Global Events 2012-2013

New Zealand WinegrowersGlobal Events - User Pays 2012 - 2013


wwwnzwinemarketingcom 1

3 Global Events Calendar 2012 - 2013

4 Introduction

5 New Zealand Winegrowers Global Events Programme

and Fees

6 Summary of Event Participation Costs

7 air new zealand wine awards

8 Asia Events 2012 -2013

9 asia event Photos

10 nz wine Fair Japan - tokyo

11 nz wine Fair Japan - osaka

12 nz wine Fair china - Hong kong

13 nz wine Fair china - Shanghai

14 nz wine Fair china - Beijing

15 nz wine Fair china - guangzhou

16 Australia Events 2012 -2013

17 australia event Photos

18 nz in a glass ndash melbourne Sydney and Brisbane

19 reigionz by the glass - Sydney and melbourne

20 Canada Events 2012 -2013

21 canada event Photos

22 nz wine Fair - Vancouver

23 nz wine Fair - Quebec city

24 nz wine Fair - montreacuteal

25 nz wine Fair - toronto

26 BcLDB in-store Promotion

27 SaQ release amp in-store Promotion

28 LcBo Vintages release

29 Europe Events 2012 -2013

30 Uk and europe event Photos

31 three wine men ndash London cardiff and manchester

32 London new release trade tasting

33 wine gang consumer Fair ndash London edinburgh and Bath

34 new world wine Day - Stockholm

35 Dublin annual trade tasting

36 London annual trade tasting

37 Prowein international wine Fair ndash Duumlsseldorf

38 USA Events 2012 -2013

39 USa event Photos

40 nz wine Fair - new York

41 nz wine Fair - San Francisco

42 Important Information

43 How to use nzwinemarketingcom

44 new zealand winegrowers wine registration

45 wine registration Flow chart

46 wine registration Process

47 terms and conditions

Contents

Contacts

GlobAl EvENtS tEAm

Angela Willis

manager ndash Global Events

tel 09 306 5642

mob 021 552 071

angelanzwinecom

Sarah Szostak

Executive ndash Global Events

tel 09 306 5643

mob 021 552 509

sarahszostaknzwinecom

Elaine bartlett

Senior Executive - Global Events

tel 09 306 5642

mob 021 794 381

elainenzwinecom

lilly Johnson

In-House Graphic Designer

tel 09 306 5525

lillynzwinecom

For ANy otHEr mArkEtING QUErIES PlEASE CoNtACt

Chris yorke

Global marketing Director

tel 09 306 5551

mob 021 419 194

chrisnzwinecom

Felicity Johnston

marketing Executive

tel 09 306 5645

mob 021 552 173

felicitynzwinecom

Image CreditsP 8 Lake Forsyth Vineyard

P 16 misharsquos Vineyard

P 20 giesen wines

P 29 mahi wines

P 38 neudorf Vineyards

P 42 Sileni estates

2 aSia | gLoBaL eVentS | 2012 - 2013

Country Event

Attendance w = winery a = agent nzw = new zealand winegrowers

target Audience t = trade m = media c = consumer

Event Date registration Discount Deadline

SEPtEmbEr 2012

Uk the three wine men consumer Fair (London) nzw c 22-23 Sep 12 17 aug 12

oCtobEr 2012

Uk the three wine men consumer Fair (cardiff) nzw c 6-7 oct 12 17 aug 12

Uk new release trade tasting (London) nzw t m 24 oct 12 17 aug 12

NovEmbEr 2012

Uk the wine gang consumer Fair (London) nzw c 3 nov 12 5 oct 12

Uk the wine gang consumer Fair (edinburgh) nzw c 10 nov 12 5 oct 12

Uk the wine gang consumer Fair (Bath) nzw c 24 nov 12 5 oct 12

DECEmbEr 2012

Uk the three wine men consumer Fair (manchester) nzw c 1-2 Dec 12 5 oct 12

Uk the three wine men consumer Fair (London) nzw c 8-9 Dec 12 5 oct 12

JANUAry 2013

Sweden new world wine Day (Stockholm) nzw c early 2013 - tBc tBc

FEbrUAry 2013

Ireland annual trade and consumer tasting (Dublin) w a nzw t m c 7 Feb 13 23 nov 12

Uk annual trade and consumer tasting (London) w a nzw t m c 13 Feb 13 23 nov 12

Japan new zealand wine Fair Japan (tokyo) w a nzw t m c 18 Feb 13 23 nov 12

Japan new zealand wine Fair Japan (osaka) w a nzw t m c 20 Feb 13 23 nov 12

Australia new zealand in a glass (melbourne) w a nzw t m c 25 Feb 13 23 nov 12

Australia new zealand in a glass (Sydney ) w a nzw t m c 28 Feb 13 23 nov 12

mArCH 2013

Australia new zealand in a glass (Brisbane) w a nzw t m c 4 mar 13 23 nov 12

Germany Prowein international wine Fair (Duumlsseldorf) w a nzw t m 24-26 mar 13 23 nov 12

APrIl 2013

Canada new zealand wine Fair (Vancouver) w a nzw t m c 29 apr 13 23 nov 12

mAy 2013

Canada new zealand wine Fair (Queacutebec city) w a nzw t m c 6 may 13 20 Sep 12

Canada new zealand wine Fair (montreacuteal) w a nzw t m c 7 may 13 20 Sep 12

Canada new zealand wine Fair (toronto) w a nzw t m c 9 may 13 23 nov 12

USA new zealand wine Fair (new York) w a nzw t m 13 may 13 21 Jan 13

USA new zealand wine Fair (San Francisco) w a nzw t m 16 may 13 21 Jan 13

China new zealand wine Fair china (Hong kong) w a nzw t m c 21 may 13 21 Jan 13

China new zealand wine Fair china (Shanghai) w a nzw t m c 23 may 13 21 Jan 13

China new zealand wine Fair china (Beijing) w a nzw t m c 27 may 13 21 Jan 13

China new zealand wine Fair china (guangzhou) w a nzw t m c 29 may 13 21 Jan 13

JUly 2013

Australia regionz by the glass (Sydney) w a nzw t m c 12 aug 13 14 June 13

Australia regionz by the glass (melbourne) w a nzw t m c 14 aug 13 14 June 13

Country other User-Pays Activities Attendance w = winery a = agent nzw = new zealand winegrowers


Event Date Important Dates

New Zealand air new zealand wine awards na t m c nov 2012 entries from 14 aug - 14 Sep

Canada BcLDB in-store Promotion na t c may 2013 Submission requests by nov 12 Feature may 13

Canada SaQ release and in-store Promotion na t c may 2013 - tBc

Submission requests Jul 12 Feature may 13

Canada LcBo VintageS release catalogue Feature and media Preview

na t c Jul 2013 - tBc Submission requests by Sep 12 Feature Jul 13

Global Events Calendar 2012 - 2013


Introduction

a change in the structure of the new zealand winegrowers marketing team has resulted in a

new global events team being established our overall objective is to support YoU our new

zealand winegrowers members to achieve your business goals this will be achieved by

developing and executing well attended premium new zealand wine events in our key target

markets and giving you the best possible opportunity to increase your profitability in your

chosen markets

the event Programme for Asia in 2012-2013 includes new zealand wine Fairs in our two

largest asian markets greater china and Japan we have decided to limit events to these top

markets this financial year but will continue to review opportunities in other markets including

Singapore and South korea with strong signups for the new zealand wine Fairs in china

and Japan in 2011-12 we have the makings of a not-to-be-missed four-stop greater china

roadshow in may 2013 (adding a new zealand wine Fair in Hong kong for the first time since

2010)

the USA market holds great promise and opportunity for new zealand wine the USa events

Programme for 2012-2013 has been developed to extend the positioning of the category and

to provide wineries with opportunities to showcase their brands our new zealand wine Fairs

represent the only focused and comprehensive tastings of new zealand wines in the USa

in may 2013 we will once again conduct wine Fairs in new York and San Francisco following

the canadian wine Fair tour we will also supplement these media and trade events with

additional consumer opportunities

Canada has been identified as a growth market for new zealand wine and this is reflected

in the canada event Programme for 2012-2013 Because wine retail outlets in most canadian

provinces are run by Liquor Boards it is important that new zealand wineries invest in Liquor

Board Programmes this year we have opportunities to partner with Liquor Boards in the

three largest provinces ontario Queacutebec and British columbia we also encourage wineries to

participate in the new zealand wine Fairs in may 2013 in the key cities of Vancouver Queacutebec

city montreacuteal and toronto in addition we will provide a strong presence at various trade and

consumer shows throughout the year including the winnipeg wine Festival

the Europe event Programme for 2012-2013 includes the tried-and-tested Uk and ireland

annual trade tastings and London new release tasting there is also the opportunity to

participate in a variety of popular consumer fairs that the Ukrsquos leading journalists organise

around the country the markets in mainland europe especially in the northern part of europe

have been designated as growth markets for new zealand wine we will have a presence at

the centrepiece of our european activity Prowein 2013 and at the Swedish consumer Fair

lsquoinfluencing the influencersrsquo remains a core objective for Australia this year targeted and

integrated events that continue to raise positive awareness of premium sustainable new

zealand wines and their regional and varietal diversity is the key to this yearrsquos programme

the 2012-2013 australian event Programme has been significantly adapted to ensure that

our events continue to provide great value and relevance to our wineries trade media and

consumers events include the new lsquoregionz by the glassrsquo tasting in Sydney and melbourne

which specifically targets on-premise trade and lsquonew zealand in a glassrsquo in melbourne

Sydney and Brisbane

the success of the global events Programme for 2012-2013 is dependent on winery

participation we encourage wineries to seriously consider participation if you are looking

to enter these markets or further develop your in-market presence Participation will not

only help to increase your presence in the targeted markets but will also add to your insight

of the markets and what you need to do to prosper in the future Please take time to look

through this global events Programme to learn more about the opportunities relevant to your

business also please ensure you have updated your details on the new zealand wine Portal

(httpportalnzwinecom) so we can send you all of the relevant information for the markets

you are interested in

Angela Willis



Global Events Programme and Fees

WHAt IS tHE GlobAl EvENtS ProGrAmmE

the objective of the global events Programme is to support the new

zealand wine category by providing a platform for individual winery

brand promotion this will be achieved by developing and executing

well attended premium new zealand wine events throughout the

year in our key target markets asia australia canada europe and

USa

all new zealand wineries are entitled to participate in the global

events Programme the Programme will benefit both wineries that

are actively exporting to and wineries that are seeking distribution

in our key target markets By participating in the global events

Programme wineries will be provided with event-focused support

and expertise from the new zealand winegrowers team with the aim

of helping to increase wineriesrsquo presence in the targeted markets

WHAt IS tHE ANNUAl GlobAl EvENtS FEE

to get the most benefit from the global events Programme wineries

can opt to pay a single annual global events Fee which covers all

markets this fee supports the overall global events Programme and

administrative costs relating to asia australia canada europe and

USa

WHAt IS tHE bENEFIt oF PAyING tHE ANNUAl GlobAl

EvENtS FEE

wineries paying the annual global events Fee will pay less to

participate in new zealand wine events in comparison to wineries not

paying the annual global events Fee

By paying the annual global events Fee wineries will only be

required to pay the standard event Participation cost for each

specific new zealand wine event this is the fee specified on each

event proposal page in the global events Programme booklet

wineries who do not wish to pay the annual global events Fee can

still participate in one or more new zealand wine events However

non-global event Fee Payers will be required to pay the standard

event Participation cost PLUS a 100 loading fee for each specific

event

HoW Do WINErIES SIGN UP For tHE ANNUAl GlobAl

EvENtS FEE AND SPECIFIC EvENtS

to sign up for the annual global events Fee for 20122013 log on to

wwwnzwinemarketingcom (using your new zealand winegrowers

Portal User name and Password) and go to the annual global events

Fee section

to sign up for specific events log on to


Portal User name and Password) and go to the all event Proposals

section

For a summary of event participation costs per market go to page 6

of the global events Programme booklet

For full instructions on how to use wwwnzwinemarketingcom go to

page 43 of the global events Programme booklet

WINEry CAtEGory ANNUAl GlobAl EvENtS FEE

Category 1 Winery (annual sales not exceeding 200000 litres) $2000

Category 2 Winery (annual sales between 200000 and 4000000 litres) $6000

Category 3 Winery (annual sales exceeding 4000000 litres) $12000

tHE ANNUAl GlobAl EvENtS FEE StrUCtUrE IS AS FolloWS


Summary of Event Participation Costs

All PrICES ArE IN NEW ZEAlAND DollArS

GlobAl EvENtS FEE PAyEr NoN-GlobAl EvENtS FEE PAyEr

EvENt Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

Per Wine Cost

ASIAnew zealand wine Fair Japan (tokyo) $2100 $2800 $3600 $4200 $5600 $7200

new zealand wine Fair Japan (osaka) $1500 $2100 $2800 $3000 $4200 $5600

new zealand wine Fair china (Hong kong) $1050 $1500 $2000 $2100 $3000 $4000

new zealand wine Fair china (Shanghai) $1050 $1500 $2000 $2100 $3000 $4000

new zealand wine Fair china (Beijing) $1050 $1500 $2000 $2100 $3000 $4000

new zealand wine Fair china (guangzhou) $1050 $1500 $2000 $2100 $3000 $4000

AUStrAlIA new zealand in a glass (melbourne Sydney Brisbane) $3555 $5499 $7110 $10998

regionz by the glass (Sydney amp melbourne) $2640 $4840 $5280 $9680

CANADAnew zealand wine Fair (Vancouver) $700 $1400

new zealand wine Fair (Queacutebec city) $700 $1400

new zealand wine Fair (montreacuteal) $700 $1400

new zealand wine Fair (toronto) $700 $1400

BcLDB in-store Promotion tBc tBc

SaQ release and in-store Promotion tBc tBc

LcBo VintageS release catalogue Feature and media Preview tBc tBc

EUroPEthe three wine men consumer Fair (London) $350 $700

the three wine men consumer Fair (cardiff) $350 $700

new release trade tasting (London) $290 $580

the wine gang consumer Fair (London) $230 $460

the wine gang consumer Fair (edinburgh) $230 $460

the wine gang consumer Fair (Bath) $230 $460

the three wine men consumer Fair (manchester) $350 $700

the three wine men consumer Fair (London) $350 $700

new world wine Day (Stockholm) $230 $460

annual trade and consumer tasting (Dublin) $2300 $2750 $275 $4600 $5500 $550

annual trade and consumer tasting (London) $3000 $275 $6000 $550

Prowein international wine Fair (Duumlsseldorf) $8500 $17000

USAnew zealand wine Fair (new York) $1600 $2400 $350 $3200 $4800 $700

new zealand wine Fair (San Francisco) $1600 $2400 $350 $3200 $4800 $700

NEW ZEAlANDair new zealand wine awards $85 + gSt per wine or $115 +gSt per wine entry after 14 September 2012

