Slide 2 Getting your news in the news Erin Hiro Journalism
Professor The Telescope Adviser Slide 3 Getting your news in the
news Everyone needs to practice Public Relations Make program,
classes look good Promote students Promote yourself Educate the
community Slide 4 Getting your news in the news Always asked: How
do you get your news in the news? www.The-Telescope.com Published
biweekly Serves 30,000 Slide 5 Getting your news in the news
Getting The Telescope in the news Wrote a press releasepress
release Award-winning Honored by citycity Slide 6 Getting your news
in the news Step 1: Evaluate your information 63% 63 percent prefer
serious news 24% 24 percent prefer crime and celebrity news 25% 25
percent prefer govt or political news 84% 84 percent find news
depressing 77% 77 percent find news negative 58 % 58 percent find
news sensational Slide 7 Getting your news in the news Step 1:
Evaluate your information (cont.) ImpactImmediacyProximity
ProminenceNovelty Slide 8 Getting your news in the news Step 2:
Writing a press release Your writing matters here Slide 9 Getting
your news in the news Slide 10 Well Written Lists a contact person
Sent on time or early Written like a news story Start with the most
important information first Include the 5 Ws and H Step 2: Writing
a press release (cont.) Slide 11 Getting your news in the news Well
Written Localizes information Provides visuals Provides web link
Formatted properly One page Step 2: Writing a press release (cont.)
Slide 12 Getting your news in the news Poorly Written Too long Not
newsworthy Poorly written Leaves out important information Step 2:
Writing a press release (cont.) Slide 13 Getting your news in the
news Poorly Written Not localized Arrives too late Sent to the
wrong person Written for clients and not for the public Step 2:
Writing a press release (cont.) Slide 14 Getting your news in the
news Step 2: Writing a press release (cont.) Example of a good
press releasegood press release Slide 15 Getting your news in the
news Step 2: Writing a press release (cont.) Example of a bad press
release FOR IMMEDIATE RELEASE MAY 8, 2010 Rock Legend Dan Druff to
Perform Benefit Concert for Earthquake Victims I really want to
help those people. No one else seems to really give a crap about
them even though we live in the richest country in America., said
Dan Druff, lead singer of the Flakes, announcing plans to perform a
benefit concert for the victims of the earthquake in Haiti. The
Grammy-nominated star has a long history of such selfless activism.
Now its time for our fans to do their part, Druff said. Slide 16
Getting your news in the news Step 3: Send it out Find specific
person Be accessible Follow up with a phone call Slide 17 Getting
your news in the news Step 3: Local media information The Telescope
Editor: Belinda Callin [email protected] 760-744-1140 ex 2450
The North County Times Reporter Deborah Brennan Sullivan
DBrennan@nctime s.comDBrennan@nctime s.com 760-740-5420 The San
Diego Union- Tribune Reporter Michelle Breier Michelle.Breier@
uniontrib.comMichelle.Breier@ uniontrib.com (760) 752-6762 Slide 18
Getting your news in the news Two other resources: Palomar PIOs
officePIOs office Erin Hiro 760-744-1150 ex 3762 [email protected]
Questions?
