GETTING STARTED

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OFFICE OF COMMUNICATIONS AND MARKETING

Specializinginmediaandpublicrelations,graphicdesign,marketing,brandmanagement,photographyandemergingmedia.

CONTACT:

Lubbock..............................806.743.2143Amarillo..............................806.354.5412PermianBasin.....................432.703.5130

FOR QUESTIONS REGARDING TTUHSC BRANDING PLEASE CONTACT:

creative@ttuhsc.edu

PRINTING CENTER

Specializinginprintservices,wideformat/posterprinting,designandprepress,proofing,finishing(folding,binding,etc),mailpreparationandofficialTTUHSCstationeryprinting.

CONTACT:

806.743.2016printing_center@ttuhsc.edu

LOGO FILES ARE AVAILABLE FOR DOWNLOAD ON OUR WEBSITE AT: HTTP://WWW.TTUHSC.EDU/CREATIVE/RESOURCES/

A NOTE FROM THE OFFICE OF COMMUNICATIONS AND MARKETING

DearTTUHSC,

AsstewardsofTexasTechUniversityHealthSciencesCenter’svisualidentity,itisimportanttotheOfficeofCommunications&Marketingtoprojectasingleandclearimagethroughacoordinatedidentificationsystem.

ApprovedbytheTexasTechUniversitySystemBoardofRegentsinAugust2012,ouridentitysystempositionstheuniversityasarecognizableleaderinhealthcareeducation.ThismanualprovidesinvaluableresourcesandessentialguidelinestoensureallofourmarketingandcommunicationsmaterialsreflectthegreatthingshappeningatTTUHSC.

ThisidentitysystemprovideseachofourschoolsandcampusesanewandconstantapproachtopresentingTTUHSC’simage,messageandvoice.BoardpolicyspecifiesthatallmarketingmaterialsberevisedaccordingtothenewsystembyOct.1,2013.

Weaskthatuniversitystaff,students,facultyandadministratorsusethismanualasareferencetobetterunderstandthereasonsbehindTTUHSC’sidentityguidelinesandhowtoproperlyputthemintopractice.

-MaryCroyle,executivedirectorofcommunications&marketing

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Dearcolleagues:

TheTexasTechUniversityHealthSciencesCenterpridesitselfonprovidinghigh-qualityeducationforfuturehealthcareprofessionalsandexcellentpatientcareforresidentsintheWestTexasregion.Inaddition,ourinstitutionishometosomeofthebestresearchersintheworld.

Withtoday’sgrowingfieldofhighereducationandhealthcareoptions,wecannotemphasizeenoughthebenefitsofclearlydefiningourselvestocurrentandprospectivestudents,staff,facultyandpatients.

Consistentandwidespreaduseofourupdatedvisualidentitysystemwillhelpunifyourcampuses,clinics,departmentsandschoolstocommunicateagreatersenseofTTUHSCasawhole,creatinggreatervisibilityandrecognitionforourinstitution.

WelookforwardtoyoursupportandenthusiasmasweimplementabrandthatwillcontinuetohelppropelTTUHSCtotheforefrontofhealthcare.

LETTER FROM THE PRESIDENT

TeddL.Mitchell,M.D.TTUHSCPresident

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WHAT IS A BRAND?

Aninstitution’sbrandismadeupofitsname,vision,mission,design,logo,colorsandtone.Justlikewithanyotherbusiness,remainingconsistentwithalloftheseelementsisessentialtoupholdingTTUHSC’sbrand.Buildingastrongbrandallowsustoconnectwithinternalandexternalstakeholdersincludingstudents,employees,fans,donorsandpatients. Ifwetakethesestepsnow,wewilldevelopastrongbrandthatpeoplecanidentifywith.Wewillalsocreateasenseofloyaltyinallaspectsofourreachnowandwellintothefuture.

THE TTUHSC BRAND

MISSION STATEMENT

ThemissionoftheTexasTechUniversityHealthSciencesCenteristoimprovethehealthofpeoplebyprovidinghigh-qualityeducationalopportunitiestostudentsandhealthcareprofessionals,advancingknowledgethroughscholarshipandresearch,andprovidingpatientcareandservice.

VISION STATEMENT

TheTexasTechUniversityHealthSciencesCenterwillbecomeanationallyrecognizedhealthsciencesuniversity.

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ABOUT TTUHSC

TexasTechUniversityHealthSciencesCenter(TTUHSC)isdedicatedtoeducation,patientcareandresearchandhasmadeanimpactonthehealthofWestTexasandbeyondformorethan40years.

Todate,wehavetrainedmorethan10,000healthcareprofessionals,andwemeetthehealthcareneedsofmorethan2.5millionpeoplewholivethroughoutavast108-countyareastretchingfromtheTexasPanhandlesouthtothePermianBasinandwestintoEasternNewMexico.

Wehaveestablishedourselvesasaleaderineducationandpatientcareandarebuildingatop-rankedresearchenvironmentwithsignificantstudiesunderwayinareaslikeaging,cancer,reproduction,geneticdiseasesandruralhealth.Inaddition,ourlocationadjacenttoTexasTechUniversityprovidesauniqueopportunityforadvancementofknowledgethroughscientificcollaborations.

