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The Growth Pipeline™ Company Powering clients towards a future shaped by growth
N o ve l B u s i n e s s M o d e l s S u p p o r te d b y V i r t u a l C a re Te c h n o l o g i e s t h at O f fe r D i re c t Pat i e nt S u p p o r t w i l l E m e rge O ve r t h e N ex t 2 - 3 Ye a rs
Global Digital Health Solutions for Behavioral Health Management Growth Opportunities
M G 0 2 - 4 8
J u l y 2 0 2 1
G l o b a l Tra n s f o r m a t i o n a l H e a l t h R e s e a r c h Te a m a t F r o s t & S u l l i v a n
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Section Slide Number
Strategic Imperatives 7
Why Is It Increasingly Difficult to Grow? 8
The Strategic Imperative 8™ 9
The Impact of the Top Three Strategic Imperatives on the Use of Digital Health Solutions in the Behavioral Health Management Market
10
Growth Opportunities Fuel the Growth Pipeline Engine™ 11
Growth Opportunity Analysis, Digital Solutions for Behavioral Health Management 12
Scope of Analysis 13
Key Findings 14
Definition and Segmentation 15
Connected and Quantified Patients will Lay the Foundation for New Solution Design 16
Moving from Products to Services in Behavioral Health Management 17
Application of Mental Health Technology in the Care Continuum 18
Conceptual Framework of the Causal and Protective Factors that Affect Mental Health 19
COVID-19 and Mental Health 20
Health Systems’ Priorities for the Immediate Future 22
The Golden Age of Mental Health Technology 23
Contents
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Section Slide Number
Product/Service Lifecycle Analysis 24
Mental Health Issues in Women 25
Digital Therapeutics (DTx) in Mental Health 26
Key Digital Therapeutics Vendors 27
Key Trends 28
Regulatory Considerations for Behavioral Health 29
Competitive Environment 30
Key Competitors 31
Opportunity Assessment 32
Business Models 33
Mapping of Business Models to Solution Segments 34
Business-to-Consumer/Direct-to-Consumer Business Model 35
B2B—Self-Insured Employer Model 36
B2B—Fee-for-Service Model (health system and payors) 37
B2B—Value-based Healthcare Service Models (health system and payors) 38
B2B—Regulatory Approval for Reimbursement (health systems and payors) 39
Contents (continued)
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Section Slide Number
Key Growth Metrics 40
Growth Drivers 41
Growth Restraints 42
Forecast Assumptions 43
Revenue Forecast, Digital Solutions for Behavioral Health Management 44
Revenue Forecast Analysis, Digital Solutions for Behavioral Health Management 45
Revenue Forecast by Segment, Digital Solutions for Behavioral Health Management 46
Revenue Forecast Analysis by Segment, Digital Solutions for Behavioral Health Management 47
Revenue Forecast by Region, Digital Solutions for Behavioral Health Management 48
Revenue Forecast Analysis by Region, Digital Solutions for Behavioral Health Management 49
Growth Opportunity Analysis, iCBT 50
Key Growth Metrics for iCBT 51
Revenue Forecast, iCBT 52
Revenue Forecast Analysis, iCBT 53
Growth Opportunity Analysis, Telepsychiatry 54
Key Growth Metrics for Telepsychiatry 55
Contents (continued)
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Section Slide Number
Revenue Forecast, Telepsychiatry 56
Revenue Forecast Analysis, Telepsychiatry 57
Growth Opportunity Analysis, Enterprise Tools 58
Key Growth Metrics for Enterprise Tools 59
Revenue Forecast, Enterprise Tools 60
Revenue Forecast Analysis, Enterprise Tools 61
Growth Opportunity Analysis, Connected Sensor-based Devices 62
Key Growth Metrics for Connected Sensor-based Devices 63
Revenue Forecast, Connected Sensor-based Devices 64
Revenue Forecast Analysis, Connected Sensor-based Devices 65
Growth Opportunity Analysis, AI and Analytics-based Solutions 66
Key Growth Metrics for AI and Analytics-based Solutions 67
Revenue Forecast, AI and Analytics-based Solutions 68
Revenue Forecast Analysis, AI and Analytics-based Solutions 69
Growth Opportunity Universe, Digital Solutions for Behavioral Health Management 70
Growth Opportunity 1—Behavioral Health Solutions for the Pediatric Population, 2021 71
Contents (continued)
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Section Slide Number
Growth Opportunity 2—Behavioral Health Solutions for Hospital Staff, 2021 73
Growth Opportunity 3—Development and Use of Technology Solutions to Target Substance Abuse and Addiction Management, 2021
75
Growth Opportunity 4—Clinical Decision Support Tools for Clinical Efficiency Improvements, 2021
77
Growth Opportunity 5—Single Platform that Offers a Mix of Digital Solutions, 2021 79
Growth Opportunity 6—Sensors to Enhance Assessment and Treatment, 2021 81
Next Steps 83
Your Next Steps 84
Why Frost, Why Now? 85
List of Exhibits 86
Legal Disclaimer 88
Contents (continued)
Author: Chandni Mathur
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Strategic Imperatives
Preview
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Why Is It Increasingly Difficult to Grow?
