Global Marcoms Social Media Final040810

Using Social Networking to Launch & Enhance Your Career

Kelly QuattlebaumPresident, Global Marcoms

+1 404 790 [email protected]

www.globalmarcoms.comwww.facebook.com/globalmarcoms

www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms

2(c) Global Marcoms 2010 - All rights reserved

About Global Marcoms

• An international consulting company that works with small to midsized businesses and global corporations to provide support for:

Social Media

Marketing

PR & Communications

Business Development

Sales


Agenda

• Social Networking Defined• LinkedIn• Facebook• Twitter• HR and Social Media• Search Engine Optimization (SEO/SMO)


Social Networking

• Definition: Social Networking (Social Media) is ...

Andrea Kaplan and Michael Haenlein define social media as "a group of Internet‐based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user‐generated content.”

User Generated Content


LinkedIn

• LinkedIn is a business‐oriented social networking site for professional networking

60 million users in more than 200 countriesPost a professional resumeRecommendations from peers, clients, employers‐ Number of recommendations improves SEO

• Originally designed ONLY to connect those you know• Open networking shifted focus from only known, trusted contacts, to a broader, global reach

Increasing First level connections allows you to build an expansive network


Profiles

• Personal Profile

• Company Profile (Sole Proprietorships, Entrepreneurs)Company background information

Statistics, list of current and former employees

• Features and applicationsLink to Web sites, blogs, Facebook, Twitter

Embed video and blogs, reading lists and other apps in profile

• Customized link directly to public profilewww.linkedin.com/in/kellyquattlebaum


Direct Link


Expand Your Network

• Join Groups Toplinked.com (Open Networkers), 81k+LION500.com (Open Networkers), 28k+LION Worn with Pride!, 19k+Executive Suite (ExecuNet), 181k+‐ Executives and recruiters, NOT open networking group

• Connect to open networkers (LION, Toplinked)• Send invites to toplinked.com

Invite top 50• Update contact settings or summary with email

kelly.quattlebaum [at] globalmarcoms [dot] com• Add LION or Toplinked to headline


Targeting Employers

• Identify potential job opportunitiesJob search‐ Keyword, Job title, Company, Location

• Prepare for interviewsReview company profileIdentify hiring manager, familiarize yourself with background, interestsConnect to open neworkers within the target company

• Join professional groups in related field or industryStart discussionsAnswering questions will position you as an expertCreate and run virtual events‐ www.freeconferencecall.com


Related Sites

• Listing your information on multiple sites helps hiring managers and HR professionals find you:

www.xing.com‐ Comparable to LinkedIn

www.plaxo.com‐ Contact information, address book

www.zoominfo.com‐ Profile, search people and companies

www.ning.com‐ Customizable social networks based on shared interests


Facebook

• Facebook is a social networking site with more than 400 million users worldwide

comScore and Compete.com rank Facebook as the most used social network by monthly unique visitors and active users

• More social in nature, great for more personal communication

Share pictures, video, text, applications

• Pages for companies, profile more personalPages customized with 25 or more fans‐ www.facebook.com/username


Facebook for Job Seekers

• Become a fan of target company’s pageConnect to hiring managers with caution – most use Facebook for personal connections with friends and family

• Invite friends to join professional eventsFriends can share your events and content on their walls

• Join groups related to your industry, interests• Be judicious about your wall posts

Remember: It is possible for a future employer to see your postsUse good judgment, or use privacy settings to your favorMonitor the content of your page‐ Tagged photos and other content


Twitter

• Twitter is a social networking and microbloggingservice

Tweet = 140 characters sent to others via SMS technology

• Share expertisePosition as expert

• Share tips, announce events, news items, etc

• Retweets act like viral marketingSpread from individual to individual through their network

• Profile description improves SEOImages with text appear in Search Engines


Tweets for Peeps

• Reminder: Once you tweet it, you can’t delete itCan delete tweet, but you don’t know who has already seen it‐ Be positive!

Tweets can be private or public‐ Private will only be seen by your followers, not those looking for you

‐ Create separate profile for public, professional tweets

• Use tweets to share your knowledge and wisdom• Follow companies of interest• Tweets can driver traffic to your Web site, blog, LinkedIn, Facebook or other online content


Twitter Apps

• TweetdeckManage multiple accounts, search tweet content, track topics of interestLocate prospects and partners by researching profiles, tweetsLinks with Bit.ly for additional content‐ Bit.ly – short URLs with tracking capabilities, photo and videos

Facebook and LinkedIn account updates• Hootsuite

Manage multiple accounts, search tweet content, track topics of interestIntegrates with LinkedIn, Facebook and WordPress‐ Facebook Page updates

Links with Ow.ly for pics and docs‐ Ow.ly – short URLs for Web content, documents and images

Schedule upcoming Tweets for events or announcements• Socialoomph

Facebook, Twitter, BlogsAuto responses to new followersMany other features, including scheduling and automation


We take the guesswork out of finding a job

• Proven system that has helped over 250,000 job seekers

• Your own professional career coach• 10 simple complete steps (over 70 short videos)• “Edutaining”…Your own personalized virtual office• Tracking and follow‐up system• Only $24.95 to enhance your career NOW• Guarantee…..(Nothing to loose, everything to gain)

www.jobs4gradsnow.com wwww.jobs4allnow.com


HR and Social Media

• How are HR professionals using Social Media?Toolbox.com/PJA survey1 revealed that:‐ HR pros consume Social Media content more than editorial and vendor content

‐ CNNmoney2: “active participation in social media is an important component of the HR job role”

Approximately half of all employers (HR pros) use Social Networking to screen potential employees3

‐ 35% have not hired an applicant due to questionable online content

• What Social Media tools to HR pros use most?LinkedIn, Facebook and Twitter (respectively)4

1. http://bit.ly/ctEw2F 2. http://bit.ly/bGHRqQ 3. http://bit.ly/aU68tt 4. http://bit.ly/cj50o3


SEO and SMO

• Search Engine OptimizationImproves results in search engines (i.e. Google)

Allows HR and hiring managers to find you

• Social Media OptimizationImproves results in search engines

Increases ability to locate you or your company

Drive traffic to Web content via social media


SEO and SMO

Twitter

www.plaxo.com

LinkedIn

Amazon.com Reviews


SEO and SMO

Web site

Twitter

Facebook

LinkedIn


Summary

• Social Networking and Social Media are excellent resources to launch your career

• Position yourself as a professional, leader

• Identify prospective employers

• Go into your next interview well‐armed with information

• Let HR pros and hiring managers find you


Upcoming Event

• LinkedIn: Maximizing Your NetworkHands‐on LinkedIn training

Enhance your profile

Business Development Techniques

Expand your network

• Friday, April 30, 2010, 8:30 am – 10:30 amThe Georgian Club, Atlanta, GA

Cost: $25, includes breakfast

• Email [email protected] for more info, or visit http://bit.ly/LI032610

Using Social Networking to Launch & Enhance Your Career

Kelly QuattlebaumPresident, Global Marcoms

+1 404 790 [email protected]

www.globalmarcoms.comwww.facebook.com/globalmarcoms

www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms

www.twitter.com/kquattlebaumwww.kellyquattlebaum.com

http://www.linkedin.com/in/kellyquattlebaum

Thank You!

Documents

Global Marcoms Social Media Final040810