-27 countries, major producer

and consumer of milk, 62% people- 20-65years, 25%- less than 20 years

Technological- agro-technology, foodprocessing and safety, as well as refrigeratedstorage.

Economical- Milk prices of 45.5/100kg

Legal- standardized milk quality

Strategic location in Europe

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INDIA- NETHERLANDS TRADE RELATIONSHIP

Good trade relations since independence

Netherlands, a source of 4th largest FDI inflow in India

Netherlands greatly value its relations with India

Indo-Dutch relations have been multi-faceted and

encompass close cooperation in various areas includingpolitical, economy, academics and culture.

5.287 billion trade between countries in 2011

No harsh impact of eurozone crisis on India-Netherlandstrade relationship

MoU on cooperation in agriculture and animal husbandry(September 1990)

AMUL sponsored Netherland team in the cricket worldcup

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MARKETING MIX

Product Saffron-Almond milk

Price Pricing will be competitive with the aim ofpenetrating market with volume sales. The pricewill be kept at 1 for 4 250ml cans

Place All super-markets, malls, eateries,restaurants, gyms, hospital cafeterias, colleges,etc

Promotion Print, Digital and Outdoor

People Health conscious people of Netherlandshave easy acceptance for milk products

Packaging- A orange colored attractive cans are

to be used

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OPERATIONS

The production house is to be set in Appelscha foreasy availability of milk

A cold storage system can be taken on lease

Packaging to be done in the same region The saffron and almond mix for the product to be

imported from India via the port of Rotterdam bytrucks

JIT to be used for reducing the inventory and storagecost

A medical laboratory to be set up in the factory areato inspect the nutritious value of the product

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SUPPLY CHAIN

Saffron and almond

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BENEFITS AND ADVERTISING

Major marketing and advertising will be

focused on the health benefits of the product.

Product works as a natural medicine and a

relaxing drink in the later stage of pregnancy.

In the growth stages of children.

It provides number of skin benefits for adults.

It will be launched as an substitute of coffee.

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