Gizmodo

PRESENTED BY: PARTH PATEL

What is Gizmodo? Design and Technology Blog Part of Gawker Media Network

Gawker (Media and Gossip) Deadspin (Sports) Io9 (Science Fiction) Kotaku (Video Games)

Gizmodo (Technology) Lifehacker (Lifestyle) Jalopnik (Cars) Jezebel (Fashion/Women)

Factsheet

Gizmodo was started in 2002 by Peter Rojas Following grew very steadily until 2011

Major site redesign for all Gawker Media sites on February 7, 2011 Readership for Gawker sites dropped by 80% collectively

Numbers still have not fully bounced back Gizmodo experienced the worst drop

Currently 873,000 Twitter followers Currently 800,117 Facebook likes

The Drop Was Immediate

Writers

Currently 7 staff writers employed for Gizmodo specifically We will be looking at 3

Ashely FeinbergMarco AguilarAndrew Tarantola

Ashley Feinberg Majority of her posts are regarding technology Includes as little bias as possible

Some sense of sarcasm Typically brief (2-4 paragraphs a post) Uses language anyone can understand, with simple

sentence structure. Relatively inactive in comments section

One Example of a PostBy Ashley Feinberg

Mario Aguilar

Typically posts about design and aesthetics Opinion based Pictures, pictures, and more pictures

His posts are littered with them. Places pictures in beginning, middle and end of posts

Uses more complex language than Ashley Feinberg, but maintains a relatively simple sentence structure

Active in comment section

One Example of a PostBy Mario Aguilar

Andrew Tarantola

Typically science posts Ranging from actual science to science technology Uses videos more frequently than most of the writers

Incredibly brief 1-2 paragraphs

Rarely posts comments

One Example of a PostBy Andrew Tarantola

Who Visits Gizmodo?

Source: Alexa Web Information Company

Notable Conversations

http://gizmodo.com/5752428/this-is-the-new-gizmodo/all

Why Should You Read It?

Don’t… The site layout is terrible

However, if you truly want to, Gizmodo helps in: Keeping up with rapidly changing technology Making informed decisions