ASSOCIATION OF BUSINESS EXECUTIVE (UK)

FORTUNE SCHOOL OF TECHNOLOGY AND MANAGEMENT SINGAPORE

ASSIGNMENT SUBMITTED IN PARTIAL FULFILLMENT FOR THE POST GRADUATE DIPLOMA IN BUSINESS

MANAGEMENT (2010-2011)

Corporate management in action

Submitted By:

Prashant Singh

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ABE MEMBERSHIP NO: W09527

EXECUTIVE SUMMARY

Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries. It is produced by The Coca –Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coco-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke Diet, with others including Caffeine-Free Coco-Cola, Diet Coke Caffeine-Free, Coco-Cola Cherry, Coco-cola Zero, Coco-Cola Vanilla, and special editions with lemon, lime or coffee.

In response to consumer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive used in Diet Coke and linked to DNA damage in yeast cells and hyperactivity in children. The company has stated that it plans to remove E211 from its other products, including Sprite and Oasis, as soon as a satisfactory alternative is found.

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ContentsHISTORY OF COCO-COLA................................................................................................................4

GLOBILIZATION OF COCO COLA...................................................................................................5

STRATEGIC PLANNING....................................................................................................................7

CORPORATE RESPONSIBILITY.......................................................................................................8

CORPORATE GOVERNANCE...........................................................................................................9

ETHICS & COMPLIANCES................................................................................................................9

Political Analysis.............................................................................................................................10

Economic Analysis..........................................................................................................................10

Sociological Analysis......................................................................................................................11

Technological Analysis...................................................................................................................11

Environmental Analysis...................................................................................................................11

Legal Analysis.................................................................................................................................11

ANSOFF’S MATRIX.........................................................................................................................12

BCG MATRIX OF COCO COLA......................................................................................................12

Stars.................................................................................................................................................13

Cash Cows.......................................................................................................................................13

Dogs................................................................................................................................................13

Question Marks...............................................................................................................................13

REFLECTION.....................................................................................................................................14

CONCLUSION...................................................................................................................................15

REFRENCES......................................................................................................................................16

APPENDIX 1......................................................................................................................................17

LEARNING LOG..................................................................................................................................18

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HISTORY OF COCO-COLACoca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.

1894 – A MODEST START FOR A BOLD IDEA: IN a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. In 1899, two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were open only during hot-weather months when demand was high. (Coco-Cola Company, 2011)

In 1920,company Led by long time Company leader Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries. During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business.

In 1950, New brands introduced brands introduced Following Fanta in the 1950s, Sprite, Minute Maid, Fresca and Tab joined brand Coca-Cola in the 1960s. Mr. Pibb and Mello Yello were added in the 1970s. The 1980s brought diet Coke and Cherry Coke, followed by POWERADE and DASANI in the 1990s. Today hundreds of other brands are offered to meet consumer preferences in local markets around the world. As technology led to a global economy, the retailers who sold Coca-Cola merged and evolved into international mega-chains. Such customers required a new approach. In response, many small and medium-size bottlers consolidated to better serve giant international customers. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers. Political and economic changes opened vast markets that were closed or underdeveloped for decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. And as the century closed, more than $1.5 billion was committed to new bottling facilities in Africa. (Coco-Cola Company, 2011)

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GLOBILIZATION OF COCO COLAThe Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of non alcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverages bases for Coca-Cola, the Company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world. The company’s operating management structure consists of five geographic groups plus The Minute Maid Company (the companies’ juice business). The North America Group comprises the United States and Canada. The Latin America Group includes the Company’s operations across Central and South America, from Mexico to the tip of Argentina. The Greater Europe Group stretches from Greenland to Russia’s Far East, including some of the most established markets in Western Europe and the rapidly growing nations of Eastern and Central Europe. The Africa and Middle East Group encompasses the Middle East and the entire continent of Africa. The Asia Pacific Group has operations from India through the Pacific region including China, Japan, and Australia. As you can see from the above geographic groups, everyone around the world has access to Coca-Cola. It is a global industry, which will be discussed in great detail.

