Global Commercial Vinyl Flooring Market Landscape Landscape-Global...Resilient flooring saw its share of the market increase primarily due to the low cost of vinyl products Resilient

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Global Commercial Vinyl Flooring Market Landscape

© RocSearch. All Rights Reserved.

Contents

Section 1: Vinyl Flooring Market Overview

Section 2: Vinyl Flooring Trade Across Select Countries

Section 3: Global Sports Flooring Market

Section 4: Contract Flooring Segment Trends


Sample – Disguised and Abridged

A growing economy and population drives growth in flooring demand in

both new construction and repair applications

United States – Flooring Market Overview

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Other Resilient Flooring

Vinyl Flooring

Other Non- Resilient Flooring

Wood Flooring

Laminate Flooring

Ceramic Flooring

Flooring Demand Split by Categories (million Sq.m.)

Resilient

Flooring

Non-

Resilient

Flooring

− The U.S. floor coverings market surged in 20xx as the housing market finally began to experience a significant recovery

Carpets and rugs accounted for xx percent of total floor covering demand in the US in 20xx

This segment has been losing market share to non-resilient and resilient flooring since 20xx

Non-resilient flooring benefited from its durability, as well as the many environmentally friendly options in the category, such as bamboo

Resilient flooring saw its share of the market increase primarily due to the low cost of vinyl products

Resilient flooring is expected to post solid demand growth through 2018, as luxury vinyl tile becomes more popular

Market Overview



Vinyl grew its market share due to the increase in commercial markets

and to the customer shift towards cheaper products


US Vinyl Flooring Market Size ($ million)US Vinyl Flooring Demand (million Sq.m)

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

− Vinyl flooring demand in the US is forecast to total xx million square metres in 2019 representing annual increases of x% from y million square feet in 2014.Gains in building construction expenditures

will spur demand growth

− In value terms, demand is projected to total $x billion in 2019, representing growth of x% per year from $xx billion in 2014

− The average price of vinyl flooring is anticipated to rise XY% per year through 2019, a slowdown from the 200X-2014 period

− Price growth in vinyl flooring products is forecast to moderate going forward as manufacturers increasingly adopt inexpensive natural gas as an energy source for production processes

2008 2009 2010 2011 2012 2013 2013

US Vinyl Flooring Market: Split by Product Type (million Sq.m)

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

LVT

Vinyl Sheet

VCT & Other Tile

Vinyl flooring comprises luxury vinyl tile (LVT), vinyl sheet, and vinyl composition tile (VCT)

and other tile types

In the residential market, LVT will see the fastest gains as building owners and managers

install the product because of its favorable aesthetic and performance properties

Vinyl sheet flooring, which traditionally accounted for the largest share of vinyl flooring

demand, has been overtaken by LVT, which accounted for xx% of area demand in 2014

Demand for vinyl flooring advanced between 200x and 2014, largely supported by the LVT

product segment



The sharpest demand decreases were in the non-residential building

market, as the construction activity plummeted


2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Residential Buildings Nonresidential Buildings Transportation Equipment & Other

Flooring Demand by End Customers

2009 2010 2011 2012 2013 2014Carpets Floor Tiles Wooden Flooring Other Floor Covering

Residential Flooring Demand

Demand for vinyl flooring will also be boosted by rebounding

non-residential building construction expenditures, which will

spur gains for all product segments

Growing motor vehicle production will contribute to demand

growth in the transportation equipment and other market

US is a leading producer of motor vehicles and aerospace

equipment, which generates substantial original equipment

manufacturer demand for floor coverings

In the residential market, demand will be driven by increasing

use of LVT in not only such rooms as bathrooms and

kitchens, but also foyers and living and family rooms

Vinyl sheet will post gains in the residential segment due to its

moderate cost and also supported by gains in multifamily

housing completions and manufactured housing shipments



Top three vinyl flooring suppliers together accounted for xx% of US

demand for vinyl flooring

US Vinyl Flooring Competitive Landscape

In 20xx, the top three vinyl flooring suppliers with their market shares are:

xx% xx% xx%

Other important suppliers of vinyl flooring to the US include

US Vinyl Flooring Industry Structure

The US market for vinyl flooring is served by both domestic producers and the imports of foreign suppliers

