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Global Marketing Business Use Case:
Clothiers International, Inc.
For more information contact us [email protected] or visit
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User Personas
EVP / Chief Digital and Technology OfficerVP of Online Marketing6 Marketing Managers
2 Digital Social Media Marketeers
Business Use Case, Problem, and Current Way of Doing Things
The Clothiers Intl marketing team needs to constantly collect unstructured data from online commerce and social media
platforms, blogs, posts, anywhere on the web, email marketing campaigns, demographics, print, television, radio, conventions and conferences, and cable media advertising to make better, more effective marketing $ spend decisions by understanding the end consumers of WS products. It’s very difficult to track marketing $$$ Return on Investments - regardless of promo
codes used, pixel tracking from FB, Instagram, Twitter, Pinterest, et al and other social media networks.
Everything is thrown together in various web reports using Sterling Commerce, Google Commerce or Analytics, CSV files, stuffed in network file share drives, MS sharepoint or Google
Drive, Box folders, email attachments, and meeting rooms with chats. Finding, aggregating and making use of the most
relevant marketing consumer data is VERY difficult. It then becomes very tedious to allocate marketing $ to spend and quantify results of CTR, PPQ, RPC, average basket sizes, product purchase mix, demographics of buyers, and the optimal budgets of mixed media demand generation for Williams-Sonoma products across all of its Core Brands.
Better Way of Doing Things with Habla AI
With the Habla AI Platform, Clothiers Intl can now aggregate unstructured data and provide knowledge management like never before. Graphs are available to the EVP of Digital and his team 24/7 on their iPhones, iPads, Android devices, and on their Web Browser of choice.
Point in time, collaborator contributions, concepts over time, and knowledge over time with time based situational awareness of this knowledge from so many integrations is available to this Global Marketing Team. John has been dreaming of a solution like this for years. Now marketing $$$ spend decisions can be made with better insights, analytics, and performance knowledge across all omni-channels for Clothiers Intl. And this team no longer has to spend 8 hours per week per person searching, aggregating, and parsing all the most relevant marketing data like they did before.
They all can authorize multiple CI User accounts of Google Drive,
G-Suite, Box, Dropbox, Confluence, general web hooks to blogs and news and reports, Office365, Sharepoint, OneDrive, et al to ingest data, build these multiple graph views above, and visualize it on Mobile and Web anytime, anywhere, with anyone.
The Habla AI Graphs provide everyone with one version of the truth across all collaborators, with redaction, tokenization, privacy, security, storage, and data visualization all @ the Core of the AI IP to make Productivity @ the Speed of Business a reality for Clothiers International. Habla AI. Your Corporate Knowledge Graph - Open 24/7.
For more information contact us [email protected] or visit www.habla.ai
User Personas
EVP / Chief Digital and Technology OfficerVP of Online Marketing6 Marketing Managers
2 Digital Social Media Marketeers
Business Use Case, Problem, and Current Way of Doing Things
The Clothiers Intl marketing team needs to constantly collect unstructured data from online commerce and social media
platforms, blogs, posts, anywhere on the web, email marketing campaigns, demographics, print, television, radio, conventions and conferences, and cable media advertising to make better, more effective marketing $ spend decisions by understanding the end consumers of WS products. It’s very difficult to track marketing $$$ Return on Investments - regardless of promo
codes used, pixel tracking from FB, Instagram, Twitter, Pinterest, et al and other social media networks.
Everything is thrown together in various web reports using Sterling Commerce, Google Commerce or Analytics, CSV files, stuffed in network file share drives, MS sharepoint or Google
Drive, Box folders, email attachments, and meeting rooms with chats. Finding, aggregating and making use of the most
relevant marketing consumer data is VERY difficult. It then becomes very tedious to allocate marketing $ to spend and quantify results of CTR, PPQ, RPC, average basket sizes, product purchase mix, demographics of buyers, and the optimal budgets of mixed media demand generation for Williams-Sonoma products across all of its Core Brands.
Better Way of Doing Things with Habla AI
With the Habla AI Platform, Clothiers Intl can now aggregate unstructured data and provide knowledge management like never before. Graphs are available to the EVP of Digital and his team 24/7 on their iPhones, iPads, Android devices, and on their Web Browser of choice.
Point in time, collaborator contributions, concepts over time, and knowledge over time with time based situational awareness of this knowledge from so many integrations is available to this Global Marketing Team. John has been dreaming of a solution like this for years. Now marketing $$$ spend decisions can be made with better insights, analytics, and performance knowledge across all omni-channels for Clothiers Intl. And this team no longer has to spend 8 hours per week per person searching, aggregating, and parsing all the most relevant marketing data like they did before.
They all can authorize multiple CI User accounts of Google Drive,
G-Suite, Box, Dropbox, Confluence, general web hooks to blogs and news and reports, Office365, Sharepoint, OneDrive, et al to ingest data, build these multiple graph views above, and visualize it on Mobile and Web anytime, anywhere, with anyone.
The Habla AI Graphs provide everyone with one version of the truth across all collaborators, with redaction, tokenization, privacy, security, storage, and data visualization all @ the Core of the AI IP to make Productivity @ the Speed of Business a reality for Clothiers International. Habla AI. Your Corporate Knowledge Graph - Open 24/7.
For more information contact us [email protected] or visit www.habla.ai
Habla AI. Your Corporate Knowledge Graph Open 24/7AI Powered Knowledge Management for Business Teams
Reach Deep into Enterprise Dark Data to Convert Data into Assets
Gain back 8 Hours per Week per Knowledge Worker
Find relevant information in minutes instead of searching for hours for the right file from 2 weeks or 2 months ago you and your team built
Your Personal and Team Corporate Knowledge Graph – Open 24/7
