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GET YOUR MESSAGE ON THEIR SITE
Gil Reich (@GilR)Managing Greatness
STRATEGY 1:MAKE “YOUR” MESSAGE“THIS GUY ROCKS”
You Rock!: Testimonials
Gil Reich, Managing Greatness. @GilR
People are more likely to quote you if you’re saying things they want people to hear.
You Rock!: Reviews & Ratings
Gil Reich, Managing Greatness. @GilR
You Rock!: Badges & Praise
Gil Reich, Managing Greatness. @GilR
What can you do to enhance somebody else’s authority?
Have Chutzpah
Gil Reich, Managing Greatness. @GilR
Be an authority. Don’t wait for others to declare you one.
STRATEGY 2:WRITE ON RELEVANT SITES THATWANT GOOD CONTENT & CAN DELIVER YOUR AUDIENCE
Gil Reich, Managing Greatness. @GilR
Guest post
9Gil Reich, Managing Greatness @GilR
Leverage Others’ SEO Power
Sometimes it’s easier to get your message to rank on someone else’s site
Use Q&A Sites
Gil Reich, Managing Greatness. @GilR
Serve the community, then serve yourself
Enlightened self-interest is OK
Gil Reich, Managing Greatness. @GilR
STRATEGY 3: ENGAGE THE COMMUNITY
Gil Reich, Managing Greatness. @GilR
You Rock: Vanity Bait
To motivate others to support your efforts: engage them ~@aimclearblog
Common enemies
“Worst of” posts do better than “best of” posts ~@saffyre9
Gil Reich, Managing Greatness. @GilR
Gil Reich, Managing Greatness. @GilR
Be Positive or Be Careful
B+: It’s not just a blood type. I regret most of my attacks.
ASK FOR THE LINK
Gil Reich, Answers.com. Twitter: @GilR
Ask for the Link
Lisa Barone’s 7 Rules
1. Be personal2. Script lightly3. Be brief4. Remove buzzwords5. Be upfront6. Tell me what you want7. Don’t make e-mail your first point of
contact
Gil Reich, Managing Greatness. Twitter: @GilR
SUMMARY:YOUR MESSAGE ON THEIR SITES
Your Message: You Rock!
Gil Reich, Managing Greatness. @GilR
Be an authority. Don’t wait for others to declare you one.
Gil Reich, Managing Greatness. @GilR
Write It Yourself
Engage the Community
Gil Reich, Managing Greatness. @GilR
Thank you!!