EvENt PArtICIPAtIoN CoStS PrIor to rEGIStrAtIoN DISCoUNt DEADlINES

A 5 loADING oN tHE EvENt PArtICIPAtIoN CoSt WIll APPly IF WINErIES rEGIStEr AFtEr tHE rEGIStrAtIoN DISCoUNt DEADlINE


Air New Zealand Wine Awards 2012

AucklandWellingtonJUDGING (AUCklAND) 5-7 november 2012DINNEr (WEllINGtoN) 24 november 2012

rEGIStrAtIoN DEADlINE

T u e s day 1 4 au g u s T 2 0 12 ndash Air New Zealand Wine Awards entries openF r i day 1 4 s e p T e m b e r 2 0 12 ndash Air New Zealand Wine Awards entries closeTo sign up go to wwwairnzwineawards conz

EvENt CoNtACt

Angela Will is | +64 09 306 5642 | angelanzwinecom

the air new zealand wine awards is the premier wine competition

in new zealand recognising excellence in winemaking the

competition has been running for over 30 years and 2012 marks

the 26th year that air new zealand has been the naming rights

sponsor for this competition

in 2011 1489 wines were judged by a team of local and

international judges to identify medal and trophy winners for

each of the varietal categories the same will again be the case in

2012 with Julia Harding mw (Uk) navneet Singh (australiaindia)

and Bill zacharkiw (canada) confirmed as this yearrsquos international

judges

in conjunction with the awards a gala dinner is held to announce

and celebrate the elite gold medal Pure elite gold medal and

trophy winning wines and to acknowledge the talents of new

zealandrsquos winemakers

obJECtIvES

bull ToencourageandrewardexcellenceinNewZealand

winemaking

bull TopromoteanddriveawarenessofqualityNewZealandwines

amongst domestic and international trade and consumers

bull TostimulatethesalesofNewZealandwine

Event Participation Costs Open Limited and exhibitiOn categOries assessment categOry L ate entries (after 14 september 2012)

$85 + gSt per entry $85 + gSt per entry $115 + gSt per entry

To view a copy of the Rules and Regulations including full participation details please visit wwwairnzwineawardsconz (winery section) or

request a copy from the Global Events Team

FEEDbACk From PrEvIoUS AWArDS

ldquothere are the obvious benefits [of winning the air new zealand

champion wine of the Show trophy] such as cementing that

perception of the Peregrine brand being an quality producer of

fine wines there is the massive effect that it had instantly on the

demand for that wine in particular and a huge feeling of elation

to all the staff involved at the winery and the growers supplying

our brands anyone who feels that to have the air new zealand

champion wine trophy sticker on their wine wonrsquot affect demand

hasnrsquot won it yetrdquo grey Hay marketing Director Peregrine wines

Limited air new zealand champion wine of the Show trophy

winner 2010

tArGEt AUDIENCE

bull Winelovingconsumerswhoarelookingtopurchasethebest

wines new zealand has to offer both locally and overseas

bull TradesuchasFineWineStoreswhowishtostockaward

winning new zealand wines in order to drive sales and be seen

as a premium supplier of top new zealand wines

bull Localandinternationalmediabothwineandgeneralmedia

who wish to be the first to tell the success stories of the medal

and trophy winners

EvENt FormAt

bull 14AugustndashEntriesopen

bull 14SeptemberndashEntriesclose

bull 23OctoberndashFinaldayforjudgingsamples(Aucklandand

wellington)

bull 5ndash7NovemberndashJudgingatMtSmartStadiumAuckland

bull 10NovemberndashAudit

bull 12November(pm)ndashIndividualMedalresultsemailedto

entrants

bull 14NovemberndashMedalresultsannouncedmediaGoldMedal

tasting auckland

bull 24NovemberndashTradeTastingatWestpacStadiumWellington

awards Dinner at tSB Stadium wellington

SUItAbIlIty For WINErIES

entries must be wholly made processed and matured in new

zealand by grape winemakers who are fully paid up members

of the wine institute of new zealand inc and made from grapes

grown in new zealand

the Global Events fee structure does not apply to this

activity there is one standard entry fee for all wineries


AsiaEvents 2012 - 2013

eVent eVent dateregistratiOn discOUnt deadLine

New Zealand Wine Fair Japan ( Tokyo) 18 Feb 13 2 3 Nov 12

New Zealand Wine Fair Japan (Osaka) 20 Feb 13 2 3 Nov 12

New Zealand Wine Fair China (Hong Kong) 2 1 May 13 2 1 Jan 13

New Zealand Wine Fair China (Shanghai) 2 3 May 13 2 1 Jan 13

New Zealand Wine Fair China (Bei j ing) 27 May 13 2 1 Jan 13

New Zealand Wine Fair China (Guangzhou) 29 May 13 2 1 Jan 13

Summary of User-Pays Eventsasia


Event Photos

nz wine Fair ndash guangzhou



nz wine Fair ndash Beijing


nz wine tsinghua University event


nz wine Fair ndash Shanghai

Vinexpo ndash new zealand wine Pavilion

Vinexpo ndash Presentation table

Vinexpo ndash wine tasting


image courtesy of misharsquos Vineyard


New Zealand Wine Fair Japan

tokyo18 February 2013

rEGIStrAtIoN DISCoUNt DEADlINE

2 3 N ov e m b e r 2 0 12 mdash To register for this event log onto - wwwnzwinemarketingcom

EvENt CoNtACt

eventsnzwinecom | 09 306 5643

REMINDER Your vintage 2010 2011 and 2012 wines need to be certified as 100 Sustainable new zealand wine to be included in this event Please visit wwwnzwineregistrationcom to register your wine

costs for annual global events Fee Payers prior to registration Discount Deadlinea 5 loading will apply if wineries register after the registration Discount DeadlineFor a full breakdown of event Participation costs please refer to page 6 or wwwnzwinemarketingcom

FEEDbACk From tHE 2011 EvENt

ldquo(the organisation by new zealand winegrowers was) flawless

ishii-san is organised polite and universally respectedrdquo winery

representative

ldquoinundated with enthusiastic consumers - almost ran out of wine at

this eventrdquo winery representative

tArGEt AUDIENCE

bull HotelFampBDirectorsandBuyers

bull Restauranteurs

bull WineRetailers

bull WineEducators

bull WineandLifestyleMedia

bull DistributorsImportersAgents

EvENt FormAt

bull WineFairformatwithwinerytablesmannedbyagentsandor

winery principals

bull AfternoonTradeSessionfollowedbyEveningConsumerEvent

bull Pleasenotethatdependingonthevenueandavailabilityof

differently sized tables wineries may be required to share a

table at this event individual winery spaces will be clearly

marked

bull TheNewZealandWineFairTokyo2013hasbeenscheduledto

enable coordinated travel plans to both the tokyo and osaka

events we hope you take advantage of this opportunity to join

us in showcasing your wines in Japan


bull ExistingExportersThiseventissuitableforwinerieswith

distribution in tokyo that seek to increase their sales and

listings

bull NewtoMarketThiseventisalsosuitableforwineriesseeking

representation in tokyo

bACkGroUND

after the devastating earthquake and tsunami forced a

rescheduling of the last Japan new zealand wine Fairs to

november 2011 (originally scheduled for the first half of 2011) we

will return to tokyo in February 2013

a likely reflection of hard times brought on by the twin disasters

of march 2011 new zealand wine export figures to Japan show a

sluggish first half of 2011-2012 (volumes exported were down 3

Dec 2011 YtD) but a stronger second half to finish at 9 growth

the new zealand wine Fair tokyo is strongly supported by local

distributors and attracts over 300 trade attendees and 350

consumers the event is an excellent opportunity for new zealand

producers to support their local distributors and attracts a mostly

food and beverage and retail trade audience

obJECtIvES

bull Provideaplatformforwinerieswithdistributiontopresent

their wines to quality trade and FampB buyers

bull Allowwineriesseekingrepresentationtomakecontactwith

potential distributors in tokyo

bull CreateanopportunityforwineriestoengagewithTokyowine

consumers

Event Participation Costs smaLL tabLe (ma x 4 wines) mediUm tabLe (ma x 7 wines) L arge tabLe (ma x 12 wines)

$2100 $2800 $3600




osaka20 February 2013



EvENt CoNtACt




ldquoSeveral expressions of interest to list our wine from owners of

casual wine barsrdquo winery representative

ldquogenuinely surprised by the high level of awareness of the brand

shown by consumershelliprdquo winery representative

tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked

bull TheNewZealandWineFairOsaka2013hasbeenscheduledto






distribution in osaka that seek to increase their sales and

listings


representation in osaka and the surrounding area

bACkGroUND




have decided to return to an annual roadshow in the first half of the

year and return to osaka in February 2013

the osaka event attracts over 150 trade and 70 consumers it is a

significantly smaller event than the tokyo new zealand wine Fair

but is an excellent opportunity for wineries with representation

in osaka to spend time in the market or for wineries seeking

distribution outside of tokyo to meet potential distributors

obJECtIvES




potential distributors in osaka

bull CreateanopportunityforwineriestoengagewithOsakawine

consumers


$1500 $2100 $2800


New Zealand Wine Fair China

Hong kong21 may 2013


2 1 J a N ua ry 2 0 1 3 mdash To register for this event log onto - wwwnzwinemarketingcom

