Getting on Campus: Building Strong Ties with your University & College Members

Andrea Mosher, VP of LendingUniversity of Michigan Credit Union

University and College Relationships

• OBJECTIVES Developing Relationships with Key Decision Makers

How to Create a Presence and Awareness

Understanding the Needs of a University or College Community

What to Do When you can’t Compete with Big Bank Dollars

Engaging Students in the Credit Union2

Develop the Right Relationships

Organizational Chart- Who are the decision makers?

Leverage your Resources What department of the University/College is

the best place to start?

3

Create a Presence Lots of time and effort!!!!Don’t assume they know who you are!Build Relationships- Be aware of their goals and

initiativesCommunity Relationship OfficerBusiness Engagement CenterDevelop a Diplomat Program

4

Active and Present- Where??Campus Involvement GroupsMuseums, Music Society, etc.Athletic contractsNationwide community eventsFinancial Education ClassesSporting and Educational EventsServe on BoardsLarge Donations

5

Impact

6

7

Understanding the Needs

Keep up on the trends in the student populationStudents are “Right Now” peopleTarget faculty and staff differentlyHave the right product and servicesCapitalize on TechnologyAlways present a Win/Win

8

Competing with Big Bank Dollars

The UMCU story Know your worth- it shouldn’t always be free! Smaller available sponsorships- create opportunities Create excitement- people are watching! Don’t Drop the Ball! Partner with other credit unions if resources are

stretched

9

Engagement – Staff and Students

Get complete staff engagement Students are a crucial lifeline to credit union growth Student Orientations Youth education programs in the summer and on breaks Internship Opportunities

10

Conclusions Know your Decision Makers Don’t Assume They Know Who You Are Requires Lots of Time and Effort Be Genuine Be Present Be Willing to Spend Money Always Present a Win/Win Don’t Overpromise Have the Right Team Be a Lifeline to the Students Endurance 11

Questions?