Global Warming in India

8/9/2019 Global Warming in India

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GLOBAL WARMING INGLOBAL WARMING IN

INDIAINDIA

SOME COMPANY USES THE GREEN MARKETINGSOME COMPANY USES THE GREEN MARKETINGCONCEPTCONCEPT

PRESENTETION BYPRESENTETION BYHARDIK SHAHHARDIK SHAH

ROLL.NO.48ROLL.NO.48


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GLOBAL WARMINGGLOBAL WARMING

WHAT IS GLOBAL WARMING ?WHAT IS GLOBAL WARMING ?

The UN global warming report facts andThe UN global warming report facts and

predictionprediction 90% human activity is heating up the plant90% human activity is heating up the plant

Green house gases in our atmosphere (Green house gases in our atmosphere (

consumption of fossil fuels)consumption of fossil fuels)(carbon dioxide, suns radiation, antarctica ice(carbon dioxide, suns radiation, antarctica ice

shield, large amount of methane. )shield, large amount of methane. )


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The IPCC ScenariosThe IPCC Scenarios

Global service economy :Global service economy :-- Scenarios B1 midScenarios B1 mid--

century , global populationcentury , global population

Population growth :Population growth :-- Scenarios B2Scenarios B2 Rapid Economic growth :Rapid Economic growth :-- Scenarios A1 haveScenarios A1 have

three subthree sub--divisions.divisions.

A1F1:A1F1:-- business as usualbusiness as usualA1B :A1B :-- current trends, is also alarmingcurrent trends, is also alarming

A1T :A1T :-- industrial revolution green energyindustrial revolution green energy


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The IPCC ScenariosThe IPCC Scenarios

Like a radiator in space :Like a radiator in space :-- solar energy passingsolar energy passing

in the atmospherein the atmosphere

The switch from carbon dioxide to oxygen:The switch from carbon dioxide to oxygen:--nitrogen, oxygen, argon make up 98% earthsnitrogen, oxygen, argon make up 98% earths

atmosphere.atmosphere.

Exotic components like water vapour, co2,Exotic components like water vapour, co2,ozone, methane, nitrous oxide, andozone, methane, nitrous oxide, andchlorofluorocarbons.chlorofluorocarbons.


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Green marketingGreen marketing

What is the green marketing ?What is the green marketing ?

the three Rs of environmentaliush:the three Rs of environmentaliush:--

reduce, reuse, and recyclereduce, reuse, and recycle(1)(1) Are less toxicAre less toxic

(2)(2) Are more durableAre more durable

(3)(3) Contain reusable materialsContain reusable materials(4)(4) Are made of recyclableAre made of recyclable


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Three keys to successful Green marketing :Three keys to successful Green marketing :--

(1)(1) Being genuineBeing genuine

(2)(2) Educating your customersEducating your customers(3)(3) Giving your customers an opportunity toGiving your customers an opportunity to

participate.participate.

Evolution of green marketing:Evolution of green marketing:-- Ecological , environmental & sustainableEcological , environmental & sustainable


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Why Green MarketingWhy Green Marketing

Green Marketing ImportantGreen Marketing Important


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The four Psof Green marketingThe four Psof Green marketing

ProductProduct

PricePrice

PlacePlace PromotionPromotion


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Firm usinggreen markeringFirm usinggreen markering

opportunitiesopportunities

Social responsibilitySocial responsibility

Gouvernmental pressureGouvernmental pressure Competitive pressureCompetitive pressure

Cost/profit lssuesCost/profit lssues


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Differences between classical& greenDifferences between classical& green marketingapproachmarketingapproach

