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Getting Ready for
April 30th 6:00PM - May 1, 6:00PM
● The Basics● Transforming your events ● 2019 Results!● Engaging Social Media● What’s New in 2020● Intro to GiveGab● How to register for Greater Helena Gives● Support Areas● Next Steps and Questions
Agenda
● www.greaterhelenagives.org | April 30th 6PM - May 1, 6PM
● Every organization conducts their own unique campaign
● Downloadable Goodies available for your organization
● Trainings, templates and tools to make the most of your day!
● Promote specific efforts through “Support Areas”
The Basics
● Leverage the virtual nature of Giving Days
● Engage with a broader base of supporters
● Re-Engage with your existing supporters
● Increase visibility by connecting with a larger community
● Utilize the Giving Day to reach other internal goals
● Motivate donors to make a greater impact with prizes and match incentives
Benefits of Participating
2019 Results
2019 Results cont.
● Over 90% of fees were covered by donors
● Over 133 new donors gave to Greater Helena Gives
● Peer-to-peer Fundraising
○ In 2019, on average organizations that used P2P raised $1,389
more than those that did not
● Matches & Challenges
○ In 2019, average organizations that used Matches raised
$1,542 more than those that did not
Hosting the Day Online
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Hosting the Day Online
● Virtual events are accessible to all donors
● Host a virtual event at the same time as your original event
● Engaging remote audiences in real-time
○ Online forums, discussions and hangouts (activity = visibility on social media)
○ Create FB or Instagram Poll for a dare for the ED or a staff member
○ “If this post gets 100 likes/when we reach X dollars
○ Utilize FB Live and tell people when you’re doing it!
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Virtual Gala
Can’t host the gala or dinner you were planning?
● Ask your ED, CEO to dress up and be remote keynote speakers
● Stream auction event, and even sponsor virtual tables
● Send event swag in the mail to share the love
● Peer-to-Peer Fundraisers can help spread the word
● Host a virtual toast!
● Talk about the gala in your profile
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Online Tours
Maybe your building isn’t being utilized at the capacity it was,
but you can still show supporters around!
● Give new donors a chance to understand a ‘day in the life’
● Supporters can see the direct impact their dollars will have
● Share out a schedule of your FB Live tour, and schedule your
tours around Giving Day prizes
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Online Trivia/Game Show
Great for engaging teams, families, students and Peer-to-Peer
Fundraisers!
● Ask supporters to put a team together, make a donation to play
● Host it through Facebook Live for supporters to watch in
real-time
● Winners get a prize!
● Use video over bulky copy when possible
● Communicate well with your community
○ Send regular communications
○ Share updates on social media platform
● Grow your presence on social media
○ (Facebook, Twitter, Instagram etc.)
● Utilize Peer-to-Peer fundraising to continue building community and
connection
Going Virtual Cont.
What’s New in 2020
● Plaid - ACH withdrawal payment option● New recurring gift options
○ Monthly or quarterly
■ “Until I cancel it”■ “Until a set date” with a specified calendar date■ “Until a set balance” with a maximum donation amount
● Embeddable donate button
● Filtered donor reports and file exports
● Support areas, IMO/IHO
Who is GiveGab?
GiveGab’s mission is to make it incredibly easy for fundraising professionals to be great at their jobs!
Designed for cause-based organizations, community foundations, higher education institutions, and public media outlets, GiveGab offers a complete suite of products and services including Giving Days, everyday giving, and year-round fundraising solutions. GiveGab provides a quick and easy way for fundraising professionals to raise money online.
Secure & Reliable
● Partnered with Stripe - PCI Level 1 Payment Processor for donation processing and direct deposit of funds
● All participating organizations verified as IRS and state-recognized nonprofits
● Fail-safe redundancy plans for giving day website● Complete transparency with nonprofits and donors
Building Donor Trust
1. 2.
3. 4.
Transparent Pricing
Credit Card:
2% Platform Fee+
$0.30 per transaction & 2.2% transaction fee
(Stripe)=
4.2% + $0.30
ACH:
2% Platform Fee+
$3.00 flat bank fee=
2% + $3.00
**$100 minimum
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Giving Day Support & Resources
● Visit Our Help Center
○ https://support.givegab.com/
● Check Our Our Blog
○ https://www.givegab.com/blog/
● Send us an Email
● Chat with GiveGab’s Customer Success Team
whenever you have questions or need a hand!
○ Look for the little blue chat bubble!
Registering for Greater Helena Gives
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Customize your Organization profile
Your Preparation Checklist
The Basics
● Logo
● Tagline
● Website
● Causes
○ Select up to 3!
Telling Your Story
Highlighting Impact
● Custom Amounts
● Unique Descriptions
● Optional Photos
● Unlimited Levels
Personal Gratitude
● Write your own custom thank you message
● Add your own photo or video● Sent immediately to your donor’s
email when they make a gift ● Comes from the individual listed with
your organization’s contact information!
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Support Areas
● Highlight an event or project for your organization on its own page
● Highlight Board member participation
● Connected to your Greater Helena Gives profile
● Custom story, donation levels, and more for each Support Area
○ Allows for Matches and Challenges for specific Support Area
● Add Support Areas to your profile via your dashboard
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Support Areas Cont.
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Support Areas Cont.
Viewing & Sharing Your Profile
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Embeddable Donate Button
Customize & brand an embeddable Greater Helena
Gives donate button on your
organization’s website!
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Embeddable Donate Button
When a donor clicks on the Greater Helena Gives donate button from your
website, a small donation form will appear and hover over the page
● Does not direct donors away from your page
● Mirrors the same 3-step donation process on greaterhelenagives.org
● Ties in your profile’s branding and Greater Helena Gives branding - even
pulls in your custom donation levels
● Has the blue chat bubble!
● Copy and paste provided code directly into the HTML of your site.
Tips, Tools, and Resources
The Organization Toolkit has everything you need to reach your Greater Helena Gives goals!
● Customizable Templates● Communication Timelines● Greater Helena Gives Graphics ● Resources for board members,
volunteers, staff and fundraisers● More training videos for online
fundraising strategies!
Your Next Steps
● Follow Greater Helena Gives on Social Media!
○ Use #GreaterHelenaGives
● Watch your inbox for important emails
● Sign up for upcoming trainings
● Explore the Nonprofit Toolkit
Questions?
April 30th 6:00PM - May 1, 6:00PM
