Global trailer - Prime Creative Media...wider global market. Global trailer About us OUR MISSION To promote, grow and inform the global trailer industry through the provision of the

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Global trailerT H E I N D U S T R Y K N O W L E D G E B A S E F O R L E A D E R S

Managing Editor, Sebastian Grote

At Prime Creative Media, we are no strangers to teaming with industry to create a strong and growing voice for the trailer and body manufacturing sector. While individual facets of an industry seek to develop their own brand of communication, we also take the view that by growing an entire industry, then all businesses within it benefit.

Through such a systemic approach, the sharing of relevant information becomes an invaluable resource that keeps an industry dynamic and also gives it an underpinning platform that becomes a powerful tool to engender serious recognition from the policy makers.

Our transport publications have formed an invaluable record of the growth and evolution of the industry across a range of titles. Our comprehensive portfolio of niche publications covering Australia’s entire trailer, truck and aftermarket industry has revealed the incredible global reach of this sector; as well as the lack of a broad and relevant industry knowledgebase serving the global commercial transport market.

Prime Creative invests in not only the publications and provision of information, but also participates in key events, relevant sponsorships and

promotional activities associated with the industry. We run Australasia’s largest industry event, The International Truck, Trailer and Equipment Show, as well as partnering with the country’s leading Association bodies.

Please enjoy our publication and contact us to discuss how we can assist you with growing your market reach outside of your borders and into the wider global market.

Global trailerAbout us

OUR MISSION

To promote, grow and inform the global trailer industry through the provision of the most relevant and current information and in-depth analysis from the sector’s most influential voices. To ensure that the global road transport industry and the diversity of its information needs are met via

an expertly filtered data overview, in both print and online form, in order to provide a crucial business resource.

Fleet management 22%

Trailer and truck distributors 16%

Trailer/body builders 13%

Repair, Service and workshop 8%

Technical engineering and association personnel 6%

Component suppliers and distributors 6%

Miscellaneous 5%

Government agencies and municipal 3%

*2014 data

*2015 data

Our audience

SECTORREGION

Global trailer

Western Europe 42.76%

Asia Pacific 21.57%

North & Central America 16.56%

Eastern Europe 8.61%

Middle East 4.86%

Africa 3.36%

South America 2.01%

44 / G L O B A L T R A I L E R / I S S U E 22

S P E C I A L R E P O R T

WWW.G LOBALTR A I L E R MAG . C OM / G L O B A L T R A I L E R / 4 5

TR UTHEACH NOVEMBER, SOME OF THE BRIGHTEST MINDS IN THE AUTOMOTIVE WORLD SET UP TENT IN THE FAR NORTH OF EUROPE TO PUSH THE ENVELOPE OF MODERN VEHICLE DESIGN DURING THE GRUELLING WINTER SEASON. GLOBAL TRAILER PAID THEM A VISIT. [ Story by Sebastian Grote ]

Global trailerWhat’s inside

OUR FACTS

MAGAZINE CIRCULATION: 10,000+

NEWSLETTER CIRCULATION: 7,000+

CONTENT: All facets of the global trailer industry

FREQUENCY: Bi-monthly and on-line weekly

DISTRIBUTION: Subscription

SUBSCRIPTION PRICE: Magazine/online/e-news = 165 Euro (Magazine only)

COVER PRICE: 29.95 Euro per edition

WEBSITE: www.globaltrailermag.com

@GLOBALTRAILERWWW.GLOBALTRAILERMAG.COMAPP

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PRINT

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NEWSLETTER

5 8 / G L O B A L T R A I L E R / I S S U E 21

B U I L T T O T A S K


ARGUABLY THE MOST RENOWNED BEER DESTINATION IN THE WORLD, MUNICH IS NOT ONLY HOME TO THE LEGENDARY HOFBRAUHAUS, BUT ALSO TO THE TRADITION-STEEPED PAULANER BREWERY. GLOBAL TRAILER WAS THERE TO WITNESS ITS HISTORIC MOVE TO A NEW PRODUCTION SITE.