Classical marketingClassical marketing Green marketingGreen marketing

CustomersCustomers Customers with theirCustomers with their

LifestyleLifestyle

Human being with theirHuman being with theirliveslives

productsproducts From the cradle to theFrom the cradle to the

gravegraveOn size fits all productsOn size fits all products

From the cradle to theFrom the cradle to the

cradlecradleFlexible serviceFlexible service

Marketing conceptMarketing concept Sales orientationSales orientation

Final valuesFinal values

Education valuesEducation values

companycompany ReactiveReactive

IndependentIndependent

CompetitiveCompetitive

ShortShort--term orientationterm orientation

Profit maximizingProfit maximizing

ProactiveProactive

InterdependentInterdependent

CooperativeCooperative

LongLong--term orientationterm orientation

Double final targetDouble final target


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Strategiesofgreen marketingStrategiesofgreen marketing

1. How to teach consumers to responsibly use,1. How to teach consumers to responsibly use,spend and dispose our products?spend and dispose our products?

2. How to make the company green?2. How to make the company green?

3. Who can collaborate and do business with us?3. Who can collaborate and do business with us?

4. How to develop a new generation of4. How to develop a new generation ofproducts?products?

5. How can we contribute to regeneration of5. How can we contribute to regeneration ofenvironment?environment?


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BENEFITS OF GREEN MARKETINGBENEFITS OF GREEN MARKETING

It ensures sustained longIt ensures sustained long--term growth along with profitabilityterm growth along with profitability

It saves money in the long run, thought initially the cost isIt saves money in the long run, thought initially the cost ismore.more.

It helps companies market their products and services keepingIt helps companies market their products and services keepingthe environment aspects in mind.the environment aspects in mind.

It helps in accessing the new markets and enjoying competitiveIt helps in accessing the new markets and enjoying competitiveadvantage.advantage.

Most of the employees also feel proud and responsible to beMost of the employees also feel proud and responsible to beworking for an environmentally responsible company.working for an environmentally responsible company.


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Challenges AheadChallenges Ahead

1.1. Green products require renewable andGreen products require renewable andrecyclable material, which is costlyrecyclable material, which is costly

2.2. Requires a technology, which requires huge investmentRequires a technology, which requires huge investment

in R & Din R & D3.3. Water treatment technology, which is too costlyWater treatment technology, which is too costly

44. Majority of the people are not aware of green products. Majority of the people are not aware of green productsand their usesand their uses

5.5.Majority of the consumers are not willing to pay aMajority of the consumers are not willing to pay apremium for green Productspremium for green Products


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Adoptionof Green MarketingAdoptionof Green Marketing

1.1. Opportunities or competitive advantageOpportunities or competitive advantage

2.2. Corporate social responsibilities (CSR)Corporate social responsibilities (CSR)

3.3. Government pressureGovernment pressure4.4. Competitive pressureCompetitive pressure

5.5. Cost or profit issuesCost or profit issues


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Green marketing casesGreen marketing cases

Philips Light's CFLPhilips Light's CFL

Car sharing servicesCar sharing services

Electronics sectorElectronics sector

CNG in DelhiCNG in Delhi

ITCITC

Maruthi: Greening of Supply ChainMaruthi: Greening of Supply Chain

HCL's Environment Management Policy under HCLHCL's Environment Management Policy under HCLeco Safeeco Safe


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Some more ExamplesSome more Examples

McDonald's restaurant's napkins, bags are made of recycledrestaurant's napkins, bags are made of recycledpaper.paper.

CocaCoca--Cola pumped syrup directly from tank instead of plasticCola pumped syrup directly from tank instead of plastic

which saved 68 million pound/year.which saved 68 million pound/year.

Badarpur Thermal Power station of NTPC in Delhi is devisingBadarpur Thermal Power station of NTPC in Delhi is devisingways to utilize coalways to utilize coal--ash that has been a major source of air andash that has been a major source of air andwater pollution.water pollution.

Barauni refinery of IOC is taken steps for restricting air andBarauni refinery of IOC is taken steps for restricting air andwater pollutants.water pollutants.


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ANYANY

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THANK

THANK

YOUYOU

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Global Warming in India