GivX · 2018. 10. 4. · GivX 25 Award Winners: 1 - 10 GivX 2017 Award Winner HotC Member Alumni 2,033,437 Total GivX Points 8,166 GivX per Employee Headcount: 249 Sector: Construction

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Value, Benchmark and CelebrateThe GivX Community Value Awards Report 2018

GivX

Commentary

Welcome to the GivX 2018 Report

Since our inaugural year in 2017, we’ve seen an explosion of support for GivX as CR professionals recognise the power of a simple, universal framework for valuing what they give and benchmarking amongst their peers. That explosion is reflected in the two figures below: something that everyone involved can feel really proud of.

The increase in participation this year has allowed us to cross a significant threshold and now provide you with benchmarking data to reflect your company size and sector. This breakthrough will furnish you with some powerful metrics for managing, promoting and protecting your community investment programme.

Thank you

These insights come entirely as the result of each of your contributions. So regardless of your GivX score, thank you so much for taking part.

Our particular thanks go to Heart of the City, whose whole-hearted support from the outset has meant we’ve been able to launch an SME award this year, and to the Bank of England for hosting the event.

We feel this year that GivX has been proven as a concept; and to a point, our work in devising the idea is now done. The more people who take part, the more valuable the tool will be for the CR profession, so the future of the project is very much in your hands!

We talk more at the end of the report about where we’d like to take GivX next, but the mission is simple: if you find the tool useful, get out among your peers and inspire them to take part too.

GivX’s value is directly proportional to the number of people taking part: your collective contribution is making something of real value to the profession.

Year 2017 2018Participant Companies # 28 87

GivX 25 Total Community Value £116m £282m

GivX Entrants by Company Size (# of employees) GivX Entrants by Sector

Micro

1,001 - 5,000

11 - 250

5,001 - 10,000

251 - 1,000

10,000 +

Law

Media & Comms

Financial Services

Construction

Professional &Technology Services

Other

Insurance

Hospitality & Estate Management

Manufacturing

Energy & Utilities

Retail & Wholesaie

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GivX is Good for You!28 companies took part in 2017

23 of those companies submitted again in 2018

17 of them increased their score

Of those 23 participants, the median score increase was 23%.

GivX

Commentary

Meet the median

What is your eye drawn to when you look at the graph below? When you open the GivX report, what numbers do you first flick through?

Without a doubt, the most appealing insights are the top of the curve and the big numbers! We’re all fascinated by the huge donations and the top scorers.

The line graph below shows the distribution of cash giving across this year’s 87 GivX entrants. That steep curve on the right? That’s made up by just four entrants, who’ve given over 80% of the total.

GivX inputs are anonymous, so we can’t reveal the sum; but believe us, it’s a lot! And of course, deserves significant recognition.

But looking at these numbers in relation to your own CR programme is not that useful. It’s the equivalent of looking at the $4.6 billion that Bill Gates has personally given away and feeling a bit inadequate about your monthly charity direct debit. We – whether individuals or companies – need to frame our giving in terms of our size, our strength, and where we can give most effectively and with the most impact.

Distribution of Cash Giving

The Power of the Median

Taking size and sector into account, throughout the analysis of the GivX data, we’ve decided to focus on the median scores as a method to reduce the skewing impact of extreme outliers and paint a more useful and illustrative picture of what UK companies are giving.

In this section we’ve included some of the most interesting insights from looking at the median scores from this year’s data set.

Of course, if you’ve taken part in this year’s GivX, the really juicy insights can be found on your GivX dashboard at benefacto.org/access

What does this data tell us?

Sector VariationThe pie-charts to the left show the variation in giving between the four sectors with enough entrants to provide a benchmark. The table overleaf (Sector) shows percentage difference (how much up or down) they are on the median performance. What we can see from these numbers is that there’s considerable variation between industries.

Media and Communications

Law

Financial Services

Professional and Technology Services

Unskilled Volunteering Skilled Volunteering Professional Vol’ing

Fundraising In-Kind Cash Donations

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GivX

Commentary

The different distribution of giving shown in the pie charts reaffirms of one of the key messages from GivX 2017: do what you’re good at.

Law and Media are sectors that have tapped into ways of giving that align closely with their business models to provide something of high value to the community. In the case of law this is pro bono, and in media, advertising space across print, digital and television.

But big numbers are not necessarily good benchmarks for you. The Bill Gates rule applies here too, and you need to be looking at what you have the potential to give, and at what leaders in your sector are doing to maximise how you can use your skills and resources.

The second table below (Company Size) shows considerable variation between company sizes. There are three important things to pull out here.