EvENt CoNtACt




this is a new event opportunity

tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt

bull NewZealandWineFairformatwithwinerytablesmannedby

agents andor winery principals





marked

bull TheNewZealandWineFairHongKong2013hasbeen

scheduled to enable coordinated travel plans with the

Shanghai Beijing and guangzhou events we hope you take

advantage of this opportunity to join us in showcasing your

wines throughout greater china



distribution in Hong kong who seek to increase their sales and

listings

bull NewtoMarketTheHongKongwinemarketisdevelopedand

crowded wineries seeking to enter the market should do so

with an equal measure of patience and strategy this event

is suitable for wineries seeking representation in Hong kong

however we recommend it is included as part of a broader

strategy for seeking distribution

bACkGroUND

Hong kong bills itself as asiarsquos international wine hub and has

become a powerhouse for super luxury wine auction clearances

following the abolition of import duty and increased buying

competition between wealthy Hong kong businessmen and their

increasingly wealthy mainland chinese counterparts

Yet while super luxury wine consumption grabs the headlines

Hong kong is a developed and vibrant wine market where more

than half the volume of wine consumed is sourced from new world

countries the imported wine market is also experiencing steady

growth although it is difficult to ascertain how much wine is then

shipped into mainland china

the 2013 new zealand wine Fair will be our first since 2010 and

will seek to attract a high quality audience at both the trade and

consumer sessions

obJECtIvES




potential distributors in Hong kong

bull Provideanopportunityforwineriestogainfirsthand

experience with Hong kong consumers


$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt




ldquoHigh calibre of potential distributors who were very interested in

nz winerdquo winery representative

tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked

bull TheNewZealandWineFairShanghai2013hasbeenscheduled

to enable coordinated travel plans with the Hong kong Beijing

and guangzhou events we hope you take advantage of this

opportunity to join us in showcasing your wines throughout

greater china



distribution in Shanghai that seek to increase their sales and

listings


representation in Shanghai and the surrounding area

bACkGroUND

Shanghai is chinarsquos largest market for imported wine sales a

cosmopolitan mega-city Shanghai embodies the rapid pace of

change and growing affluence in china as the largest market for

imported wine it is also the most competitive

the 2012 trade event saw a healthy 25 lift on registrations

compared with the previous year but like Beijing the top priority in

2013 is to achieve a greater balance of trade attendance across all

trade sectors as the proportion of new zealand wineries seeking

representation decreases (wineries seeking distribution were down

from 50 to 33 in 2012) and the needs of wineries with existing

representation increases

obJECtIvES




potential distributors in Shanghai

bull Createanopportunityforwineriesandtheirdistributorsto

engage with Shanghai wine consumers


$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt




ldquogreat enthusiasm and professionalism displayed by teamrdquo winery

representative

ldquowith the growing of winemaking experience and vine age nz

wines will get better and betterrdquo wine Fair attendee

tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked

bull TheNewZealandWineFairBeijing2013hasbeenscheduled

to enable coordinated travel plans to the Hong kong Shanghai



greater china



distribution in Beijing that seek to increase their sales and

listings


representation in Beijing and the surrounding area

bACkGroUND

Beijing is considered a first tier city for wine consumption in china

and due to high per capita incomes and an educated middle class

population is a key city for imported wine sales opportunities in

china

our second ever new zealand wine Fair in Beijing registered a

massive 91 increase in trade numbers compared with the previous

year winery participation was also up 50 on the previous year

in 2013 the top priority is to achieve a balance of trade attendance

across all trade sectors as the proportion of new zealand wineries

seeking representation at the event decreases and the needs of

wineries with existing representation increases Further to this we

will introduce a consumer session to the Beijing fair

obJECtIvES




potential distributors in Beijing


engage with Beijing wine consumers


$1050 $1500 $2000




Guangzhou29 may 2013



EvENt CoNtACt




ldquoi now have a better understanding of the chinese market and how

things are donerdquo winery representative

ldquoHave made good contacts with distributors in discussion with

some of themrdquo winery representative

ldquoSecured the order that i had wanted and generated some interest

in the wines i was showingrdquo winery representative

tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked

bull TheNewZealandWineFairGuangzhou2013hasbeen

scheduled to enable coordinated travel plans with the Hong

kong Shanghai and Beijing events we hope you take





distribution in Southern china that seek to increase their sales

and listings within guangzhou and the surrounding area


representation in guangzhou and the surrounding area

bACkGroUND

Southern china is booming and nowhere more than guangzhou

(formerly canton) guangzhou is the third largest city in china and

a major trading port and service industry hub situated on the Pearl

river Delta

in november 2011 we hosted the first new zealand wine Fair in

Southern china at the beautiful canton club in guangzhou greatly

assisted by the new zealand trade and enterprise china team we

attracted a high quality trade audience of around 150 50 more

than targeted for our first ever event

Feedback from winery and trade attendees was very encouraging

in 2013 we expect an audience of 250 high quality trade across

multiple sectors in addition to a 150-200 pax consumer session

obJECtIvES




potential distributors in guangzhou and Southern china


engage with guangzhou wine consumers


$1050 $1500 $2000



AustraliaEvents 2012 - 2013


New Zealand in a Glass (Melbourne) 25 Feb 13 2 3 Nov 12

New Zealand in a Glass (Sydney) 28 Feb 13 2 3 Nov 12

New Zealand in a Glass (Br isbane) 4 Mar 13 2 3 Nov 12

RegioNZ by the Glass (Sydney) 12 Aug 13 14 June 13

RegioNZ by the Glass (Melbourne) 14 Aug 13 14 June 13

Summary of User-Pays Eventsaustralia


Event Photos

new zealand in a glass ndash melbourne



new zealand in a glass ndash Sydney



regionz by the glass ndash Sydney







New Zealand in a Glass

melbourne 25 February 2013

Sydney28 February 2013

brisbane4 march 2013



EvENt CoNtACt




ldquonz in a glass is a terrific way to keep up with nz vintage

conditions in a more intimate way and then there is always the

chance of finding an unknownunheralded gemrdquo Sydney trade

tArGEt AUDIENCE

bull Distributorstradeandmediathroughouttheday

bull Consumersintheevening

EvENt FormAt


winery principals

bull Masterclasses(twoclassesineachcitywineriestopayforall

associated costs)

ADDItIoNAl oPPortUNItIES

bull melbourne - consumer retail tasting and consumer

winemaker Dinner

bull Sydney - consumer retail tasting and consumer winemaker

Dinner

bull Noosa - consumer retail tasting (two stores) and consumer

winemaker Dinner (two evenings)

bull brisbane - consumer casual afternoon tasting at on-premise

venue


bull ExistingExportersThiseventsuitsactiveexporterswhoare

looking to increase their exposure and sales within all channels

of the australian wine market

bACkGroUND

new zealand in a glass is the largest new zealand wine event in

australia with over 2650 trade and consumers attending in 2012

the event provides a not to be missed opportunity for wineries

looking to increase brand awareness and listings amongst the retail

and on-premise wine trade For those wineries seeking distribution

a large number of distributors attend new zealand in a glass

obJECtIvES

bull Provideaplatformfornewwineriesseekingrepresentation

bull Continuetobuildandmaintaintradeengagementandto

encourage new business opportunities in this market

bull ProvidealsquoBrandNewZealandrsquoexperiencetoconsumers

increasing positive consumer awareness and preference for

premium new zealand wine

Event Participation Costs smaLL tabLe (ma x 4 wines) L arge tabLe (ma x 12 wines)

$3555 $5499

This price covers participation in all three events You may choose to opt out of one or two events however no concession will apply



regioNZ by the Glass (Formally the Sydney on-Premise Wine Show)

Sydney12 august 2013

melbourne 14 august 2013


1 4 J u N e 2 0 1 3 mdash To register for this event log onto - wwwnzwinemarketingcom

EvENt CoNtACt



bull Provideanopportunityforwineryprincipalstointeractwith

consumers trade and media and promote both a regional

story and individual winery brand awareness


Very pleased with the high quality trade that visited my table and

thought the event was really well executed as always -

winery representative

tArGEt AUDIENCE

bull On-premisetradelsquogatekeepersrsquoanddecisionmakersfrom

high-end restaurants

bull Trend-settingsavvyconsumersduringtheeveningsession

EvENt FormAt

bull Winerieswillbegroupedbyregioneachregionshowcasedina

different space

bull 5-9tablesperroommannedbyagentswineryprincipals

bull Encourageregionalbodiestotakeownershipofspace

bull Tradesession1pmto5pmticketedconsumersession630pm

to 9pm


bull melbourne - consumer winemaker Dinner


bull ExistingExportersThiseventsuitsactiveexportersof

premium on-premise focussed wines looking to increase

listings with restaurants and wine bars it will predominantly

suit active exporters in the Sydney and melbourne markets

bull NewtoMarketThiseventsuitswinerieslookingtoexport

premium on-premise focussed wines

bull Pleasenotethatshowcasedwinemustbeatleast80soldto

on-premise businesses in the Sydney market (ie a maximum

of 20 retail sales) or if new to market this figure should be

complementary to your business plan

bACkGroUND

Driven by the demand amongst the on-premise wine trade for a

specialist wine show showcasing lesser known wines and wine

styles from a diverse range of regions that are appropriate for

premium on-premise businesses new zealand winegrowers has

generated a new event - regionz by the glass this event will

focus on showcasing new zealandrsquos premium regional character

diversity and sustainability and target key influencerbuyer on-

premise trade during the day and consumers in the evening taking

place in both of australiarsquos most highly developed on-premise

markets regionz by the glass will be staged in a multi roomed

venue with each room dedicated to a different region trade and

consumers will be transported across the ditch for a tour from

north to South of new zealandrsquos wine regions

to ensure we make a diverse offer to trade we also invite regional

bodies to host a table at this event - an affordable and effective

opportunity to promote a regional theme to trade and consumers

obJECtIvES

bull RegionallybenchmarkNewZealandwine

bull Promotepremiumdiverseandsustainablemessagesto

australian on-premise trade and consumers

bull Continuetobuildandmaintainkeyon-premisetrade

engagement and to encourage new business opportunities


$2640 $4840

This price covers participation in both events You may choose to opt out of one event however no concession will apply



CanadaEvents 2012 - 2013

prOmOtiOn prOmOtiOn dateregistratiOn discOUnt deadLine

BCLDB In-Store Promotion May 13 Submission requests by Nov 12 Feature May 13

SAQ Release and In-store Promotion May 13 - TBC Submission requests Jul 12 Feature May 13

LCBO VINTAGES Release Cata logue Feature and Media Preview Jul 13 - TBC Submission requests by

Sep 12 Feature Jul 13


New Zealand Wine Fair Vancouver 29 Apr 13 2 3 Nov 12

New Zealand Wine Fair Queacutebec Ci ty 6 May 13 20 Sep 12

New Zealand Wine Fair Montreacuteal 7 May 13 20 Sep 12

New Zealand Wine Fair Toronto 9 May 13 2 3 Nov 12

Summary of User-Pays Promotions

Summary of User-Pays Eventscanada

registratiOn deadLines haVe nOw passed fOr the fOLLOwing eVents

Nova-Scotia Por t of Wines Fest ival ( 2829 Sept 2012)

Vancouver International Wine Fest ival ( 25 Feb ndash 3 March 2013 )

Winnipeg Wine Fest ival ( 1-4 May 2013 )


Event Photos

Vancouver Playhouse 2012 ndash main tasting

BcLDB at Vancouver Playhouse

nz wine Fair ndash Vancouver


LcBo Vintages release and in-Store Promo

nova Scotia Port of wines Festival

nz wine Fair Vancouver - Food and wine

nz wine Fair - calgary

nz wine Fair - ottawa

nz wine Fair - toronto




New Zealand Wine Fair vancouver

vancouver british Columbia29 april 2013



EvENt CoNtACt



tArGEt AUDIENCE

bull KeytradeandBritishColumbiaLiquorDistributionBoard

(BcLDB) buyers and product consultants

bull On-tradebuyersandsommelierswinemediaandeducators

bull PrivatewineshopbuyersColdWineandBeerstorebuyers

(LrS)

bull Winelovingconsumerswithhighdisposableincome


bull WinemakersrsquoDinner(28April2013)

- those wineries who have completed their registration by

the registration Discount Deadline below will be invited to

submit wines for this event

- this event is open to submissions from wine Fair participants

who also have a winery principal travelling to this wine Fair

- there will be a nominal cost involved to participate in this

event freight costs and wine required for this event will be

the participating wineryrsquos responsibilities

EvENt FormAt


winery principals

bull Trademediasessionandconsumersessionwithtasting

catalogue provided

bull Therewillbeaself-pourwalk-throughseminarfortradeand

media

bull Thewineforthiseventwillbesentbydiplomaticshipment


bull ExistingExportersIdealforwinerieswithbrandslistedinthe

BcLDB or SPec wholesale warehouse expect good trade turn

out - BcLDB product consultants private wine shop buyers

LrS buyers and on-trade sommeliers

bull NewtoMarketIdealtosourceanagentandintroducenew

products to BcLDB buyer and private wine shops

bACkGroUND

British columbia (Bc) is the fourth largest market for new zealand

wine in canada with new zealand sales at 113222 cases and

growing by 192 (mat Dec 2011) Vancouver is a great fit for

new zealand wine as it has a highly developed educated wine

market that is excited about food wine and lifestyle For wineries

already active in Bc this event is an ideal forum to showcase

wines to the Bc trade including key Liquor Board buyers Liquor

Board Product consultants buyers from private stores and private

wine cellars media and sommeliers and consumers For those

wineries currently seeking distribution in Bc this event is a great

opportunity to establish relationships and work to form distributor

agreements

obJECtIvES

bull ReinforceNewZealandrsquospositionasaworldleadingpremium

quality wine producer by showing a selection of top quality

wines

bull RaisetheprofileofNewZealandwinesamongsttrade

bull Provideaplatformforwinemakerstointeractwithkeytrade

and media


bull 643oftradewerelikelyorhighlylikelytoincreasetheir

listings of new zealand wines in the next six months

bull 966ofconsumersmentionedtheywouldbelikelyorhighly

likely to purchase new zealand wines following the wine fair

bull 100ofmediaratedthequalityofwinesasgoodorexcellent

Event Participation Costs per wine cOst (ma x 6 wines) ceiLing r ate (6-12 wines)

$700 $4200



New Zealand Wine Fair Queacutebec City

Queacutebec City Queacutebec6 may 2013


2 0 s e p T e m b e r 2 0 12 mdash To register for this event log onto - wwwnzwinemarketingcom