Source: Frost & Sullivan
The Strategic Imperative 8™: Factors Creating Pressure on Growth
Preview
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The Strategic Imperative 8™
Source: Frost & Sullivan
Customer Value Chain
Compression
Innovative Business
Models
Transformative Mega
Trends Internal Challenges
Geopolitical Chaos Competitive Intensity Disruptive Technologies Industry Convergence
Customer value chain compression as a result of advanced technologies, internet platforms, and other direct-to-consumer models that enables reduction in friction and the number of steps in customer journeys
A new revenue model that defines how a company creates and capitalizes economic value, typically impacting its value proposition, product offering, operational strategies, and brand positioning
Global forces that define the future world with their far-reaching impact on business, societies, economies, cultures, and personal lives
The internal organizational behaviors that prevent a company from making required changes
Chaos and disorder arising from political discord, natural calamities, pandemics, and social unrest that impact global trade, collaboration, and business security
A new wave of competition from start-ups and digital business models that challenge the standing conventions of the past, compelling established industries to re-think their competitive stance
New, disruptive technologies that are displacing the old, and significantly altering the way consumers, industries, or businesses operate
Collaboration between previously disparate industries to deliver on whitespace cross-industry growth opportunities Prev
iew
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Transformative Mega Trends Competitive Intensity Customer Value Chain Compression
• 2020 saw a surge in patients requiring behavioral/mental healthcare treatment.
• This trend is likely to continue until 2025, after which digital means of behavioral health management will become the norm.
• The trend of market fragmentation is not likely to continue in the long term.
• Over the next 2-3 years, consolidations and acquisitions are anticipated, which will enable the formation of end-to-end platforms/unified solutions to serve a wide range of behavioral health needs.
• Internet-based cognitive behavioral therapy (iCBT) and telepsychiatry recorded exponential growth in terms of downloads and bookings, respectively, to support remote care delivery.
• As the pandemic continues and as evidence data about the efficacy of digital solutions is established, novel business models that offer direct patient support will emerge over the next 2-3 years.
SI8
• The COVID-19 pandemic will have far-reaching consequences on business, societies, economies, and personal lives.
• Poor mental health is considered the next pandemic as people have to cope with loneliness, stress, and anxiety due to lockdowns and social distancing norms.
• 2020 recorded rising investments in behavioral health technology, and this trend is likely to continue.
• At present, start-ups populate this market, and the high demand for remote solutions that can support care delivery for a highly vulnerable patient population has intensified the competition.
• Owing to stringent lockdown measures, face-to-face visits declined substantially.
• Care delivery was hampered as patients could not go to healthcare provider offices and seek therapy and prescriptions, among other treatments.
• The direct-to-consumer business model (care delivery through mobile apps/patient portals) witnessed high uptake.
Wh
y W
he
n
The Impact of the Top Three Strategic Imperatives on the Use of Digital Health Solutions in the Behavioral Health Management Market
Source: Frost & Sullivan
Preview
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Growth Opportunities Fuel the Growth Pipeline Engine™
The Growth Pipeline Engine™ The Innovation Generator™
An
alytical P
ersp
ective
s
Source: Frost & Sullivan
Preview
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Growth Opportunity Analysis, Digital Solutions for Behavioral Health Management
Preview
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Scope of Analysis
• This study evaluates the market for digital tools for the management of behavioral health conditions, that is, behavioral health tech.
• The conditions included are listed below, and they are in keeping with NAMI’s definition of mental illness:
o Anxiety disorders
o Attention deficit hyperactivity disorder (ADHD)
o Bipolar disorders
o Schizophrenia
o Depression
o Psychosis
o Dissociative disorders
o Eating disorders
o Post-traumatic stress disorder (PTSD)
Scope
Geographic Coverage Global
Study Period 2020–2025
Base Year 2020
Forecast Period 2021–2025
Monetary Unit US Dollar
• The COVID-19 pandemic has caused a severe spike in the number of patients suffering from behavioral health conditions due to stringent social distancing and stay-at-home orders.
