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Integrating best practice with SAP:
Maintaining market leadership at a major global brewer
Business challenge
A major global brewer enjoying impressive scale,
with a portfolio of more than 120 popular brands,
facilities in 61 countries around the world, 2005
revenues of 10.8 billion (US$13.7 billion), and
more than 100,000 employees. However, the very
scope and scale that signified the brewers success
also added unwanted and costly complexity. For
example, to support its globally dispersed opera-
tions, the company had multiple human resource
systems with little or no integration among them.
As a result, managers lacked visibility into shared
data and HR information, and had no common key
performance indicators by which to measure the
effectiveness of their workforces. To complicate
things further, most of the existing HR processes
were manual, with limited self service or automa-
tiona waste of valuable time and resources.
Ultimately, the brewers leadership position was
being jeopardized by the inadequacies of its
existing HR systems.
As a result, the company sought to eradicate its
information silos and inefficiencies, and establish
a single, integrated HR system for all of its global
employees. The brewer expected such a system to
improve the quality and efficiency of HR services,
increase the use of HR best practices, consolidate
HR-related data and improve its transparency, and
reduce costs by streamlining key HR processes.
Solution
To achieve these goals, the company sought
the help of an experienced partner. Because of
Pecasos* expertise in HR IT best practicesgained
from more than 10,000 implementations across
36 countriesthe brewer chose Pecaso for this
important initiative. Pecaso analyzed the brewers
situation and goals and designed a customized
blend of consulting and mySAP ERP Human Capital
Management (HCM).
Pecaso began the project by integrating and
standardizing the brewers diverse HR processes
including performance management, personnel
and career development, recruitment and selection,
and training and learning. To do so, Pecaso
identified best practices in each of these areas
from the brewers global organization, and then
formulated new processes that combined the
best of these optimal approaches.
Once new, optimized processes had been designed,
Pecaso then built underlying SAP-based technolo-
gies to put the new processes into action and
established uniform key performance indicators to
measure their efficacy. This effort involved estab-
lishing required enhancements to mySAP ERP HCM,
creating blueprints to guide the technology rollout,
and building a companywide, cross-national data
model to power one integrated reporting tool.
*Pecaso was acquired by Accenture in May 2006.
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While companywide standardization was
an important aspect of the project, it
was also essential to create and retain
country-specific key performance indica-
tors and performance reports. Pecasos
deep experience with global mySAP ERP
HCM implementations played a key role
in fulfilling that critical requirement.
Finally, Pecaso helped the brewer evaluate
the efficiency, cost reduction, and profit
potential of shifting its recruitment
activities from traditional channels and
methods to an e-Recruitment environ-
ment. Based on Pecasos advice, the
brewer has made plans to move to SAP
e-Recruiting in eight countries across
Europe and North America.
Results
Thanks to Pecasos extensive experience,
the brewer has gained several tangible
benefits from the project. For example, by
implementing standardized, streamlined
HR processes based on best practices, the
company has reduced complexity while
gaining efficiency and productivity. In
addition, the company has improved its
ability to collect and analyze data from
across the organization, giving manage-
ment a clearer picture of performance
as well as the ability to make decisions
based on facts, not hunches. This data is
available to managers via both the Web
and their desktops, and helps them to
quickly answer questions related to staff
structure, fluctuation, time management,
compensation, performance management,
and training and learning. And with
efficient standardized processes and easy-
to-use self-service reports, managers
can spend less time on administrative
tasks and more time contributing to the
brewers long-term business goals. In fact,
the benefits extend beyond management
to every level of the organization: The
new system enables faster processing
of HR inquiries by employees as well as
an enhanced ability to recognize and
address individual and collective
development needs.
In the words of Kees Zandvliet, the
companys Program and Project Manager,
Pecaso enabled us to maximize our
investment and gain efficiencies that we
could not have envisaged. Our data error
rates were cut in half, and we were able
to provide more responsive employee
service and increase overall effectiveness.Today the
organization operates more
effectively, managers are better informed,
and employees are satisfied to a higher
degree. All in all, we have a more
employee-centric culture.
By taking the best knowledge available
within the organization and integrating
it with cutting-edge SAP technology, the
brewer has substantially improved the
way it develops and measures the perfor-
mance of its workforcetwo capabilities
that will help it maintain its leadership
position for years to come.
About Accenture Human
Capital Management Solutions
Accenture Human Capital Management
Solutions, part of Accentures Human
Performance group, comprises deeply
skilled professionals who specialize in
SAP Human Capital Management (HCM)
technology, strategy, and implementation.
With approximately 600 SAP HCM experts
globally, Accenture Human Capital
Management Solutions is one of the
largest and most experienced global
providers of human capital management
services and solutions. The organization
provides deep expertise and delivers
proven results in leveraging SAP HCM
technology to drive higher levels of HR
performance for clients. Completing the
portfolio is a proprietary suite of soft-
ware that increases functionality and
productivity, improves quality, and reduces
timelines for implementing and realizing
value from the leading SAP HCM tech-
nology platform.
As part of a global network of more than
7,000 Human Performance professionals
and more than 17,000 consultants skilled
in SAP, Accenture Human Capital Man-
agement Solutions is uniquely capable
of delivering global, complex, SAP HCM-
enabled HR transformation initiatives to
help our clients achieve high performance.
About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company. Committed to
delivering innovation, Accenture colla-
borates with its clients to help them
become high-performance businesses
and governments. With deep industry
and business process expertise, broad
global resources and a proven track
record, Accenture can mobilize the right
people, skills, and technologies to help
clients improve their performance.
With approximately 140,000 people in
48 countries, the company generated
net revenues of US$16.65 billion for
the fiscal year ended Aug. 31, 2006.
Its home page is www.accenture.com.
Copyright 2006 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