EvENt CoNtACt




the 2011 event was a trade only event

bull 96oftradebelievedtheywerelikelyorhighlylikelyto

increase their new zealand wine listings (within six months)

from attending the event

tArGEt AUDIENCE

bull KeytradeandSAQproductconsultants



EvENt FormAt


winery principals


catalogue provided


media

bull DuetostrictSAQregulationswerequirewineriestocomplete

their event update (including list of wines to be shown) by early

December 2012

bull Asweneedtoshipwines19weekspriortotheeventthere

will be one sea freight shipment from new zealand Freight

deadline will be early-mid January 2013



SaQ or private import warehouse


products to SaQ buyer and private import trade buyers

bACkGroUND

Queacutebec is the second largest market for new zealand wine in

canada with new zealand sales at 160231 cases and growing by

361 (mat Dec 2011) this is only the second time we have held a

major trade event in the key market of Queacutebec city and we see this

as a further opportunity to grow the new zealand wine category

in the Queacutebec province with a sophisticated wealthy foodwine

savvy population of over 725000 in the greater Queacutebec city area

this event represents a significant opportunity for new zealand

wine

obJECtIvES



wines


especially key sommelier and Socieacuteteacute des alcools du Queacutebec

(SaQ) conseiller in Queacutebec city


and media

bull ShowcasekeyvarietalsSauvignonBlancandPinotNoirand

develop awareness for other varietals and regions of new

zealand


$700 $4200



New Zealand Wine Fair montreacuteal

montreacuteal Queacutebec7 may 2013



EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided

bull Masterclassseminarforkeytradeandmediawhichwillthen

form a self-pour walk-through seminar for the general trade

session



December 2012





bull SAQWinemakersrsquoDinner(Montreacuteal7May2013)-TBC

- the SaQ have invited new zealand winegrowers to be the

sole wine provider at a dinner event they will hold for key

consumers media and trade

- Participation is open to submissions from those wineries

participating in the wine Fair who also have a winery

principal travelling to the wine Fair

- this event will take place at the same time as the consumer

session of the wine Fair so you must have staff in place to

cover both of these events

- there will be a nominal cost involved to participate freight

costs and wine required will be the participating wineryrsquos

responsibilities






bACkGroUND



+361 (mat april 2011) this wine Fair in montreacuteal takes place

every second year montreacutealers consume the largest quantity of

wine per capita in the country Queacutebec consumers traditionally

prefer classic european wines with a passion for red wine but

consumer trends are slowly moving towards new world wines

obJECtIvES



wines



and media



zealand


75 of trade and 86 of media greatly or very greatly believed

attending this event increased their understanding and

appreciation of new zealand wine

tArGEt AUDIENCE

bull KeytradeandSocieacuteteacutedesalcoolsduQueacutebec(SAQ)product

consultants

Event Participation Costs per wine cOst (ma x 6 wines) ceiLing r ate (shOw 6-12 wines)

$700 $4200



New Zealand Wine Fair toronto

toronto ontario9 may 2013



EvENt CoNtACt



tArGEt AUDIENCE

bull KeytradeandLCBOcategorybuyers



EvENt FormAt


winery principals


catalogue provided


media



bull LCBOWinemakersrsquoDinner(Toronto9May2013)

- the LcBo have indicated that new zealand winegrowers

will be sole wine provider at receptiondinner event they will

hold for key consumers media and trade

- Participation in this event is open to submissions from those

wineries participating in the wine Fair who also have a

winery principal travelling to the wine Fair




- there will be a nominal cost involved to participate in

this event freight costs and wine required will be the

participating wineryrsquos responsibilities


bull ExistingExportersIdealforwinerieswithbrandslistedin

the LcBo general List or VintageS or agents consignment

warehouse


products to LcBo buyer and agents consignment warehouse

bACkGroUND

ontario remains the number one market for new zealand wine

sales in canada with sales of over 218492 cases growing by

+255 (mat December 2011) the new zealand wine Fair in

toronto is our flagship event in canada with over 700 trade and

consumers attending each year For wineries active in ontario

this event is the ideal platform to showcase wines to the key

Liquor control Board of ontario (LcBo) buyers media on-trade

sommeliers and buyers all of whom greatly influence the pull

through of wine in this province wineries with LcBo listings are

strongly encouraged to participate this event is a great chance for

wineries seeking distribution in ontario to work to form distribution

agreements

obJECtIvES



wines



and media


917 of the media said they were highly likely to feature new

zealand in an article in the next six months

896 of trade thought the quality of the wines were either good or

excellent


$700 $4200



british Columbia liquor Distribution branch In-store Promotion

british Columbiamay 2013


Expect submission requests prior to November 2012 for May 2013 feature

EvENt CoNtACt



FEEDbACk From tHE 2011 PromotIoN

the 2011 promotion resulted in excellent sales for the featured

brands (+17 over previous month and +44 over previous year)

tArGEt AUDIENCE

bull Premiumwinebuyersbothtradeandconsumer

bull Corepremiumwineconsumers

PromotIoN FormAt

bull November2012-wineriesrequiredtosubmitwinesand

nominate chosen promotional options

bull January2013-BCLDBmakesfinaldecisiononbrandsand

wines to be included

bull Promotionoptionsincludeendaislecutcasedisplayshelf

talker and new zealand pamphlet with product profile

bull NewZealandWinegrowerswillprovideartworkandmarketing

tag line to ensure key new zealand wine messaging is

portrayed


bull ExistingExportersWinesmustalreadybelistedwiththe

BcLDB

bACkGroUND

new zealand winegrowers are privileged to have a strong working

relationship with the British columbia Liquor Distribution Branch

(BcLDB) which runs an annual feature promotion for new zealand

wine Very few countries have this opportunity the BcLDB

promotion will take place at 60 top volume and flagship stores

in may 2013 running off the back of the new zealand wine Fair

Vancouver

obJECtIvES

bull Continuetobuildonourexcellentworkingrelationshipwiththe

BcLDB

bull CreateconsumerawarenessofNewZealandWine

bull Continuetobuildonanannualfeaturepromotiontyinginwith

our annual wine Fair

Event Participation Costs tbc

tBc



Socieacuteteacute des alcools du Queacutebec release and In-store Promotion

Queacutebecmay 2013 - tBc


Expect submission requests in July 2012 for May 2013 feature

EvENt CoNtACt



tArGEt AUDIENCE


bull SAQcorewinecustomerbase

bull Corepremiumwineconsumers-toencourageFrancophones

to try new world style new zealand Sauvignon Blanc and

Pinot noir

bull Media-toenticeQueacutebecmediatoimmersethemselvesinthe

many varietals and styles of new zealand wine

PromotIoN FormAt

bull Opportunitytoparticipateinthefollowingpromotionoptions

- end aisle cut case shelf extenders and in-store tastings

- all new zealand brands to participate in lsquo10 off Saturdayrsquo

- advertising section in SaQ flyer featuring new zealand

brands

- Le cellier possible new zealand feature opens opportunity for

advertising


bull ExistingExportersSuitableforonlywinesinthemarket

general ListSpecialty repeat

bull NewtoMarketLeCelliermaypurchasesomenewwinefora

feature release

bACkGroUND

the Socieacuteteacute des alcools du Queacutebec (SaQ) is a state-owned

corporation responsible for the trade of alcoholic beverages in the

canadian province of Queacutebec

as a state owned corporation the SaQ provides a major income

stream to both levels of government in the form of taxes duties

and a dividend payment to the Queacutebec government

as part of their mandate the SaQ is held accountable to increase

revenues each year by growing wine beer and spirit sales and in

particular increasing margins wherever possible by selling more

premium priced products

new zealand white wines are relatively new as a category

(past two years) and subsequently there is tremendous growth

expectation and potential

obJECtIvES

bull BuildastrongworkingrelationshipwiththeSAQCategory

managers

bull CreateconsumerawarenessofNewZealandWine-whiteand

red categories

bull SupportNewZealandcategoryobjectivesofSAQwhowishto

grow the new zealand white category by 100 in two years

bull ExpandconsumerbasetoreachallFrancophones(mostly

anglophones)


tBc



lCbo vINtAGES release Catalogue Feature and media Preview

ontarioJuly 2013 - tBc


Expect submission requests prior to September 2012 for July 2013 feature

EvENt CoNtACt




bull Over5000casesofNewZealandwineweresoldinlessthan

90 days exceeding LcBo expectations

tArGEt AUDIENCE


bull LCBOcorewinecustomerbase

PromotIoN FormAt


- end aisle cut case shelf extenders and in store tastings

- all new zealand brands to participate in an lsquoon packrsquo or

lsquoenter to winrsquo promotion

- advertising investment in LcBo free standing insert mailer

featuring new zealand brands

- VintageS feature opens opportunity for advertising front

page or inside


bull ExistingExportersSuitableonlyforwinesinLCBOWines

general List

bull NewtoMarketVINTAGESCataloguenewreleasesshouldopen

up opportunities for some new brands

bACkGroUND

Liquor control Board of ontario (LcBo) is an ontario government

enterprise and one of the worldrsquos largest buyers and retailers of

beverage alcohol through more than 620 retail stores catalogues

and special order services it offers more than 20000 products

annually to consumers and licensed establishments

VintageS offers premium to ultra premium higher priced wines

(caD$15 to caD$100) offering variety niche products limited

supply and rare wines 50 of new products make up each

VintageS release

Both LcBo wines and VintageS have set new objectives for 2013

to promote new zealand Sauvignon Blanc and Pinot noir as well

as other white and red varietals VintageS also wish to increase

listings for Sauvignon Blanc over caD$20 and Pinot noir over

caD$40

obJECtIvES

bull ContinueourexcellentworkingrelationshipwiththeLCBO

category managers

bull IncreaseconsumerawarenessandreachofNewZealandWine

bull PromoteNewZealandwinetokeyinfluencersineducationon-

trade and wine media


tBc



EuropeEvents 2012 - 2013


The Three Wine Men Consumer Fair ( London) 2 2-2 3 Sep 12 17 Aug 12

The Three Wine Men Consumer Fair (Cardif f ) 6-7 Oc t 12 17 Aug 12

New Release Trade Tast ing (London) 24 Oc t 12 17 Aug 12

The Wine Gang Consumer Fair ( London) 3 Nov 12 5 Oc t 12

The Wine Gang Consumer Fair (Edinburgh) 10 Nov 12 5 Oc t 12

The Wine Gang Consumer Fair (Bath) 24 Nov 12 5 Oc t 12

The Three Wine Men Consumer Fair (Manchester) 1-2 Dec 12 5 Oc t 12

The Three Wine Men Consumer Fair ( London) 8-9 Dec 12 5 Oc t 12

New World Wine Day (Stockholm) Ear ly 2013 - TBC TBC

Annual Trade and Consumer Tast ing (Dubl in) 7 Feb 13 2 3 Nov 12

Annual Trade and Consumer Tast ing (London) 13 Feb 13 2 3 Nov 12

ProWein International Wine Fair (Duumlsseldor f ) 24-26 Mar 13 2 3 Nov 12

Summary of User-Pays Eventseurope


Event Photos

London new release trade tasting 2011

London annual trade tasting

the three wine men London ndash tim atkin mw

the wine gang London 2011

new release trade tasting London 2011


new release trade tasting London


Dublin annual trade tasting

Prowein ndash meeting area

Prowein ndash nz wine Stand



the three Wine men Consumer Fair

london 22-23 September 2012

Cardiff 6-7 october 2012

manchester

1-2 December 2012

london 8-9 December 2012


Lo N d o N - 17 au g u s T 2 0 12 C a r d i F F - 17 au g u s T 2 0 12 m a N Ch e s T e r - 5 o C To b e r 2 0 12 Lo N d o N - 5 o C To b e r 2 0 12 mdash To register for this event log onto - wwwnzwinemarketingcom

EvENt CoNtACt



bACkGroUND

the three wine men consumer Fair was inaugurated in 2011 and

was formed by the popular trio of broadcasting personalities tim

atkin mw oz clarke and olly Smith the aim is to get everyone in

the country tasting experiencing and enjoying new wines their

events bring together wine producers to show visitors just how

much fun their taste buds can have in a day

in 2011 new zealand winegrowers participated in all three events

held in London and manchester and following the success of

these the three wine men launched more events in 2012 all three

wine men have a great affection for new zealand wines and were

delighted that we were able to take part last year Both tim and oz

have visited in the past year and olly is very keen to come as soon

as commitments allow

Event Participation Costs per wine cOst (ma x 1 wine)

$350 (pound150)


obJECtIvES



wines from new zealand that are readily available in Uk

retailers

bull Educateconsumerswithanactiveinterestinwineandahigh

disposable income

bull Demonstrateregionalityandshowcasethediversestylesthat

new zealand is capable of producing

bull Gainexposuretoanewconsumeraudiencetodevelopour

consumer database


ldquohellipit was incredible to taste so many different wines and as a

complete beginner to learn so much from the exhibitors was

great i didnrsquot feel at all out of place or pressurized into buying

(although i did) and cannot wait for the next event the experts

were incredibly friendly and i even had a mini masterclass on new

zealand from timrdquo event attendee

tArGEt AUDIENCE

bull Consumerswithanactiveinterestinwineandahigh

disposable income

EvENt FormAt

bull TablewithwinespouredbyNewZealandWinegrowersstaff

bull WineryprincipalsandUKbasedstaffarenotrequiredtopour

samples on the stand

bull Winesshownbyvarietalandregionwiththeemphasison

education

bull Fulllistofretailstockistsavailabletovisitors


bull Opportunityforwinestobefeaturedinasoapboxtastingat

the stand - chosen by one of the men

bull OpportunitytoparticipateinaNewZealandmasterclass


bull ExistingExportersOnlysuitableforexistingexporterswith

good Uk off-trade distribution


New release trade tasting

london24 october 2012


17 au g u s T 2 0 12 mdash To register for this event log onto - wwwnzwinemarketingcom