TRANSPORT ON TAP[ Story and photos by Richard Kienberger ]

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B U I L T T O T A S K


CROSSCONTINENTC O - O P E R A T I O N

AUSTRALIAN BARRY FENNELL FOUND THE IDEAL EQUIPMENT FOR HIS FORESTRY OPERATION ON THE OTHER SIDE OF THE WORLD IN CANADA – WITH THE HELP OF THE INTERNET.

NewsOur expertly curated overview of the most important developments in commercial road transport will ensure you have all the information you need to remain relevant in an increasingly complex market.

Built to TaskIn the Built to Task series, Global Trailer assesses the different technological solutions and logistics frameworks developed around the globe to transport specific types of freight.

Market ReportA widely recognised Global Trailer staple that has become an important

sales tool for many in the industry. For each edition, we analyse a different country or region, put current economic developments in perspective and help you forecast future demand.

Industry VoiceGlobal Trailer regularly profiles the most prominent decision-makers and innovators associated with commercial road transport. Get to know the people that influence the industry and learn how to read them.

Factory TourGlobal Trailer is taking you on a tour through the world’s leading trailer manufacturers and equipment suppliers,

highlighting the features and processes that set each brand apart.

Fleet FocusGlobal Trailer regularly portrays transport or logistics companies from around the globe to gain insights into the varying approaches to fleet management and examine the rationale that determines buying decisions and influences modern trailer design.

Business KnowledgeGlobal Trailer has gained global renown for summarising the key trends in modern management theory and analysing them in a context relevant for commercial road transport.

CONTENTSGlobal Trailer Magazine aims to cover all aspects of the industry throughout the world. In order to ensure each sector is represented, the publication will be configured under key headings, which are:

26 27 28 29 30 31

On Sale January 2016 March 2016 May 2016 July 2016 September 2016 November 2016

Market Report India Germany China USA Nigeria Phillipines

Feature2016 Outlook Industry 4.0 Top 20 Global

OEMsTruck Body

Building Middle East

Market UpdateTelematics

EventsSolutrans ITTES Preview Transport

Solutions Middle East

IAA PreviewITTES Report

Elmia Lastbil IAA Report

Global trailerEditorial

STRAIGHT TO THE TOP

GLOBAL TRAILER’S WEEKLY E-NEWSLETTER, ‘INDUSTRY UPDATE’, IS YOUR FAST TRACK TO REACH KEY DECISION MAKERS IN GLOBAL TRAILER BUILDING

Limited advertising opportunities left for 2016. Don’t miss your chance to send your message straight to the top.

7,000+ subscribers worldwide

Focus on

Csuite

1stglobal trailer

industry resource

48 weekly

editions a year

Covering

100+ countries

Official

IAA 2014 media

partner

TO GAIN ACCESS TO THE WORLD’S TOP DECISION MAKERS, CONTACT THE GLOBAL TRAILER TEAM NOW.

Global trailere-newsletter

ADVERTISINGGlobal Trailer Magazine takes an active interest in growing the customers’ business and seek long-term relationships. By sharing knowledge, together we create value.

ADVERTISING RATESEUROS €

Advertising size x1 x3 rate x6 rateOutside Back Cover 4,000

Inside Front Cover (DPS) 6,535

Double Page Spread 6,595 6,380 6,085

Early Right Hand Page 4,035 3,825 3,695

Full Page 3,655 3,480 3,355

Junior Page 3,095 2,930 2,830

Half Page 2,535 2,400 2,305

Third Page 2,030 1,940 1,855

Website Advertising x1 x12

Leader Board 1,100 per month 900 per month

Medium Rectangle/Banner 900 per month 750 per month

e-newsletter x1 x12

Leader Board 1,250 per month 850 per month

Banner 800 per month 665 per month

* Pricing per month

* Pricing per advertisement

Issue Booking Deadline

Material Deadline On sale

26 18 Nov 2016 02 Dec 2015 Jan 2016

27 02 Feb 2016 16 Feb 2016 Mar 2016

28 04 Apr 2016 12 Apr 2016 May 2016

29 31 May 2016 14 Jun 2016 Jul 2016

30 02 Aug 2016 16 Aug 2016 Sep 2016

31 27 Sept 2016 11 Oct 2016 Nov 2016

32 25 Nov 2016 09 Dec 2016 Jan 2017

ADVERTISING DEADLINES

Global trailerRates

UNAVAILABLE UNAVAILABLE

UNAVAILABLE UNAVAILABLE

MECHANICAL SPECIFICATIONSPrinting: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material1. Media is to be supplied to the correct publication page size. Taking special