• This study focuses on analyzing the growth opportunities arising from the use of digital health tools such as iCBT, telepsychiatry, enterprise tools, connected sensor-based devices, and AI and analytics-based solutions.
• In terms of geography, the study covers North America (NA), Europe; Asia-Pacific (APAC), and Rest-of-World (RoW).
NAMI - National Alliance on Mental Illness
Source: Frost & Sullivan
Preview
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Definition and Segmentation
iCBT
Digital Solutions for Behavioral Health
Management (Behavioral Health Tech)
Telepsychiatry Enterprise Tools Connected
Sensor-based Devices
• This research service focuses on analyzing the digital technology used to deliver behavioral healthcare .
• As interest in telehealth grows and as the use of virtual care increases, digital health's potential to boost access to care and enhance mental healthcare quality will increase.
AI and Analytics-Based Solutions
Tools that enhance provider-side operational and clinical efficiency: • Clinical decision support
tools • EHR • Practice management tools
Big Data Analytics
Interoperability Cloud
Bu
ildin
g B
lock
s
Artificial Intelligence
(AI)
Information and Communication
Technology (ICT)
Communication platforms that allow therapists to digitally interface with patients
Mobile interfaces that permit condition management through self-care behavioral change programs
Techniques such as conversational intelligence, predictive analytics, or machine learning to provide a more streamlined approach to prevention, treatment, or diagnosis
Use of sensor-enabled connected hardware (wearables, smartwatches) to capture biometric data to allow remote monitoring
Source: Frost & Sullivan
Preview
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Growth Drivers
Digital Solutions for Behavioral Health Management: Growth Drivers, Global, 2021–2025
Driver 1–2 Years 3–4 Years 5th Year
COVID-19: Pandemic-linked social distancing norms, and the resulting isolation, have caused a surge in the use of digital health tools to manage behavioral health. These solutions support healthcare workers in terms of patient management, and their efficacy, till date, has prompted a change in patient and caregiver mindset, which will drive future adoption.
High Medium Medium
Increase in incidence and shortage of therapists: Globally, mental illness cases have doubled during the last decade, with 1 in every 5 people being diagnosed with a mental disorder. Up to 74% of mental health diagnoses occur before the age of 24, and depression is the most common form of mental illness. The serious shortage of mental healthcare providers results in many undiagnosed and undetected cases.
High Medium Medium
Convenience of access: The use of digital means for treatment improves access to mental healthcare services, especially for those patients who prefer privacy or when the treatment involves other people/caregivers.
Medium Medium Medium
Consumer-focused preventive healthcare: The shift in focus from curative to preventive care and a growing number of informed and connected consumers are creating high demand for personalized self-health management mHealth tools. The proliferation of the Internet and the extensive use of smartphones is spurring these changes.
Medium Medium Low
Source: Frost & Sullivan
Preview
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Growth Restraints
CARES - Coronavirus Aid, Relief, and Economic Security
Digital Solutions for Behavioral Health Management: Growth Restraints, Global, 2021–2025
Restraint 1–2 Years 3–4 Years 5th Year
Concerns about efficacy: While the ongoing healthcare crisis has been a major catalyst for the increased adoption of digital health solutions for behavioral health management, concerns persist regarding their efficacy and long-term benefits. For example, healthcare professionals are mainly concerned about the tools' inability to correctly identify and differentiate the different disorders. In addition, comprehensive industry-wide standards are lacking, and consumers are unable to gauge if an app or other type of mobile technology has proved itself to be effective, over time.
High High High
Concerns about privacy: Due to the stigma associated with mental disorders, patients are extremely concerned about the privacy and the safety of their data and conversations.
High Medium Medium
Persistence of reimbursement issues: Some parts of the world are still behind the curve in terms of reimbursement regulations for digital therapy. When the pandemic broke out, several telehealth services were reimbursed at the same rate as F2F visits. Moreover, the United States recently introduced the Telemental Health Care Access Act that has made telepsychology a mainstream therapy practice. Therefore, although regulations take the market forward, any growth restraints must be resolved.