EvENt CoNtACt



tArGEt AUDIENCE

bull KeyUKpress(tradeandconsumer)on-tradebuyers

and sommeliers retail buyers (independents online and

supermarket)

bull UKimportersanddistributors

EvENt FormAt

bull Winesarelinedupbyvarietalwithemphasisonhighlighting

new zealand regions and sub-regions and are grouped in price

point order it would be good to see many more riesling Pinot

gris Bordeaux Blends Sparkling and dessert wines submitted

bull Anuninterruptedself-pourformatwithNewZealand

winegrowers staff on hand to assist

bull Acatalogueisavailabletoallattendeeswhichliststhewines

the retail price points and the distributor or an indication that a

winery is seeking distribution

bull AllpackagingformatsarewelcomeegsmallsizesBag-in-

Box lightweight glass or other containers

bull Wineryprincipalsmaynotattendthiseventasthepressand

buyers appreciate the ability to taste uninterrupted


bull ExistingExportersThiseventprovidesaperfectopportunity

for existing exporters to the Uk to widen their distribution

by gaining interest from on- and off-trade buyers and by

obtaining media coverage

bACkGroUND

this tasting offers the Uk trade and media the first opportunity

to taste the 2012 vintage and latest releases the self-pour

uninterrupted format is highly popular with the media journalists

and buyers who enjoy the calm and efficient way in which they

can browse and review the wines grouped according to varietal

region vintage and style this tasting allows visitors to gain an

increased understanding of the regional diversity that new zealand

has to offer

this event provides an excellent and affordable way for wineries to

get their wines noticed by the Ukrsquos leading commentators and on-

and off-trade buyers and importers who use this event to look for

wines to list and write up

on the evening before the tasting we will invite wine amp Spirit

education trust Diploma and master of wine students to taste

the wines and gain an in-depth understanding of new zealandrsquos

regions varieties and styles these students are either currently

working in the trade or looking to enter the trade so this offers

an excellent opportunity to engage with future potential opinion

formers

obJECtIvES

bull ReinforcethefirstclassreputationthatNewZealandpossesses

by showing wines from the 2012 vintage and other new release

wines

bull Providebuyerswithlistingopportunitiesfortheir2013range

reviews and winter and spring wine list developments

bull Providethetradeandconsumerpresswithpotentialpress

coverage stories and wine recommendations for the christmas

reviews Event Participation Costs per wine cOst

$290



the Wine Gang Consumer Fair

london3 november 2012

Edinburgh10 november 2012

bath24 november 2012


5 o C To b e r 2 0 12 mdash To register for this event log onto - wwwnzwinemarketingcom

EvENt CoNtACt




ldquoat Sainsburyrsquos we look forward to the wine gang tasting

every year itrsquos a fantastic day and a great opportunity to talk to

consumers who are passionate about winerdquo kimberley Davenport

Sainsburyrsquos

ldquothe wine gang christmas Fair was an extremely enjoyable

experience full of energy interest and enthusiasm at no other

consumer tasting would Dry Furmint be more popular than Pinot

grigiordquo anne Jones waitrose

tArGEt AUDIENCE


disposable income

EvENt FormAt





education



bull OpportunityforwinestobefeaturedonWineWalkschosen

by the wine gang





bACkGroUND

the wine gang is made up of five of the Ukrsquos well respected

wine critics - tom cannavan (wine-pagescom) Jane Parkinson

(Freelance and janeparkinsoncom) anthony rose (the

independent) Joanna Simon (House amp garden) and David williams

(the observer and Fine wine magazine) members pay an annual

fee to have access to assessments of over 200 wines per month so

they are able to make more knowledgeable purchases the wine

gang consumer Fairs attract visitors who are knowledgeable and

keen to actively engage in wine

obJECtIvES



wines from new zealand that are readily available in retailers


disposable income on the new zealand wine brand




$230 (pound100)



New World Wine Day

Stockholm Swedenearly 2013 - tBc


T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt

bull Table(s)withwinespouredbyNewZealandWinegrowersstaff

bull WineryprincipalsandEuropeanbasedstaffarenotrequiredto

pour samples on the table


education

bull Winesaresampledfromthetable

bull Informationonretailpricesandavailabilityinthemonopoly

and wine clubs will be given to visitors


bull OpportunitytoputwinesforwardforNewZealandthemed

masterclass



distribution in Sweden

bACkGroUND

this event is brand new and aimed at the countryrsquos highly engaged

and informed consumers the new world wine Day will be run by

Swedenrsquos best known independent event organizer Boumlrje eriksson

of the nordic wine institute with whom new zealand winegrowers

has collaborated in the past for our wine fairs apart from new

zealand wines the event will also include the following new world

regoins argentina australia Brazil california chile and South

africa

the tasting is aiming to attract 1000 paying consumers the

organizer will be working together with the importers and the

numerous wine clubs in Sweden and also with the Swedish wine

and gourmet magazines

as well as having a new zealand winegrowers table pouring new

zealand wines we also have access to a seminar room where we

are able to host a masterclass for up to 40 people

obJECtIvES

bull ReinforceNewZealandrsquospositionasaworld-leadingpremium


wines from new zealand that are readily available in Swedenrsquos

monopoly retailer Systembolaget and other wine clubs


disposable income on new zealand wine brand

bull HelpstimulatesaleswithinSystembolagetsothatthegoal

of reaching 3 market share is achieved and more tenders

released as a result

Event Participation Costs per wine cOst

$ 230 (euro150)



Annual trade and Consumer tasting

Dublin Ireland7 February 2013



EvENt CoNtACt




ldquohelliptables were interesting was very interesting to me in the number

of wineries looking for representation which also makes it a good

day for the importers managed to pick up a few new wines so irsquom

more than happyrdquo Dom Brice the Parting glass (wine Shop)

tArGEt AUDIENCE

bull Presson-tradebuyersandsommeliersretailbuyersand

importersdistributors

bull Wineeducatedconsumers

EvENt FormAt

bull WineFairformatwithwinerytablesaroundtheoutsideof

the room these are manned by importers andor winery

principals

bull Self-pourfocustastingstohighlightspecificwinethemes

bull Thetastingisopentothetradefrom2pmto6pmand

consumers from 630pm to 830 pm


bull ExistingExportersThiseventprovidesaplatformforwineries

to meet new and existing customers and broaden their

distribution

bull NewtoMarketAgreatopportunityforwineriesthatdo

not have distribution in ireland to meet the importers who

are actively seeking we suggest wineries discuss their

participation in the evening session with new zealand

winegrowers in advance

bACkGroUND

ireland continues to be an important and profitable export market

for new zealand wines with exports showing strong growth at

+20 (mat april 2012) For 2013 our strategy is to protect our

position in this market we aim to continue to enhance and deepen

ongoing relationships with wine journalists and influencers we run

the Dublin event to ensure these key influencers are up to date with

the progress and development of our wines as well as attracting

almost 100 of the irish press including wine trade national press

and the blogging community the event attracts large numbers

from the independent off-licence retail groups on-trade and

importers

we recommend that wineries that are already active in the irish

market exhibit at this event annually in order to support their

importers and gain new listings while wineries seeking distribution

in ireland will find they gain invaluable insight to the irish market

through attending this event and meet many importers looking to

start or build on their new zealand portfolio

obJECtIvES

bull ReinforceandbuildkeytradeandpressrelationshipsinIreland

and to protect the position of new zealand wine in the irish

market

bull Provideanopportunityforwineriesseekingdistributiontofind

an importer and meet members of the trade

bull ExciteconsumerswithNewZealandwinebyshowingthem

what new zealand has to offer

Event Participation Costs 4 fOOt tabLe (ma x 12 wines) 6 fOOt tabLe (ma x 16 wines) per wine cOst On new ZeaL and winegrOwers tabLe

$2300 $2750 $275




london13 February 2013



EvENt CoNtACt




ldquoi believe that yesterday was one of the best tastings we have

been involved in there was an amazing buzz in the room and i

know tamra and miles never had a moment spare the trade and

media visits we enjoyed were of exceptional quality and also i

congratulate you on attracting overseas buyers i had discussions

with buyers from germany norway and Denmark i believe the

event went some way in getting nz lsquohotrsquo again and helped move us

away from the negativity that in recent years has followed the nz

wine industry around time to look forwardrdquo Simon kelly Yealands

and evergreen wines

tArGEt AUDIENCE

bull UKpresson-tradebuyerssommeliersandretailbuyers

bull Europeanpressandretailbuyers

bull Wineeducatedconsumerswithhighdisposableincome

EvENt FormAt

bullWinerytablesmannedbyimportersandorwineryprincipals

bullTradesession-10amto5pmandconsumersession-6pmto

9pm


bull ExistingExportersMeetnewandexistingcustomersand

broaden distribution

bACkGroUND

the 2012 annual trade tasting was one of our most successful

events yet our 2013 event will be in February to follow on from

Pinot noir nz 2013 aiming to leverage the interest generated in

new zealand as many trade and media will have been unable to

attend Pinot noir nz 2013 we will incorporate some of the themes

to bring a flavour of the event to London

this will be our only event in the Uk with winery and importer

participation it is important for wineries active in the Uk to attend

we aim to achieve maximum participation of the key players in the

on-trade off-trade and press for the Uk and europe

the consumer tasting allows wineries to research consumer

reactions to their brand

obJECtIvES

bull EnableUKandEuropeantradeandpresstotasteawide

selection of new zealand wines currently available in Uk

bull Provideaplatformforwineriestointeractwithkey

commentators and buyers

bull Buildaconsumerfranchisewithacross-sectionofinvolvedUK

consumers

bull EducateandincreaseknowledgeofNewZealandrsquoswinesand

regions

Event Participation Costs 6 fOOt tabLe (ma x 16 wines) per wine cOst On new ZeaL and winegrOwers tabLe

$3000 $275



ProWein International Wine Fair

Duumlsseldorf Germany24-26 march 2013



EvENt CoNtACt




ldquo2012 was a very productive Prowein for craggy range and my

best in 14 years of attending everyonersquos efforts go towards making

the event work so well irsquom sure the move to Hall 1 will be a positive

one for us all well done team nzw it was a great show and

everyone should be proudrdquo warren adamson craggy range

tArGEt AUDIENCE

bull EuropeaninternationalpressandspecificallytheGerman

press

bull On-tradebuyerssommelierssommelierschoolsandsales

agents

bull Retailbuyers

bull EuropeanimportersdistributorsspecificallyfromGermany

EvENt FormAt

bull Eachwinerycompanyhasametrecounterwiththeirlogo

shown on the front

bull Thecountershouldbemannedbyawineryprincipalor

importer

bull Theshowrunsoverthreedaysfrom9amto6pm


bull ExistingExportersMeetmajorEuropeantradeandmedia

bull NewtoMarketMeetinternationalimportersseekingNew

zealand brands

bACkGroUND

Prowein is widely considered to be one of the most important

international wine fairs it is growing each year and in 2012

attracted over 40000 visitors from 47 countries Having outgrown

its current layout in 2013 two new halls will be added which will

mean a dedicated hall specifically for new world countries

mainland europe is a priority growth market for new zealand with

the key markets being germany the netherlands and Sweden

Prowein attracts a large number of key buyers and media from

all over europe so it is an important hub for conducting business

throughout europe and internationally

obJECtIvES

bull EncouragenewlistingsinEuropeandraiseawareness

bull Encourageexistingagentsimportersandwholesalersto

expand their nz portfolios

bull Enablewineriesseekingrepresentationtomeetinternational

importers

bull BuildonNewZealandTradeampEnterpriseNewZealand

winegrowers europe project

Event Participation Costs 1 metre cOUnter (ma x 8 wines)

$8500



USAEvents 2012 - 2013


New Zealand Wine Fair New York 13 May 13 2 1 Jan 13

New Zealand Wine Fair San Francisco 16 May 13 2 1 Jan 13

Summary of User-Pays EventsUSa

registratiOn deadLines haVe nOw passed fOr the fOLLOwing eVent

Steve Tanzer Tast ing - JulyAugust 2012


Event Photos

nz wine Fair ndash new York




Vayner media tasting ndash new York

nz wine Fair ndash San Francisco






wine makers Dinnerndash San Francisco


New Zealand Wine Fair New york

New york13 may 2013


2 1 J a N ua ry 2 0 12 mdash To register for this event log onto - wwwnzwinemarketingcom

EvENt CoNtACt



bull Ensurecontinuedloyaltyamongstthetrademediaand

encourage new business opportunities

bull GrowlistingsandsupportsalesofNewZealandwinesamongst

retailers the on-trade and distributors in new York


ldquoLoved the seminarhellipPaul was greathellipcongratulations on a great

eventhellipeverything was extremely well organizedhellipgreat choice of

venuehellipJust keep bringing these excellent wines to the marketrdquo

wine Fair attendees

tArGEt AUDIENCE

bull 120+keymediaon-andoff-tradebuyerssommeliersand

influential bloggers we will work alongside local importers

distributors and winery representatives to ensure that the

attendees are of a high calibre

EvENt FormAt

bull UsualWineFairformatwithwinerytablesaroundtheoutside

of the room these are to be manned by agents andor winery

principals

bull Forthosewineriesthatwillnotbeabletohavesomeone

present and pour we will provide a generic new zealand

winegrowers table where your wine can be included

bull Atastingcataloguewillbeavailableforallattendeeswith

details of the wines on show including recommended retail

prices as well as wineryimporter contact details for any post

event enquiries (available online prior to the event)


bull Consumeractivitieswillbeorganizedaroundthewinefair

Similar to 2012 we will plan for winemaker dinners a tasting

with Vaynermedia and other such events


bull ExistingExportersIdealforwinerieswithbrandsalready

available in the market and available to consumers


products to the market

bACkGroUND

after the success of the 2012 wine Fair we will continue with the

wine Fair format in new York city the new York metropolitan

area maintains its spot as the top market for imported wine

consumption with 136 market share (source adams wine

Handbook 2011)

the 2013 wine Fair will take place in may so that winery

representatives can travel to the canadian wine Fairs and then

make their way to the US timing will allow for wineries to schedule

market visits in between fairs

this event will be positioned as the first opportunity to taste a

comprehensive selection from the 2012 vintage as well as aged

whites reds and dessert wines

obJECtIvES



wines from new zealand

bull Provideaplatformfortrademediaandconsumerstointeract

with winemakers

bull Extendandgrowouraudienceraiseinterestamongsttrade

and encourage positive press comment at a peak buying time

bull Exposekeyretailbuyersandon-tradesommeliers

restaurateurs to the newly released whites and reds

Event Participation Costs smaLL tabLe (ma x 4 wines) L arge tabLe (ma x 12 wines) per wine cOst On new ZeaL and winegrOwers tabLe (ma x 3 wines)