One important fact that is often overlooked is that Coca-Cola does not just deal with the soft drink coke. The Coca-Cola Company also owns the Minute Maid Company. This is its juice branch, which is based out of Houston, Texas, and is also the world’s leading marketer of juices and juice drinks. The Minute Maid Company’s products include Minute Maid Premium Orange Juice with calcium, Minute Maid Premium Lemonade Iced Tea, Minute Maid Coolers, Hi-C Blast and Five Alive. 

One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach. At the heart of this approach is the bottler system. The company has business relationships with three types of bottlers: independently owned bottlers, in whom there is no ownership interest; bottlers in whom the company has invested and have a non-controlling ownership interest; and bottlers in whom the company has invested and have a controlling ownership interest. 

Coca-Cola is considered one of the first truly global companies. It is through this title that Coke has learned the importance of respecting cultural differences and also to recognize the humanity that links us all as people. It is only through time and further education that the company continues to learn how to please its market worldwide. The Coca-Cola company is not only this “world-wide” operation, but it also a local operation with a source of commitment in nearly 200 countries. The following are brief overviews of a few countries where Coca-Cola has used their strategies to help their drinks become part of the culture.(Free Reserch Paper, 2010)

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Argentina – Coca-Cola production began in Argentina in 1942. On the first day the product hit the streets, seven 24-bottle cases were sold, plus eighteen single 185 millilitre bottles. By the end of 1943, sales in Argentina amounted to 300,000 cases using 20 distribution trucks. At present, Coca-Cola de Argentina S.A. sells around one thousand times more products annually than during that historic first year. 

Belgium – Belgium was introduced to Coca-Cola in 1927. Today, Belgium is among the world’s top 20 countries in terms of per capita consumption of Coca-Cola products. 

France – Coca-Cola was introduced in France in 1933 in the “Caf de l’Europe” in Paris. Coca-Cola has been the number one soft drink in France since 1966, and its total sales have doubled in eight years. Coca-Cola France has created more than 1000 jobs and has invested more than 3 billion francs in France since 1989. Today, French consumers drink an average 88 servings of Coca-Cola products each year. 

Italy – Coca-Cola was first introduced in Italy in 1927. The Coca-Cola business system currently employs approximately 3,000 people in Italy. Today, Italian consumers drink an average of 100 servings of Coca-Cola products each year. There are 12 bottling plants throughout the country, serving more than 500,000 retail outlets, producing a wide range of Coca-Cola products, including Fanta, Sprite, Nestea, Kinley Tonic Water, Beverly, Bonaqua and Minute Maid products. 

Japan – Japan is one of the most competitive soft drink industries in the world. There are more than 7,000 different soft drinks sold in the country and 500 different soft drink manufacturers. Some 1,000 new soft drinks are launched every year. Coca-Cola is the market leader in soft drinks in Japan. The Coca-Cola product range in Japan includes more than 25 brands and 60 flavours. The largest outlet for the sale of Coke product is in vending machines, which account for more than 50% of its total sales. The Coca-Cola system maintains 930,000 vending machines, more than two times as many in its nearest competitor. 

The countries listed above are those that are economically stable, and are relatively easy to market a product, like coke, in. But some countries do not even have clean drinking water, good educational facilities, or good continuing education programs for children and young adults. Coca-Cola, as a company, realizes this. The company realized long ago that before you promote a drink in a country like this, you need to first help it a little – get it somewhat back on its feet. And that is exactly what the Coca-Cola Company did and still.

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STRATEGIC PLANNINGIn the year 2010, the company had a great success, as the strategy worked which resulted in making Coca Cola Company the world’s leading company. In 2009, company accomplished the crust of its strategy as

Worldwide volume increased by 4 percent with strong international growth of 5 percent and clear signs that our North American business is growing solidly and pedictable.

Earnings per share grew by 82 percent, as we delivered on our commitment to create volume growth while aggressively.

