Global Taskforce Global Taskforce Innovation ProjectInnovation Project

Initial Task Force Meeting

Purpose of Today's MeetingPurpose of Today's Meeting

• Technology (WebEx) Training• Introductions• Reminder of project overview• Clarify project demands• Understand team roles and expertise• Develop a plan for communication and

coordination across and within teams

TechnologyTechnology

• Please keep your communication professional and courteouso Your instructor has access to your WebEx

account and will be monitoring them for appropriateness

WebEx OverviewWebEx Overview

• WebEx combines desktop sharing through a web browser with phone conferencing and video, so everyone sees the same thing while you talk.

• To get the most out of a WebEx web conference, here's what you'll need:

•   A computer or wireless device with an Internet connection

•   An audio connection • either through your computer or phone

•   A webcam (optional)

WebEx Overview (cont’d)WebEx Overview (cont’d)

WebEx allows you to:◦Share whatever you're viewing on your

computer with everyone in the meeting◦Use the whiteboard, note-taking, and

annotation tools to mark up documents as you share, and give anyone in your meeting the power to do the same.

◦Stream live webcam video in every meeting or session.

◦Schedule, host, or join a WebEx web conference no matter where you are – from your desktop, laptop, or mobile phone.

How to use WebExHow to use WebEx

Schedule a MeetingStarting a MeetingJoining a Meeting

◦Via Computer or Smart PhoneWebEx Sharing

◦Sharing Files◦Sharing your Desktop◦Share a Whiteboard

http://www.webex.com/howto/index.html?thevideo=webex-schedule-an-online-meeting-video.mp4

IntroductionsIntroductions

• Your Name• What team you are on • Educational background• College major

Team member rolesTeam member roles

• Each team member has separate roles within the team and across the global task force

• Members must collaborate with team members and task force members

• Since you all have different skills and expertise, it is important that each of you plays a part in the taskforce project

• Your team members need to know who is in charge of each aspect of the project

Team goal-settingTeam goal-setting

• Teams and the task force as a whole need to agree on goals

• Goals should be:o Specifico Challengingo Realistic

• Can be assigned to individual members or teams based on their functional expertise

Coordinating as a taskforceCoordinating as a taskforce

• You need to decide how to direct and coordinate activities and assign tasks to manage workflow

• For example:o Some tasks best suited for individual work other

benefit from involvement of multiple team or global task force members

• Task responsibilities and expectations should be CLARIFIED

• Be accountable to your team and task force members. o Complete your tasks on time! 

Monitoring your teamMonitoring your team

• Teams need to decide how to monitor/evaluate each other's work

• Use WebEx to establish a shared information source

• Prevents problems with miscommunication and provides opportunity for early feedback

• If you have questions about work one of your team or task force members has done, ask them!  You may be coming from a different perspective and have a suggestion they had not considered.  

Double-checking information is received Double-checking information is received and understoodand understood

• It is important that you double check information is received and understood

• One good way to do this:o confirm via email or other communication that

team members have received important documents or task assignments  

Information SharingInformation Sharing

• Getting off on the right foot with your team and global task force communication is important to task force success.  

• In general, you will need to be sharing information more frequently as you get closer to deadlines.  

Information Sharing GuidelinesInformation Sharing Guidelines

• When sharing information with your team or task force you should: o Avoid jargon o Choose the right technology for your

communication: (e.g. chats for quick information, shared workspace on Web Ex for interactive tasks)

o Make sure key information goes to all members of the team or global task force 

o Make sure information gets sent in a timely manner relative to your team and global task force goals 

o Respond fully to all requests for information in a timely manner

o Information Sharing guidelines chart up on WebEx

The Urgent Sustainability Problem: The Urgent Sustainability Problem: Atlantic Ocean Fisheries Atlantic Ocean Fisheries

• By the year 2050 the Atlantic Fisheries are expected to completely collapse

• Your 4-team task force must evaluate and recommend an effective and innovative strategy to addressing this issue

• Problem requires intense collaboration and innovation, and such innovation

• You will have 2 opportunities to submit a plan, and your plan will be evaluated by a panel of experts in terms of how effective and innovative it is as compared to the plans of other task forces. 

• Innovating early will place your team at an advantage over other teams who must then catch up to your thinking and develop an idea based on your idea that is better

What can we do? What can we do? 

• The good news is that it is not too late to reverse the damage to Atlantic fish stocks. 

• Policy change can make a difference.• Behavior change can make a difference.

What will you be doing?What will you be doing? The Global Task Force Team The Global Task Force Team ProjectProject• Each team member has separate roles within

the team and across the global task force International Strategic Management Team

value networks, value chains, business strategy etc.

Environmental Science Team energy efficiency, sustainability, product engineering, etc.

Social Science Teamsattitude and behavior change, social cognition, group dynamics, etc.

• Your team and global task force will have a series of goals to achieve and deadlines to meet

Your Global Task Force Your Global Task Force

The Goals The Goals

The Timeline The Timeline

How to submit a goalHow to submit a goal

• Each component team sends their first goal to:(1) your class instructor (GEM students use Moodle) (2) TaskForceFacilitator@gmail.com

• Each taskforce sends ONE email for G4 & G5(1) TaskForceFacilitator@gmail.com AND(GEM Students also upload to Moodle)

• In the subject line and all attachments : Goal ___; Global Task Force # ___;

• CC all task for members when submitting goals

• All deadlines are 5pm Eastern/ 11pm Grenoble• DO NOT SUBMIT YOUR GOALS LATE

Social Science Attitude Social Science Attitude Team Team

Goal 1a Deliverable Information Identify attitude change strategies to target generic environmental behaviors Using the Theory of Planned Behavior, select and discuss 5-10 attitude change strategies relating to (1) attitudes toward environmental behaviors and (2) subjective norms about environmental behaviors

◦ Rationale should include evidence of research and consideration.

