Global Service Jam 2014 ShanghaiTeam 181

Bill Vicky AaronMary Zoe EricHuitse

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DISCOVER (Design Challenge)

Better Metro Experience项目目的是给全世界每天数以万计的地铁乘客带来更好的地铁乘坐体验作为一项公益服务我们和传统的地铁服务不同，我们运用以人为本的方，提高现有设施的使用效果

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DEFINE (ALL INSIGHTS) Feasibility / Desirability / Viability

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DESIGN (KEY INSIGHTS)

• Passengers don’t know where to find restroom!• It’s HORRIBLE given there are multi restrooms in that

station!

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DESIGN (KEY INSIGHTS)• Restrooms in metro are underutilized• Netizens tried to solve the problem but doesn’t really help

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What’s Different v.s. available in Market?

• Metro app doesn’t have restroom information

• “Restroom App” can not pinpoint metro restrooms

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• Why app?

• Why crowd sourcing?

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DELIVERY and TEST