Beginningin1969asTexasTechUniversitySchoolofMedicine,TTUHSChasevolvedintoasix-schooluniversitywithcampusesinAbilene,Amarillo,Dallas/FortWorth,Lubbock,MidlandandOdessa.In2013,TTUHSCElPasowassignedintolegislationasastand-aloneuniversity.

• TTUHSC - TTUHSCSchoolofMedicine-locatedinAmarillo,LubbockandOdessa - SchoolofNursing-locatedinAbilene,Amarillo,Dallas/FortWorth,ElPaso,LubbockandOdessa

- SchoolofAlliedHealthSciences-locatedinAmarillo,LubbockandthePermianBasin

- SchoolofPharmacy-locatedinAbilene,Amarillo,Lubbockand Dallas/FortWorth

- GraduateSchoolofBiomedicalSciences-locatedinAmarilloandLubbock

• TTUHSCElPaso - PaulL.FosterSchoolofMedicine - GayleGreveHuntSchoolofNursing - GraduateSchoolofBiomedicalSciences

• TexasTechPhysicians(TTP)-sharedpracticeplanforprovidingpatientcareatAmarillo,ElPaso,LubbockandthePermianBasin

Ourgoalistobecomeaninstitutionknownforadvancingknowledgeforstudentsandpracticinghealthcareprofessionalsthrougheducationalopportunitiesandresearchwhileprovidingqualitypatientcareandservice.

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OUR NAME

Usingthecomplete,legalnameoftheTexasTechUniversityHealthSciencesCenter—oritsappropriateabbreviation—willhelpavoidconfusionwiththeotherinstitutionsintheTexasTechUniversitySystem.RememberthatthegeneralpublicmaynotbeawarethattheTexasTechUniversityHealthSciencesCenterisindependentfromTexasTechUniversity,socareshouldbetakentocorrectlydistinguishourselves.

Neveruse“TexasTech,”“TexasTechUniversity”or“TTU”whenreferencingtheTexasTechUniversityHealthSciencesCenteroranyofitsschools,institutes,ordepartments.Thesenamesaremostcommonlyassociatedwiththegeneralacademiccampus,whichcancauseconfusion.

Incorrect:TexasTechHealthSciencesCenterCorrect:TexasTechUniversityHealthSciencesCenter

Incorrect:TexasTechSchoolofMedicineCorrect:TexasTechUniversityHealthSciencesCenterSchoolofMedicine

Avoidusing“HealthSciencesCenter”alone,asthisispartofthenameofmanyotheruniversitiesinthestate.

Avoidusing“Tech”alone,asthisambiguoustermcouldcauseconfusion.Ifitisnecessarytouse“Tech”,itmustbeaccompaniedbyareferencetoeither“TexasTechUniversityHealthSciencesCenter”or“TTUHSC”forclarification.

“Tech”shouldNEVERbeusedwithourschoolnamesorprograms.

Incorrect:TechSchoolofPharmacy Correct:TexasTechUniversityHealthSciencesCenterSchoolofPharmacy

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REGIONAL CAMPUS NAMES

TheTexasTechUniversityHealthSciencesCenterhascampusesinAbilene,Amarillo,Dallas,LubbockandthePermianBasin.Alwaysusetheword“at”andthelocationwhenreferringtothecampusingeneral.

Incorrect:TexasTechUniversityHealthSciencesCenterofDallas Correct:TexasTechUniversityHealthSciencesCenteratDallas

Thelocationshouldbeaddedonlywhenreferringtothecampusingeneral.Itshouldnotbeaddedtoschoolnames.

Incorrect:TexasTechUniversityHealthScienceCenterSchoolofMedicineatAmarilloCorrect:TexasTechUniversityHealthSciencesCenterSchoolofMedicine

ABBREVIATIONS

TheabbreviationTTUHSCmaybeusedonsecondreference,afterthefullnamehasbeenmentioned.Neveruse“HSC”alone,asthisisnotanabbreviationofthepropername.ThereshouldneverbeaspacebetweenthelettersTTUandHSC.

Incorrect:TexasTechUniversityHSCCorrect:TTUHSCorTexasTechUniversityHealthSciencesCenter

Incorrect:TTUHealthSciencesCenterCorrect:TTUHSCorTexasTechUniversityHealthSciencesCenter

Incorrect:TTU HSCCorrect:TTUHSC

PATIENT CARE SERVICES

PatientcareservicesoftheTTUHSCSchoolofMedicineusetheconsumerbrand,TexasTechPhysicians.PleaserefertotheTexasTechPhysiciansIdentityGuidelinesontheCommunicationsandMarketingwebsiteforappropriatenamingconventions.

Formoreinformationregardingreference,pleasesee“Writing”sectiononpage68.

FOR QUESTIONS REGARDING TTUHSC BRANDING PLEASE CONTACT:

creative@ttuhsc.edu