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© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne Global Challenges – Discover the Markets Bernd Eckl, Executive Vice President Sales, Marketing & Business Development GETRAG

Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

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Page 1: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Global Challenges – Discover the MarketsBernd Eckl, Executive Vice President Sales, Marketing & Business DevelopmentGETRAG

Page 2: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Page 3: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Markets – global vehicle production (up to 6t)

AMT Automatic CVT DCT EV MT

Global Challenges – Discover the Markets

Source: IHS Automotive, August, 2012 3

Page 4: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Page 5: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

0

5

10

15

20

25

30

35

40

45

50

2000 2002 2004 2006 2008 2010 2012 2014 2016 2018

BRIC (excl. ASEAN)

Mature Markets

Global Light Vehicle Sales Long-term growth in emerging markets only

Recovery of the mature markets after the financial crisis is steady, but the pre-crisis level can not be reached

The emerging markets will overtake mature markets sales volume in the next years (2015/16)

BRIC +69%, CAGR = 6,8%Mature +18%, CAGR = 2,0%

Change 2011-2019

Source: IHS Spring Conference March 27th, 2012

Global Challenges – Discover the Markets

5

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© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Global Challenges – Discover the Markets

Go East to win the West

Competitiveness▪ High volumes in East ▪ Global supply chain

advantages globally improved cost base

Market Share ▪ Chinese OEMs increase

global market share ▪ Modular global product

platform approach

Risk Management ▪ Balance global

market volatilities ▪ Global capex

utilization

6

Page 7: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Page 8: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

GETRAG M. Kotecha

CEO 

GFTK. O‘Neill COO

GAPG. Spaulding

CEO

ManufacturingJ. McDonald

EVP

PurchasingYH. LeeEVP

PDD. LexaCTO

Finance /ITM. McMillan

CFO

SalesB. EcklEVP

HRM. Günter

VP

QEHSO. Kunde

VP

Corporate Affairs

U.SchneeweissVP

Global Challenges – Discover the Markets

GETRAG Functionsnew organisational structure since January 2012

8

Page 9: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Page 10: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne Source: IWF, Worldbank, September 2012

Global Challenges – Discover the Markets

GDP Growth by country (in percent)

GDP Growth rates of emerging markets are expected to remain on a high level, motor vehicle density will increase significantly

%

MV = Motor vehicles include cars, buses, and freight vehicles but do not include two‐wheelers

47 MV per 1000 people18 MV 

per 1000 people

564 MV per 1000 people

802 MV per 1000 people

10

Page 11: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Global Challenges – Discover the Markets

GETRAG Regions (MT Manufacturing)

Nanchang

Cologne

NeuensteinBordeaux

Halewood

Ganzhou

NEW:Sanand

RosenbergYudu

11

Page 12: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Global Challenges – Discover the Markets

GETRAG Regions (DCT Manufacturing)

NEW:Nanchang

Bari

Neuenstein

Irapuato

Kechnec

12

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© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Global Challenges – Discover the Markets

GETRAG Regions (Engineering Centres)

Nanchang

Cologne

Untergruppenbach

Göteborg

Sterling Heights

NEW:Shanghai

13

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© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

0

50

100

150

200

250

2010 2015 2020 2025

EU PC

US CAFE PC

US CAFE LT/MDV

JAPAN

CHINA PC

10095

166

11495

8,6(7,5)

6,4(5,7)

4,3(3,8)

2,1(1,9)

Source: Transmission Report 2012, Supplier Business

Global Challenges – Discover the Markets

Markets – CO2 Legislationworldwide emission standards and developments

l / 100km CO2 g/km

gasoline(diesel)

PC = passenger car LT/LDT = light trucks (pick‐up, van, SUV)                              MDV = Medium duty vehicle

14

Page 15: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne Source: IHS Automotive, August 2012

Global Challenges – Discover the Markets

Markets – From Manuals to AutoGlobal shares of transmission types by region (vehicle production)

0,5 % Hybrid

3,5 % Hybrid

2,0 % Hybrid

7,3 % Hybrid

0,1 % Hybrid

1,0 % Hybrid

(includes vehicles up to 6t)

15

AMT Automatic CVT DCT EV MT

Page 16: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

SOUTH AMERICA• cost as central factor

NORTH AMERICA• ease of operation• comfort• good launch perfomance• behaviour follows fuel price

3175 cc  2720 cc

EUROPE• control of drive• sensitivity for fuel economy• increasing comfort desire

1770 cc  1635 cc

CHINA• cost as central factor, focus

on vehicle sales price• preference for „western“ high 

performance vehicles, quality (status)

1760 cc  1710 cc

1540 cc 1560 cc

INDIA / SOUTH ASIA• cost, cost, cost• highest fuel price compared 

to purchasing power  focus on fuel savings and cost of ownership

• fuel economy

JAPAN / KOREA• ease of operation• comfort• stop & go traffic

1880 cc  1820 cc

avg. displacement [in cc]2012  2019(with reference to vehicle production region)

1660 cc  1540 cc

Global Challenges – Discover the Markets

Regional consumer preferences & drivers

Source: IHS Automotive, August 2012 16

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© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Global Challenges – Discover the Markets

Attributes per region

UNITED STATESEUROPE

CHINA

INDIASOUTH AMERICA

JAPAN

UNITED STATESEUROPE

CHINA

INDIASOUTH AMERICA

JAPAN

UNITED STATESEUROPE

CHINA

INDIASOUTH AMERICA

JAPAN

UNITED STATESEUROPE

CHINA

INDIASOUTH AMERICA

JAPAN

UNITED STATESEUROPE

CHINA

INDIASOUTH AMERICA

JAPAN

attributesMT AMT AT DCT CVT regional  weighting

low high

cost ++ + 0 0 ‐

fuel economy 0 + + ++ +

weight ++ + 0 0 ‐

driveabilityperformance 0 ‐ + ++ +

comfort 0 ‐‐ + + +

++ excellent      + very good    0 OK, accepted ‐ disadvantage        ‐‐ extreme disadvantage

17

Page 18: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Page 19: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Global Challenges – Discover the Markets

GETRAG Products

global

cross-functional

platforms organised according architectures: MT and DCT with different torque segments

platforms benefit from central core organisation

foster simultaneous engineering approach

project approach within each platform

Modularity and communality

common subsystems across architectures

harmonise manufacturing processes

lean development approach

flexibility in subsystems addressing individual customer requirements

Platform Strategy Modular Kit

optimised time to market

reduced development costs

lower investments

economies of scale

competitiveness

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© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

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© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Global Challenges – Discover the Markets

Summary

Manual to Auto – continued high importance of DCT technology

not only volumes but significant increase of revenues

Further Globalisation - GETRAG is growing globally

functional organisation to ensure global synergies

improved competitiveness

Consequent Extension of China footprint as core element of Corporate strategy

increasing volumes

Engineering Centre in China

Concentration on Transmission Business - product strategy according global platforms and modular kits

Risk Management in Volatile Environment - perform global risk management to hedge against volatile environment

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Page 22: Global Challenges – Discover the Markets - GETRAG Challenges – Discover the Markets ... Transmission Report 2012, ... Global shares of transmission types by region

© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne

Global Challenges – Discover the MarketsBernd Eckl, Executive Vice President Sales, Marketing & Business DevelopmentGETRAG