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Nonprofits retain only 19% of first time donors...

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Current state…inefficient & disconnected!

GiveGab makes this much more simple and efficient

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Nonprofit Engaged Donors

6 modern products, fully integrated in one complete nonprofit giving platform

  

  

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Revenue Model

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8% of Donations (5% platform fee, ~3% credit card fee)

• Nothing upfront• No risk to our customers• Only succeed if our customers succeed

• Donors cover fees 70% of the time• Cost nonprofits 2.4% to raise $1M in 2015• Sell to nonprofits, get paid by consumers

• “Elevate” consulting package• Launching much requested donor CRM

Market is Huge (and Ripe)

$360 Billion Donated in US Annually• 1.5 million US nonprofits• Fragmented, dysfunctional, underserved market

Only 7% Transacted Online• Online giving growing at 9% per year vs 2% overall giving growth

• Will continue to accelerate due to generational shift, more ecommerce like UX

Market is Huge (and Ripe)“Fred Wilson holds the potential online charity market to be $30 billion a year, with the possibility of it becoming $50 billion to $70 billion market if adoption ramps up due to increased product utility.” — TechCrunch 4.2.14

“People are going to do a lot more donating because it’s going to be fast and easy.” — Fred Wilson

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* Proven path to 10,000+ in 2016 via Days of Giving

Product-Market Fit

Customers Love GiveGab(Two typical examples of many)

Cancer Resource Center (Ithaca, NY)• Began using GiveGab in 2015 for fundraising• Has raised $108k via 10 campaigns• 2,181 active, engaged GiveGab supportersGreat River Rescue (Bemidji, MN)

• Started GiveGab first to manage volunteers• Now has raised $42k via 7 campaigns• 480 active, engaged GiveGab supportersEngaged Users = happy, sticky customers

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Customers Love GiveGab“I was in a meeting yesterday and heard rave reviews about GiveGab. Everyone I spoke to who used it for the day found it simple to use.  Our results were astounding, at least to me.  We have never accomplished anything like this in our giving program in the 30 years I’ve been working on it.”— John J. Hurley, President Canisius College

“On May 18th, a website (hvgives.org) was the epicenter of giving in the Hudson Valley, a site where you could go donate to a cause of your choice and have that donation matched. Well, it was without question an absolutely massive success: $143,811 was raised from 1,148 donors giving to 201 nonprofits here in the Hudson Valley.”— WRRV.com

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Favorable Unit Economics

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$950 Lifetime Value of a nonprofit (LTV) Mixpanel

$ 50 Customer Acquisition Cost of a nonprofit (CAC) $900 Net margin per nonprofit

* LTV increasing with experience (customers & GiveGab)* CAC decreasing due to economies of scale

Example Day of Giving – Hudson Valley GivesCost: $10,000Customers: 201 (that raised funds, 286 signed up)CAC = $50

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Capital Efficiency

Current Round: $5M Series A

• Seeking $4.3M new money to close out:• $1.7M non-lead soft circled• $2.6M available

• Convertible notes @ 20% discount• Provides 18 – 24 months of runway• Accelerates growth via:

• Inbound/inside marketing & sales• Product and channel development• Aqui-hire experienced executive?

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Experienced and Passionate Team

Charlie MulliganCEO & Founder_

20+ Years in Executive leadership roles, high-growth sales and nonprofit management (last role CRO of print advertising business)

Cornell MBA

Aaron GodertCOO, VP Tech & Founder_

15+ Years in Engineering leadership roles (last role Manager, Enterprise Integration and Vendor Applications at Cornell)

Cornell MEng, MBA

Chris SmithCFO_

15+ Years in Finance leadership roles in public, private, and startup companies (last role VP of Finance and Controller at Quirky)

Big 4 CPA

GiveGab: Key Takeaways

• Experienced, passionate, scrappy team (survived since 2011)

• Huge, underserved market• Product-Market fit

achieved, with path to scale via Days of Giving

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Appendix: Path to ScaleWhat is a Giving Day?A 24-hour donor challenge typically involving hundreds or more participating nonprofits

Fantastic Customer AcquisitionGets nonprofits over the minimal hurdles involved in starting with GiveGab as nonprofits have FOMO

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GiveGab Sold Giving Days When New Nonprofits

Spring It On Mar 175Canisius College Apr 1Giving Is Gorges (#2) May 42Healthcare Hospitality Network

May 15

Hudson Valley Gives May 201State of Vermont Jun 500State of New Hampshire Jun 500ProLiteracy (#2) Sep 100State of Mississippi (#2) Oct 100State of West Virginia Giving Tuesday 500State of New York* Giving Tuesday 5,000State of Oregon Giving Tuesday 1,000State of Illinois Giving Tuesday 2,000State of Pennsylvania Giving Tuesday 1,000State of Connecticut Giving Tuesday 500Pittsburgh Magazine Nov/ Dec 500

Total New Nonprofits: 10,000+18

Appendix: Platform Stats

Appendix: Platform Stats

Appendix: Year 1 Donation Stats

Appendix: Projections (000’s)

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2015 2016 2017 2018 2019

Revenue $180 $3,310 $11,586 $34,759 $104,278

EBITDA -$1,703 $137 $6,062 $22,916 $74,424

Pre-Tax -$1,721 $123 $6,041 $22,896 $74,404

Net-Inc. -$1,721 $123 $5,438 $14,882 $48,363

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Appendix: Cap Table