Return on common equity grew from 23 percent in 2009 to 38 percent year 2010.Return on capital increased from 16 percent in 2008 to 27 percent in 2009.

The company has generated free cash flow of $3.1 billion, up from $2.8 billion 2000, a clear indication of its underlying financial strength. (M.Solomon, 2011)

The strategy for the future of the company is very straightforward. The marketing strategy for the year 2010 is as follows,

Accelerate carbonated soft-drink growth, led by Coca-Cola. Selectively broaden the family of beverage brands to drive profitable growth. Grow system profitability and capability together with our bottling partners. Serve customers with creativity and consistency to generate growth across

Channels. Direct investments to highest potential areas across markets. Drive efficiency and cost-effectiveness everywhere.

(Nigel, 2010)

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CORPORATE RESPONSIBILITY

The coco cola company and its bottling partners shipped more than 30 million donated 8-oz, serving to hurricane Katrina evacuees, donated $10 million to tsunami relief effort in Asia and after the sep. 11 terrorist attack committed to a $12 million financial contribution to disaster relief efforts

El Clarín cited the Coca-Cola system's "Futuro Cercano" (Near Future) education initiative, which comprises five programs in Argentina focused on scholarship support, nutrition education, school renovations and education training courses.

On September 20, Coca-Cola China received the Guangming Daily CSR Award for outstanding achievement with its Project Hope education program and HIV/AIDS prevention initiatives. This is the third consecutive year that we have received this prestige award from the second largest newspaper in China.

 Best Corporate Citizen, China Ministry of Civil Affairs. Guangming Corporate Social Responsibility Award for Multinationals, Guangming

Daily. Model Corporate Citizen, China Charity Federation and China Trade News. Thai Pure Drinks awarded Royal Garuda in recognition of corporate citizenship

efforts and important role in Thai society. The Coca-Cola Foundation in Mexico recognized by Mexican Philanthropic Society

as a Socially Responsible Corporate. Citizen for fourth consecutive year, and by Procura, one of Mexico's leading

educational and training organizations, for its support of sponsorships, school programs and other non-profit initiatives.

Coca-Cola Amatil received AA rating in social responsibility. Golden Peacock Award for Global Excellence in Corporate Governance, by the

World Council for Corporate Governance. "The Service to Peace through Corporate Responsibility Award" from the Pacem in

Terris (Peace on Earth) Institute in recognition of the company's long-term commitment and large-scale initiatives in the economic and community development of Africa

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CORPORATE GOVERNANCE

At The Coca-Cola Company, They aim to lead by example and to learn from experience. They set high standards for their people at all levels and strive to consistently meet them.

They are guided by their established standards of corporate governance and ethics. They review their systems to ensure they achieve international best practices in terms of transparency and accountability. The foundation of their approach to corporate governance is laid out in their Corporate Governance Guidelines and in the charters of their Board of Directors’ committees.

ETHICS & COMPLIANCESThe core of the ethics and compliance program at The Coca-Cola Company is their Code of Business Conduct. The Code guides their business conduct, requiring honesty and integrity in all matters. All of their associates and directors are required to read and understand the Code and follow its precepts in the workplace and larger community.The Code is administered by their Ethics & Compliance Committee. This cross-functional senior management team oversees all their ethics and compliance programs and determines Code violations and discipline. Their Ethics & Compliance Office has operational responsibility for education, consultation, monitoring and assessment related to the Code of Business Conduct and compliance issues. Associates worldwide receive a variety of ethics and compliance training courses administered by the Ethics & Compliance Office. They regularly monitor and audit their business to ensure compliance with the Code and the law. They also maintain a consistent set of best-in-class standards around the world that govern how they investigate and handle Code issues. In 2008, they revised the Code to further improve its effectiveness. More than 20,000 associates completed more than 30,000 in-person and web-based Ethics and Compliance training sessions from August 2007 through June 2008. All associates will receive in-person Code of Business Conduct training in 2008. They trained associates on the Code of Business Conduct, European Union competition law, Latin American competition law, financial integrity, intellectual property and competitive intelligence, drug-free workplace and preventing workplace violence. (Coco-Cola Company,2011)

In 2006, they rolled out an updated global anti-bribery compliance program with supporting policies, training and audits. In addition, they expanded their compliance program around United States trade sanctions with supporting policies, training and audits.