Medium Medium Low
Source: Frost & Sullivan
Preview
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Revenue Forecast, Digital Solutions for Behavioral Health Management
Revenue CAGR, 2020–2025 = 18.1%
Digital Solutions for Behavioral Health Management: Revenue Forecast, Global, 2020–2025
0.0
5.0
10.0
15.0
20.0
25.0
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
2020 2021 2022 2023 2024 2025
Gro
wth
Rat
e (
%)
Year
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
Rev
en
ue
($
Bill
ion
)
Preview
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Revenue Forecast by Segment, Digital Solutions for Behavioral Health Management
Digital Solutions for Behavioral Health Management: Revenue Forecast by Segment, Global, 2020–2025
0.0
500.0
1,000.0
1,500.0
2,000.0
2,500.0
3,000.0
3,500.0
2020 2021 2022 2023 2024 2025
Rev
en
ue
($
Mill
ion
)
Year
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
Preview
MG02-48 19
Growth Opportunity Universe, Digital Solutions for Behavioral Health Management
Preview
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Growth Opportunity 1—Behavioral Health Solutions for the Pediatric Population, 2021
Frost & Sullivan has identified 10 Growth Processes that serve as levers for determining and evaluating new Growth Opportunities.
Growth Processes
Customer and Branding Distribution
Channel Optimization
Geographic Expansion
Competitive Strategy
New Product Development
New Product Launch
Vertical Market Expansion
Strategic Partnering
Mergers & Acquisitions
Technology and IP
Relevant Industries for this Growth Opportunity Applicable Regions $100 M -
$500 M
2 Years
Industrial Automation
Environmental
Oil & Gas
Building Technologies
Consumer Electronics
Consumer Mobility
Commercial Mobility
Chemicals & Materials
Ag., Food & Nutrition
Test & Measurement
Aerospace
Defense
Security
Communications Tech
Information Tech
Pharma & Biotech
Advanced Medtech
Fintech
North America
Latin America
Cent/East Europe
Asia-Pacific
Africa
China
South Asia
Middle East
European Union
UK
Japan
Oceania
Opp. Size in 5 Years
Timeline for Action
Base Year 2020
Source: Frost & Sullivan
Preview
MG02-48 21
Growth Opportunity 2—Behavioral Health Solutions for Hospital Staff, 2021
Frost & Sullivan has identified 10 Growth Processes that serve as levers for determining and evaluating new Growth Opportunities.
Growth Processes
Customer and Branding Distribution
Channel Optimization
Geographic Expansion
Competitive Strategy
New Product Development
New Product Launch
Vertical Market Expansion
Strategic Partnering
Mergers & Acquisitions
Technology and IP
Relevant Industries for this Growth Opportunity Applicable Regions $100 M -
$500 M
1 Years
Industrial Automation
Environmental
Oil & Gas
Building Technologies
Consumer Electronics
Consumer Mobility
Commercial Mobility
Chemicals & Materials
Ag., Food & Nutrition
Test & Measurement
Aerospace
Defense
Security
Communications Tech
Information Tech
Pharma & Biotech
Advanced Medtech
Fintech
North America
Latin America
Cent/East Europe
Asia-Pacific
Africa
China
South Asia
Middle East
European Union
UK
Japan
Oceania
Opp. Size in 5 Years
Timeline for Action
Base Year 2020
Source: Frost & Sullivan
Preview
MG02-48 22
Growth Opportunity 3—Development and Use of Technology Solutions to Target Substance Abuse and Addiction Management, 2021
Frost & Sullivan has identified 10 Growth Processes that serve as levers for determining and evaluating new Growth Opportunities.
Growth Processes
Customer and Branding Distribution
Channel Optimization
Geographic Expansion
Competitive Strategy
New Product Development
New Product Launch
Vertical Market Expansion
Strategic Partnering
Mergers & Acquisitions
Technology and IP
Relevant Industries for this Growth Opportunity Applicable Regions $100 M -
$500 M
2 Years
Industrial Automation
Environmental
Oil & Gas
Building Technologies
Consumer Electronics
Consumer Mobility
Commercial Mobility
Chemicals & Materials
Ag., Food & Nutrition
Test & Measurement
Aerospace
Defense
Security
Communications Tech
Information Tech
Pharma & Biotech
Advanced Medtech
Fintech
North America
Latin America
Cent/East Europe
Asia-Pacific
Africa
China
South Asia
Middle East
European Union
UK
Japan
Oceania
Opp. Size in 5 Years
Timeline for Action
Base Year 2020
Source: Frost & Sullivan
Preview
MG02-48 23
Growth Opportunity 4—Clinical Decision Support Tools for Clinical Efficiency Improvements, 2021
Frost & Sullivan has identified 10 Growth Processes that serve as levers for determining and evaluating new Growth Opportunities.
