Global News Trends (1) Pertemuan 05 - 06

Global News Trends (1) Pertemuan 05 - 06

Matakuliah : O0394 – Teknik Reportase dan News CasterTahun : 2010

Learning Objectives

This section will discuss the global trends in

broadcasting and online media. How the

improved technology affect the face of the

media, how the technology affect the business

media, and how the society react on the new

face of media

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Technology and the WWW (1/6)

Jim Foust PhD on ‘The Internet and the World

Wide Web’: In almost a decade, the internet has

evolved from a technical curiosity to a major

influence on nearly every aspects of life in most

countries in developed countries. The internet

has become a social force, influencing how,

when and why people communicate…4


The internet has been an integral part in people’s life. It

significantly changes the face of our community, the

way people do business, and the way people inform

others. Even the media is now making money through

the internet. With almost off-limits world we now can

share or change information with ethics-based freedom.

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The increase use of the internet in communication has

forced the term mass medium to become ‘one that

brought together technology, culture, and mass

communication.’ The internet with its applied

technology brings people from different places in the

world to interact and communicate in an online media.

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As Morris and Ogan (1996) puts it:

Internet is a ‘multifaceted medium’ that combines a

number of discrete functions: email, usenet/ chat

environments, and world wide web. Internet allows

people to communicate through varied online

communication types.

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With the internet, we are now aware of the concept

“virtual community” (Rheingold, 1993). A term

suggests that communities no longer need to be

geographically based. People all over the globe

can become “virtual” neighbors through the space-

bridging technology of the internet.

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Technology and the WWW (6/6) Internet and the WWW have also brought the

establishment of rules and regulations on many issues.

In Indonesia, the rule on how to properly and ethically use

the internet as mass communication is reflected through

the Information and Electronic Transaction Regulations

( Undang-Undang Informasi dan Transaksi Elektronik).

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Internet and the Future of Interactive Media (1/9)

A whole new generation of media that is based on

computer technologies is called the “new media”.

It relates broadly to the technology, the relationship

between the “technological drivers”, the social psychology

of media use, and the economics of the media industries

(W Russel Neuman, 1991).

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Neuman uses the metaphor “Tug-of-War” :

The new media have technical capabilities that

pull in one direction, but social psychological and

economic forces pull back in the other direction.

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Though major internet sites with original content can

cost millions of dollars to develop and maintain;

however, a basic site can be created inexpensively.

The situation which would result on the huge range of

internet sites providing information and diversion that

cannot be found in the “old media”.

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Furthermore, the new media is connected with one

another. According to Neuman, the integrated media

networks have several key capabilities:

1.The new media will become increasingly less

expensive;

2.They will once again alter the meaning of geographic

distance;

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3. They provide the possibility of increasing the

speed of communication;

4. They allow for a huge increase in the volume

of communication;

5. They allow for more channels of information

flow;14


6. They provide opportunities for interactive

communication;

7. They provide more control for individual users;

8. They allow forms of communication that were

previously separate to overlap and interconnect.

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Since 2004 there have been three major developments on

the way the media ‘interact’ better with their customers

or community:

1.The more varied services offered by online newspapers.

For example: The Guardian’s dating service and music

download system or The Sun’s partnership with Napster;

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Internet and the Future of Interactive Media (8/9)2. The converged newsrooms where internet will eventually ally

with newspapers, national and local television, and radio

stations in providing branded content through multiple media;

3. The opportunity to combine (online) newspaper with mobile

technology as Frode Ugland of Telenor said that “the possibility

of distributing news is even better on mobile phones…

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Furthermore, the partnership among internet, mobile phones and

newspaper industry have brought significant advantages:

1.Of course, the partnership would be the attraction to the young

readers;

2.The immediate return (profits) that mobile content will obtain

when the readers are obliged to subscribe for their news

services.

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Blogs as Online ‘Journalism’ (1/5)Blog is a form of new media. But how far blogs will change the face of

traditional journalism?

Anssi Vanjoki, Executive Vice President and General Manager of

Multimedia, Nokia, at the 11th World Editors Forum: “Blogging will evolve to

become mainstream. It will change the way people store and share

information and news with others, whether it be at the personal or

professional level.”

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Blogs as Online ‘Journalism’ (2/5)

How can we define blogs from mass journalism?

Alex Halavais, an Assistant Professor at Sunny

Buffalo University, and Jill Walker, an Associate

Professor at the University of Bergen stated:

1.Blogs can relate and interpret current

events to a particular culture;

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2. Blogs can convert news into action and

discussion in a way that mass journalism is

having trouble with;

3. Blogs have so diverse and new subjectivities;

4. Blogs can be in a form of literary criticism,

research publication, literature or personal

expression.21


Ethics and the blogosphere. Is it necessary?

The Code of Ethic (as a modified version of

Society of Professional Journalists Code of Ethics)

suggests that “integrity is the cornerstone of

credibility,” and encourages bloggers, “to adopt

the code of principles and standards of practice

to ensure not only ethical publishing but to

convey their readers that they can be trusted.”22

Blogs as Online ‘Journalism’ (5/5)Are blogs changing the face of traditional journalism or

could that be complementary with the mainstream media?

An approach to bloggers by Adam Penenberg: “The truth

about blogs and bloggers is that they are parasitic to the

mainstream media they love to hate. Without newspapers,

websites, TV and radio to provide them with material rip

apart, many blogs would simply not exist.”

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An Ever Changing Society? (1/6)

Douglas (1987) stated that:

Technologies do not simply appear on the scene,…

People must use new technologies, and in capitalist

societies this use usually must be profitable. Media

technologies, therefore, are embedded in ongoing

social process, and as a result, their development and

application are neither fixed nor fully predictable.

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As an important factor in changing the face of society,

the technology’s hugely use is supported with certain

aspects:

The capacities of new machines;

The priorities of owners and investors;

The cultural practices and traditions that the new

technologies confront;

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The uses of potentially competing machines;

and the specific ways people actually talk

about and use the new technologies.

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With the use of technology as part of mass

communication media, there are new things happen both

in business media and in the face of our society:

1. With certain requirement to have the access to new

media, the new media may now even inadvertently

expand the gulf between the technological “haves”

and “have nots.”;

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2. The new media can offer a significantly different way

of accessing, manipulating, using information, or even

replicating existing informational inequalities;

3. In the economic forces, the new media can be the

supplement to the old media or may likely change the

media habits that will further create new markets;

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A An Ever Changing Society? (6/6)

4. In political culture insight, there is a growing focus on

multiculturalism (in both beliefs and a set of practices/

values) that direct the attention to the rapid increase in

media produced by and directed to defined (segmented)

groups such as race, gender, age, sexual orientation, and

lifestyle; and finally,

5. To produce new patterns of social communication.

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ClosingWith the final discussion on Global News Trends, it

is expected that the students understand the face

of the media now and its impact to the society.

It is also expected that the students are able to

increase their knowledge on the influence of

technology to media development through reading

all related material.

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Global News Trends (1) Pertemuan 05 - 06