care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread. 4. All fonts need to be embedded into the PDF file 5. Files must be saved in CMYK format. Any non-process colors included in

the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size. 7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the

black print 8. Total ink limit should not exceed 300%

Advertising material for in-house design: • Images to be supplied as jpegs*• Text to be supplied as a text file or Word document• Logos to be supplied as vector eps files* Images and logos used on websites are not acceptable for printing purposes

TERMS & CONDITIONSAll advertisements for Global trailer Magazine are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

ADVERT SPECS

THIRD PAGE VERTICALTRIM 68 (w) x 265mm (h)BLEED 78 (w) x 275mm (h) PRINT AREA 58 (w) x 255mm (h)

THIRD PAGE HORIZONTALTRIM 200 (w) x 88mm (h)BLEED 210 (w) x 98mm (h) PRINT AREA 190 (w) x 78mm (h)

JUNIOR PAGE (INSET)TRIM 125 (w) x 180mm (h) PRINT AREA 115 (w) x 170mm (h)

HALF PAGE HORIZONTALTRIM 200 (w) x 135mm (h)BLEED 210 (w) x 145mm (h)PRINT AREA 170 (w) x 115mm (h)

WEB SPECS

TOP LEADER BOARDTRIM 728px (w) x 90px (h)

MEDIUM RECTANGLETRIM 300px (w) x 250px (h)

BOTTOM BANNERTRIM 728px (w) x 90px (h)

E-NEWSLETTER

TOP LEADER BOARDTRIM 468px (w) x 60px (h)

MIDDLE BANNERTRIM 468px (w) x 60px (h)

BOTTOM BANNERTRIM 468px (w) x 60px (h)

HALF PAGE VERTICALTRIM 100 (w) x 265mm (h) BLEED 110 (w) x 275mm (h)PRINT AREA 85 (w) x 250mm (h)

DOUBLE PAGE SPREADTRIM 400 (w) x 265mm (h)BLEED 410 (w) x 275mm (h)PRINT AREA 170 (w) x 235mm (h) (on each page)

FULL PAGETRIM 200 (w) x 265mm (h)BLEED 210 (w) x 275mm (h)PRINT AREA 170 (w) x 235mm (h)

TRIM

BLEED

PRINT AREA

Global trailerSpecifications

ABOUT OUR PUBLISHER

PRIME CREATIVE MEDIA PTY LTD is an independently owned, family-run publishing and marketing agency whose philosophy is built on the core value of growth, creativity, service, commitment, accountability and a value-added approach to client relationships.

In 2002, John Murphy took on the task of creating a new generation publishing house to take the family business beyond the craft it has perfected over 30 years. The family focus on quality and attention to detail has progressed naturally into the publishing arm.

From publications backing the heavy transport industry, Prime Creative Media has branched out into other publications that cover the national coffee industry, food, culture, education and the now global business of coffee. By fostering an industry to grow, Prime Creative Media believes that all parties benefit.

Our in-house team of writers, editors, designers and photographers are handpicked for their experience, knowledge and enthusiasm. They are complemented by print specialists and marketing advisers, as well as a network of first rate contributors and correspondents.

An intimate understanding of the media industry places us in a prime position to assist with promotional campaign and various marketing services.

