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1 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Getting the Right Care at the Right Time in the
Right Place at the Right PriceInnovative Approaches to Accelerate Employee Engagement and Empowerment
2 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Why we exist
Co-founder Dr. Rusty Hofmann
and his son, GradyA few of the thousands of patients and
doctors we connect every month
3 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Interventions
Grand Rounds Experts make significant interventions across medical specialties
51% 51% 44%
51% 42% 42%
17% 17% 23% 12%
8% 2%
69% 67% 67%62%
50%
44%
0%
20%
40%
60%
80%
100%
OB/GYN Neurology Gastrointestinal Orthopedics Cardiology Oncology
∆ in Treatment
44%
62%
50%
67%68%68%
4 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Selected states
CMS, medical societies, hospitals, group practices, additional states
State APCDs and commercial data vendors
Grand Rounds proprietary data
2005
Availability of Provider-Level Data Grand Rounds Analysis
2010 2015
7 Billion clinical data points measured and new data
incorporated monthly
> 96% of MDs rated based on clinical quality
Grand Rounds physician quality algorithm Quality scores are based on vast, newly available datasets
Background Data
• Specialization
• Board Certification
• Peer Recognition
• Medical School
• Residency
• Fellowship
• Yrs. of Experience
• Practice Location(s)
• Hospital Affiliation(s)
Performance Data
• Clinical Outcomes
• Patient Volumes
• Procedure Volumes
• Process Measures
• Patient Satisfaction
• Referral Patterns
• Treatment Adherence
• Utilization Rates
• Sanctions / Lawsuits
5 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Average physician quality across U.S.
Sources: Based on quality algorithm output for each HSA with 3+ orthopedists
6 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Physician Quality
Quality within the top 10% of physicians
0-19% (Lowest)
20-39%
40-59%
60-79%
80-99% (Highest)
Sources: Based on quality algorithm output for each HSA with 3+ orthopedists
Top quality physicians achieve:
• 15% lower hospital readmission rates
• 20–25% lower complication rates
• 30–40% lower mortality rates
• 10–30% lower cost per patient
7 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Alliance Data Case Study
8 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Alliance Data Overview
9 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
The ChallengeAddress these challenges while staying true to Alliance Data corporate culture
Challenges
• Provide best in class benefits for associates, that
are easy to use
• Manage costs, particularly for high spend areas like
musculoskeletal procedures
• Connect the unconnected to high quality care
• Improve associate health
• Give associates choice and accountability
10 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
The Solution: Grand Rounds
Compelling support
• Data driven — quality algorithm that identifies the top
10% of doctors, optimally matched to the patient’s needs
and preferences
• Helps associates navigate health system
• Addresses the 5% and 50%
• Meaningful patient engagement
• Cost-savings methodology
“I have to give Alliance Data big kudos for giving
their employees this benefit. Grand Rounds has
to be the best "new" addition to our benefits.”
—Alliance Data associate via user survey
11 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Grand Rounds Beacon
Office Visits
Concierge-style with best-
matched physicians
Expert Opinions
Remote second opinions
from world-class physicians
In-Hospital Support
Real-time clinical support
while in the hospital
12 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Multi-Channel Launch Campaign
Digital Print Onsite Materials Key Referrers
● Launch email
● Patient testimonial on
company intranet
● Blog posts
● Information on company
intranet
● SSO
● Magnet postcards mailed
to homes
● Posters
● Flyers
● Info cards
● Digital displays
● Training sessions for HR
● Trainings sessions for
vendor partners
● Reference materials for
key referrers
13 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Incentivizing Grand Rounds Use
• Incentive for completing an Expert Opinion
prior to back, hip, or knee surgery
• Incentive is 5% additional coinsurance that
Alliance Data pays for these procedures
• Incentive (vs. penalty) has driven additional
program goodwill, and is less challenging
from a communications perspective
14 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Vendor Integration
Integration with Onsite
Health Clinics
Carrier Care Manager
Training for Referrals
Multi-vendor
communications
campaigns
Protect and extend our existing investments.
Single Sign-on
15 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Engagement and Impact
Utilization tracks to
5.3%
per year
based on
completed cases
16 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Engagement and Impact
• Alliance Data
associates reach out for
help across many
different geographies
• Strong word-of-mouth in
largest locations in Ohio
and Texas
17 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Grand Rounds to Avoid Urgent Care
Finding a physician is tough and finding
one you like is even tougher. After moving to
Columbus and putting off finding a doctor,
I would hop from urgent care to urgent care
for my medical needs. I knew I needed to
start “adulting” so I set out to find a primary
care doctor.
My care coordinator recommended a primary
care physician based on my medical needs who
is on my insurance plan. They were even willing
to schedule an appointment for me. The process
was easy, convenient, saved me hours of
research, and additional costly trips to urgent
care. Adulting has never been easier!”
—Alliance Data associate
18 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
19 | © 2017 Grand Rounds, Inc. — Proprietary and Confidential
Questions?