GGN LOGOUser Guidelines

with partner “Friend of the Sea”- May 2016 -

USER GUIDELINESGGN LOGO

03. FOS+GGN - PRESENTATION AND USE OF THE LOGO

01. INTRODUCTIONWHY A NEW LOGO? S 03

04. GGN CLAIM

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FOS + GGN LOGO - ELEMENTSFOS + GGN LOGO - COLORS - SIZES - FORMATGGN LOGO - PROTECTION SPACE - EXAMPLE

S 05S 06S 07

FOS + GGN LOGO WITH CLAIM S 08

05. FOS LOGO SEPARATE ON FRONTFACING + GGN MARK EXTENDED WITH CLAIM S 09

02. GGN.ORGGGN+FOS | GGN MARK | GGN-PRODUCER MARK S 04

Date 09.05.2016

WHY A NEW LOGO?01. INTRODUCTION

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WWW.GGN.ORG FARMING FOR CONSUMERSAQUACULTURE WITH GGN

AQUACULTURE WITH GGN?The GGN is a unique identification number for every aquaculture farm that is committed to independently verified aquaculture according to the rules of the GLOBALG.A.P. Standards.

A SIMPLE QUESTIONFor farms, the food trade and industry, GLOBALG.A.P. stands for an indispensable partner representing a demanding standard with maximum safety and professionalism in all areas of independent certification. For consumers, the new GGN.ORG label will, from 2016, provide a clearly visible answer to the question: “Fish from certified or non-certified aquaculture?”. A simple question with a clear answer: “Fish with GGN”.

GLOBALG.A.P.Founded in the 1990s, GLOBALG.A.P. is one of the world's most important standards for responsible agriculture. As a pure B2B standard, GLOBALG.A.P. has in the past 20 years set standards for Good Agricultural Practices and the respective certification without appearing to the broader consumer public.

Date 09.05.2016

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GGN+FOS | GGN MARK | GGN-PRODUCER MARK02. GGN.ORG

Date 09.05.2016

THE PREFERRED PRESENTATION OF THE LOGO IS THE PORTRAIT FORMAT. WHEN IT REQUIRES THE DESIGN LANDSCAPE FORMAT IS POSSIBLE TOO.

LOGO GGN+FOS GGN MARK

STANDS ON PACKAGING PURELY IN CONNECTION WITH THE GGN (THE IDENTIFICATION NUMBER OF THE FARM) OR THE COC- NUMBER OF THE PROCESSOR.

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Date 09.05.2016

TEXTIS IN THE RESPECTIVE TRANSLATED LANGUAGE

FOS LOGO

CONTUR

GGN WEBSITE

FOS WEBSITE

GGN MARK

THE LOGO ON PACKAGING IS ALWAYS IN THIS KIND,CONSISTS OF FOLLOWING 6 ELEMENTS SHOWN:

FOS + GGN LOGO - ELEMENTS03. FOS+GGN - PRESENTATION AND USE OF THE LOGO

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FOS + GGN LOGO - COLORS - SIZES - FORMAT03. FOS+GGN - PRESENTATION AND USE OF THE LOGO

4C EUROSCALE

THE LOGO WILL ALWAYS BE SHOWN COLOURED.

THE LOGO DONT‘T HAS TO BE PRESENTED UNDER THE PRESCRIBED MINIMUM SIZE. ALL SIX LOGO ELEMENTS HAVE TO BE SCALED PROPORTIONAL.

60C / 20M / 15Y / 0K

MINIMUM SIZE IN PORTRAIT FORMATB 16 MM X H 30 MM

30C / 70M / 80Y / 70K

RGB

R143 / G176 / B204

R78 / G46 / B20

0C / 95M / 100Y /0K

100C / 70M / 0Y / 40K

R197 /G 47 / B37

R 28 / G52 / B118

30 mm

16 mm

16 mm

30 mm

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GGN LOGO - PROTECTION SPACE - EXAMPLE03. FOS+GGN - PRESENTATION AND USE OF THE LOGO

THE LOGO HAS A PROTECTED AREA OF 5 MM IN THAT NODESIGN ELEMENTS OR TEXT ENTRY MAY RENDER.

5 mm protected area

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FILLETS2 x 125g

04. GGN CLAIMFOS + GGN LOGO WITH CLAIM

THE LOGO WILL ALWAYS BE ACCOMPANIED BY A CLAIM, AVAILABLE IN TWO ALTERNATIVES - A SHORT AND A SLIGHTLY LONGER VERSION. ON PACKAGING WITH LIMITED SURFACE, THE TEXT EXCEPTIONALLY IS NOT APPLICABLE. IN ALL OTHER CASES THE TEXT IS OBLIGATORY.

VERSION NR. 1 (Long version)This product comes from a farm that has been indepen-dently certified to the Friend of the Sea's standard for responsible aquaculture and also to the standard for good aquaculture practice and is entitled to show the Dual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.

VERSION NR. 2 (Short version)This product has met the Friend of the Sea's standard for responsible aquaculture and the standard for good aquaculture practice and is entitled to show the Dual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.

This product has met the Friend of the Sea's standard for responsible aquaculture and the standard for good aquaculture practice and is entitled to show the Dual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.

This product comes from a farm that has been independently certified to the Friend of the Sea's standard for responsible aquaculture and also to the standard for good aquaculture practice and is entitled to show the Dual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.

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05. FOS LOGO SEPARATE ON FRONTFACING + GGN MARK EXTENDED WITH CLAIM

A LICENCE OWNER OF “GGN + FOS”- LICENCE IS ALLOWED BUT NOT ENFORCED TO USE THE COMBINED “GGN + FOS”- LOGO. IT‘S ALSO POSSIBLE TO USE ONLY THE FOS - LOGO (ACCORDING TO THE FOS - STYLEGUIDE) AT THE FRONTFACING OF THE PACKAGE. IN THIS CASE THE GGN MARK EXTENDED HAS TO BE SET ANYWHERE ELSE ON THE PACKAGE - ALWAYS ACCOMPANIED BY THE CLAIM. ALSO THE GGN MARK HAS TO BE SET IN THE BEST BEFORE FIELD.THE CLAIM IS AVAILABLE IN TWO ALTERNATIVES - A SHORT AND A SLIGHTLY LONGER VERSION. ON PACKAGING WITH LIMITED SURFACE, THE TEXT EXCEPTIONALLY IS NOT APPLICABLE. IN ALL OTHER CASES THE TEXT IS OBLIGATORY.

VERSION NR. 1 (Long version)This product comes from a farm that has been indepen-dently certified to the Friend of the Sea's standard for responsible aquaculture and also to the standard for good aquaculture practice and is entitled to show the Dual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.

VERSION NR. 2 (Short version)This product has met the Friend of the Sea's standard for responsible aquaculture and the standard for good aquaculture practice and is entitled to show the Dual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.

This product comes from a farm that has been independently certified to the Friend of the Sea's standard for responsible aquaculture and also to the standard for good aquaculture practice and is entitled to show the Dual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.

FRONTFACINGFOS- LOGO

+ +ANY FACINGGGN MARK EXTENDED

CLAIMVERSION NR. 1 OR 2

WWW.GGN.ORG

GLOBALG.A.P. | Spichernstrasse 55 | 50672 Köln | Deutschland | Tel +49 (0)221 57 993-25 | Fax +49 (0)221 57 993-89

GOOD AQUACULTURE PRACTICES

INDEPENDENTLYCERTIFIED

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