Growth Processes
Customer and Branding Distribution
Channel Optimization
Geographic Expansion
Competitive Strategy
New Product Development
New Product Launch
Vertical Market Expansion
Strategic Partnering
Mergers & Acquisitions
Technology and IP
Relevant Industries for this Growth Opportunity Applicable Regions $100 M -
$500 M
1 Years
Industrial Automation
Environmental
Oil & Gas
Building Technologies
Consumer Electronics
Consumer Mobility
Commercial Mobility
Chemicals & Materials
Ag., Food & Nutrition
Test & Measurement
Aerospace
Defense
Security
Communications Tech
Information Tech
Pharma & Biotech
Advanced Medtech
Fintech
Opp. Size in 5 Years
Timeline for Action
Base Year 2020
North America
Latin America
Cent/East Europe
Asia-Pacific
Africa
China
South Asia
Middle East
European Union
UK
Japan
Oceania
Source: Frost & Sullivan
Preview
MG02-48 24
Growth Opportunity 5—Single Platform that Offers a Mix of Digital Solutions, 2021
Frost & Sullivan has identified 10 Growth Processes that serve as levers for determining and evaluating new Growth Opportunities.
Growth Processes
Customer and Branding Distribution
Channel Optimization
Geographic Expansion
Competitive Strategy
New Product Development
New Product Launch
Vertical Market Expansion
Strategic Partnering
Mergers & Acquisitions
Technology and IP
Relevant Industries for this Growth Opportunity Applicable Regions $100 M -
$500 M
2 Years
Opp. Size in 5 Years
Timeline for Action
Base Year 2020
Industrial Automation
Environmental
Oil & Gas
Building Technologies
Consumer Electronics
Consumer Mobility
Commercial Mobility
Chemicals & Materials
Ag., Food & Nutrition
Test & Measurement
Aerospace
Defense
Security
Communications Tech
Information Tech
Pharma & Biotech
Advanced Medtech
Fintech
North America
Latin America
Cent/East Europe
Asia-Pacific
Africa
China
South Asia
Middle East
European Union
UK
Japan
Oceania
Source: Frost & Sullivan
Preview
MG02-48 25
Growth Opportunity 6—Sensors to Enhance Assessment and Treatment, 2021
Frost & Sullivan has identified 10 Growth Processes that serve as levers for determining and evaluating new Growth Opportunities.
Growth Processes
Customer and Branding Distribution
Channel Optimization
Geographic Expansion
Competitive Strategy
New Product Development
New Product Launch
Vertical Market Expansion
Strategic Partnering
Mergers & Acquisitions
Technology and IP
Relevant Industries for this Growth Opportunity Applicable Regions $100 M -
$500 M
2 Years
Industrial Automation
Environmental
Oil & Gas
Building Technologies
Consumer Electronics
Consumer Mobility
Commercial Mobility
Chemicals & Materials
Ag., Food & Nutrition
Test & Measurement
Aerospace
Defense
Security
Communications Tech
Information Tech
Pharma & Biotech
Advanced Medtech
Fintech
North America
Latin America
Cent/East Europe
Asia-Pacific
Africa
China
South Asia
Middle East
European Union
UK
Japan
Oceania
Opp. Size in 5 Years
Timeline for Action
Base Year 2020
Source: Frost & Sullivan
Preview
MG02-48 26
Next Steps
Preview
MG02-48 27
Why Frost, Why Now?
EXPERIENCE
COVERAGE
ANALYTICS
BEST PRACTICES
• 60 years of proven global experience
• Trusted partner of Investors, corporates, & governments
• Industry convergence through comprehensive coverage
• Global footprint to match clients’ needs
• Innovation Generator™ driving six analytical perspectives
• Proprietary growth tools & frameworks
• Growth Pipeline Engine™ and Companies to Action™
• Ten Growth Processes: Best practices foundation
Our Expertise
• FUTURE GROWTH POTENTIAL: Maximized through collaboration
• GROWTH PIPELINE™: Continuous flow of growth opportunities
• GROWTH STRATEGIES: Proven best practices
• INNOVATION CULTURE: Optimized customer experience
• ROI & MARGIN: Implementation excellence
• TRANSFORMATIONAL GROWTH: Industry leadership
Client Impact
MG02-48 28
Legal Disclaimer
Frost & Sullivan is not responsible for any incorrect information supplied by companies or users.
Quantitative market information is based primarily on interviews and therefore is subject to fluctuation.
Frost & Sullivan research services are limited publications containing valuable market information
provided to a select group of customers. Customers acknowledge, when ordering or downloading, that
Frost & Sullivan research services are for internal use and not for general publication or disclosure to
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For information regarding permission, write to:
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© 2021 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied, or otherwise reproduced without the written approval of Frost & Sullivan. Prev
iew
MG02-48 29
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