◦ Make a compelling case as to why the theories your team selected will change attitudes toward generic environmental behaviors.

Approx. 5-8pgs (double spaced) of content (APA style) Include a reference section Submit goal by following directions on subsequent slide.

Social Science Behavior Social Science Behavior Team Team

Goal 1b Deliverable Information Identify behavior change strategies to target generic environmental behaviors Using the Theory of Planned Behavior, select 5-10 behavior change strategies relating to (1) perceived behavioral control on environmental behaviors and (2) behavioral intention to perform environmental behaviors.

◦ Rationale should include evidence of research and consideration.

◦ Make a compelling case as to why the theories your team selected will change generic environmental behaviors.

Approx. 5-8pgs (double spaced) of content (APA style) Include a reference section Submit goal by following directions on subsequent slide.

Environmental Science Environmental Science Team Team

Goal 2 Deliverable Information Identify the behaviors that are most important to change to improve the situation in the Atlantic Ocean Select the top 2 sets of behaviors that should be changed and provide a 2 page rationale for each behavior

◦ Rationale should include evidence of research and consideration.

◦ Make a compelling case as to why changing that attitude or behavior will have an impact on the Atlantic fisheries.

Deliverable should be 4 pages double spaced (2 pages per set of behaviors) Include a reference section Submit goal by following directions on subsequent slide.

Strategic Management TeamStrategic Management Team

Goal 3 Deliverable Information• Analyze the value network and identify evolution factors• Create a visual representation of the value network• Create a document that answers the following questions:

• Who are the players in the value network that have a role from the fish in the sea to the end-consumer? What are their particular roles? How are they connected?

• Are there any aspects of the structure of the value network, or the business models of the players, that create barriers to changes potentially favorable to a more sustainable exploitation of fish-stock?

• What are the current trends that cause the value network to evolve? Can they potentially be influenced? At this stage, as a wrap-up of this info, what are your recommendations?

• Length should be no longer than 5 pages • Please include a reference section• Submit 1 document per team

Global Task Force Goal 4 – Draft Global Task Force Goal 4 – Draft SolutionSolutionGoal 4 Deliverable Information

•Integrate the information from the environmental science team, the social psychology teams and the strategic management team to determine (1) what behaviors should be focused, and (2) how to change these behaviors into a plan that is practically and economically feasible. •Consider how the business student’s value network can inform the final solution suggestion •Create a 2 page single spaced set of recommendations for solving the problem of declining fish stocks. This set of recommendations must be:

• Inclusive of knowledge from all component teams• Practical and realistic to implement – the final plan should be something that is

feasible from an economic standpoint, considering the information from Goals 1-3.

•Due on November 4th at 5:00pm EST

Global Task Force Goal 4 Global Task Force Goal 4 ContinuedContinued

Goal 4 Deliverable Information

After your global task force submits your draft solution in Goal 4, it will be evaluated by a panel of subject matter experts who will rate in on the following dimensions:

Utility • Quality ideas that are practical and cost effective in both the short

and long term. • Will have immediate but lasting impact on the Atlantic Ocean.

Novelty• Provides a new and unique perspective on improving fisheries,

different from those already in place, or those which other teams came up with.

Comprehensiveness • Details the specific consumer and corporate behaviors that are

necessary to change• Details how to change these behaviors in a manner that is

scientifically sound, accurately reflects knowledge in all three disciplines, and is logicallyconsistent and complete.

Global Task Force Goal 4 Global Task Force Goal 4 Continued Continued Goal 4 Submission

Your submission for Goal 4 could be a policy change, a marketing campaign or another type of innovative plan that your global task force comes up with. It should have the following headings and cover the following information:

Description & Justification

• What is the plan?

• How does the plan contribute to improving conditions in the Atlantic Ocean?

Key Resources

• What does the plan need to be implemented? E.g. Advertising campaigns, incentives for behavior change, etc.

Activities

• What happens during the course of the plan? E.g. collaboration between the US & France, policy changes, etc.

Stakeholders

• Who does the plan impact? E.g. French & US citizens, fishing companies, governments, etc.

Outcomes

• What are the short term, (less than 1 year) and long term outcomes (greater than 1 year) anticipated with the implementation of your plan

Global Task Force Goal 5 – Final Global Task Force Goal 5 – Final SolutionSolution

Goal 5 Deliverable InformationThe subject matter experts will decide on the best plan based on the dimensions in the previous slide.

You will then have an opportunity to improve and submit a revised plan. Use this time to take what is in the market and resubmit a plan based on this new market knowledge.

Due on November 18th at 5:00pm EST

Virtual Meeting # 2Virtual Meeting # 2This should be done BEFORE Next

Wednesday October 12th!I’m going to send you an email with specific

instructions about how to set up a virtual meeting on Web Ex and a word document that you will use to take notes

You and your taskforce members will need to fill out the TABLES on the word document ASAP and send it to the taskforcefacilitator@gamil.com email address

Need two volunteers: “SET-UP COORDINATOR”, “NOTE-TAKER

Meeting CoordinatorMeeting CoordinatorFollow the instructions on the

email to set up a meetingInvite all of your taskforce

members

Note TakerNote TakerI’m going to email a word document

that you will fill outDiscuss and decide on roles, goals,

and communication guidelinesNote taker RECORDS the decisions

of the taskforce on the documentThe note taker will Save and EMAIL

this to all of your taskforce members AND the taskforcefacilitator@gmail.com

Check Your Check Your Understanding Understanding

You are going to receive a link to a VERY short survey to check your understanding of WebEx (2-3 minutes)

Fill this out by the end of today!!

Visit Our Project Website!Visit Our Project Website!

http://delta.gatech.edu/Innovate/