$1600 $2400 $350



New Zealand Wine Fair San Francisco

San Francisco16 may 2013



EvENt CoNtACt






retailers the on-trade and distributors in San Francisco

bull Buildconsumerengagementandinterestfollowingtheevent


ldquoLoved the seminarhellipopened my eyeshellip well organizedhellipcatalogue

was particularly usefulhellipwines get better and betterrdquo wine Fair

attendees

tArGEt AUDIENCE





EvENt FormAt



principals










Similar to 2012 we will plan for winemaker dinners and tasting

with the millenials who are closely tied in to social media






bACkGroUND


wine Fair format in San Francisco california continues to be the

largest wine consuming state in the US with 177 market share

San Francisco along with new York represents the largest market

for new zealand wines




market visits in between Fairs we are looking to tie this yearrsquos San

Francisco wine Fair to the americarsquos cup taking place in Summer

2013 this event will be positioned as the first opportunity to taste

a comprehensive selection from the 2012 vintage as well as aged


obJECtIvES





with winemakers






$1600 $2400 $350



Important InformationEvents 2012 - 2013


How to Use nzwinemarketingcom

1 HomEPAGE

the page provides a menu of the features on the site

bull MyUpcomingEvents

any events for which you have registered and actions required

bull AllEventsProposals

all the event Proposals in the programme and registration

instructions

bull NZWineMarketingProgrammeOverviewampLevy-funded

Activities

reference information on the programme with particular

reference to the range of levy-funded activities

bull AnnualGlobalEventsFee

Proposal and registration form for the annual global events Fee

bull MyRegistrationSummary

Please note this is a very important section as it is the only area

on the site that maintains a historical record of all registrations

updates submitted plus a summary of the costs involved

bull InternationalMediaandTradeVisitProgramme

Proposals and itineraries on which your winery is included

(please note no proposalitinerary will show here if your winery

is not included on an itinerary)

bull EditMyAgents

agent details specific to your winery which flow into event

Updates

bull SustainableWines

Shows wines which you have already registered as sustainable

and a link to httpnzwineregistrationcom to edit existing wines

and register new wines

bull DefaultWineryDetails

Located on the top menu this includes your company contact

details which will automatically populate the event Updates for

the events you register for Please ensure that these are kept up

to date

2 rEGIStErING For tHE ANNUAl GlobAl EvENtS FEE

on the Homepage click on annual global events Fee registration

Form under annual global events Fee

1 input all information required and tick the appropriate category

price band

2 once complete press send Upon submitting the registration you

will receive a confirmation email

3 rEGIStErING For AN EvENt

1 on the Home Page click on all event Proposals this will show

the list of all the events within the Programme events will be

listed chronologically however they can be filtered by country if

desired

2 to register for an event simply click on the event name in this

section read the proposal and click on register for this event

3 You will be asked to select the participation option (prices listed)

and provide contact details plus an email address for anyone

else (eg marketing contact or agent) who should receive the

subsequent event Update

4 once you have completed the required fields select that you

have read the terms and conditions and then press the register

for event button wait a couple of seconds for the registration to

go through

5 Upon submitting the registration you will receive a confirmation

email

6 once you have registered for an event this event automatically

moves on the screen to the my Upcoming events section and any

further actions are highlighted

7 a copy of your registration form is saved in the my registration

Summary section of the home page this is a very important

section as it is the only area on the site that maintains a historical

record of all registrations submitted

4 ComPlEtING AN EvENt UPDAtE

1 once new zealand winegrowers has posted an event Update on

the site registrants for the event will receive an email directing

them to this event Update on the website equally you will be

able to access the event Update from the homepage clicking

on the action required of the relevant event shown under my

Upcoming events

2 the event Update will ask you to

- editapprove your logo synopsis and winery contact details

shown for your company there is an option to upload a new

version of your logo if required

- Provide information on which wines you will show (dropdown

menus provided for varietals regions vintages etc to speed

entry) and how they will be provided Please note for wines

from vintage 2010 onwards you will be asked to provide

sustainability accreditation details

- Select your importer from a dropdown list or enter event

Specific importer Details there will also be a lsquoSeeking

Distributionrsquo tick-box option

- Provide event attendance information

3 if you are unable to provide all the data in one sitting this is

not a problem the information is automatically saved until you

next enter the site if you are able to provide all details and wish

to submit you will be asked to proof the entry first and then

proceed with the Final Submission once you have pressed Final

Submission there is still the ability to edit the information until

the catalogue Lock Down Date once this date has passed the

details will appear in the catalogue as you have submitted them

4 You will know your event Update has been submitted

successfully by returning to your Homepage next to the event

where it used to say complete event Update it will now say no

action required


5 vIEWING rECorDS tHAt yoU HAvE SUbmIttED

1 once you have registered for an event or submitted your

event Update you can view the information you have entered

submitted by going to Homepage then under my registration

Summary selecting click here for a summary of all eventsglobal

event fees for which you have registered and the option chosen

2 You can then view the events you have signed up for how many

wines you have submitted etc plus details on the event and

freight attachments

3 You can also view your event Update (ie the information you

submitted for the event catalogue) by clicking on View event

Update next to each event

4 Please note my registration Summary is a very important


record of all registrationsupdates submitted plus a summary of

the costs involved

6 rEGIStErING For AN INtErNAtIoNAl vISIt

1 click as instructed under international media and trade Visits

Programme heading then click on View Proposal read the

proposal and then select the appropriate button (Proceed to

itinerary or Decline)

2 if you click Decline the proposal will automatically be deleted

from your site if you click Proceed to itinerary you will view your

visit timedate and be asked to accept reschedule or decline the

visit

3 Please note no proposalitinerary will show here if your winery is

not included on an itinerary

7 EDIt my AGENtS

1 click on edit my agents You will see agent details that are

specific to your winery these details automatically flow into

event Updates to save you having to retype agent information

2 on the edit my agent page you may edit the data as you wish

with the exception of changing a company name - this needs to

be done by new zealand winegrowers as instructed on the page

if any agents are missing or you would like to add new ones

please also contact new zealand winegrowers as instructed

8 SUStAINAblE WINES

1 the link will show you a table of all the wines which you have

already registered as sustainable these wines will automatically

flow into a dropdown list within event Updates You cannot edit

this table on nzwinemarketingcom

2 click on the link below the table if you wish to edit the wines

or register new wines the link takes you through to http

nzwineregistrationcom

9 ENtErING yoUr DEFAUlt WINEry DEtAIlS

1 Your winery contact details are located under the Default winery

Details section on the top horizontal menu on the Homepage

2 Please check all details are correct including your logo and

synopsis and complete any missing information as instructed

However please only make additionschanges in this Default

section if the information is relevant to all markets and events

3 these Default details will appear in each event Update for which

you have registered if you wish to customise the information

for a particular event then this must be done within the event

Update section of the relevant event (click on relevant event

under my events and then on the complete event Update

heading) Final approval of the winery logo and contact details

for entry into an event catalogue must also be done within the

relevant events Update section not in the Default section


New Zealand Winegrowers are 100 committed to preserving the unique places that make our wines famous Sustainability is a key theme

in new marketing and communication plans

tHE PolICIESPlease refer to the nzw Policy document march 2012 for the full policy details

tHE AImSUStAINAbIlIty PolICy - For all new zealand wineries and Vineyards to be operating in accordance with an independently audited sustainability programme by vintage 2012 vINEyArD rEGIStrAtIoN PolICy ndash to enable new zealand winegrowers to generate accurate vineyard data and tracking for

bio-security management and disaster response purposes

rEQUIrEmENtS For mEEtING tHE PolICIESPlease follow the flow chart to ensure you meet the criteria

to meet the nzw policies on Sustainability and Vineyard registration and enter nzw events promotions and awards wines from 2010 vintage onwards have to be recognised as coming from wineries and vineyards operating in accordance with an independently audited sustainability programme (or a combination of) the criteria for which are

1 100 of grapes (vineyards) that go into the wine are accreditedcertified

2 100 of wine processing plant(s) where the wine is produced and bottled is accreditedcertified

3 if the brand owner does not own aLL the vineyards or the plant in which the wine is processed and bottled ie virtual wineries it requires a separate membership in the form of a brand certification Please see additional notes below

4 completion of the annual Vineyard register for 2012 onwards

Each wine has to meet All of the above criteria

the list of recognised certification programmes are

bull SustainableWinegrowingNewZealand(SWNZ)

bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001

Note if members have a combination of Swnz and other sustainable accreditations (listed above) for vineyards and winery processing plants then they do meet the nzw policy However members need to make sure the brand is certified if they do not own the winemaking facility or All the vineyards

Note Specific requirements Do apply to logo use Please refer to the respective sustainability programme

brAND CErtIFICAtIoN ndash ADDItIoNAl INFormAtIoNif you have wine made by a certified contract winemaking facility and if you do not own aLL the vineyards from which the wine is made then the wine company itself needs to join a recognised sustainable programme as a lsquono Site winery memberrsquo to achieve lsquoBrand certificationrsquo - this is in addition to the contract winemaking facility being a member

Swnz Brand certification the wine company (brand) is required to join Swnz pay a fee and the company to complete the Swnz scorecard for example supply chain information such as packaging and waste management choices this completes the requirements for self audit and the brand becomes certified once the documentation is completed and returned to Swnz onLY if the wines are 100 Swnz certified can the Swnz logo be used on the wine labels

to register and achieve certification for Swnz Brand membership download the forms from -

wineinfnzwinecomswnzmembershipasp and complete the winery membership forms as a lsquono Site wineryrsquo

rEGIStrAtIoN For 100 SUStAINAblE WINESto register your wine as 100 sustainable please visit wwwnzwineregistrationcom

New Zealand Winegrowers Wine registration


Go towineinfnzwinecomsustainabilityasp

NoW


NoW


NoW

You can only submit your wines to the following events if it is registered as meeting BotH the nzw Sustainability Policy and the nzw Vineyard registration Policy Bragato wine awards air nz wine awards Pinot noir nz 2013 nz wine global events Programmehellip and more

100 Sustainable New Zealand Wine by 2012

By one of the recognised certification programmes

oUr PolICy

to Find out If your Wine Can be registered Follow the Step-by-Step Process

IS my vINEyArD(S) CErtIFIED

IS my vINEyArD rEGIStEr ComPlEtE For 2012

Am I A NZW vINEyArD mEmbEr

IS my brAND CErtIFIED

Do I oWN All tHE vINEyArDS ProvIDING GrAPES For tHIS WINE


NoW

CoNGrAtUlAtIoNS NoW Go to nzwineregistrationcom to rEGIStEr yoUr WINE

IS my bottlING FACIlIty CErtIFIED


IS my WINEmAkING FACIlIty CErtIFIED



rECoGNISED CErtIFICAtIoN ProGrAmmES

bull Sustainable Winegrowing New Zealand

bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001

rECommENDED lINkSbio-groconz asurequalitycom demeternet

Go to portalnzwinecomGrapevinevineyardregister

tabid203languageen-USDefaultaspx


NoW


NoW


NoW

Are your Wines registered As 100 Sustainable New Zealand Wine


CHooSE yoUr mAIN orGANISAtIoNA drop down list will appear containing a list of organisations that NZW has linked against this member account

ENtEr GrAPE SoUrCESEnter ALL the vineyard(s) sources for this wine you will need to know the vineyard ID

brAND CErtIFICAtIoNBrand certification is required ifa - you DO NOT own ALL the vineyard(s) nor the winemaking facility used in the production of this wineorb ndash you DO NOT OWN any of the vineyard(s) nor the winemaking facility used in the production of this wineEnter your brand ID here

ENtEr WINEry INFormAtIoNSelect the winemaking facility(ies) where this wine has been made you will need to know the winery number

WINE SUmmAryThis provides a summary of the registered wine Once you complete the declaration your registration is complete and your registration number will become ACTIVE and then appear on marketingor event site

CHooSE A bottlING FACIlItyChoose the accredited bottling facility from the list provided or go to step 8 to choose a different facility

ENtEr tHE bASIC WINE INFormAtIoNThis includes brand name of the wine and alternate brand names

ENtEr A bottlING FACIlItyEnter the details including winery number of the bottling facility

GO TO nzwineregistrationcom to register your wine and follow the steps below

you mUSt comply with botH the NZW Sustainability Policy and the NZW vineyard registration Policy to be able to register your wines