Imports dominate this market, particularly inexpensive materials sourced from China and South Korea. However, domestic production of LVT is expected to rise going forward as firms take advantage of

low US energy costs to construct or expand plants in the US

Tarkett expanded LVT production at its site in Florence, Alabama. Also in 20xx

Shaw Industries ceased area rug manufacturing at a site in Ringgold, Georgia and announced plans to begin LVT production at the facility by thesecond quarter of 2015

The commodity-like nature of vinyl flooring has created a highly competitive market for these products. To maintain market share, manufacturers must continually offer new products that are seen as

modern and attractive

Companies also use technical developments to boost sales

The introduction of self-adhesive LVT – followed by clickable LVT – made it easier to install these products, spurring demand among DIY homeowners and experienced installers alike


Sample – Disguised and AbridgedUS Competitive Landscape (1/2)

Company Name 20xx Sales20xx Market

SharesGeographical Presence Shareholding

Sales Split

(Commercial/ Residential, New

Renovation)

− US Resilient Flooring :

$7xx m

− Vinyl Flooring Sales:

$4xx m*

xx% (Vinyl

Flooring)

North America (United States

and Canada),Europe(United

Kingdom, France), Middle East

(Saudi Arabia), Russia, Africa

and Asia Pacific(China,

Australia, India)

− Float: xx%

− Value Act: xx%

− Eton Park Capital Management: x%

− Residential : xx%

(New Build: x%; Renovation : xx%)

− Commercial xx%

(New Build: x% ; Renovation: xx%)

− Outside America : xx% (New Build:

xx%, Renovation : x%)

− US Vinyl Flooring

Market: $3xx m*

xx%(Vinyl

Flooring)United States, EMEA NA NA

− North America Total

Flooring and carpet

sales: $xxx m

− US Vinyl Flooring Sales:

$xxx m*

x% (Vinyl Flooring)

Asia Pacific, Commonwealth of

Independent States, Europe,

North & South America, Middle

East & Africa

− Societe Investissement Demoniac

(xx%)

− Free Float (xx%)

− KKR(xx%)

Split for all flooring products:

− Residential :xx%

− Commercial :xx%

− New Construction (xx%),Renovation

(xx%)

− North America Total

Flooring and carpet

sales: $3.xx b

NA United States, APAC and CIS NA NA

− North America Flooring

& carpet Sales: $4x.xNA

Benelux, North, Central, and

South America , Asia/Pacific &

Africa, Germany, Great

Britain/Ireland, France,

Switzerland, Scandinavia

− Michael Pieper (xx%)

− Forbo Holding Ltd (xx%)

− This E. Schneider (xx%)

− UBS Fund Management-Switzerland

AG (xx%)

− Norges Bank (x–y%)

NA

− Global Flooring &

Carpet Sales:$`X00m NA

US, Russia, Belgium,

LuxembourgNA NA

− Global Flooring &

Carpet Sales $2x1.1 mNA

Japan, China, Germany, Italy,

Poland, Spain, France, Russia,

US, Mexico

NA



Armstrong leads the Vinyl Flooring Segment with xx% of market share

US Vinyl Flooring Competitive Landscape

North AmericanResidential

North American Commercial Outside of North America

New Build

Renovation

Business Description

Sales- Resilient Flooring (2009-2014) 20xx Sales Split by End Customers and Project

2009 2010 2011 2012 2013 2014

Armstrong World Industries, Inc. (“AWI”) is a Lancaster, Pennsylvania corporation incorporated

in 1891

They design, manufacture and sell flooring products (primarily resilient and wood) and ceiling

systems (primarily mineral fiber, fiber glass and metal) around the world

The company operates in four business segments - Building Products, Resilient Flooring,

Wood Flooring and Unallocated Corporate.