1: Micro BusinessWe only had four micro businesses take part this year and their extraordinary median score obviously deserves some recognition. Whilst we don’t yet have a formal award for this category, we want to make a special mention of two companies WHYPAY?, who second their people to a sister-charity Wonderful, and Obelisk Support, who have made a substantial commitment to volunteering.

They are a clear demonstration of organisations who are putting social purpose firmly at the core of their business.

2: SMEsOur micro businesses demonstrate that when a small company makes a commitment to the community, they can make a huge contribution, so it’s surprising that SMEs (11-250) aren’t giving more.

In contrast to companies between 251 and 1000, we would hypothesise that SMEs are newer to CR and are less likely to have a dedicated practitioner at the helm.

Sector GivX Score per Employee % Difference on Median

Media and Communications + 174%Law + 150%

Financial Services - 6%Professional & Tech Services - 33%

Company Size GivX Score per Employee % Difference on Median

Micro + 3673 %11-250 - 24 %

251-1,000 + 57%1,001 - 5000 + 5 %

5,001 - 10,000 - 87%10,000+ - 89 %

It’s also possible they’re less well served by third party providers and charity partners.

There’s huge potential here – so more power to the elbow of organisations like Heart of the City and the Manchester Responsible Business Collective.

3: Big BusinessBusinesses with huge, often dispersed workforces are clearly struggling to punch at their weight. With the current data-set we can only hypothesise as to why this is. Location and distribution of workforce are almost certainly factors: coordinating community investment activities for a single office is logistically simpler than reaching people who work remotely, on shift, or in small regional teams. Another question is whether big companies are dedicating a proportional amount of resources to their CR teams.

From our own experience at Benefacto there are clear challenges to scaling volunteering programmes at the national level, and the

same can be said in relation to in-kind donations and fundraising. Perhaps more resources are needed in larger businesses. Interestingly, the performance of big businesses shows a parallel with the giving habits of wealthy individuals. As a recent article in the FT reports: “those with £1m-£10m in investable assets [give] just £500 a year. Among the ultra wealthy — those with more than £10m — it is just £240”. (https://on.ft.com/2OzGMiA)

Deepening the SurveyIn the interest of providing you with more insight into why performance varies between different company types, we’re thinking about adding some simple survey questions to GivX next year.

Surveying areas like CR team size, the existence of formal policies such as volunteering leave, leadership and champions networks would help us to shine more light on the strategies that yield positive results. See the ‘What Next’ section to see how you can help us to shape these developments.

Businesses with very large, often dispersed workforces are clearly struggling to punch at their weight.

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GivX

GivX 25 Award Winners: 1 - 10

GivX 2017 Award Winner HotC Member / Alumni

2,033,437Total GivX Points

8,166GivX per Employee

Headcount: 249 Sector: Construction



Headcount: 780 Sector: Media & Communications



Headcount: 4,179 Sector: Media & Communications



Headcount: 6,517 Sector: Energy & Utilities



Headcount: 342 Sector: Financial Services (excl. Insurance)



Headcount: 2,226 Sector: Law












Headcount: 325 Sector: Law

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GivX

TitleGivX 25 Award Winners: 11-20





310,617Total GivX Points


Headcount: 267 Sector: Manufacturing



Headcount: 338 Sector: Media & Communications








904GivX per Employee




Headcount: 420 Sector: Manufacturing

®



Headcount: 920 Sector: Other







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GivX

GivX 25 Award Winners: 21 -25 Top Scorers by Donation


Top five scores in each area based on total GivX Score*

*Excluding Micro-businesses

Employee Fundraising Volunteering

ITV

Turner/CNN

Landsec

Macfarlanes

TI Media

In-Kind Fundraising Volunteering Cash

Landsec

Tideway

BT Group

Softwire

Deutsche

Weil

Softwire

BWB

Freshfields

David Miller

National Grid

British Land

Capital Group

Tideway

Euromonitor

ITV

BT Group

Turner/CNN

TI Media

FirstGroup

In-Kind Fundraising Volunteering Cash

BT Group

John Lewis Partnership

HSBC

Royal Mail

Deutsche Bank

BT Group

Freshfields

Linklaters


Dentons

National Grid

HSBC

BT Group


Deutsche Bank

Top five companies in each area based on GivX Score per employee*



Headcount: 40,000 Sector: Financial Services (excl. Insurance)

HSBC













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GivX

SME 10 Award Winners




Headcount: 18 Sector: Professional & Technology Services




























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GivX

Guidance & Support

Top Ten Tips on using your 2018 GivX Numbers

Some useful pointers on how to put your GivX numbers to work from Rob Powell, Head of Pro Bono & CSR at Weil, Gotshal and Manges LLP.

