By: Brooke Weiske and Hayley Hawkins

GIOVANNI VINCITORI

Spring 2016

Delivery Date: Early Spring

Brooke WeiskeHayley Hawkins

MDSE 3250 Apparel Line Final Project

GIOVANNI VINCITORI

Men ages 25 to 45 with a stable career Making $50,000 to $100,000 a year

During the week days this man is known for being in the office working hard, and by night he can be seen on the town, going

to dinners, and being a socialite.

He abides by the saying work hard play hard.

Other stores that he can be seen shopping at are Zara, Men's Warehouse, Macys, and Dillard's.

When it comes to his clothing it is important for the piece of clothing to be trendy, clean-cut, unique, good quality, and to be

comfortable.

TARGET MARKET PROFILE

Company Name & Private Brand: Giovanni Vincitori (Victorious Man)

Mission Statement: To provide businessmen with affordable yet great quality suits to make them feel confident and accomplished

throughout their work week. As Giovanni Vincitori, it is our goal to make every man feel victorious.

Men’s Wear

Moderate PricingBasic Blazer: 80-120

Basic Trousers: 60-100Classic Button-up: 40-60

BUSINESS PLAN

TIMELINE- (TODAY’S FASHION GOODS)

Trend/color

Design/samplin

gBuy

Production

Delivered to

storesApril 1st February

28th

February 1st

December 31st

November 15th

Suit Length Height

Short(S) 5’4” to 5’7”

Regular (R) 5’7 ½” to 5’11”

Long (L) 5’11 ½” to 6’ 2 ½”

Extra Long (XL) 6’3” and up

SIZE CHART

U.S Chest Sizing

38 40 42 44 46 48 50 52 54 56

EU Chest Sizing

48 50 52 54 56 58 60 62 64 66

Waist

Length

30 32

34

36

38

30 32 34 36 38 40

• Our Consumer can be a college student who needs a suit for an event, Or a married man with kids who needs

a suit for work • Aspirational Brand: Brooks Brothers

• Benchmark Brand: Zara

TARGET MARKET PROFILE

Men’s Wearhouse

Dillard’s Nordstrom

TJ Maxx

ZaraH&MJC Penney

Target Gap

CONCEPT BOARD

Givanni Vincitori

Season: Spring 2016

Fashion Features: Featuring soft construction that

drapes and fits the body comfortablyIt is more casual and can be worn

with a pair of jeans or slacks - can be dressed

Up or down.

Colors available:Gunmetal, Navy Blue, Khaki

The fiber Content52% cotton, 48 % linen

The care Instructions:Dry clean only

Suggested Retail Value: $114

THE SUIT BLAZER

CASUAL LOOK

THE TROUSER PANT

Giovanni Vincitori

Season: Spring 2016Fashion Features:

Grey sharkskin pants Can be worn to work, dinners, or to special

occasions.

Colors Available: Gun metal or stretch limo

Fiber content:Polyester, Viscose, Elastane

The care instructions:Dry cleaned only

Suggested retail value: $94

Giovanni Vincitori

Season: Spring 2016Fashion Features:

This five button, sharkskin vest features a slim modern fit. Creates a perfectly

coordinated ensemble with its matching coat and slacks.

Colors available:Ice Green, prison pink, Blue Heron

Fiber Content: 100% wool front with satin back

Care Instructions Dry clean only

Suggested retail value: $84

THE SUIT VEST

THE SUIT JACKET

Giovanni Vincitori

Season: Spring 2016Fashion Features:

Cut from pure wool, this solid suit pairs perfectly with a variety of shirt and tie

options.

Colors Available: Navy Blue, Stretch Limo, Gun metal

Fiber Content: 100 % Wool

The care instructions Dry Clean Only

Suggested Retail Value: $130

Giovanni Vincitori

Season: Spring 2016Fashion Features:

These flat- front slacks are fashioned from a wool-blend that is cool,

comfortable, and Versatile

Colors Available: Navy Blue, Stretch Limo, Gun Metal

Fiber Content: 69% wool, 29% Polyester, 2% Lycra

Care Instructions: Dry Clean Only

Suggested Retail Value: $119

THE SUIT TROUSERS

MEN’S DRESS SHIRT

Giovanni Vincitori

Season: Spring 2016Fashion Features:

This dress Shirt offers many versatile styles. It can be worn under a suit

jacket or by itself.

Colors Available: Pink, Mint green, Lavender, White

Fiber Content: 80’s 2-Ply Cotton Care Instructions:

Machine Washable Suggested Retail Value: $50

UPCOMING STYLES FOR SPRING 2016

ANALYSIS OF SELECTED GARMENT PAGE

We came out with this garment and realized that it needs to be updated. We feel like the vest needs to come up higher in the chest area, because the way the vest is now it can not be seen underneath a suit jacket. Therefore the vest will not be as versatile. Making these changes will make our customer happy, in turn making a profit for our business.