The company has geographic presence in North America (United States and

Canada),Europe(United Kingdom, France), Middle East (Saudi Arabia), Russia, Africa and Asia

Pacific(China, Australia, India)

The company operates x plants for resilient flooring in United States(California, Illinois,

Mississippi, Oklahoma, and Pennsylvania), Australia and China

On Feb-xx, announced that it would spin-off its flooring business from it ceilings (building

products), resulting into the separate entity as Armstrong Flooring

Z%

Y%

X%

Float ValueAct Eton Park Capital Management

Shareholding Structure

Market Size: Resilient Flooring ($m)



The market is highly concentrated; Tarkett is the European market

leader

Europe Vinyl Flooring: Competitive Landscape

Vinyl Flooring: Major Players

Tarkettb%

Gerflora%

Polyflorz%

Forboy%

Armstrongx%

Polyflorx%

Gerflory%

Othersz%

Tarkettx%

Gerflory%

Othersz%


Contents







In 20xx, United States was the largest export destination

China: Vinyl Flooring Trade Overview (1/2)

Top Vinyl Flooring Export Destinations ($m)

20XX 20XX 20XX 20XX 20XX 20XX 20XX 20XX 20XX 20XX 20XX

Others 118.5 155.3 195.8 285.0 304.2 259.4 411.8 512.0 606.4 721.9 837.0

Germany 3.0 3.4 4.3 9.5 12.1 21.4 44.5 61.4 39.9 52.0 69.6

Nigeria 2.7 1.0 0.6 8.6 28.8 21.8 30.7 40.7 52.3 72.3 72.6

Belgium 2.8 2.0 2.4 2.9 3.7 10.2 16.3 21.6 45.3 55.1 82.7

Netherlands 0.9 2.2 4.1 3.5 5.8 7.6 12.4 31.2 55.2 66.7 85.3

Canada 5.3 5.5 9.9 18.5 22.3 27.0 39.4 40.2 58.1 88.5 120.2

United States of America 76.4 78.1 100.5 152.8 191.6 201.3 278.2 326.9 403.6 527.7 705.6

Export Companies

− Shijiazhuang Decking Athletic Facilities Co. Ltd.

Total xx xx xx xx xx xx xx xx xx xx xxCountry

CAGR(2004-

2014)

United

States xx%

Canada xx%

Netherlands xx%

Belgium xx%

Nigeria xx%

Germany xx%

Others xx%



In 20xx, Korea was the largest import origin

China: Vinyl Flooring Trade Overview (2/2)

Export Companies

− Shijiazhuang Decking Athletic Facilities Co. Ltd.

20XX 20XX 20XX 20XX 20XX 20XX 20XX 20XX 20XX 20XX 20XX

Others 11.8 11.7 13.2 16.6 18.1 20.6 26.3 32.6 32.0 25.0 20.4

Hungary 0.3 0.8 1.7 3.4 5.1 5.3 6.8 6.4 6.1 10.8 8.2

Japan 3.3 3.1 3.3 4.6 5.3 6.4 11.6 6.4 8.4 7.3 8.3

United Kingdom 2.9 3.2 2.5 4.0 3.2 6.1 8.2 9.2 8.0 7.8 9.5

France 5.7 6.9 7.9 7.6 6.5 6.5 5.8 6.8 5.7 5.8 10.4

Sweden 4.6 4.5 6.9 8.4 9.9 9.7 8.2 9.1 7.0 10.8 14.7

Korea 21.0 28.7 31.6 35.0 42.8 43.4 55.0 68.9 67.1 58.5 59.5

Total xx xx xx xx xx xx xx xx xx xx xx

Top Vinyl Flooring Import Destinations ($m)

CountryCAGR(2004-

2014)

Korea xx%

Sweden xx%

France xx%

United

Kingdomxx%

Japan xx%

Hungary xx%

Others xx%


Contents






Sample – Disguised and AbridgedGlobal Sports Flooring Market: Artificial Turf Value Chain

Chemical Company Tufter Coater Marketing Company Installer Customer

Yarn

SupplierBacking Supplier

Infill

Supplier

Shock pad

Supplier

Component Suppliers

1 2 3 4 5

Turf Manufacturers & Sellers

1

2

3

4

5

Integrated Manufacturers

Integrated synthetic grass system

companies are present across

the value chain.

e.g. Tan Cate, Field Turf



North American sports flooring market is quite consolidated with the top

player (Tarkett) accounting for almost xx% of the market

Global Sports Flooring Market: Overview

Sports Flooring Market Trends

− Sports flooring products have longer lifecycle

The effective lifecycle of sports flooring products is around 12-15 years and therefore

most of the revenue for companies in this sector are earned from new construction.