New Zealand Winegrowers Wine registration Process


terms And Conditions

1 obJECtIvE oF tHE NEW ZEAlAND WINEGroWErS

GlobAl EvENtS ProGrAmmE






USa

2 DEFINItIoNS

- Programme means the new zealand winegrowers global

events Programme

- board means the new zealand winegrowers Board

- Event includes all user-pays events and user-pays promotional

activities

- Participating Winery includes any winery participating in the

Programme (including those signed up in a group capacity)

and in the case of a company includes the officers of that

company and the representative(s) employed or engaged by

that company

- Participating Wines are any wines entered into a Programme

event

- Programme organiser means any new zealand winegrowers

and person or body employed or engaged by new zealand

winegrowers for the purposes of organising any aspect of the

Programme or an individual event or promotion

- Annual Global Events Fee means the payment you make

annually which entitles you to smaller event Participation costs

in comparison to wineries not paying the annual global events

Fee

- Event Participation Cost refers to the specific payment made

to participate in a single event

3 ANNUAl GlobAl EvENtS FEE

31 to get the most benefit from the global events Programme

wineries can opt to pay a single annual global events Fee which

covers aLL markets note that this fee does not cover event

Participation costs

311 the main benefit of signing up to the annual global events

Fee is that Participating wineries will only be required to pay the

standard event Participation cost per event all wineries not paying

the annual global events Fee will pay a 100 loading on the event

Participation cost per event

312 By participating in the global events Programme wineries

will be provided with event-focused support and expertise from the

new zealand winegrowers team with the aim of helping to increase

wineriesrsquo presence in the targeted markets

32 the Annual Global Events Fee structure is as follows

Winery Category Annual Global Events Fee




321 By paying the annual global events Fee wineries pay the

standard event Participation cost for each specific new zealand

wine event they wish to attend the event Participation cost is

specified on each event proposal

322 wineries who do not wish to pay the annual global events Fee

can still participate in events wineries do this by paying the event

Participation cost in addition to a 100 loading fee for each event

323 if an event has limited space or availability priority will be given

to global event Fee Payers

33 Invoicing

the invoicing structure for the annual global events Fee will be

invoiced at 100 upon signup

34 Cancellations

the annual global events Fee is non-refundable in all circumstances

4 EvENt PArtICIPAtIoN CoSt

41 the event Participation cost refers to the participation option

detailed within each event proposal

42 the event Participation cost is calculated either by table size or

on a per wine basis

43 the event Participation cost must be paid by a Participating

winery in order to participate in an event


can still participate in one or more events wineries can do this by

paying the event Participation cost however a 100 loading fee for

each specific event will apply For example if the event Participation

cost stated in a proposal is $100 per wine a non-global events Fee

Payer will have to pay $200 per wine in contrast a global events

Fee Payer will pay only the event Participation cost of $100


45 Early registration Discount

451 any Participating winery who registers for an event by the

registration Discount Deadline will pay the event Participation

cost the event Participation cost refers to the participation option


452 any Participating winery who fails to register by the specified

registration Discount Deadline will be required to pay an additional

5 loading on top of the event Participation cost this applies to

both global event Fee Payers and non-global event Fee Payers

46 Participation Costs and Date Estimates

461 the event Participation costs are approximate only and may

vary depending on exchange rate fluctuations and participation

levels while the Programme organiser will make every attempt to

ensure that event Participation costs do not exceed the published

estimate the Programme organiser reserves the right to adjust costs

where necessary increased costs will be invoiced following the

event

462 where venue availability (or any other factor) necessitates

a change of date for any event the Programme organiser will

endeavour to give as much prior notice as possible to Participating

wineries

47 Payment terms

471 only members of new zealand winegrowers (wine institute

of new zealand or new zealand grape growers council levy payers)

may be invoiced for a Programme event

472 the invoicing structure for event Participation costs is as

follows

- 50 of the total event Participation cost is invoiced on the

specified registration Discount Deadline

- the remaining 50 of the total event Participation cost is

invoiced 2 months prior to the event

473 the total event Participation cost must be paid in full prior to

the date of the event new zealand winegrowers reserves the right

to refuse participation to any Participating winery that has not paid

in full and no refund will be provided

474 if participating in an event on a group basis please refer to

clause 5 for group fee criteria or clause 62 for group tablecounter

regulations

48 Cancellations

481 once a Participating winery has signed up for an event penalty

fees will be incurred upon cancellation

482 these penalty fees are outlined below

- 4 weeks prior to event - full event Participation cost payable

- 8-4 weeks prior to event - 75 of total event Participation

cost payable


cost payable

- 12 weeks or more prior to the event - 25 of total event

Participation cost payable

5 GroUP FEE

51 Annual Global Events Fee

511 wineries can pay the annual global events Fee on a group

basis (with prior approval from the manager ndash global events)

512 wineries who have paid the annual global events Fee on a

group basis can only participate in events as part of this group they

cannot participate as an individual winery unless they pay the 100

loading on the event Participation cost

52 Individual Events

521 if signing up to an individual event as a group and if one

member of the group is a non-global events Fee Payer then that

individual winery will pay a 100 loading on their portion of the

event Participation cost

For example if a group of 5 wineries participate in an event costing

$5000 each global events Fee paying winery will pay $1000 a

non-global events fee payer will pay a 100 loading on top of this

for a total charge of $2000 if the group has split their participation

by per wine shown the non-global events Fee paying winery will

have a 100 loading on top of the amount charged per bottle

6 GUIDElINES For tAblE oPtIoNS

the guidelines outlined below apply to all events unless otherwise

specified in event proposals or by the Programme organiser these

are general guidelines Due to different event formats and country

specifications in the case of issues arising the final decision is left

to the Programme organiserrsquos discretion if you have any queries on

these guidelines please contact the global events team for the event

in question

61 Individual tableCounter

bullAParticipatingWineryimporterrepresentativeisrequiredto

attend an individual table area for the entirety of the scheduled

event - ie for those events with trade and consumer elements a

Participating winery cannot opt to take part in only one of the

two sessions and must remain at the event until after the event is

scheduled to finish if a Participating winery chooses to leave a

session they will be charged an additional 25 of the total event

Participation cost

bullEachParticipatingWinerywillhaveindividualbrandexposurevia

invitationsname signs at the event and an entry into the event

catalogue which includes company logo winery synopsis contact

details and a list of wines on show


bullDuetospaceconstraintswerecommendthatamaximumof2-3

Participating wineryimporter representatives are behind the

individual table areacounter at any one time (unless otherwise

specified in event proposalsupdates or by the Programme

organiser)

bullEacheventwillspecifythemaximumnumberofwinesthatcanbe

shown per table Please refer to individual event information

62 Group tableCounter

group participation allows more than one Participating winery to

present wines in an allocated space under an umbrella brand group

participation enables wineries to take advantage of cost savings by

sharing the cost of a table

621 Signup and invoicing

bullWinerieswishingtosignupforagrouptablemustcontactthe

global events team in the first instance

bullTheremustbeonepointofcontactdesignatedinNewZealandand

one point of contact in the specific market for all communications

with new zealand winegrowers invoicing will be done through one

central new zealand contact

bullIfaParticipatingWinerywishestobeinvoicedseparatelyfortheir

group counter they can do so but will incur an $85 administration

fee and should indicate so when registering for the event on www

nzwinemarketingcom

bullWeencouragegroupstohaveonlyonenameforentryintothe

event and also for all invoicing For example the name can be

lsquowines of Xrsquo or a distributor name Please note there are physical

limitations to the length of group names relating to counter

signage catalogue space etc which are determined on an event by

event basis

bullWinerieswhohavenotsignedupfortheAnnualGlobalEventsFee

will be charged a 100 loading fee for their portion of the group

table

622 at the event

bullThegroupwillbeentitledtothesametablespacecatalogue

space (including synopsis length) etc as an individual Participating

winery paying the event Participation cost

bullAParticipatingWineryimporterrepresentativeisrequiredtoman

a group table area for the entirety of the scheduled event - ie for

those events with trade and consumer elements a Participating

winery cannot opt to take part in only one of the two sessions and

must remain at the event until after the event is scheduled to finish

if a Participating winery chooses to leave a session they will be

charged an additional 25 of the total event Participation cost

bull Duetospaceconstraintswerecommendthatamaximumof

2-3 Participating wineryimporter representatives are behind the



organiser)

63 New Zealand Winegrowers tableCounter

the new zealand winegrowers tablecounter area is for wineries

who are not able to attend and who cannot send or do not have

an agent Placing wines on the new zealand winegrowers table

counter gains exposure and often establishes agentdistribution

contacts

bullPleasenote-theinclusionofaNewZealandWinegrowersTable

counter at events is at the discretion of new zealand winegrowers

bullNoParticipatingWineryrepresentativeorParticipatingWinery

agent who has wine shown on the new zealand winegrowers table

is permitted to attend this event

bullWineontheNewZealandWinegrowersTableCounterwillbe

grouped by varietal and poured by new zealand winegrowers staff

or staff sourced by new zealand winegrowers

bullWineriesparticipatingontheNewZealandWinegrowersTable

counter will have a space in the event catalogue to show wine

details and contact details event catalogues will be made available

to all visitors to the tablecounter as well as company brochures if

supplied by the Participating winery

bullContactdetailsofvisitorstothetablecounterandfeedbackonthe

wines sampled will be provided to the participating wineries

bullAmaximumofthreewinesperParticipatingWineryisallowed

unless otherwise permitted by the Programme organiser

7 CoNDItIoNS oF PArtICIPAtIoN

71 wineries must complete their registration to participate in any

new zealand winegrowers event in full and through the appropriate

process ie via wwwnzwinemarketingcom by the deadline provided

72 Participating wines must be wholly made processed and matured

in new zealand by grape winemakers who are fully paid up members

of the wine institute of new zealand or new zealand grape growers

council Participating wines must be made from grapes grown in

new zealand

73 all Participating wines must comply with all applicable

legislative requirements relating to the composition and labelling of

wine

74 Participating wineries can only show wines that have been

registered and paid for in full


75 if a Participating winery shows more wines that they have

registered andor paid for they will be invoiced for these extra wines

76 wines of vintage 2010 onwards must meet the new zealand

winegrowers Sustainability Policy and the new zealand winegrowers

Vineyard registration Policy so that they may be entered in new

zealand winegrowers marketing events and awards Programmes

Please visit wwwnzwineregistrationcom to register your wine

8 PUblICIty

81 any advertising promotion or publicity relating or referring

to participation in the Programme must not be false misleading or

deceptive

9 CoNDUCt oF PArtICIPAtING WINErIES

91 the primary role of Participating wineries at events is to

conduct business with trade media and consumers who may

be at such events including the pouring and tasting of samples

while tasting or consuming wine is an integral part of such events

consumption must at all times be moderate and responsible the

Programme organiser reserves the right to exclude from any event

any winery representative who is visibly intoxicated if this means

that a Participating winery stand is left unattended the Programme

organiser will endeavour to ensure that the Participating wineryrsquos

stand is staffed and wines poured on the Participating wineryrsquos

behalf if a cost is incurred in staffing the stand this cost will be

passed on to the Participating winery in question exclusion of any

Participating winery representative from an event shall be notified to

the Participating winery in new zealand

92 Participating wineries must ensure that any service of wine (in

the form of tastings or otherwise) undertaken by them is responsible

and in particular that they seek to prevent intoxication and refuse

service to minors or those who appear to be intoxicated

93 Participating wineries must comply with the licensing

arrangements at event venues

94 Participating wineries must comply with the directions and

requests of the Programme organiser without limitation directions

and requests of the Board and the Programme organiser may apply

to the logistical and structural set-up of an event and the conduct of

the Participating winery

95 any Participating winery found to be in breach of these

rules or any Participating winery who is found to have engaged in

actions that may bring the industry into disrepute or compromise

the integrity of the Programme as determined by the Programme

organiser may be excluded from participation in the Programme and

any Programme fee forfeited

96 where applicable a Participating winery must comply with any

relevant legal requirements to serve wine at an event For example

there are restrictions on pouring wine at events in new South wales

Queensland and Victoria in australia where any other cases arise

the Programme organiser will endeavour to give as much prior

notice as possible to Participating wineries

10 DISPUtES

101 the decision of the Programme organiser in the matter of any

dispute or doubt arising from the interpretation of these rules or in

relation to the conduct of the Programme is final

11 DEbt rECovEry

111 if a Participating winery fails to pay any annual global events

Fee event Participation cost or cancellation Fee within 90 days of

the due date the Programme organiser may restrict that winery from

participating in all events until payment is received in full in addition

the Participating wineryrsquos non-payment will be reported to the Board

at the next Board meeting

112 Debts outstanding after 120 days will be transferred to a debt

collection company for recovery the cost of collection may be

recovered from the Participating winery

12 ACCUrACy oF INFormAtIoN

121 Participating wineries must ensure the information they supply

to the Programme organiser is truthful accurate and not misleading

122 Participating wineries must let the Programme organiser know

as soon as a mistake is discovered and the Programme organiser

will endeavour to rectify the mistake wherever possible However the

Programme organiser accepts no responsibility or liability for any

loss or damage incurred through or subsequent to the use of an

event catalogue andor its contents

13 INSUrANCE

131 the Participating winery is solely responsible for arranging

public liability insurance in respect of any loss or damage arising from

participation in any part of the Programme

132 Participating wineries should make themselves aware of what

they are responsible for in terms of stock insurance

133 it is the advice of the Programme organiser that all

Participating wineries should take out an lsquoall risksrsquo business insurance

policy on all stock entering the Programme

134 Participating wineries should also be aware that both freight

companies and organisers may have lsquolimits of liabilityrsquo clauses on

individual bottles which means they will only pay a percentage of the

value of a bottle it is therefore worth getting an lsquoall risksrsquo policy to

cover end to end

135 Please be reminded of the necessity of taking out

comprehensive travel and medical insurance for travel we

recommend that no one leaves the country without a robust policy

including transport cancellation

nzwinecom




4 Introduction


and Fees




9 asia event Photos





























38 USA Events 2012 -2013

39 USa event Photos









Contents

Contacts

GlobAl EvENtS tEAm

Angela Willis


tel 09 306 5642

mob 021 552 071

angelanzwinecom

Sarah Szostak


tel 09 306 5643

mob 021 552 509


Elaine bartlett


tel 09 306 5642

mob 021 794 381

elainenzwinecom

lilly Johnson


tel 09 306 5525

lillynzwinecom


Chris yorke


tel 09 306 5551

mob 021 419 194

chrisnzwinecom

Felicity Johnston

marketing Executive

tel 09 306 5645

mob 021 552 173

felicitynzwinecom



P 20 giesen wines

P 29 mahi wines


P 42 Sileni estates


Country Event




SEPtEmbEr 2012


oCtobEr 2012



NovEmbEr 2012




DECEmbEr 2012



JANUAry 2013


FEbrUAry 2013







mArCH 2013



APrIl 2013


mAy 2013










JUly 2013














Introduction






chosen markets







2010)





