1) Crunch your numbers and take advantage of the nine different benchmarking filters by logging in to your GivX account Head to benefacto.org/access to start benchmarking

2) Celebrate your results with colleaguesPut your award certificate somewhere visible and use the GivX Award Winner materials to shout about your achievement

3) Talk to your CR committee and wider team about the reportTake some screen shots of key benchmarks to highlight strengths and weaknesses

4) Bolster your programme by identifying areas for improvement Use the filters on the benchmarking tool to see how you compare against your peers in both sector and size

5) Shout out about your achievements in the pressThere’s a handy press release template in the GivX Award Winner materials

6) Attract the best talent by asking your HR colleagues to use your GivX report in recruitment See the GivX materials for FAQs for Recruitment Teams

7) Impress your clients and customers by telling them about itUse GivX to demonstrate your commitment to community investment during the tendering process

8) Encourage your suppliers to sign up GivX can help you differentiate between potential suppliers

9) Nudge your industry peers to sign up Talk to the GivX team if you’d like some promotional material

10) Stretch yourself and set some ambitious but realistic targets for your next year and beyond

As in 2017, one of the key themes from the GivX submission process this year was the number of companies unable to take part in benchmarking because they’re simply not recording their community investment activities.

Whilst challenges do vary between different companies, broadly there are two main focal points: people (getting your colleagues to tell you what’s going on) and tech (finding a simple, time-effective way to store, record and analyse your data).

Following GivX 2017 we’ve developed some tools that you’ll find useful for making reporting simpler and quicker.

The Little Book of DataThe basics of good data collection for CR from defining your objectives to helping colleagues submit the right information. Download through the Knowledge Hub.

Knowledge HubA trove of useful resources including a downloadable spreadsheet that gets your data ready for GivX. Find it at https://bit.ly/2B7OiPP

DataHub In response to the challenges around data collection, we’ve developed our services to include a one-stop-shop for you to record and report all of your giving data. Based around the six GivX data-points, DataHub is an intuitive place to store your data and provides beautiful visualisations, and customisable forms to support your employees to log their activities independently.

To give it a go simply log in to the Benefacto platform at benefacto.org/access with your GivX credentials. You can select a trial under the ‘settings’ tab. Alternatively, talk to one of Team Benefacto to find out more.

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GivX

DATAHUBBENEFACTO

What Next? Title

GivX 2019?Don’t worry if you didn’t take part in GivX this year, we’ll be running the benchmark again in 2019.

The submission period will run from Monday 1 April to Friday 28 June. If you’d like to sign up for a reminder, register your interest at https://benefacto.org/register-givx/.

Taking part is simple. To enter GivX you submit your cash or hourly totals for six data points:

We use this data to calculate your total GivX score and your GivX score per employee. We calculate using an approach called ‘Community Value’, which is based on a standardised replacement cost to the community.

Your inputs are always kept anonymous. If you win a prestigious GivX 25 award (for companies >250) or SME 10 award we’ll publish your GivX scores. If not, your GivX scores are kept for your use only.

Everyone who contributes to the dataset has access to the invaluable benchmarking tools and is invited to join their peers for the annual GivX summit.

GivX 2019 Steering group

GivX’s growth this year has given us a clear hint of framework’s potential.As we enter its third year we feel it will be vital to draw on the guidance of the CR profession to steer the future development of the project.

We’d like some help to discuss questions such as whether we add some more qualitative survey questions to the submissions process, how we maintain accountability across the entry and how we can continue to grow the number of firms represented in the benchmark.

Our aim is to bring together a steering group of between six and eight CR professionals from a range of industries for two or three discussions before the opening of submissions in 2019. As well as providing guidance, we would also expect steering group members to actively campaign amongst their peers for their participation. Please see benefacto.org/givx-steering-group if you’d like to apply to join.

Sector Benchmarks

Want to see a benchmark for your sector? You can make it happen! The future of GivX is entirely in the hands of the CR profession so if you want to see your sector better represented, let us know.

This year we had sector benchmarking for Law, Financial Services, Professional & Technology Services and Media & Communications. It would add a lot of value to add to this cohort and even to drill down further within specific sectors.

We’ve got lots of tips and tactics to support sector champions to get the word out so let us know if you’d like to champion the cause amongst your peer group.

Unskilled Volunteering Skilled Volunteering Professional Volunteering

Employee & Customer Fundraising

Cash & Matched Giving

In-kind Donations

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GivX

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GivX

[email protected] | © Benefacto 2018 | 0203 286 4676

Documents

GivX · 2018. 10. 4. · GivX 25 Award Winners: 1 - 10 GivX 2017 Award Winner HotC Member Alumni 2,033,437 Total GivX Points 8,166 GivX per Employee Headcount: 249 Sector: Construction