Global Search Engine Advertising (SEA) Services

Globalization Partners International (GPI) provides one of the most comprehensive website globalization offerings in the marketplace. Offering much more than just translation, GPI can perform complete website cultural correctness assessments, cultural customization reports, in-country consumer web testing, and locale-specific Search Engine Marketing (SEM), whether Search Engine Optimization (SEO) and/or Search Engine Advertising (SEA).

GPI will make sure your new target-language websites are well received and well visited by your audience around the globe. We highly recommend that as part of any new website design and development project, and/or as part of a website globalization project, you perform some initial and ongoing Search Engine Marketing (SEM). This should include Search Engine Advertising (SEA). Whether you have an SEA Agency or your in-house team managing your global search engine advertising campaigns, GPI’s Global SEA Services can help your minimize your spend and maximize your ROI with your target-market campaigns. By providing consistent, culturally correct, and compelling ad copy, along with applying strict SEA campaign management pactices, GPI will help your company achieve better SERPs in global and country-specific search engines, increased click-through and traffic to your website, and overall better conversion rates with your campaigns.

Global Search Engine Advertising Services may include:• Global campaign planning and strategy • Comprehensive website translation and localization• Multilingual landing pages localization • Multilingual keyword phrase research, refinement and localization• Multilingual Ads localization and copy writing • Multilingual campaign creation and setup• Multilingual campaign management• Performance and conversion reporting

To learn more about our Global SEM Services please see: http://www.globalizationpartners.com/services/global-search-engine-marketing.aspx

Global Search Engine Advertising (SEA) Services

Global Search Engine Marketing (SEM) Services

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'Phone: +1 866-272-5874

* Email: [email protected]

:Website: www.globalizationpartners.com

BASICSEATASKS(providedperlocale“country”) INCLUDED DESCRIPTION

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Current SEM Strategies/Tactics Review ü Determine the client strategy and tactics to develop a customized SEM campaign in order to obtain the required results.

Campaign Planning ü Planning for the campaign includes: 1. Defining goals, objectives and KPIs2. Defining the target markets and languages3. Defining the target search engine networks and audience4. Setting the budget and bidding strategy

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Initial Keyword Research ü Keyword research based on the provided keyword list with Google AdWords keyword research and SEOmoz tool.

Keyword Localization ü Keyword localization and revision of translated keywords in target language and testing for local search volume.

Ads Localization and Copywriting ü Ads localization and copywriting revision of the content to meet the requirements for the different search engines in terms of character limitation.

Landing Pages Localization and Optimization ü Localization and SEO of the campaign landing page(s) to feature specific coversion and call to action.

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Campaign Creation and Setup ü Pay-Per-Click (PPC) country-specific campaign creation and setup.

Campaign Management ü Campaign daily management includes:1. Continuous revision of PPC campaign to improve performance2. Reallocate budgets based on keyword/ad performance 3. Test new keywords and Ads4. Adjust key parameters to increased ROI and conversion rate

Campaign Performance and Reporting ü Providing monthly reports on campaign analytics and performance.


'Phone: +1 866-272-5874



QuestionsUS HeadquartersWashington, DC

1. Can you give us a brief description of your SEA/SEM goals?

2. Is your website search engine optimized?

3. Do you have a list of keywords for your campaign?

4. Do you have a list of Ads created?

5. Do you use an agency or perform search engine marketing (SEO/SEA) in house?

6. Can you describe the target market and industries you are pursuing?

7. Can you list the top keyword concepts that are most representative of the target product or service offering?

8. Are specific countries or locales targeted?

9. Do you currently use any traffic analytics tools or web statistics?

10. Do you have optimizied landing pages for the campagin?

11. Do you require web localization for the landing pages?

12. What action do you want visitors to take on your landing pages?

13. What is the expected campaign duration (or can be “TBD” based on first month results)?

14. What is the expected budget for the campaign?

15. Do you have specific KPI for the campaign? (If not, we can develop KPI/ROI specs in the proposal)

16. Do you require campaign creation and management?


'Phone: +1 866-272-5874



Documents

Global Search Engine Advertising (SEA) Services