Their associates, bottling partners, suppliers, customers and consumers can ask questions about their Code and other ethics and compliance issues, or report potential violations, through Ethics Line, a global Web and telephone information and reporting service. Telephone calls are toll-free, and Ethics Line is available 24 hours a day, seven days a week, with translators available. (Coco-Cola Company, 2011)

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PESTLE ANALYSIS

The Coca Cola Company and other organizations have their own weaknesses and

strengths that can both affect the future performance of their respective business. Analysing

the future constraints is an advantage for the companies since they can identify the possible

factors that tend to leave an impact on their business.

PESTLE analysis is a popular method that focuses in the external factors of the

business and the environment where it operates. PESTLE stands for Political, Economic,

Sociological, Technological, Legal, and Environmental. All of them examine the changes in

the marketplace.

Political Analysis

Political analysis examines the current and potential influences from political

pressures. The non-alcoholic beverages falls in the category under the FDA and the

government plays a role within the operation of manufacturing these products. In terms of

regulations, the government has the power to set potential fines for the companies that did not

meet their standard law requirement. 

The changes in laws and regulations, such as accounting standards, taxation

requirements and environmental laws and foreign jurisdictions might affect the book of the

company as well as their entry in foreign country. Other than that, the changes in the nature

of business as non-alcoholic beverages can gain competitive product and pricing pressures

and the ability to improve or maintain the share in sales in global market as a result of action

by competitors. The political conditions of the country are also basis of the study, especially

in internal markets and other governmental changes that affects their ability to penetrate the

developing and emerging markets that involves the political and economic conditions.

However, Coca Cola continuously monitoring the policies and regulations set by the

government. (Chitika, 2009)

Economic Analysis

Economic analysis examines the local, national and world economy impact which is

also includes the issue of recession and inflation rates. The non-alcoholic beverage industry

has high sales in countries outside the U.S. According to the Standard and Poor's Industry

surveys, "For major soft drink companies, there has been economic improvement in many

major international markets, such as Japan, Brazil, and Germany." These markets will

continue to play a major role in the success and stable growth for a majority of the non-

alcoholic beverage industry. There is a low growth in the market for carbonated drinks,

especially in Coca Cola’s main market, North America. The market growth recorded at only

1% in 2004 for North America.

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Sociological Analysis

This analyses the ways in which changes in society affect the organization such as

changing in lifestyles and attitudes of the market.  Consumers from the ages of 37 to 55 are

also increasingly concerned with nutrition. There is a large population of the age range

known as the baby boomers. Since many are reaching an older age in life they are becoming

more concerned with increasing their longevity. This will continue to affect the non-alcoholic

beverage industry by increasing the demand overall and in the healthier beverages. The

demand for carbonated drinks decreases and this pulled down the revenues of Coca Cola.

Technological Analysis

Technology is the main focus of the analysis where the introduction and the emerging

technological techniques are valued. This creates opportunities for new products and product

improvements in terms of marketing and production. As the technology advances, new

products are introduced into the market. The advancement in technology has led to the

creation of cherry coke in 1985 but consumers still prefers the traditional taste of the original

coke.  

Environmental Analysis

Environmental analysis examines the local, national and world environmental issues.

According to the data of the Coca Cola Company, all of the facilities are strictly monitored

according to the environmental laws imposed by the government.

Legal Analysis

Legal aspect focuses on the effect of the national and world legislation. The Coca

Cola Company receives all the rights applicable in the nature of their business and every

inventions and product developments are always going into the patented process. (Chitika,

2009)

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ANSOFF’S MATRIXAnsoff’s matrix is a way of identifying opportunities to expand a product range. The matrix is a grid which sets out the choices available to businesses. These are:

Selling more of an existing product to an existing market. This is going deeper into a market so it is called market penetration.