Sydney and Brisbane










Angela Willis










USa













USa


EvENtS FEE












event






Fee section




section














EvENt Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

Per Wine Cost






































EvENt CoNtACt












judges





obJECtIvES


winemaking



















winner 2010

tArGEt AUDIENCE








and trophy winners

EvENt FormAt




wellington)




entrants


tasting auckland





















Event Photos



















EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom



4 Introduction


and Fees




9 asia event Photos





























38 USA Events 2012 -2013

39 USa event Photos









Contents

Contacts

GlobAl EvENtS tEAm

Angela Willis


tel 09 306 5642

mob 021 552 071

angelanzwinecom

Sarah Szostak


tel 09 306 5643

mob 021 552 509


Elaine bartlett


tel 09 306 5642

mob 021 794 381

elainenzwinecom

lilly Johnson


tel 09 306 5525

lillynzwinecom


Chris yorke


tel 09 306 5551

mob 021 419 194

chrisnzwinecom

Felicity Johnston

marketing Executive

tel 09 306 5645

mob 021 552 173

felicitynzwinecom



P 20 giesen wines

P 29 mahi wines


P 42 Sileni estates


Country Event




SEPtEmbEr 2012


oCtobEr 2012



NovEmbEr 2012




DECEmbEr 2012



JANUAry 2013


FEbrUAry 2013







mArCH 2013



APrIl 2013


mAy 2013










JUly 2013














Introduction






chosen markets







2010)





























Sydney and Brisbane










Angela Willis










USa













USa


EvENtS FEE












event






Fee section




section














EvENt Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

Per Wine Cost






































EvENt CoNtACt












judges





obJECtIvES


winemaking



















winner 2010

tArGEt AUDIENCE








and trophy winners

EvENt FormAt




wellington)




entrants


tasting auckland





















Event Photos



















EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






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and evergreen wines

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bull Retailbuyers


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zealand brands

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New york13 may 2013



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wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







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tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





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$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











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NoW


NoW




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NoW









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bull ISO 14001





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NoW


NoW























USa

2 DEFINItIoNS


events Programme



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that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























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wineries

47 Payment terms





follows











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48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










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nzwinemarketingcom






event basis



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622 at the event















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new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom


Country Event




SEPtEmbEr 2012


oCtobEr 2012



NovEmbEr 2012




DECEmbEr 2012



JANUAry 2013


FEbrUAry 2013







mArCH 2013



APrIl 2013


mAy 2013










JUly 2013














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chosen markets







2010)





























Sydney and Brisbane










Angela Willis










USa













USa


EvENtS FEE












event






Fee section




section














EvENt Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

Per Wine Cost






































EvENt CoNtACt












judges





obJECtIvES


winemaking



















winner 2010

tArGEt AUDIENCE








and trophy winners

EvENt FormAt




wellington)




entrants


tasting auckland





















Event Photos



















EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


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bACkGroUND








has to offer











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obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom


Introduction






chosen markets







2010)





























Sydney and Brisbane










Angela Willis










USa













USa


EvENtS FEE












event






Fee section




section














EvENt Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

Per Wine Cost






































EvENt CoNtACt












judges





obJECtIvES


winemaking



















winner 2010

tArGEt AUDIENCE








and trophy winners

EvENt FormAt




wellington)




entrants


tasting auckland





















Event Photos



















EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom









USa













USa


EvENtS FEE












event






Fee section




section














EvENt Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

Per Wine Cost






































EvENt CoNtACt












judges





obJECtIvES


winemaking



















winner 2010

tArGEt AUDIENCE








and trophy winners

EvENt FormAt




wellington)




entrants


tasting auckland





















Event Photos



















EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom





EvENt Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

Per Wine Cost






































EvENt CoNtACt












judges





obJECtIvES


winemaking



















winner 2010

tArGEt AUDIENCE








and trophy winners

EvENt FormAt




wellington)




entrants


tasting auckland





















Event Photos



















EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






EvENt CoNtACt












judges





obJECtIvES


winemaking



















winner 2010

tArGEt AUDIENCE








and trophy winners

EvENt FormAt




wellington)




entrants


tasting auckland





















Event Photos



















EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom












Event Photos



















EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















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contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom


Event Photos



















EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






EvENt CoNtACt







representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND














obJECtIvES






consumers


$2100 $2800 $3600







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom







EvENt CoNtACt








tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked








listings



bACkGroUND











obJECtIvES






consumers


$1500 $2100 $2800






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






EvENt CoNtACt





tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt







marked









listings







bACkGroUND














consumer sessions

obJECtIvES








$1050 $1500 $2000




Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom



Shanghai23 may 2013



EvENt CoNtACt






tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND












obJECtIvES








$1050 $1500 $2000




beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom



beijing27 may 2013



EvENt CoNtACt





representative



tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked





greater china




listings



bACkGroUND




china









obJECtIvES








$1050 $1500 $2000







EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






EvENt CoNtACt










tArGEt AUDIENCE


bull Restauranteurs

bull WineRetailers

bull WineEducators



EvENt FormAt


winery principals





marked












bACkGroUND




river Delta









obJECtIvES








$1050 $1500 $2000












Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom











Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom


Event Photos




















EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom








EvENt CoNtACt







tArGEt AUDIENCE



EvENt FormAt


winery principals


associated costs)



winemaker Dinner


Dinner




venue





bACkGroUND







obJECtIvES








$3555 $5499









EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom







EvENt CoNtACt










tArGEt AUDIENCE




EvENt FormAt


different space




to 9pm














bACkGroUND

















obJECtIvES







$2640 $4840






















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom




















Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom


Event Photos


















EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






EvENt CoNtACt



tArGEt AUDIENCE





(LrS)












EvENt FormAt


winery principals


catalogue provided


media









bACkGroUND












agreements

obJECtIvES



wines



and media








$700 $4200







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



December 2012









bACkGroUND









wine

obJECtIvES



wines





and media



zealand


$700 $4200







EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






EvENt CoNtACt





EvENt FormAt


winery principals


catalogue provided



session



December 2012

















responsibilities






bACkGroUND








obJECtIvES



wines



and media



zealand





tArGEt AUDIENCE


consultants


$700 $4200







EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








has to offer











formers

obJECtIvES



wines






$290









EvENt CoNtACt







Sainsburyrsquos





tArGEt AUDIENCE


disposable income

EvENt FormAt





education




by the wine gang





bACkGroUND










obJECtIvES









$230 (pound100)



New World Wine Day



T b C

EvENt CoNtACt





tArGEt AUDIENCE


disposable income

EvENt FormAt





education






masterclass




bACkGroUND








africa








obJECtIvES











$ 230 (euro150)







EvENt CoNtACt








tArGEt AUDIENCE




EvENt FormAt



principals







distribution






bACkGroUND











importers







obJECtIvES



market






$2300 $2750 $275







EvENt CoNtACt













and evergreen wines

tArGEt AUDIENCE




EvENt FormAt



9pm




bACkGroUND













obJECtIvES






consumers


regions


$3000 $275







EvENt CoNtACt









tArGEt AUDIENCE


press


agents

bull Retailbuyers


EvENt FormAt


shown on the front


importer





zealand brands

bACkGroUND











obJECtIvES





importers




$8500











Event Photos















New york13 may 2013



EvENt CoNtACt











wine Fair attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND





Handbook 2011)








obJECtIvES





with winemakers






$1600 $2400 $350







EvENt CoNtACt











attendees

tArGEt AUDIENCE





EvENt FormAt



principals

















bACkGroUND














obJECtIvES





with winemakers






$1600 $2400 $350






1 HomEPAGE






instructions


Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






EvENt CoNtACt



tArGEt AUDIENCE




EvENt FormAt


winery principals


catalogue provided


media



















warehouse



bACkGroUND












agreements

obJECtIvES



wines



and media





excellent


$700 $4200







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt









portrayed



BcLDB

bACkGroUND







Vancouver

obJECtIvES


BcLDB





tBc







EvENt CoNtACt



tArGEt AUDIENCE





Pinot noir



PromotIoN FormAt





brands


advertising





feature release

bACkGroUND














obJECtIvES


managers


red categories




anglophones)


tBc







EvENt CoNtACt






tArGEt AUDIENCE



PromotIoN FormAt








page or inside



general List



bACkGroUND









VintageS release





caD$40

obJECtIvES


category managers





tBc



















Event Photos

















manchester

1-2 December 2012




EvENt CoNtACt



bACkGroUND















$350 (pound150)


obJECtIvES




retailers


disposable income




consumer database








tArGEt AUDIENCE


disposable income

EvENt FormAt





education














EvENt CoNtACt



tArGEt AUDIENCE



supermarket)


EvENt FormAt



















bACkGroUND








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New york13 may 2013



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the costs involved









visit



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2 DEFINItIoNS


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page or inside



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1-2 December 2012




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bull EditMyAgents


Updates









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price band







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go through


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action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











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NoW


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oUr PolICy








NoW









bull BioGro-NZ

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NoW


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2 DEFINItIoNS


events Programme



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that company


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Fee







Participation costs
























33 Invoicing



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47 Payment terms





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Participation cost










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event basis



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622 at the event















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page or inside



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price band







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bull AsureQuality

bull Demeter

bull ISO14001











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2 DEFINItIoNS


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that company


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Fee







Participation costs
























33 Invoicing



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on a per wine basis



























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47 Payment terms





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48 Cancellations






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in question









Participation cost










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event basis



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Activities













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Updates









to date





price band







desired










go through


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Upcoming events

























action required










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the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











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NoW


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oUr PolICy








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bull BioGro-NZ

bull AsureQuality

bull Demeter

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NoW


NoW


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2 DEFINItIoNS


events Programme



activities





that company


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Fee







Participation costs
























33 Invoicing



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on a per wine basis



























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wineries

47 Payment terms





follows











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cost payable


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in question









Participation cost










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event basis



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contacts


























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wine











8 PUblICIty



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10 DISPUtES




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13 INSUrANCE













cover end to end





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Event Photos

















manchester

1-2 December 2012




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bACkGroUND















$350 (pound150)


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bACkGroUND










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EvENt FormAt





education






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importers







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and evergreen wines

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obJECtIvES






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regions


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EvENt FormAt



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with winemakers






$1600 $2400 $350






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Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











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NoW


NoW




oUr PolICy








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bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























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2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





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manchester

1-2 December 2012




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bACkGroUND















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EvENt FormAt



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market






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EvENt FormAt



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EvENt FormAt



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Activities













bull EditMyAgents


Updates









to date





price band







desired










go through


email














Upcoming events

























action required










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































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bull AsureQuality

bull Demeter

bull ISO14001











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NoW


NoW




oUr PolICy








NoW









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bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

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bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom










freight attachments







the costs involved









visit



7 EDIt my AGENtS









8 SUStAINAblE WINES






































bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom
















bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO14001











NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom



NoW


NoW


NoW




oUr PolICy








NoW









bull BioGro-NZ

bull AsureQuality

bull Demeter

bull ISO 14001





NoW


NoW


NoW























USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






















USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom










USa

2 DEFINItIoNS


events Programme



activities





that company


event








Fee







Participation costs
























33 Invoicing



34 Cancellations






on a per wine basis



























event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom


















event




wineries

47 Payment terms





follows











regulations

48 Cancellations






cost payable


cost payable



5 GroUP FEE


























in question









Participation cost










organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom






organiser)


















nzwinemarketingcom






event basis



table

622 at the event















organiser)






contacts


























new zealand



wine











8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom









8 PUblICIty



deceptive







































10 DISPUtES




11 DEbt rECovEry



















13 INSUrANCE













cover end to end





nzwinecom

nzwinecom

Documents

Global Events 2012-2013