PUBLISHERJohn [email protected] + 61 407 294 884

CHIEF OPERATING OFFICERBrad [email protected] + 61 413 672 403

EDITORSebastian [email protected]

INTERNATIONAL SALESAUSTRALASIA, AMERICAS AND EUROPETanya [email protected] +61 417 033 342

BUSINESS DEVELOPMENT MANAGER Tom [email protected] +61 425 699 819

OFFICEMelbourne, Australia


A global initiative by The Publishers of

®

A u s t r A l A s i A ’ s o n e A n d o n l y t r A i l e r m A g A z i n e J u l y 2 0 1 2

S h o w c a S i n g t h e v e r y b e S t a u S t r a l a S i a n t r a i l e r a n D b o D y t e c h n o l o g y

australia.got you covered

NatioNal authorised service ceNtre PartNers

victoria saF-holland (aust.) Pty. ltd Ph: (61-3) 9743 6799 Fax: (61-3) 9743 6763

Bendigo truck centre Ph: (61-3) 5440 9111 Fax: (61-3) 5440 9129

cMv Gippsland Ph: (61-3) 5173 4900

Gippsland truck Mechanics Ph: (61-3) 5662 5266 Fax: (61-3) 5662 5833

Graham thompson Motors Ph: (61-3) 5821 3977 Fax: (61-3) 5821 9547

Johnsons truck & coach Ph: (61-3) 5021 2346 Fax: (61-3) 5021 3113

scania australia - dandenong Ph: (61-3) 9217 3600

scania australia - campbellfield Ph: (61-3) 9217 3300

scania australia - laverton Ph: (61-3) 9369 8666

transport Preventative Maintenance Ph: (61-3) 9397 1135 Fax: (61-3) 9397 1136

the truck specialists Ph: (61-3) 5033 1372 Fax: (61-3) 5033 1371

twincity truck centre Ph: (61-2) 6049 8877 Fax: (61-2) 6049 8878

WesterN australia saF-holland (aust.) Ph: (61-8) 9353 1720 Fax: (61-8) 9353 1730

aJl heavy equipment Ph: (61-3) 6431 9034 Fax: (61-3) 6431 4535

scania australia - Bunbury Ph: (61-8) 9724 6200

scania australia - Kewdale Ph: (61-8) 9353 3644

south australia saF-holland (aust.) Ph: (61-8) 8345 1546 Fax: (61-8) 8345 0985

ozebilt engineering Ph: (61-8) 8725 5529 Fax: (61-8) 8725 2255

scania australia - adelaide Ph: (61-8) 8406 0221 Fax: (61-8) 8406 0299

transmech australia Ph: (61-8) 8359 7611

NeW south Wales saF-holland (aust.) Ph: (61-2) 9672 1950 Fax: (61-2) 9672 1994

canberra truck repairs Ph: (61-2) 6297 3862 Fax: (61-2) 6299 2680

Fleet-Pro Ph: (61-2) 4950 2111

Fleet-Pro Ph: (61-2) 9731 7300

hi torque truck spares Ph: (61-2) 6882 9922 Fax: (61-2) 6884 1098

scania australia - Prestons Ph: (61-2) 9825 7900 Fax: (61-2) 9825 7998

scania australia - New castle Ph: (61-2) 9825 7941 Fax: (61-2) 9825 7956

southside agencies Ph: (61-2) 6627 6060

QueeNslaNd saF-holland (aust.) Ph: (61-7) 3375 7033 Fax: (61-7) 3375 7044

adit engineering Ph: (61-7) 4755 5222 Fax: (61-7) 4774 4678

Big Wheels truck alignment Ph: (61-7) 3275 3348 Fax: (61-7) 3275 2529

chassis line Ph: (61-7) 4633 1466 Fax: (61-7) 4633 5511

Mackay truck Parts & repairs Ph: (61-7) 4952 3722 Fax: (61-7) 4952 3108

Queensland Mechanical engineering Ph: (61-7) 49793570 Fax: (61-7) 4979 3590

scania australia - Pinkenba Ph: (61-7) 3712 7900 Fax: (61-7) 3375 3343

scania australia - richlands Ph: (61-7) 3712 8500 Fax: (61-7) 3375 3343

www.safholland.com.au

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tAil liftsn e w sspeCiAl report: led teCHnology pt. 1

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MAY - JUNE 2014$7.50 including GST

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REPORT FROM THE ITTES

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Global trailer - Prime Creative Media...wider global market. Global trailer About us OUR MISSION To promote, grow and inform the global trailer industry through the provision of the