However, as the demand for artificial turf and athletic track in the APAC and Middle East

region grows there will be a consequent increase in the demand for refurbishment as

well in the medium to long term future.

Sports Flooring Product Types

− Artificial Turf (used for sports surfaces & landscaping )

− Athletic Tracks

− Indoor Sports Flooring

Sports Flooring Market: Size

Sports Flooring Market Overview

Sports Surfaces Million (sq.m)

North America xx

Artificial Turf xx

Athletics Tracks x

Indoor Sports Surfaces xx

Europe xx

Artificial Turf xxEurope

c%

NAFTAb%

Far Easta%

Near Eastz%

Latin America

y%

Oceaniax%

Total:

€1.3b

Growing Market

− AMI had predicted the artificial grass market to exceed EUR 2bn in 20xx

− According the Synthetic Turf Council, synthetic grass, presently, is growing at $500m a year

− Global artificial grass market is expected to increase by a CAGR of xx% according to TenCate

Global Market for Artificial Grass, 20xx

by region

Global Market for Artificial Grass, 20xx

by application

Contact Sports

(Soccer, Rugby)

xx%

Hockeya%

Tennisb%

Other Sports

c%

Leisurey%

Landscapingx%


Sample – Disguised and AbridgedSports Flooring: Key Players Financials

Company 2014 Revenue (€m)

xx

xx

xx

xx

xx

xx

xx

Metric (€m) 2010 2011 2012 2013 2014

Revenue (Group) xx xx xx xx xx

EBIT (Group) xx xx xx xx xx

Net Income

(Group)xx xx xx xx xx

Metric (€m) 2010 2011 2012 2013 2014

Revenue

(Surface &

Elements for

sports halls)

xx xx xx xx xx

EBITDA xx xx xx xx xx

Metric (€m) 2010 2011 2012 2013 2014

Revenue (Sports) xx xx xx xx xx

EBIT (Sports) xx xx xx xx xx

Net Income

(Sports)xx xx xx xx xx

Metric (€m) 2010 2011 2012 2013 2014

EBIT (Sports) xx xx xx xx xx

Net Income

(Sports)xx xx xx xx xx

Metric (€m) 2012 2013

Operating Income (Group) xx xx

Net Income (Group) xx

Metric (€m) 2010 2011 2012 2013

EBIT (Group) xx xx xx xx

Net Income

(Group)xx xx xx xx

Metric (€m) 2012 2013 2014

Revenue (Sports) xx xx xx

Profit (Sports) xx xx xx

EBITDA (Sports) xx xx xx


Contents







Office construction is on a rising trend; it however remains below the

historical average

Global Market: Office completions

Offices: Annual completions (m sq m)

− Rise in construction due to limited office space availability: New deliveries are expected to be one-third higher in 20XX

− New Construction in U.S. continues to increase justified by tenant expansion and tightening fundamentals

− Annual completions in Europe increase moderately and unevenly: Office completions in Europe in 2014 were up XX% on 20XX levels and

XX% above 20XX levels. This has been heavily influenced by strong annual growth in London (+90%) and Moscow (+XX%), which together

accounted for almost XX% of Europe’s completions over the past year.


Sample – Disguised and AbridgedOur Offices

United Kingdom

Berkeley Square House

Berkeley Square

London W1J 6BD

United Kingdom

T: +44 20 8263 6034

India

A-16, Sector 16, Noida

U. P. - 201301

India

T: +91 120 4017100

Hong Kong

28th Floor, Fortis Tower

77-79 Gloucester Road

Wan chai, Hong Kong

T: +852 5801 4643

United States

77 Park Avenue #1515

Hoboken,

NJ 07030

USA

T: +1 30 3502 5409

Business Enquiries – [email protected] | General Enquiries – [email protected] | Webpage – www.rocsearch.com

South America

Pedro Agrelo 865.

Rosario, Santa Fe.

Argentina

S2005OPC

T: + 54 341 453 1088

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Please visit www.rocsearch.com for more details on the company

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Global Commercial Vinyl Flooring Market Landscape Landscape-Global...Resilient flooring saw its share of the market increase primarily due to the low cost of vinyl products Resilient