Selling an existing product in a new market, for instance bringing out different bottle sizes to attract different buyers. This is called market development.

Selling a new product to an existing market. This is called product development as it means making changes to a product, for instance a new flavour like Coca-Cola Vanilla.

Selling a new product to a new market. This is called diversification. Coca-Cola identified the need for a new sports drink and launched PowerAde. (Bamoosey, 2010)

Ansoff's matrix looks like this:

Existing product New product

Existing market Market penetration Product development

New market Market development

Diversification

BCG MATRIX OF COCO COLA

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STARSHigh growth, High market share

Stars are leaders in business. They also require heavy investment, to maintain its large market share. It leads to large amount of cash consumption and cash generation. Attempts should be made to hold the market share otherwise the star will become a

CASH COW.

CASH COWSLow growth, High market share

They are foundation of the company and often the stars of yesterday. They generate more cash than required. They extract the profits by investing as little cash as possible They are located in an industry that is mature, not growing or declining.

DOGSLow growth, Low market share

Dogs are the cash traps. Dogs do not have potential to bring in much cash. Number of dogs in the company should be minimized. Business is situated at a declining stage.

QUESTION MARKSHigh growth, Low market share

Most businesses start of as question marks. They will absorb great amounts of cash if the market share remains unchanged,

(low). Why question marks? Question marks have potential to become star and eventually cash cow but can also

become a dog. Investments should be high for question marks.

The Position of Coca Cola Brand Names in BCG Matrix

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REFLECTION

One lesson that can be learnt from this case study is that large corporations are never out of the limelight, even when conducting business in developing countries many thousands of miles from global headquarters. Public concern over multinational (mal)practice has grown in recent years, and as such any large company must be prepared to take full responsibility for its actions and be held fully accountable at all times.

As such, Coca-Cola needs to tread carefully with how it treats protestors and the media. While the allegations remain unproven, it seems that the company is understandably acting defensively. However, a refusal to accept that there is a problem, or to take on board what the protestors are saying, might ultimately do the Coca-Cola brand more harm than a CSR programme does good. Which leads to the final issue arising from this case study, and that is the nature of “corporate social responsibility.” Coca-Cola India’s “after-profit” initiatives are undoubtedly serving poor communities and benefiting many people. Yet there is still great dissatisfaction regarding the company’s “before-profit” behaviour, whether the allegations are valid or otherwise. Indeed, the manner in which a company makes its money is still more important to people in the vicinity of a plant than how the company spends or reinvests its profits later. Therefore CSR might be better understood as charitable after-profit investments only when before-profit policy and practice is environmentally, and socially, responsible.

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CONCLUSION

The strengthening of Coca-Cola Company in different aspects to control all aspects of their

company on a world scale as the Coca-Cola Company deals solely with the selling of its

brand name and by performing administrative and coordinating activities in North Korea. The

involvement of continuous product research and development as well as manufacturing and

sales value to the bottlers situated in the country. Henceforth, Coca Cola is consumed

depending on factors such as culture, climate and tastes resulting into individual company

needs to adopt their own management approaches to push the sales of Coca-Cola and its

respected products in the region. This means that market knowledge is important in trying to

gain market share for a possible success of entry in North Korea and that to achieve this

greater market share, new product development needs to be concentrated on extending the

product range beyond carbonated drinks and other products.

These products are intended to satisfy the needs of each individual market segment and will

certainly vary from region to region, at some point in the future; consumer culture will be

homogenous to such degree as differences between markets will show preferences for

different products that comes from something as basic as climate, result of complex social

and or religious reasons - Coca-Cola knows this and the company know that the diversity of

the human race should not be compromised for their own financial gain, "dividing a market

in to direct groups of buyers who might require separate marketing mixes; the process of

classifying customers into groups with different needs, characteristics and behaviour".

REFRENCES

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123helpme, 2009. 123helpme.com. [Online] Available at: http://www.123helpme.com/view.asp?id=23720 [Accessed 25 April 2011].

