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8/3/2019 Glamen Ltd
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MEN Ltd.
______ is Startup Company and will start its
operations by producing its main product
_______ Men fairness cream. It will cater to the cosmetic industry of India
by manufacturing a high quality fairnessproduct.
Forecasting the current market, _____ isready to launch its fairness cream with its
tagline being Total fairness in 3 weeks.
8/3/2019 Glamen Ltd
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Business Summary
Skin color is one of the most important aspects ofa persons personality. Person with a fair and aglowing complexion will always feel confident infront of others. The current men fairness cream
market is dominated by Skin care, having thelargest market share
______ is dedicated to provide its consumers thebest and have a target of achieving 5% market
share and will create strategies to increase by0.5% annually and eventually become the marketleader
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Vision
Within five years, MEN CARE men fairness
cream will become number one company in
India by producing and selling the highest
quality products and will work with all our
effort to meet and exceed our customer needs
and expectations.
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Mission
To provide high quality products that
combines performance with value pricing.
Establishing a successful relationship with our
customers and our suppliers and to stay ahead
of the competition by innovating new
products based on the needs of our customers
and market demand.
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Goal
To be a Trustworthy product in the market.
Achieve a consolidated sale of 100 crores by
2020.
To develop 5 research & 7 evaluation centres
across the India.
To be listed in Fortune 500 companies within2020.
Workplace safety and environment standards.
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GLAMENs Objective
To make Manufacturing facilities ISO 14000
certified.
Have 92% of Manufacturing facilities OHSAS
18000 or VPP certified.
Making manufacturing facilities ISO 9001certified.
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Competitive Advantage
Gives you complete fairness in just 3-weeks
faster than our competitors
Makes you fair through natural process
No side effects
Faster and more effective results at a lower
price Strong distribution Channel
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Resources
Tie up with best in class technology providers
to ensure best quality for our customers.
Ensure that the name of our company reflects
a positive image of reliability in minds of
customers.
Keep updated with market research to know
the needs of the customers.
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GLAMENs Structure
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____ System
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Processes
Create a complete network of employees on
in-formal level by making social portals etc.
Motivate employees so that they feel
interested in job and at work.
Annual picnic for employees to socialize.
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Tangible Assets Intangible Assets
Office Buildings Copyrights
Vehicles Patents
Inventories Goodwill
Machineries Trademarks
Equipment Websites
Furniture Shares & Stocks
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8/3/2019 Glamen Ltd
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Resource Demand Scarcity Appropriability
Raw Materials N N Y
Office Building Y N Y
Machinery Y N Y
Investment
Amount
Y N Y
Value Assessment
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Strategically Important Resource
R&D centre, These centres will be important
for the development of better products for
our customers.
Land, We will acquire land as per our
requirement in present situation and as per
our future prediction of expected expansion.
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Strategically Important Resource
Resources Disadvantages Competitively equal Valuable
Critical
Land N Y Y
Machinery Y N Y
Goodwill N N N
Hiring best Scientist Y N Y
Non-critical
Investment amount N Y Y
Inventories of raw
materials N Y Y
Office Infrastructure N Y N
New Technology Y Y Y
Required
Office Building N Y Y
Employees support N N Y
Employee
engagement policy Y N Y
Compensation and
benefit to employee Y N Y