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iTel

Tecno

Nokia HMD

Samsung

X-Tigi

25%19%15%4%3%

MEA

Multilaser

Blu

Qmobile

Senwa

Alcatel

11%10%9%8%8%

LATAM

Nokia HMD

Alcatel

Bright & Quick

Doro

Philips

19%7%5%5%3%

Europe

Alcatel

LG

Nokia HMD

Blu

Doro

64%13%6% 5%3%

North America

Nokia HMD

Symphony

iTel

Cherry

Qmobile

21%10%6%5%4%

Rest of Asia

Jio

Samsung

Lava

iTel

Nokia HMD

38%14%8%8%6%

India

Regional Feature Phone Market Share

• Global feature phone shipments declined 13% annually reaching 119 million units in Q4 2018.• All regions together contributed to the decline of feature phone segment globally in Q4 2018.• India contributed the most to the feature phone market with 38% share in Q4 2018, MEA contributed to 31%.• Jio with its 4G feature phone led the market during the quarter, it grew 13% annually.

Feature Phone Market Summary

Jio

Nokia HMD

iTel

15%

Others

43%12%

12%

Samsung 7%

2% Alcatel

3% Lava

6% Tecno

Global Feature PhoneShipments Market Share 2018Q4

• Huawei includes Honor• Lenovo includes Motorola

Apple

Samsung

LG

Lenovo

Alcatel

47%22%12%6%5%

North America

Huawei

Oppo

Vivo

Xiaomi

Apple

17%15%13%12%12%

Asia

Apple

Samsung

Huawei

Xiaomi

Alcatel

26%25%23%4%1%

Europe

Samsung

Huawei

Lenovo

LG

Apple

36%14%13%5%5%

LATAM

Samsung

Huawei

Tecno

iTel

Apple

22%11%9%7%5%

MEA

Regional Smartphone Market Share

• Global smartphone shipments declined 7% annually reaching 394.5 million units in Q4 2018. Emerging markets growth could not offset the decline in developed markets.• All the regions declined amidst global slowdown. Central & Eastern Europe was the only region with positive growth.• Top 10 OEMs contribute almost 78% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 22% of the market.• Samsung led the smartphone market by volume while Huawei and Google were among the fastest growing brands during the quarter.• Huawei continues to have its sights on Apple and should surpass Apple as the second largest brand globally in 2019 if it doesn’t face any sanctions from the US in the way ZTE was cut-off from US suppliers (e.g. Google, Qualcomm, US RF components, etc.)• Apple iPhone shipments declined 15% annually during the quarter, revenues for the device declined 16% annually with a record average selling price of $789. But overall 2018 revenues for iPhone grew 6% annually.

•

Smartphone Market Summary

Global SmartphoneShipments Market Share 2018Q4

Samsung

Apple

Huawei

18%Others

25%

17%

15%

Lenovo 3%

vivo 7%

Xiaomi 7%

Oppo 8%

• Huawei includes Honor• Lenovo includes Motorola