Allen Matt, M.A.T.K.K.K.K.S.A.U., 2007. The Coco-Cola Company.

Bamoosey, G., 2010. authorSTREAM. [Online] Available at: http://www.authorstream.com/Presentation/prasgupta01-511559-bcg-n-ansoff-matrix/ [Accessed 03 May 2011].

Bettman, 2009. MOSTPOPULARTERMSPAPAER.COM. [Online] Available at: http://mostpopular-term-papers.com/s-business.php [Accessed 25 April 2011].

Blaine, 2008. Term Paper wan. [Online] Available at: http://www.termpaperwarehouse.com/essay-on/Coca-Cola-Swot/401 [Accessed 06 May 2011].

Chitika, 2009. Thinking Made Easy. [Online] Available at: http://ivythesis.typepad.com/term_paper_topics/2009/12/pestle-analysis-on-coca-cola.html [Accessed 24 April 2011].

Coco-Cola Company, 2011. The coco Cola Company. [Online] Available at: http://www.thecoca-colacompany.com/ourcompany/historybottling.html [Accessed 24 April 2011].

Free Reserch Paper, 2010. Free Reserch Paper.com. [Online] Available at: http://www.free-researchpapers.com/dbs/a5/bmu140.shtml [Accessed 24 April 2011].

Geoffrey Jones, N.M., 1994. Adding value.

Hooley, G., 2007. Download Reports. [Online] Available at: http://download-reports.blogspot.com/2009/10/internship-report-on-coca-cola.html [Accessed 07 May 2011].

M.Solomon, 2011. Custom essay meister. [Online] Available at: http://www.customessaymeister.com/customessays/Management/18020.htm [Accessed 04 May 2011].

Marquardt, M.J., 1999. The Global Advantage.

Nigel, P., 2010. 123helpme.com. [Online] Available at: http://www.123helpme.com/view.asp?id=149984 [Accessed 06 May 2011].

S.Askegaard, 2008. Essay Info essay writing tips. [Online] Available at: http://essayinfo.com/sample/essay/571/ [Accessed 28 April 2011].

APPENDIX 1LEARNING LOG

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DATE LEARNED TOPICS

WHAT I LEARNED AND DOINGS IN MY CLASS

AFTER LEARNED

NEXT STEPS

24th March 2011

As per basic syllabus analysed the international business environment and the development of global organizations

Learned the basic term globalization and the theories of international trade and international

integration

I began the class with journal. Then the teacher gave me the notes of CIMA and I did the demonstration and then I worked on my assignment on the basis of what I learned in the class

As I am presenting the case of Coco Cola and all the learning’s are related with the topic in this case

25th March 2011

Analyse and Identified the appropriate Organizational structure to support the globalization. Identified those actions that determine whether the organization survives.

Learned the basic term globalization and the theories of international trade and international integration

I learned about the globalization. Which is a very important term of the international business?

I represented the role of Coco Cola in Globalization.

1st April 2011

All those action that determine the organization survives, prosper and dies

Discussed all the needs to measure the performance of operation in order to assesseffectiveness, performance of the operation

I learned how to determine that whether the organization survives or not.

I explored the Coco Cola survives.

7th April 2011

The uses of strategic planning and joint ventures,

Strategic Planning particularly for the initiatives

Strategic Planning in the mode of entry in the

The Strategic planning followed by the Coca-Cola

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alternative routes to survive, prosper, and to avoid failure.

for the community development, and the factors that can affect the success of the strategic planning and to examine why most of them failed.

globalization and reduced environmental factor.

Company.

8th April2011

How do Company follow the corporate social responsible in market?

I got some articles and some notes from my lecturer regarding some corporate social responsibility of the company

I try to learn at most from that notes that how corporate social responsibility is followed by the company.

After learning I tried to find out that how Company Coco Cola manage its Corporate Social Responsibility.

This routine continue daily and all the topics were completed in 25th April 2011after that I continued doing works in assignment of corporate management in action and what I learned about corporate management I tried to use most of them in my assignment.

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