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HVCB Membership Overview
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•Private, non-profit, member-based corporation
•Comprised of HVCB Central and its Island Chapters
•Mission is to promote Hawai‘i to the North America Leisure and Travel Trade markets and global Corporate Meetings and Incentives (CMI) clients •Primary goal is to achieve steady growth in visitor expenditures
•Acts as a catalyst for improving and expanding Hawai‘i’s wide-ranging product offerings and experiences for leisure and business travel, while creating economic opportunities through tourism.
•Hawai‘i state government established HTA (www.hawaiitourismauthority.org) as the lead agency in creating a vision and overseeing tourism from a statewide perspective, which includes marketing, sporting events, festivals, and product development
•To market Hawai‘i globally, HTA has contracted with marketing organizations in five major market areas: North America, Japan, Asia (outside Japan), Europe, and Oceania (Australia and New Zealand)•HVCB is contracted to market the Islands of Aloha under
the auspices of HTA in the North America Leisure and Travel Trade and in the global market for Corporate Meetings & Incentives, making it the largest marketing arm for the State of Hawai‘i
HVCB consists of specialized divisions that provide marketingmanagement services and strategies for the U.S. and Canada, and for Corporate Meetings & Incentives globally to create sustainable,diversified, travel destination demand for the Hawaiian Islands
HVCB
Leisure(Consumers)
North America
Travel Trade(Travel Agents
and Wholesalers)
North America
CorporateMeetings &Incentives
North America &Global
•Would you like to increase exposure to your target markets?
•Are you interested in getting referrals from other businesses in the community?•Would you consider educating travel agents and travel wholesalers to sell your business service to their clients?
•Have you thought about offering your business service at a discount to small business groups that come to Hawai‘i for meetings that are not held at the Convention Center?
The Membership Program atHVCB is the solution to thesequestions. Members gainnational and internationalexposure, opening doors to new customers in Major Market Areas with the dedicated help of the Leisure, Travel Trade, and Corporate Meetings & IncentivesDivisions at HVCB.
Hibiscus – Standard Business Level
Online ExposurePrint Exposure
Additional BenefitsAdded-Value Services
MemberNet
Online Exposure
www.gohawaii.com• Hawai‘i’s official
travel website• Approximately
400,000 unique visitors each month
• HVCB Marketing Campaigns
The Hawai‘i Visitors and Convention Bureau,along with its industry partners in the Activities, Attractions, Retail, and Dining categories, have created the new Hawai‘i Booking Advantage program. With a definite booking of at least ten (10) rooms on peak nights, meeting planners will qualify for a complimentary product or service from one or more of our partners. They can use this during their planning stage or as a nice surprise for their VIP. To learn more, visit www.businessaloha.com and click on the Added Value Resource Center.
Print Exposure
Islands of Aloha Official Visitors’ GuideTarget Market: opt-in North American Leisure
consumers
Hawai‘i Travel Professional’s Guide Target Market: Travel Agents and Travel Wholesalers who specialize in selling our Islands of Aloha
Exposure
E Komo Mai Guidebook– Personalized pre-arrival
guidebook for consumers who book their Hawaiian vacation
– Exclusively distributed by HVCB’s travel agents
– Approximately 260 guidebooks are requested each month
– Members are able to include value-added coupons
Online Exposure Print ExposureExample: O‘ahu Vacation Planner
Discover O‘ahu Travel Guide – Japanese Language Publication
Japanese Language Website Listing at www.visit-oahu.com
• HVCB Annual Luncheon & Island Chapters Annual Luncheon
• Keep us informed of news and events that can be incorporated into HVCB media materials, which may result in story ideas pitched to travel writers. Contact Darlene Morikawa at [email protected]
2008 Recipient of the Best of Show Award – Hawai‘iAs Seen on TV Campaignby the Public Relations Society of American Hawai‘i
Kahe WaleMembership Monthly E-newsletter
Distribution: Approximately 3,200 Members
Brochure Racking at the Waikiki Visitors Information Office– Walk-in visitor traffic– Visitor specialist available for
our guests
Membership Directory– Great self-marketing tool to
contact other local member businesses
Lead Generation Services
• Receive highly qualified leads generated through www.gohawaii.com.
• LGS assists your company in targeting the niche market of your choice, Romance or Family, during the consumers’ planning and research stage.
– Family: Currently receiving an average of 10 leads per month– Romance: Currently receiving an average of 50 leads per month
E-Marketing Opportunities
Islands of Aloha Express (IOAX)– Sent to over 200,000 opt-in leisure
consumers each month– Availability: OPEN
E-Xpressly for Travel Professionals (EXTP)– Sent to 55,000 opt-in travel
professionals each month, on average– Availability: OPEN
Consumer E-Response (CER) Program– Advertise in this customized and
automated e-mail response program through the information request process on gohawaii.com
– Availability: OPEN2009 E-Marketing Opportunities are available
Trade Shows• IT&ME Conference – The
Motivation Show• ASAE – Annual Meeting &
Exposition
www.MeetHawaii.com
Meeting Planners Guide•Online Version•Meetings, Incentives Conventions & Exhibitions Publication-Taiwanese-Chinese-Korean-Japanese
Convention Calendar
Access this web-based system 24/7 to manage, update, and maintain your company’s contact information, web & print listings, and ad content.
Contact us to determine your
business’ annual membership
investment and build a program that best fits your company’s
budget and marketing goals.
From hoteliers to small businesses, each member contributes its fair share to supporting the tourism industry.
Contact:
(808)923-1811
www.hvcb.org/membership
*Not all of the benefits and services referenced above are applicable to all members. Benefits and services are subject to change.
Hawai‘i Tourism Authoritywww.hawaiitourismauthority.org
Hawai‘i Visitors and Convention Bureau
Membership - www.hvcb.org/membership
Corporate - www.hvcb.org
North America Consumer Marketing Opportunities - www.hvcb.org/coop
Meetings and Conventions - www.meethawaii.com
The Islands of Aloha®
Hawai‘i Visitors & Convention Bureau
Hana Pono – Honoring our commitments and ensuring customer satisfaction through distinction, honor, and integrity.
Kuleana – Accepting the responsibility to provide goods and services of value and quality while obeying all applicable local, state, and federal laws and regulations.
Ho‘oponopono Kūpono – Doing that which is right by resolving any and all issues or challenges that may arise in a quick and fair manner.
HVCB Corporate Office2270 Kalakaua Ave., Suite 801
Honolulu, HI 96815Phone: (808) 923-1811
Fax: (808) 924-0294